The Swiss-Austrian Alliance for Mountain Research

Switzerland and Austria are committed to addressing sustainable mountain development in Europe through a joint effort. In June 2013, more than 140 researchers as well as representatives of the 2 countries' funding ministries participated in the “Mountain Days” event in Mittersill, Austria, thereby marking the official launch of the Swiss-Austrian Alliance. The resulting Mittersill Commitment Paper highlights 8 research areas and calls for international cooperation between mountain researchers, institutions, and governments.

Semantic Methods for Intelligent Distributed Design Environments

Continuous advancements in technology have led to increasingly comprehensive and distributed product development processes while in pursuit of improved products at reduced costs. Information associated with these products is ever changing, and structured frameworks have become integral to managing such fluid information. Ontologies and the Semantic Web have emerged as key alternatives for capturing product knowledge in both a human-readable and computable manner. The primary and conclusive focus of this research is to characterize relationships formed within methodically developed distributed design knowledge frameworks to ultimately provide a pervasive real-time awareness in distributed design processes. Utilizing formal logics in the form of the Semantic Web’s OWL and SWRL, causal relationships are expressed to guide and facilitate knowledge acquisition as well as identify contradictions between knowledge in a knowledge base. To improve the efficiency during both the development and operational phases of these “intelligent” frameworks, a semantic relatedness algorithm is designed specifically to identify and rank underlying relationships within product development processes. After reviewing several semantic relatedness measures, three techniques, including a novel meronomic technique, are combined to create AIERO, the Algorithm for Identifying Engineering Relationships in Ontologies. In determining its applicability and accuracy, AIERO was applied to three separate, independently developed ontologies. The results indicate AIERO is capable of consistently returning relatedness values one would intuitively expect. To assess the effectiveness of AIERO in exposing underlying causal relationships across product development platforms, a case study involving the development of an industry-inspired printed circuit board (PCB) is presented. After instantiating the PCB knowledge base and developing an initial set of rules, FIDOE, the Framework for Intelligent Distributed Ontologies in Engineering, was employed to identify additional causal relationships through extensional relatedness measurements. In a conclusive PCB redesign, the resulting “intelligent” framework demonstrates its ability to pass values between instances, identify inconsistencies amongst instantiated knowledge, and identify conflicting values within product development frameworks. The results highlight how the introduced semantic methods can enhance the current knowledge acquisition, knowledge management, and knowledge validation capabilities of traditional knowledge bases.

Evaluating a medical error taxonomy

Healthcare has been slow in using human factors principles to reduce medical errors. The Center for Devices and Radiological Health (CDRH) recognizes that a lack of attention to human factors during product development may lead to errors that have the potential for patient injury, or even death. In response to the need for reducing medication errors, the National Coordinating Council for Medication Errors Reporting and Prevention (NCC MERP) released the NCC MERP taxonomy that provides a standard language for reporting medication errors. This project maps the NCC MERP taxonomy of medication error to MedWatch medical errors involving infusion pumps. Of particular interest are human factors associated with medical device errors. The NCC MERP taxonomy of medication errors is limited in mapping information from MEDWATCH because of the focus on the medical device and the format of reporting.

Agroecosystem resilience and farmers’ perceptions of climate change impacts on cocoa farms in Alto Beni, Bolivia

Cocoa-based small-scale agriculture is the most important source of income for most farming families in the region of Alto Beni in the sub-humid foothills of the Andes. Cocoa is grown in cultivation systems of varying ecological complexity. The plantations are highly susceptible to climate change impacts. Local cocoa producers mention heat waves, droughts, floods and plant diseases as the main impacts affecting plants and working conditions, and they associate these impacts with global climate change. From a sustainable regional development point of view, cocoa farms need to become more resilient in order to cope with the climate change related effects that are putting cocoa-based livelihoods at risk. This study assesses agroecosystem resilience under three different cocoa cultivation systems (successional agroforestry, simple agroforestry and common practice monocultures). In a first step, farmers’ perceptions of climate change impacts were assessed and eight indicators of agroecological resilience were derived in a transdisciplinary process (focus groups and workshop) based on farmers’ and scientists’ knowledge. These indicators (soil organic matter, depth of Ah horizon, soil bulk density, tree species diversity, crop varieties diversity, ant species diversity, cocoa yields and infestation of cocoa trees with Moniliophthora perniciosa) were then surveyed on 15 cocoa farms and compared for the three different cultivation systems. Parts of the socio-economic aspects of resilience were covered by evaluating the role of cocoa cooperatives and organic certification in transitioning to more resilient cocoa farms (interviews with 15 cocoa farmers combined with five expert interviews). Agroecosystem resilience was higher under the two agroforestry systems than under common practice monoculture, especially under successional agroforestry. Both agroforestry systems achieved higher cocoa yields than common practice monoculture due to agroforestry farmers’ enhanced knowledge regarding cocoa cultivation. Knowledge sharing was promoted by local organizations facilitating organic certification. These organizations were thus found to enhance the social process of farmers’ integration into cooperatives and their reorientation toward organic principles and diversified agroforestry.

The role of brand marketing in snowboarding: A comparative study of Switzerland and New Zealand

Introduction: Brands play an essential role in the organizational structure of snowboarding by sponsoring athletes, arranging events, contributing to product development and developing long-term partnerships with other key actors. However, the specialities of their role in scene sports, such as creating identities, networking and brand marketing strategies, have not been extensively researched. This study aims to provide an analysis of the function of brands within the snowboarding subculture by comparing how the sport is organized in Switzerland and New Zealand. Sociological theories of subcultures (Hitzler & Niederbacher, 2010) and social networks (Stegbauer, 2008) are used to defi ne the structures of the sport, whereas marketing and branding theories (Adjouri & Stastny, 2006) help to understand the role of the brands. Snowboarding will be defi ned as an alternative sports subculture based on characteristics such as aesthetics, adventure and new resources of performance (Schwier, 2006). Such a defi nition also begs for a novel form of analyzing its organization. Unlike more conventional structures, the organization of snowboarding allows a variety of actors to get involved in leading the sport. By portraying and encouraging differentiated identities and lifestyles, athletes provide a space for other actors to fi nd their place within the sport (Wheaton, 2005). According to Stegbauers network theory, individual actors are able to obtain high positions and defi ne their identity depending on their ties to actors and networks within the subculture (Stegbauer, 2008). For example, social capital, contacts within the sport and insider knowledge on subculture-related information enable actors to get closer to the core (Hitzler & Niederbacher, 2010). Actors who do not have close networks and allies within the subculture are less likely to engage successfully in the culture, whether as an individual or as a commercial actor (Thorpe, 2011). This study focuses on the organizational structure of snowboarding by comparing the development of the sport in Switzerland and New Zealand. An analysis of snowboarding in two nations with diverse cultures and economic systems allows a further defi nition of the structural organization of the sport and explains how brands play an important role in the sport. Methods: The structural organization of the sport will be analyzed through an ethnographic approach, using participant observation at various leading events in Switzerland (Freestyle.ch, European Open) and New Zealand (World Heli Challenge, New Zealand Open, New Zealand Winter Games). The data is analyzed using grounded theory (Glaser & Strauss 1967) and gives an overview of the actors that are playing an important role in the local development of snowboarding. Participant observation was also used as a tool to get inside the sport culture and opened up the possibility to make over 40 semi-structured qualitative expert interviews with international core actors from 11 countries. Obtaining access to one actor as a partner early on helped to get inside the local sport culture. The ‘snowball effect’ allowed the researcher to acquire access, build trust and conduct interviews with experts within the core scene. All the interviewed actors have a direct infl uence on the sport in one or both countries, which permit a cross-analysis. The data of the interviews was evaluated through content analysis (Mayring 2010). The two methods together provided suffi cient data to analyze the organizational structure and discuss the role of brand marketing within snowboarding. Results: An actors mapping by means of a center-periphery framework has identifi ed fi ve main core groups: athletes, media representatives, brand-marketing managers, resort managers and event organizers. In both countries the same grouping of actors were found. Despite possessing different and frequently multiple roles and responsibilities, core actors appear to have a strong common identifi cation as ‘snowboarders’, are considered to be part of the organizational elite of the sport and tend to advocate similar goals. The author has found that brands in Switzerland tend to have a larger impact on the broader snowboarding culture due to a number of factors discussed below. Due to a larger amount of snowboarders and stronger economic power in Europe, snowboarders are making attempts to differentiate themselves from other winter sports, while competing with each other to develop niche markets. In New Zealand, on the other hand, the smaller market enables more cooperation and mutual respect within snowboarders. Further they are more closely linked to other winter sports and are satisfi ed with being lumped together. In both countries, brands have taken up the role of supporting young athletes, organizing competitions and feeding media with subculture-related content. Brands build their image and identity through the collaboration with particular athletes who can represent the values of the brand. Local and global communities with similar lifestyles and interests are being built around brands that share a common vision of the sport. The dominance of brands in snowboarding has enabled them with the power to organize and rule the sport through its fan base and supporters. Brands were defi ned by interviewees as independent institutions led by insiders who know the codes and symbols of the sport and were given trust and credibility. The brands identify themselves as the engines of the sport by providing the equipment, opportunities for athletes to get exposure, allowing media to get exclusive information on activities, events and sport-related stories. Differences between the two countries are more related to the economic system. While Switzerland is well integrated in the broader European market, New Zealand’s geographical isolation and close proximity to Australia tends to limit its market. Further, due to different cultural lifestyles, access to resorts and seasonal restrictions, to name a few, the amount of people practicing winter sports in New Zealand is much smaller than in Switzerland. However, this also presents numerous advantages. For example, the short southern hemisphere winter season in New Zealand enables them to attract international sports athletes, brands and representatives in a period when Europe and North America is in summer. Further, the unique snow conditions in New Zealand and majestic landscape is popular for attracting world renowned photo- and cinematographers. Another advantage is the less populated network as it provides the opportunity for individuals to gain easier access to the core of the sport, obtain diverse positions and form a unique identity and market. In Switzerland, on the other hand, the snowboarding network is dense with few positions available for the taking. Homegrown brands with core recognition are found in both countries. It was found that the Swiss brands tend to have a larger impact on the market, whereas in New Zealand, the sport is more dependent on import products by foreign brands. Further, athletes, events and resorts in New Zealand are often dependent on large brand sponsorships from abroad such as from brand headquarters in the Unites States. Thus, due to its location in the centre of Europe, Swiss brands can take advantage of brands which are closer in proximity and culture to sponsor athletes and events. In terms of media coverage, winter sports in New Zealand tend to have a minor coverage and tradition in local mass media, which leads to less exposure, recognition and investment into the sport. This is also related to how snowboarding is more integrated into other winter sports in New Zealand. Another difference is the accessibility of the ski resort by the population. While in Switzerland the resorts are mostly being visited by day-travelers, ‘weekend warriors’ and holiday makers, the location of the resorts in New Zealand make it diffi cult to visit for one day. This is in part due to the fact that Swiss ski resorts and villages are usually the same location and are accessible through public transportation, while the ski resorts in New Zealand have been built separately from the villages. Further, the villages have not been built to accommodate to high tourist arrivals. Thus, accommodation and food facilities are limited and there is a lack of public transportation to the resorts. Discussion: The fi ndings show that networks and social relations combined with specifi c knowledge on scene-related attributes are crucial in obtaining opportunities within the sport. Partnerships as well as competition between these different actors are necessary for core acceptance, peer credibility and successful commercial interests. Brands need to maintain effective marketing strategies and identities which incorporate subcultural forms of behavior and communication. In order to sustain credibility from its fans, athletes and other snowboarding actors, brands need to maintain their insider status through social networks and commercial branding strategies. The interaction between all actors is a reciprocated process, where social capital, networks and identities are being shared. While the overall structure of snowboard subcultures in Europe and New Zealand are similar, there are some distinct characteristics which make each one unique. References Adjouri, N. & Stastny, P. (2006). Sport-Branding: Mit Sport-Sponsoring zum Markenerfolg. Wiesbaden: Gabler. Glaser, B. & Strauss, K. (1967). The discovery of grounded theory: Strategies for qualitative research. Chicago: Aldine. Hebdige, D. (2009). Subculture; The meaning of style. New York: Routledge. Hitzler, R. & Niederbacher, A. (2010). Leben in Szenen: Formen juveniler Vergemeinschaftung heute. Wiesbaden: Verlag für Sozialwissenschaften. Mayring, P. (2010). Qualitative Inhaltsanalyse: Grundlagen und Techniken. Weinheim: Beltz. Schwier, J. (2006). Repräsentationen des Trendsports. Jugendliche Bewegungskulturen, Medien und Marketing. In: Gugutzer, R. (Hrsg.). body turn. Perspektiven der Soziologie des Körpers und des Sports. Bielefeld: transcript (S. 321-340). Stegbauer, C. (2008). Netzwerkanalyse und Netzwerktheorie. Ein neues Paradigma in den Sozialwissenschaften. Wiesbaden: VS Verlag für Sozialwissenschaften. Thorpe, H. (2011). Snowboarding bodies in theory and practice. Basingstoke: Palgrave Macmillan. Wheaton, B. (2005). Understanding lifestyle sports; consumption, identity and difference. New York: Routledge.

The role of commercial actors in snowboarding

Commercial actors play an essential role in the organisational structure of snowboarding by sponsoring athletes, arranging events, contributing to product development and developing long-term partnerships with other key actors. However, the particularities of their role in the alternative sports cultures which are related to brand marketing strategies have not been extensively researched. Based on Hitzler and Niederbachers (2010) framework of social scenes, Stegbauers (2008) social network and Adjouri and Stastnys (2006) branding theories, analysis is carried out using an ethnographic approach. This includes participant observation of relevant events and semi-structured interviews with over forty key actors of the sport to examine the roles and activities of core actors within snowboarding. The findings reveal that brands have gained an important position within the scene; where they can build partnerships with other core and periphery actors in order to market particularly identities, lifestyles and products. This contributes to the development of a sport which is dependent on brands for its continuity. By using promotional strategies of sponsoring athletes, organising events and feeding media with scene-related content, the aesthetical values of the snowboarding sport are communicated and transferred, while ensuring exposure of the brand’s image and lifestyle. Social contacts as well as knowledge on particularities of the sport allow the commercial actors to gain an influential position and identity within the snowboarding core culture. Keywords: commercial actors, alternative sport cultures, social networks, brands, snowboarding References Adjouri, N. & Stastny, P. (2006). Sport-Branding: Mit Sport-Sponsoring zum Markenerfolg. Wiesbaden: Gabler. Hitzler, R. & Niederbacher, A. (2010). Leben in Szenen: Formen juveniler Vergemeinschaftung heute. Wiesbaden: VS Verlag für Sozialwissenschaften. Stegbauer, C. (2008). Netzwerkanalyse und Netzwerktheorie. Ein neues Paradigma in den Sozialwissenschaften. Wiesbaden: VS Verlag für Sozialwissenschaften.

Mountains and climate chance. A global concern

Mountains are among the regions most affected by climate change. The implications of climate change will reach far beyond mountain areas, as the contributions in the present publication prepared for the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP 20) in Lima 2014 show. Themes discussed are water, glaciers and permafrost, hazards, biodiversity, food security and economy. The case studies included show that concrete adaptive action has been taken in many mountain areas of the world. The publication concludes with a series of recommendations for sustainable mountain development in the face of climate change.

Mountains and climate change: A global concern

Mountains are among the regions most affected by climate change. The implications of climate change will reach far beyond mountain areas, as the contributions in the present publication prepared for the Conference of the Parties to the United Nations Framework Convention on Climate Change (COP 20) in Lima 2014 show. Themes discussed are water, glaciers and permafrost, hazards, biodiversity, food security and economy. The case studies included show that concrete adaptive action has been taken in many mountain areas of the world. The publication concludes with a series of recommendations for sustainable mountain development in the face of climate change.

Im physikalischen Verdichtungslabor: Wie Sprache das Denken und Handeln im Siedlungsbau beeinflusst

This article provides evidence from the Swiss context that the prevailing discourse of urban densification within the field of urban development is largely metaphorical in nature. It is dominated in particular by metaphors from the field of physics. As a result, aesthetic, social and ecological aspects are systematically downplayed or transformed into physical perspectives. Diffuse fears of densification and the ecological deficits associated with densification policies are thus made transparent. The article presents alternatives to physical framing and shows how reflecting on language can enrich sustainable urban development.

“Realidad o Utopía" : : ley de ordenamiento territorial

La lógica del mercado y al cambio de modelo de desarrollo en América Latina, en el intento de poder competir a nivel mundial, ha agudizado las disparidades y el deterioro ambiental. La presión que ejercen las grandes empresas y ciertos grupos con poder, el enquistamiento de una estructura administrativa que puja por mantener esquemas tradicionales ya perimidos y la falta de planificación impiden atender uno de los problemas claves que plantea la economía en el territorio, el de la concentración y los desequilibrios territoriales. Surge entonces el Ordenamiento Territorial como alternativa válida para atenuar estos procesos y dar respuesta a la sociedad. El caso que se presenta pone en el tapete muchos de estos temas que hoy preocupan y puede servir como experiencia transferible y aplicable a otras realidades que buscan consolidar un desarrollo local sustentable. El ante-proyecto de Ley de Ordenamiento Territorial y Usos del Suelo para la provincia de Mendoza, República Argentina, es un instrumento elaborado en el año 2006 por el sector académico-científico que desde una visión interdisciplinaria incorpora fundamentos técnicos y aportes de los actores sociales involucrados. La metodología aplicada permite consensuar por la sociedad en su conjunto los principios que sustentan la Ley, determinar la aplicación de ciertos instrumentos para efectivizar acciones en el territorio y definir una forma innovadora de hacer política, gestionar y planificar el uso del suelo. La propuesta considera al Ordenamiento Territorial como una política de Estado que debe propiciar condiciones de gobernabilidad. Sus principios y normas priorizan la equidad y el bienestar general por encima de los intereses particulares así como también el respeto de los valores y costumbres de la sociedad. Surge de un proceso participativo y sus principios y fines responden a los problemas actuales. Incorpora una serie de instrumentos debidamente jerarquizados conforme a las competencias jurisdiccionales y existencia de distintas escalas geográficas, como también, instrumentos jurídicos y prácticas administrativas innovadoras que permiten la resolución de conflictos territoriales. Identifica además recursos financieros para implementarla y prioriza el fortalecimiento de los mecanismos de control para un funcionamiento más ágil y eficaz de la gestión pública. Sin embargo existen riesgos vinculados a la voluntad política y el poder económico que pueden impedir que esta utopía se transforme en realidad. Solo la participación social es la que puede lograr vencer los intereses en juego y conseguir la aprobación de la Ley. Si esto se consigue se habrá dado un paso muy importante a ser imitado, sin lugar a dudas, en otros lugares de Argentina y América Latina.

Propuesta metodológica para la elaboración de un plan de ordenamiento territorial sustentable

El concepto “desarrollo sustentable" se ha consolidado en la academia, organismos internacionales e instituciones públicas que tienen como una preocupación central el bienestar colectivo o la calidad de vida de la población. También está presente en el discurso de partidos políticos, organizaciones no gubernamentales, movimientos sociales y otros actores de la sociedad civil, que buscan nuevas respuestas a distintos problemas que aquejan a la sociedad y que dicen relación con su estrategia de desarrollo. De esta forma, se trata de un concepto universalmente aceptado y legitimado, aunque su significado no siempre sea unívoco y no conlleve en todos los casos al mismo tipo de acciones. Su fortaleza, sin embargo, radica en su concepción ampliamente compartida como uno de los meta - objetivos de la sociedad. No obstante, tal vez una de las mayores debilidades del concepto sea su (todavía) baja aplicabilidad a la realidad. Como dice Reboratti (2000:202), “desarrollo sostenible es...una meta a alcanzar, una posibilidad que aparece en el futuro y que tal vez nunca alcanzaremos...", pero según reconoce el mismo autor, requiere de al menos un esfuerzo de planificación, que –según entendemos nosotros- ha de contar con herramientas específicas, que permitan encauzar en forma efectiva el desarrollo de un territorio hacia su sustentabilidad. En este contexto, resulta fundamental desarrollar una metodología de ordenamiento territorial que pueda conducir efectivamente a un desarrollo sustentable. Por cierto, es necesario que dicha metodología sea de fácil aplicación, de manera que se constituya en un apoyo eficiente y eficaz para las instituciones responsables de la planificación y administración del territorio. En virtud de lo anterior, el presente trabajo tiene como objetivo general exponer una metodología para la elaboración de un Plan de Ordenamiento Territorial, basada en el concepto de “sustentabilidad", que sea efectiva y simple en su aplicación. Los componentes centrales de esta propuesta metodológica son: (a) la integración de distintas herramientas de análisis para el diagnóstico evaluativo de un territorio, (b) la ponderación de todas las dimensiones de la sustentabilidad, (c) la proposición de instrumentos para el diseño de modelos espaciales que permitan encauzar el desarrollo de un territorio hacia su sustentabilidad, considerando el uso racional de los recursos naturales, la reducción de los riesgos de desastres y el mejoramiento de la calidad de vida de las generaciones presentes y futuras. La metodología propuesta ha sido aplicada a un caso de estudio de escala local, la comuna de San José de Maipo en Santiago de Chile, a través de un ejercicio docente desarrollado por los alumnos de la promoción 2007 en el Taller de Gestión Ambiental, del Magíster en Asentamientos Humanos y Medio Ambiente de la Pontificia Universidad Católica de Chile. El proceso metodológico propuesto considera básicamente dos subprocesos: el diagnóstico evaluativo del sistema territorial y el diseño de un modelo territorial, cuyo resultado es la elaboración de un Plan de Ordenamiento Territorial Sustentable para la comuna de San José de Maipo.

Desarrollo local sostenible y gestión ambiental pública. Articulación entre las ONG ambientales y el municipio de Luján, provincia de Buenos Aires, durante el período 2005-2007

El desarrollo local ambientalmente sostenible del territorio pondera variables económicas, sociales y ambientales, y en él es esencial la legitimidad política: necesita ser construido por consenso en un ámbito democrático. La articulación entre los actores sociales (Estado, sociedad civil y mercado) constituye una dimensión relevante para su logro. El objeto del presente artículo1 es identificar las potencialidades y restricciones de la articulación municipio organizaciones no gubernamentales para la gestión de problemáticas ambientales, teniendo en cuenta el papel que en tal relación juega la comunidad científica local. El recorte espacial válido para la investigación es el Municipio de Luján en la Provincia de Buenos Aires, que cuenta con gran cantidad y diversidad de ONG, cumple con las condiciones de escala poblacional para el desarrollo local y en el que se emplaza la sede central de la Universidad Nacional de Luján.

Desarrollo local sostenible y gestión ambiental pública. Articulación entre las ONG ambientales y el municipio de Luján, provincia de Buenos Aires, durante el período 2005-2007

El desarrollo local ambientalmente sostenible del territorio pondera variables económicas, sociales y ambientales, y en él es esencial la legitimidad política: necesita ser construido por consenso en un ámbito democrático. La articulación entre los actores sociales (Estado, sociedad civil y mercado) constituye una dimensión relevante para su logro. El objeto del presente artículo1 es identificar las potencialidades y restricciones de la articulación municipio organizaciones no gubernamentales para la gestión de problemáticas ambientales, teniendo en cuenta el papel que en tal relación juega la comunidad científica local. El recorte espacial válido para la investigación es el Municipio de Luján en la Provincia de Buenos Aires, que cuenta con gran cantidad y diversidad de ONG, cumple con las condiciones de escala poblacional para el desarrollo local y en el que se emplaza la sede central de la Universidad Nacional de Luján.