Práticas de integração interfuncional em projetos de inovação radical e incremental: estudo de casos em empresas industriais de médio e grande porte

Pós-graduação em Engenharia de Produção - FEB

Hiato tecnológico e catching-up: uma abordagem a partir da inovação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desafios tecnológicos na exploração de petróleo em águas profundas: o sistema PETROBRAS de inovação

Pós-graduação em Economia - FCLAR

O papel da Universidade Aberta à Terceira Idade na educação ambiental

Population aging and environmental protection have gained special importance after the economic, demographic and social recent changes. The objective of this paper was to promote theoretical and reflective review with emphasis on convergence between sustainable development and educational activities promoted by the University of the Third Age. We conducted a literature review to give full articles from the descriptors: aged, sustainable development indicators and environmental protection, published in English, Spanish and Portuguese, between January 1994 and June 2014, in national and international journals on the basis LiIlacs, Bireme and Medline. We used systematic data collection for sample analysis. The results indicate that the University of the Third Age develops teaching, research and extension, through actions based on aging and educational assumptions. In this context, environmental education is presented as a pedagogical process capable of awakening the critical capacity of the elderly, making it active social worker and leading him to a cultural design which ensures establishment of sustainable harmonious relationship with nature. It was concluded that the University of the Third Age contributes to initiatives that emphasize the relationships between systems and economic processes or social and natural processes, generating the construction of social values, knowledge, skills, attitudes and skills aimed at the conservation of the environment.

Jornalismo ambiental, envelhecimento demográfico e universidade aberta à terceira idade: a tese do empoderamento

The world is aging. This subject is becoming more and more present on the communication media. The future journalists must be made aware of this phenomena that involves a important change in the society. One of the ways can be the study of the empowerment and Social Capital Formation techniques, using the new Information and Communication Technologies, or following the example of the Open Universities to the Third Age that are appearing all over the world. In this article we’ll study the case of “Programa Universitario para Mayores” (University Program for the Grown ups), at Seville University (Spain).

Jornalismo ambiental, envelhecimento demográfico e universidade aberta à terceira idade: a tese do empoderamento

This paper proposes a reflection of media’s role and its relationship with global phenomena of demographic aging. From a critical point of view of empowerment’s concepts and social capital, it suggests that journalists can give more visibility to the perspective of senior citizens’ inclusion in social life through a better use of ICTs and the insertion of more diverse subjects such as universities opened to Third Age. It suggests also that this theme should be developed in training future professionals, so the media can enhance others representations of excluded groups with more social responsibility.

Inovação, novos conceitos ampliados: oportunidades para empresas

This article describes the evolution of Innovaton concepts, specifically Technological Innovation. It seeks to demonstrate that this conceptual evolution opens new paths for the development of Innovations and for the creation of Competitive Opportunities. It presents a model for searching and assessing the risk of these innovations regarding the adopted Technologies and the targeted market. A traditional tool for the Adoption of Innovations is introduced to be used in risk assessment. We seek to propose a strategy to search for, to identify and to assess innovations based on the involvement of the entire organization, by means of activities guided by creativity. Important aspects regarding the process of adopting Innovations are described to demonstrate the importance of the "time" dimension, as well as to contribute for the Innovation search practice.

Inovação ambiental: das imprecisões conceituais a uma definição comum no âmbito da gestão ambiental pró-ativa

The objective of this paper is to propose a common definition for the term “Environmental Innovation”, starting with a systematic literature review, encompassing some of the most significant articles in this Field. The definition of Environmental Innovation proposed in this paper involves the main dimensions, motivations and barriers to the effectiveness of Environmental Innovation as a practice in organizations. We consider Environmental Innovation an essential issue for proactive environmental management. As a result, the authors expect to present a systematic definition of Environmental Innovation, which is of increasing relevance to the transition towards a more sustainable society.

Cultura organizacional, inovação e gestão ambiental: integrando conceitos para a edificação de organizações sustentáveis

The main purpose of this article is to relate two among the most important themes of the current organizational dynamic: organizational culture, innovation and environmental management. Great part of the literature about environmental management and environmental innovation refers to organizational culture as the most arduous wall or the most significant element to develop effective practices of business environmental management. However, relationship among such concepts is, many times, superficial or camouflaging the necessary analytic depth. To solve this challenge, this article integrates the levels of the organizational culture (workmanships, values and presupposed unconscious), the typologies of environmental innovation (total productivity of resources, innovations for the segregation of materials and articulation of bio-systems), and the environmental technologies (end-of-pipe, environmental measurement, pollution prevention and zero-impact technology). Recommendations and challenges for the continuity of this research are registered.

Inovação tecnológica em projetos de novos produtos: um estudo exploratório sobre relações gerenciais de integração entre unidades de uma multinacional

Although thetopic of integrationin product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R & D centers around the world in development projects of new products. Focusing on the perception of the Brazilian unit, this paper aims to present and analyze integration practices among subsidiaries, headquarters and R&D centers in product development projects in amultinational high tech company. For this purpose, was conducted an exploratory and qualitative researched operationalized by case study. Among the main results, it was noted collaboration betweenlocals marketing and engineering with the R & D centers, important role of senior management in the Brazilian unit to communicate outcomes of the strategic planning of products andtechnologies established by the headquarters to the subsidiary, the adoption of technological and information mechanisms and the application of methods such as technology roadmap.

O futuro da televisão digital aberta no Brasil

O presente trabalho analisa as tendências apontadas pela configuração de uma sociedade pós-industrial colocando em cheque o atual modelo de TV aberta no Brasil. Com isto, toda relação entre a televisão e a audiência está se reconfigurando e estratégias estão surgindo na tentativa de se manter os mesmos níveis de recepção da TV analógica. Este artigo busca chamar a atenção para estas transformações e sua relação com a nova audiência.

Inovação e pesquisa em design nas universidades brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As possibilidades interativas do telejornalismo na TV digital aberta no Brasil

This paper presents proposals for the use of interactivity in the telejournalism in an open television broadcaster and the consequences of this use. The issues raised here go beyond technical issues and also addresses issues of theoretical field. The fundamental purpose of this paper is to present interactive possibilities in television journalism as a way of providing this television format tools to keep up with technological changes in the field of production and sharing news. However, by using these tools, the television news is enabling reversal of two important hypotheses that describe the analog television journalism: Scheduling Hypothesis and the Spiral of Silence. To reach your main goal we used a theoretical framework relevant to the issues addressed here and a survey of some interactive applications for digital television developed specifically for TV newscast. From this instrument, we selected two sets of interactive features that can be employed, in general, newscasts, and how these features relate to the hypotheses of Scheduling and Spiral of Silence.

Economia Criativa e a Mídia Radical: laboratórios experimentais para a inovação de plataformas midiáticas, conteúdos e recursos midiáticos

The Creative Economy is an experimental laboratory for the creation , innovation , invention and reinvention of the universe of media - analog and digital . The scenery in the media and converging technologies favors the process of “ creative destruction and destructive creation “ of this field . The mapping of basins and technological corridors distributed through the territory of concentrated areas creates an infrastructural chassis for the production of content , information and entertainment . As locus and logos of immaterial production , digital ecology that gives speed to the flow of production - planning, fundraising , publishing , distribution and enjoyment - and allows the dispossession of their local clusters , the fragmentation and dilution of their creative chains . The collective cultural production and creation appropriating these capilarizados articles and produce content against political, economic and social status quo . The land is fertile and favorable to the emergence of radical media and rebels that recreate the public sphere , and edit poor public spheres , alternative , radical and efficient , the tactical point of view . This article aims to contribute to studies and research that scour the ecosystem of the media for understanding the management of their creative processes, actors and critics of tangible and intangible resources that support their communication actions .