770 resultados para promoçoes de vendas
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Este estudo teve por objetivos constituir o ciclo de vida da Revista Educação & Sociedade e apresentar uma discussão sobre a temática Formação de Professores no interior desse periódico. Optou-se metodologicamente pela pesquisa bibliográfica, embasada na leitura, análise e interpretação de artigos presentes no periódico Educação & Sociedade, assim como de outros autores que tiveram seus trabalhos voltados para a formação docente. O trabalho de investigação foi feito na Biblioteca do Instituto de Biociências da UNESP – Campus de Rio Claro. Neste processo identificaram-se 33 periódicos, sendo que dentre eles, escolheuse a Revista EDUCAÇÃO & SOCIEDADE, período de 1978 a 2005, por ser considerada uma revista quadrimestral (1995), reconhecida como um periódico de nível internacional, tendo um forte corpo editorial nacional e internacional, publicando textos em português, inglês, francês, alemão e espanhol relacionados a área de Ciência da Educação, divulgando trabalhos que incentivam a pesquisa acadêmica e o debate amplo sobre a educação nos diversos prismas de sua relação com a sociedade. Sobre o ciclo de vida do periódico observou-se que este foi publicado, inicialmente, pela Editora UNIVERSIDADE ESTADUAL DE CAMPINAS em convênio com a Editora CORTEZ & MORAES (1978); depois: de responsabilidade do Centro de Estudos Educação e Sociedade (CEDES), publicada e comercializada pela Editora Cortez & Moraes (1979) e publicada e comercializada pela CORTEZ EDITORA e AUTORES ASSOCIADOS (1980-1981); publicada e comercializada pelo CORTEZ EDITORA (1982-1989); editada e publicada pela EDITORA REVISTA DOS CEDES TRIBUNAIS Ltda (1990-1996); sendo que a partir de 1997 passou a ser publicado via on line e financiada com recurso de Programa de Apoio a Publicações Científicas (MCT, CNPq e FINEP) com responsabilidade editorial, de publicação e vendas pelas CEDES, perdurando até o presente. No seu primeiro ano de vida ...
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Pós-graduação em Engenharia Civil - FEIS
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This article analyzes the results of three different field research, carried out simultaneously in small technology-based sectors, metal-mechanical industry and hotel in the city of São Carlos - SP, with goals, concepts and methods of similar research. The studies were classified as quantitative and descriptive and conducted through a survey of opinion with the main leader of the company. It were considered valid for analyses, the responses of 57 leaders, it were 33 technology-based sector, 13 of the metal-mechanic industry and 11 in the hospitality sector. The main results: the formalization of planning has not led to better performance, considering the indicator growth in sales in the three sectors studied and that the degree of formalization of the planning of the companies in the technologybased sector was higher, while the hospitality sector had a percentage smaller. The dynamic aspect of technology-based sector and stability in the hotel sector in the region studied, leads to assume that the turbulence of the environment is a predominant factor, contradicting the proposal of some authors, in which the formal planning is inappropriate for small companies that operate in environments that change quickly.
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Pós-graduação em Ciência da Computação - IBILCE
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Pós-graduação em Engenharia Mecânica - FEG
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This study addresses the topic of e-commerce as a competitive strategy for companies seeking innovation and to reach new markets. In last few years, the e-commerce has intensified in Brazil, as a result, many companies have adapted to that new market demand and have invested in new strategies. An example, is the use of social medias to promote the products, specifically the fashion retail industry, which promotes its products through partnerships with fashion blogs. To prove this new market trend, based on researches and indicators, this study will present growth data of e-commerce in Brazil, the fashion industry characteristics and the influence of blogs to increase sales, to further, understand its relation to the growth in e-commerce of fashion and future expectations
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Constant social, cultural and political changes influence directly people’s life and define their needs and tastes. Trends have the role of signaling through these facts people’s preferences regarding to objects and can, therefore be connected with great design, as it works with project that is a planning activity for future. In this context, this study aimed to characterize trend jobs in Brazilians home designing methodology. For both: theoretical aspects were studied that led to reasoning, a field research in five Furniture industries Pole of Arapongas/PR was done, and a research for possible developmental reference of furniture in Brazil. Results indicated: misused and mistaken concepts of trend and ignorance on how they operate lack of knowledge about industries sector consumer profile, the concern about sales and not with consumer as “furniture user” and finally, the existence of Brazilian referential sources, but the lack of skilled professionals that could decode these sources.
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The paper presents and discusses business strategies based on the association from journalistic content to new commercial practices in digital media. We describe selected examples from Folha de S. Paulo and El País involving service guides, links and ecommerce advertisements. The employed method provides content analysis to illustrate how the search for new business models in journalism may conduct its commercial activities beyond the conventional sale of advertising and subscriptions, including a discussion on the challenges and implications of this practice. The hypothesis is demonstrated by describing operations for the sale of tickets, books, music, and films related to news features and service journalism contents. The text finally wonders and discusses how such commercial actions may affect editorial autonomy and publishing exemption.
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Pós-graduação em Educação - IBRC
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Pós-graduação em Geografia - IGCE
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Pós-graduação em Engenharia de Produção - FEG
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Pós-graduação em Engenharia de Produção - FEG
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This study aimed to model a equation for the demand of automobiles and light commercial vehicles, based on the data from February 2007 to July 2014, through a multiple regression analysis. The literature review consists of an information collection of the history of automotive industry, and it has contributed to the understanding of the current crisis that affects this market, which consequence was a large reduction in sales. The model developed was evaluated by a residual analysis and also was used an adhesion test - F test - with a significance level of 5%. In addition, a coefficient of determination (R2) of 0.8159 was determined, indicating that 81.59% of the demand for automobiles and light commercial vehicles can be explained by the regression variables: interest rate, unemployment rate, broad consumer price index (CPI), gross domestic product (GDP) and tax on industrialized products (IPI). Finally, other ten samples, from August 2014 to May 2015, were tested in the model in order to validate its forecasting quality. Finally, a Monte Carlo Simulation was run in order to obtain a distribution of probabilities of future demands. It was observed that the actual demand in the period after the sample was in the range that was most likely to occur, and that the GDP and the CPI are the variable that have the greatest influence on the developed model