Some geometrical methods for constructing contradiction measures on Atanassov's intuitionistic fuzzy sets

Trillas et al. (1999, Soft computing, 3 (4), 197–199) and Trillas and Cubillo (1999, On non-contradictory input/output couples in Zadeh's CRI proceeding, 28–32) introduced the study of contradiction in the framework of fuzzy logic because of the significance of avoiding contradictory outputs in inference processes. Later, the study of contradiction in the framework of Atanassov's intuitionistic fuzzy sets (A-IFSs) was initiated by Cubillo and Castiñeira (2004, Contradiction in intuitionistic fuzzy sets proceeding, 2180–2186). The axiomatic definition of contradiction measure was stated in Castiñeira and Cubillo (2009, International journal of intelligent systems, 24, 863–888). Likewise, the concept of continuity of these measures was formalized through several axioms. To be precise, they defined continuity when the sets ‘are increasing’, denominated continuity from below, and continuity when the sets ‘are decreasing’, or continuity from above. The aim of this paper is to provide some geometrical construction methods for obtaining contradiction measures in the framework of A-IFSs and to study what continuity properties these measures satisfy. Furthermore, we show the geometrical interpretations motivating the measures.

Analysis of the information about Doctoral Degrees presented in the Spanish universities websites.

Globalization has intensified competition, as evidenced by the growing number of international classification systems (rankings) and the attention paid to them. Doctoral education has an international character in itself. It should promote opportunities for graduate students lo participate in these international studies. The quality and competitiveness are two of the most important issues for universities. To promote the interest of graduates to continue their education after the graduate level, it would be necessary to improve the published information of ihe doctoral programs. It should increase the visibility and provide high-quality, easily accessible and comparable information which includes all the relevant aspects of these programs. The authors analysed the website contents of doctoral programs, it was observed a lack of quality of them and very poor information about the contents, so that it was decided that any of them could constitute a model for creating new websites. The recommendations on the format and contents in the web were made by a discussion group. They recommended an attractive design; a page with easy access to contents and easy to find on Ihe net and with the information in more than one language. It should include complete program and academic staff information. It should also be included the study's results which should be easily accessible and includes quantitative data, such as number of students who completed scholars, publications, research projects, average duration of the studies, etc. It will facilitate the choice of program

OER Development and Promotion. Outcomes of an International Research Project on the OpenCourseWare Model

In this paper, we describe the successful results of an international research project focused on the use of Web technology in the educational context. The article explains how this international project, funded by public organizations and developed over the last two academic years, focuses on the area of open educational resources (OER) and particularly the educational content of the OpenCourseWare (OCW) model. This initiative has been developed by a research group composed of researchers from three countries. The project was enabled by the Universidad Politécnica de Madrid OCW Office�s leadership of the Consortium of Latin American Universities and the distance education know-how of the Universidad Técnica Particular de Loja (UTPL, Ecuador). We give a full account of the project, methodology, main outcomes and validation. The project results have further consolidated the group, and increased the maturity of group members and networking with other groups in the area. The group is now participating in other research projects that continue the lines developed here

Multilingual manager: a new strategic role in organizations

Today?s knowledge management (KM) systems seldom account for language management and, especially, multilingual information processing. Document management is one of the strongest components of KM systems. If these systems do not include a multilingual knowledge management policy, intranet searches, excessive document space occupancy and redundant information slow down what are the most effective processes in a single language environment. In this paper, we model information flow from the sources of knowledge to the persons/systems searching for specific information. Within this framework, we focus on the importance of multilingual information processing, which is a hugely complex component of modern organizations.

Web-based education in Spanish Universities. A Comparison of Open Source E-Learning Platforms

Web-based education or „e-learning‟ has become a critical component in higher education for the last decade, replacing other distance learning methods, such as traditional computer training or correspondence learning. The number of university students who take on-line courses is continuously increasing all over the world. In Spain, nearly a 90% of the universities have an institutional e-learning platform and over 60% of the traditional on-site courses use this technology as a supplement to the traditional face-to-face classes. This new form of learning allows the disappearance of geographical barriers and enables students to schedule their own learning process, among some other advantages. On-line education is developed through specific software called „e-learning platform‟ or „virtual learning environment‟ (VLE). A considerable number of web-based tools to deliver distance courses are currently available. Open source software packages such as Moodle, Sakai, dotLRN or Dokeos are the most commonly used in the virtual campuses of Spanish universities. This paper analyzes the possibilities that virtual learning environments provide university teachers and learners and offers a technical comparison among some of the most popular e-learning learning platforms.

Foreigner? Want to study in Spain? The integration process at universities

The student exchange programs being carried out at universities for over 50 years, have led to changes in the institutions, which had to adapt to accommodate these students. Despite those changes, the integration of foreign students not coming from the aforementioned exchange programs that come to our country to study at the University has been neglected. These students face many barriers (language, cultural and origin customs mainly), so a clear and detailed information would be highly desirable in order to facilitate the necessary arrangements This study aims to show the deficiencies in the integration process and hosting programs faced by a foreign student at University. The study is performed by means of an analysis of statistical data from the Polytechnic University of Madrid and the Civil Engineering School over the last 12 school years (1999 - 2000 to 2010 - 2011), as well as surveys and interviews with some of these students. The study is enhanced with the analysis of the measures and integration methods of the various minorities, which had been implemented by the foremost public universities in Spain, as well as other public and private universities abroad. It illustrates the existing backlog at the Spanish universities with regards to supporting the integration of diversity among foreign students, providing data concerning the growth of such population and its impact at the university, and on the institutions in particular. In an increasingly globalized world, we must understand and facilitate the integration of minorities at University, supplying them, from the first day, and before the enrollment process, the essential elements that will allow their adequate adaptation to the educational process at University. It concludes by identifying the main subjects that need to be tackled to endorse such integration.

Research activities of Spanish antenna groups

When we look at the history of electricity and electromagnetism in Spain we discover that the most important Spanish researchers are generally out of the official institutions or stable research groups until the 20th century [1] [2]. In the 20th century most of the scientific research is done in stable research institutions and universities and the most important electromagnetism research centres in Spain are located in the Faculty of Physics of the most important universities, the National Scientific Research Council (CSIC) and the School for Telecommunication Engineering created in 1923. But the greatest impulse of research in the antenna and radiowave propagation field is done after 1960 reaching the first national URSI conference in 1980. After that year, the relation between groups and the number of research groups is continuously growing and the relation to industry is also increasing. When Spain joins the European research organizations (COST, ERC...) and the European Union in 1985 the research support experience a fast growing and the participation in the European research structures. In the antenna design field, there exist some specializations although most of the groups have dome specific projects in almost all the antenna analysis and design fields. Here, we have selected the most important and characteristic area related to each of the research groups and institutions. The easiest way to classify the research work in antennas is the selection between antenna analysis, design and measurement. After that the selected frequency bands technology, the type of antennas and the related circuits can be a good criterion to describe the variety of research work and specialization between groups.

Resilience in Cloud Computing for Critical Systems. Resilience, Dependability, Reliability in the use of Cloud Computing in Critical Systems in Public Organizations.

La informática se está convirtiendo en la quinta utilidad (gas, agua, luz, teléfono) en parte debido al impacto de Cloud Computing en las mayorías de las organizaciones. Este uso de informática es usada por cada vez más tipos de sistemas, incluidos Sistemas Críticos. Esto tiene un impacto en la complejidad internad y la fiabilidad de los sistemas de la organización y los que se ofrecen a los clientes. Este trabajo investiga el uso de Cloud Computing por sistemas críticos, centrándose en las dependencias y especialmente en la fiabilidad de estos sistemas. Se han presentado algunos ejemplos de su uso, y aunque su utilización en sistemas críticos no está extendido, se presenta cual puede llegar a ser su impacto. El objetivo de este trabajo es primero definir un modelo que pueda representar de una forma cuantitativa las interdependencias en fiabilidad y interdependencia para las organizaciones que utilicen estos sistemas, y aplicar este modelo en un sistema crítico del campo de sanidad y mostrar sus resultados. Los conceptos de “macro-dependability” y “micro-dependability” son introducidos en el modelo para la definición de interdependencia y para analizar la fiabilidad de sistemas que dependen de otros sistemas. ABSTRACT With the increasing utilization of Internet services and cloud computing by most organizations (both private and public), it is clear that computing is becoming the 5th utility (along with water, electricity, telephony and gas). These technologies are used for almost all types of systems, and the number is increasing, including Critical Infrastructure systems. Even if Critical Infrastructure systems appear not to rely directly on cloud services, there may be hidden inter-dependencies. This is true even for private cloud computing, which seems more secure and reliable. The critical systems can began in some cases with a clear and simple design, but evolved as described by Egan to "rafted" networks. Because they are usually controlled by one or few organizations, even when they are complex systems, their dependencies can be understood. The organization oversees and manages changes. These CI systems have been affected by the introduction of new ICT models like global communications, PCs and the Internet. Even virtualization took more time to be adopted by Critical systems, due to their strategic nature, but once that these technologies have been proven in other areas, at the end they are adopted as well, for different reasons such as costs. A new technology model is happening now based on some previous technologies (virtualization, distributing and utility computing, web and software services) that are offered in new ways and is called cloud computing. The organizations are migrating more services to the cloud; this will have impact in their internal complexity and in the reliability of the systems they are offering to the organization itself and their clients. Not always this added complexity and associated risks to their reliability are seen. As well, when two or more CI systems are interacting, the risks of one can affect the rest, sharing the risks. This work investigates the use of cloud computing by critical systems, and is focused in the dependencies and reliability of these systems. Some examples are presented together with the associated risks. A framework is introduced for analysing the dependability and resilience of a system that relies on cloud services and how to improve them. As part of the framework, the concepts of micro and macro dependability are introduced to explain the internal and external dependability on services supplied by an external cloud. A pharmacovigilance model system has been used for framework validation.

Social capacity building in rural Aymara women organizations in Puno, Peru.

Social capacity building has been considered in the last decades an important element of rural development projects, as it helps organizations and communities to better use their resources, design and manage projects locally and improve their living standards. Social capacity building has been related to the development of certain skills and to the concept of leadership development. Social capacity building and leadership development under a social learning approach have guided a rural development project with an Aymara women organization in Puno, Peru, where around 400 women artisans are trying to develop a business organization to improve their lives and their communities. Qualitative and quantitative methodologies have been applied to assess improvements in capacities and leadership. Results show that the technical aspects are the first to be developed but that group process skills and contextual skills take longer and are crucial to the success of the projects.

Service innovation: Inward and outward related activities and cooperation mode

Knowledge of how customers co-create value, the way that suppliers and providers co-produce services, and how research and development centers and universities transfer technologies is becoming increasingly important to scholars' understanding of service innovation. This paper presents an analysis of the relationship between inward and outward innovation activities in service organizations and their modes of innovation, using network innovation premises and an extended innovation model. Empirical data from retail, health and education sector service organizations show the existence of a relationship between the degree of development of the inward innovation process and the degree of development of outward innovation activities. The majority of service organizations have innovation processes with an orientation toward customers and suppliers rather than other service network members, and leading service organizations follow a path that the literature defines as oriented toward the service value network. Findings lead to implications of how innovation managers could develop their internal innovation capacity to balance inward and outward activities properly.

The University in the Cloud Computing.

With the advancement of Information and Communication Technology ICT which favors increasingly fast, easy, and accessible communication for all and which can reach large groups of people, there have been changes, in recent years in our society that have modified the way we interact, communicate and transmit information. Access to this, it is possible, not only through computers situated in a fixed location, but new mobile devices make it available, wherever the user happens to be located. Now, information "travels" with the user. These forms of communication, transmission and access to information, have also affected the way to conceive and manage business. To these new forms of business that the Internet has brought, is now added the concept of companies in the Cloud Computing ClC. The ClC technology is based on the supply and consumption of services on demand and pay per use, and it gives a 180 degree turn to the business management concept. Small and large businesses may use the latest developments in ICT, to manage their organizations without the need for expensive investments in them. This will enable enterprises to focus more specifically within the scope of their business, leaving the ICT control to the experts. We believe that education can also and should benefit from these new philosophies. ?Due to the global economic crisis in general and each country in particular, economic cutbacks have come to most universities. These are seen in the need to raise tuition rates, which makes increasingly fewer students have the opportunity to pursue higher education?. In this paper we propose using ClC technologies in universities and we make a dissertation on the advantages that it can provide to both: universities and students. For the universities, we expose two focuses, one: ?to reorganize university ICT structures with the ClC philosophy? and the other one, ?to extend the offer of the university education with education on demand?. Regarding the former we propose to use public or private Clouds, to reuse resources across the education community, to save costs on infrastructure investment, in upgrades and in maintenance of ICT, and paying only for what you use and with the ability to scale according to needs. Regarding the latter, we propose an educational model in the ClC, to increase the current university offerings, using educational units in the form of low-cost services and where students pay only for the units consumed on demand. For the students, they could study at any university in the world (virtually), from anywhere, without travel costs: money and time, and what is most important paying only for what they consume. We think that this proposal of education on demand may represent a great change in the current educational model, because strict registration deadlines disappear, and also the problem of economically disadvantaged students, who will not have to raise large amounts of money for an annual tuition. Also it will decrease the problem of loss of the money invested in an enrollment when the student dropout. In summary we think that this proposal is interesting for both, universities and students, we aim for "Higher education from anywhere, with access from any mobile device, at any time, without requiring large investments for students, and with reuse and optimization of resources by universities. Cost by consumption and consumption by service?. We argue for a Universal University "wisdom and knowledge accessible to all?

Evaluating alternative industrial network organizations and information systems

Purpose – The purpose of this paper is to present a simulation‐based evaluation method for the comparison of different organizational forms and software support levels in the field of supply chain management (SCM). Design/methodology/approach – Apart from widely known logistic performance indicators, the discrete event simulation model considers explicitly coordination cost as stemming from iterative administration procedures. Findings - The method is applied to an exemplary supply chain configuration considering various parameter settings. Curiously, additional coordination cost does not always result in improved logistic performance. Influence factor variations lead to different organizational recommendations. The results confirm the high importance of (up to now) disregarded dimensions when evaluating SCM concepts and IT tools. Research limitations/implications – The model is based on simplified product and network structures. Future research shall include more complex, real world configurations. Practical implications – The developed method is designed for the identification of improvement potential when SCM software is employed. Coordination schemes based only on ERP systems are valid alternatives in industrial practice because significant investment IT can be avoided. Therefore, the evaluation of these coordination procedures, in particular the cost due to iterations, is of high managerial interest and the method provides a comprehensive tool for strategic IT decision making. Originality/value – Reviewed literature is mostly focused on the benefits of SCM software implementations. However, ERP system based supply chain coordination is still widespread industrial practice but associated coordination cost has not been addressed by researchers.

A comparative analysis of ABE Bachelor of Science programs in European and US Universities.

European Universities are involved in series of great changes regarding teaching and education organization during the last few years. The origin of these changes is the creation of the so-called European Higher Education Area (EHEA), which main target is to harmonize the different University studies throughout Europe. As a consequence, most of the programs of studies in all degrees are suffering changes in order to converge to common structures. Taking advantage of the actual process, some European universities are moving from traditional Agricultural Engineering programs to a more wide discipline named recently as Biosystems Engineering, which is a science- based engineering discipline that integrates engineering science and design with applied biological, environmental and agricultural sciences, broadening in this way the area of application of Engineering sciences not strictly to agricultural sciences, but to the biologic al sciences in general, including the agricultural sciences. This paper presents a comparative study of different Bachelor of Science degrees offered by American and European Universities in the field of Agricultural/Biosystems Engineering. To carry out the analysis 40 programs accredited by ABET in American Universities and 50 European programs. Among other questions, the total number of credits, the number of semesters, the kind of modules and the distribution of subjects in groups (Basic Sciences, Engineering Fundamentals, Agricultural/Biological Sciences, Humanities & Economic Sciences, Applied Agricultural/Biological Engineering and electives) are discussed in the paper. The information provided can be an useful starting point in future definitions of new or renewed degrees with the aim of advancing in internationalization of the programs and helping student’s mobility.

Analysis of type of leadership within post of management in sport organizations in Madrid Community, since gender perspective

The aim of this study is to determine whether there are different types of leadership for men and women and within different job roles (Manager, Technical Director and Coordinator).

Cadena de valor de papas nativas (Solanum andigenum sp.) en la provincia de Jauja, Perú

La Asamblea General de la ONU, a solicitud del gobierno peruano, declara en el año 2008 el Año Internacional de la Papa, (AIP). Desde el año 2005, el gobierno peruano ha puesto en marcha estrategias en torno a la importancia de la papa, como la declaración del 30 de Mayo como el Día Nacional de la Papa. El año 2014 es declarado por la FAO, (Food and Agriculture Organization of the United Nations), Año Internacional de la Agricultura Familiar, con un enfoque compartido por esta Tesis Doctoral en el apoyo a la familia campesina peruana. El gobierno peruano utiliza las cadenas de valor como una estrategia de promoción de desarrollo sostenible, que ha permitido contribuir a la inclusión social y económica de productores pobres de zonas alto andinas, como las localizadas en la mancomunidad municipal del Yacus, (MMY), provincia de Jauja, departamento de Junín. Esta estrategia, en la que el mercado incorpora a los pequeños agricultores de las zonas altas de los Andes, (que disponen de recursos económicos muy bajos), en procesos productivos rentables, implica una serie de cambios a realizar, como la transformación de los patrones de producción tradicional hacia aquellos productos o servicios que tienen demanda en el mercado, o la variación de la mentalidad del agricultor pequeño hacia una concepción empresarial de su producción. (Fabián, 2013). Por otra parte, la sostenibilidad de las cadenas de valor depende del eslabón más débil, lo que obliga a conocer la situación de todos los eslabones para poder integrar y reforzar la cadena. Se requiere un sistema de transparencia adecuado que facilite el flujo de la información entre los distintos eslabones. (Briz et al., 2012). Además, el establecimiento de la cadena de valor debe hacerse con cuidado, ya que la eficacia y supervivencia de las empresas están cada vez más ligadas a la cadena de valor a la que pertenece y a la coordinación de la misma. (Briz, 2011). En esta situación, adquiere importancia el estudio de la cadena de valor de la papa nativa, para una vez establecidas sus características, poder determinar la viabilidad o no de una cadena de valor de este producto que repercuta parte de la riqueza generada en los pequeños agricultores alto andinos, e incluso, de su extensión hasta España. Existen estudios sobre las papas nativas, realizadas por diferentes universidades de distintos países, e incluso, de diferentes continentes. Sin embargo, la mayoría de los estudios se centran en la mejora de la producción de la papa nativa. La novedad de la investigación realizada en la presente Tesis Doctoral radica en el estudio de la viabilidad de la comercialización de la papa nativa, mediante el establecimiento de una cadena de valor que se inicie en la provincia de Jauja, Perú, y finalice tanto en los mercados peruanos de las regiones de Junín y Lima, como en España. El objetivo planteado en esta investigación es la mejora de las condiciones económicas y sociales de las comunidades agrícolas de la provincia de Jauja en el Perú, así como fomentar su desarrollo tecnológico e industrial, mediante el fomento de la cadena de valor de la papa nativa y sus derivados. Se establecen como objetivos específicos la caracterización de los eslabones de la cadena de valor de la papa nativa y sus derivados en la provincia de Jauja del Perú y en España, de manera que se determine el valor agregado en los mismos; el fortalecimiento de las organizaciones de productores de papas nativas para la comercialización de sus producciones y para el fomento de la cultura empresarial; y el desarrollo de una cadena de comercialización papas nativas y sus derivados con origen en la Provincia de Jauja, Perú, y que finalice en España, con la venta al consumidor español. Para alcanzar estos objetivos la metodología utilizada es la cadena de valor agroalimentaria, utilizando como herramientas de análisis el análisis DAFO de la cadena de valor de la papa nativa. Las fuentes de información primarias utilizadas proceden en parte del proyecto de cooperación de UPM, “Mejora de la cadena de valor de la patata andina como impulso al desarrollo rural. Caso de tres Comunidades Campesinas en la Provincia de Jauja del Perú”, en el que participó el doctorando, y en parte proceden de la batería de encuestas específicamente diseñadas para los diferentes eslabones de la cadena de valor de la papa nativa. Las fuentes de información secundarias proceden de artículos académicos publicados, de artículos publicados por revistas especializadas del sector y de informes realizados por diferentes instituciones gubernamentales, tanto españolas como peruanas. Las conclusiones de la investigación son las siguientes. La creación de la mancomunidad del Yacus ha beneficiado a los pequeños agricultores. Estos consiguen mejores condiciones de venta y mejores precios para sus productos, lo que repercute en la mejora de sus condiciones de vida. Estas mejoras en las condiciones de venta de los productos se deben a su pertenencia a una cadena de valor de papa nativa que está funcionando de forma eficaz. Las empresas consideradas para constituir la cadena de valor han mostrado interés por formar parte de ella: los campesinos para obtener mejores precios por sus productos y unas mejores condiciones de venta; los distribuidores para asegurarse una calidad determinada de unas variedades fijas de papa nativa; la industria transformadora por disponer de un suministro de producto adecuado al derivado de papa nativa correspondiente, (hojuelas, tunta, etc.); las empresas exportadoras para tener suministro garantizado de los productos que ellos requieren en los volúmenes adecuados. Es una situación ventajosa para todas las empresas participantes. A pesar de trabajar con un producto tradicional, la cadena de valor de la papa nativa presenta innovación en los productos comercializados, tanto en la papa nativa fresca como en sus derivados, en los formatos de los productos, en la red de distribución, en las instituciones peruanas y en el consumidor final. Se percibe una demanda de papa nativa y de sus productos derivados en aquellos países donde existen comunidades de latinoamericanos que han emigrado de sus países de origen. España está entre los países que han acogido a un importante número de personas de origen latinoamericano. A pesar de la fuerte crisis económica sufrida por España, que ha llevado consigo la vuelta a sus países de origen de parte de su comunidad latinoamericana, el tamaño de esta población sigue siendo importante. Esta población demanda productos originarios de sus propios países, y los consumirían de forma frecuente si los precios son adecuados a su capacidad de consumo. El precio de venta de la papa nativa y sus derivados en España es de gran importancia. La importación de estos productos desde Perú hace que este eleve a niveles que le resta competitividad, en especial en la papa fresca. Se aconseja la búsqueda de empresas que puedan adaptar la producción de la papa fresca de forma local, y mantener para los derivados la exportación directa a España. Las preferencias de los consumidores peruanos y españoles en cuanto a formatos y marcas se refieren no son coincidentes. De las encuestas realizadas, se concluye que no puede seguirse la misma estrategia de marketing en ambos países, debiéndose diferenciar los formatos de los paquetes de la papa nativa y de sus derivados en España y en Perú, para así lograr llegar a los consumidores potenciales de ambos países. ABSTRACT At the request of the Peruvian government, the UN General Assembly declared the International Year of the Potato in 2008. Since 2005, the Peruvian government has implemented strategies around the importance of the potato, as the declaration of the 30th of May as the National Day of the Potato. FAO (Food and Agriculture Organization of the United Nations) has declared 2014 as the International Year of Family Farming, with an approach shared by this Ph.D. dissertation about the Peruvian peasant family. The Peruvian government uses value chains as a strategy to promote sustainable development, which has allowed to contribute to the social and economic inclusion of poor farmers in the high Andean regions as those located in the municipal commonwealth of Yacus (MMY) province of Jauja, department of Junín. This strategy, which incorporates small farmers in the high Andean regions, (who have very low income), to the market with profitable production processes, implies a number of changes that should take place, such as changing patterns of traditional production to those products or services that are in demand in the market, or changes in the mentality of the small farmer into a concept of production business. (Fabián, 2013). Moreover, the sustainability of value chains depends on the weakest link, which demands a knowledge of the status of all the links, in order to integrate and strengthen the chain. It is required an adequate transparency to facilitate the flow of information between the various actors. (Briz et al., 2012). Furthermore, the establishment of the value chain should be done carefully, since the effectiveness and the survival of the businesses are increasingly linked to the value chain where the firm is included and to its coordination. (Briz, 2011). In this situation, it becomes important to study the value chain of the native potato, once we establish its features, to be able to determine the feasibility or not of a value chain of this product, which has an impact of the generated wealth in small farms of the high Andean regions, and even the extension of this value chain to Spain. There are studies on native potatoes, made by different universities in several countries and even in more than one continent. However, most studies focus on improving the production of native potato. The originality of the research conducted in this Ph.D. dissertation is the study of the feasibility of commercialization of native potato, by the creation of a value chain that starts in the province of Jauja, Perú, and ends both in Peruvian markets in the region of Lima, and in Spain. The main goal of this research is to improve the economic and social conditions of farming communities in the province of Jauja in Perú, while promoting its technological and industrial development, by the establishment of a value chain of the native potato and derivatives. The specific objectives of the research are the characterization of the links in the value chain of the native potato and its derivatives in the province of Jauja, (Perú) and in Spain, in order to determine the added value; the strengthening of organizations of native potato producers, to commercialize their products and the promotion of enterprise culture; and the development of a chain to market native potato and its derivatives, with its origin in the province of Jauja, (Perú), and its end in Spain, with the sale to the Spanish consumer. In order to achieve these objectives, the used methodology is the agrifood value chain, using as a tool to analysis it the SWOT analysis of the value chain of the native potato. The primary sources of information used in the research come partly from UPM cooperation project, "Improving the value chain of Andean potato as a boost to rural development. Case Three Rural Communities in the Province of Jauja, (Perú)", in which the Ph.D. student was involved, and partly from the surveys, which were specifically designed for the different links of the value chain of the native potato. The secondary sources of information come from academic articles, from articles published by magazines of the industry, and from reports of several government institutions, both Spanish and Peruvian. The conclusions of the research are as follows. The creation of the commonwealth of Yacus has benefited small farmers. They get better sales conditions and better prices for their products, which results in the improvement of their living conditions. These improvements are due to a value chain of native potato which is working effectively. All the firms invited to constitute the value chain have shown interest in being part of it: the farmers to get better prices for their products and better sale conditions; the distributors to ensure a certain quality of fixed varieties of native potato, the processing industry in order to have an adequate supply of product to the corresponding derivative of native potato (chips, “tunta”, etc.); exporting firms to have a guaranteed supply of the products that they require with the right volumes. It's a win-win situation for all participating companies. Despite being a traditional product, the value chain of the native potato presents innovation in marketed products, (both fresh native potato and its derivatives), in the formats of products, in the distribution network, in Peruvian institutions and in relation with the consumer. There is a perceived demand of native potato and its products in countries where communities of Latin Americans have settled down. Spain is among the countries that have received a significant number of people from Latin America. Despite the strong economic crisis suffered by Spain, which has lead to a return to their home countries of part of the Latin American community, the size of this population is still considerable. This population demands products from their own countries, and they frequently consume them if the prices are suitable to their standard of living. The selling price of the native potato and its derivatives in Spain is of great importance. The import of these products from Perú makes the prices rise to levels that reduce competitiveness, especially in fresh native potatoes. It is advised to look for companies which can adapt the fresh potato production in our country, and keep direct export to Spain for the derivatives products. The preferences of Peruvian and Spanish consumers in terms of formats and brands are not the same. The surveys concluded that the same marketing strategy cannot be followed in both countries. Packet formats of native potato and its derivatives should be differentiated in Spain and Perú, in order to reach the potential consumers of both countries.