Avaliação da infra-estrutura logistica e datação da idade das lesões em carcaça de bovinos abatidos no Pantanal Sul Mato-Grossense

Pós-graduação em Medicina Veterinária - FMVZ

Viabilidade econômica da utilização dos resíduos da bananicultura na alimentação de cordeiros confinados

Aimed to analyze the economic feasibility of replacing hay Cynodon spp by hay banana crop residues in diet of lambs. We used 25 Santa Inês lambs, with an average age of five months and an average initial weight of 26.5kg, distributed in a completely randomized design with five treatments (40% hay Cynodon spp. + 60% concentrate, 20% hay banana leaf and 20% of Cynodon spp. + 60% concentrate, 40% of banana leaf hay + 60% concentrate, 20% hay pseudostem of banana and 20% of Cynodon spp. + 60% concentrate, 40% hay pseudostem of banana + 60% concentrate). After 69 days of experiment the animals were slaughtered. Possession of the cost of each diet and consumption of animals was calculated economic feasibility. Treatment with 40% of banana leaf hay + 60% concentrate showed the best economic indicators, based on the highest net income, the higher rate of return to higher profitability and marketing of live animals or slaughtered. The inclusion of banana crop residues in the diet of growing lambs increases the economic viability of the activity.

Futebol e a construção da imagem de treinadores pela mídia: um estudo a partir das notícias de um site de grande visitação na web

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Precificação do biogás produzido por autoprodutores, considerando seu transporte por meio de gasodutos existentes

The expansion of the energy matrix is a matter of great importance since the recent problems facing the country in this sector, such as rationing mobilized in 2001. Moreover, there is also concern with global sustainable development. Brazil is producing about 64 million cubic meters of biogas per day, but only a small percentage of this total is harnessed as an energy resource. Compounders are considered potential, for example, landfill energy (LE) and sewage treatment plants (STP), which can be adapted to produce biogas and market them. The work focuses its studies on biogas produced by these small and medium compounders. Are proposed and studied the following alternatives for the utilization of biogas energy: generation and sale of electricity through the installation of a small power station within the landfill, and purification and marketing of gas, whose price will be a consideration on the price of natural gas, taking into account the percentage of methane present in the biogas. Trade ensures that gas plus a destination ecologically appropriate to it, taking advantage of its energy

Efeito da prática do futebol no desempenho em agilidade, velocidade e coordenação de meninos na categoria dentinho ou sub 11 (10 e 11 anos de idade)

In Brazil, the practice of Soccer is encouraged very early. It is common remark that parents enroll their sons into soccer schools, promoting the involvement of these children in formal practice. However, there are not many studies that assess the effects of this practice in the physical capacities of children. Thus, the question that guides this study is: children who practice soccer systematically present better development of physical, especially agility, coordination and speed? The objective of this study was to compare the performance in velocity tests, agility and coordination of boys of 10 and 11 years, category dentinho or Sub-11, practitioners of soccer in schools and non practicing. The study included male children, born in 1997 and 1998, formed two groups: group of practitioners of soccer and group of non practicing. To belong to the group of practitioners, the child was regularly engaged for at least 1 year, with 1 hour daily and 2 to 3 times per week. The participants of the group of non practicing were not involved in regular practice of soccer and were paired in weight and stature with participants of the group of practitioners of soccer. Each participant was individually assessed in neutral environment and without foreign interference. For the assessment of the agility, was utilized the (shuttle run) test. The race test 30 meters stopped was employed for the assessment of the speed. The test of fiddling between the cones was employed to measure the coordination. The time spent to perform 1 attempt to each test was used for the comparison between groups. These data were treated, initially, by descriptive statistics (mean and standard deviation) and, subsequently, were compared by means of Anova, for independent samples. The significance level was maintained at 5%. Through analysis of the results the conclusion is that the regular practice ...(Complete abstract click electronic access below)

Estudo dos mixozoários (Myxozoa : Myxosporea) parasitos dos peixes characiformes Acestrorhynchus lacustris (Lütken, 1875) e Steindachnerina insculpta (Fernández-Yépez, 1948) coletados no Rio do Peixe, médio Rio Tietê, SP, Brasil

The São Paulo State has as one of its main rivers the Tietê, which is an extremely important source because of its biodiversity, use in navigation and mainly as direct supplier of water for thousands of people in the region. Currently, the biodiversity of marine and freshwater ecosystems has been threatened, primarily by environmental problems resulting from the degradation of ecosystems, an example is the stretch of the Middle Tietê River, where the Barra Bonita dam (SP) focused virtually the whole load organic effluents from the metropolitan region of São Paulo, leading to eutrophication with the loss of water quality. This basin is located in the Peixe’s River, a tributary of the Barra Bonita whose sources are on the slopes of the Cuesta de Botucatu, presenting an altitudinal gradient in a good state of conservation and water quality. From another perspective, the studies related to parasites and other pathogens of aquatic organisms have considerably increased the relevance, especially those hosts with potential for growing and marketing, given the significant increase these activities in Brazil and worldwide. Among the agents responsible for diseases in fish are the myxosporean, which can cause major economic damage, with high mortality ratios. Based on the above, this study evaluated the biodiversity of myxosporean parasites of two species of fish Acestrorhynchus lacustris and Steindachnerina insculpta. During the period January to November 2012, 40 specimens of Acestrorhynchus lacustris and 33 specimens of Steindachnerina insculpta were collected from the Peoxe’s river at four different points. The necropsies were performed and all organs were analyzed looking for myxosporean. Only the species Steindachnerina insculpta had their gills parasitized by two species of the genus Henneguya

Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

Ecologia de cultivos: caracterização dos aspectos ecológicos dos diferentes cultivos no município de Cristais Paulistas-SP

Planning is an essential instrument for the agricultural occupation of the lands, because it supports the activities of food production and raw materials. It must be driven by techniques that provide the sustainability of these activities, so that also ensures the environmental balance of agroecosystems. Lands misuse can be considered as one of the causes of frustration of agricultural activities. Thus, the occurrence of discrepancies between the effective use (real use) of the land and its agricultural aptitude can compete, in many cases, to the decrease of productivity, as well as for soil degradation. In this way, this research intends to study the relationship between the temporary cultivations, halfperennial cultures, perennial and its developmental environment, determining the edaphoclimatic characteristics of landscapes. From then on, a letter shall be subject to the use and occupation of the soil for agriculture in the municipality of Cristais Paulista-SP, aiming to describe the spatial organization of land use and vegetation cover, and emphasizing management and conservative practices. For that, climatic factors were characterized, fundamentally humidity, temperature and luminosity; edaphics, including parental material, chemical and physical properties, fertility, soil temperature and climatic zoning; biotic, referring to the suitability of different cultures or to be implanted; physical, such as geomorphology, slope, geology, hypsometry and hydrology; socioeconomic, in particular production and marketing seasons; and the way they all, together, affect the adaptation, distribution and production of crops. Using this information, the zoning of the area of study was done based on the 21 nominated groups obtained, in addition to recommendations and suggestions for handling each type of cultivation... (Complete abstract click electronic access below)

Facebook e Twitter Todateen: fortalecimento da identidade de uma marca já consolidada na mídia impressa

The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook

Novas tecnologias, comunicação especializada & assessoria de imprensa

This paper aims to discuss the influence of new technologies in the field of media, more specifically, within the press. The discussion will contribute on concepts that emerge from new technologies in the environment of cyberspace, acceleration time; cyberculture, besides raising discussions on the social sphere in relation to the democratization of information via the Internet and the interests of political and marketing, which permeates the universe of the press professional. The intention of this work is to create an agenda for discussion around new technologies and their influence in changing the paradigm of communication and its impact cibersocial. Finally, the discussion of new technologies as an auxiliary tool in the work of the communicator in contemporary times

A ocorrência de bullying no futebol e sua influência no abandono esportivo

The objective of this study is verify the occurrence of bullying in soccer and if this phenomenon can be considered a possible cause of the abandonment of this sport. The sample consisted of 143 male athletes, aged between 15 and 18 years old, all of whom competed in the Copa São Paulo de Futebol Júnior in 2011. The results show that most athletes have practiced, suffered and observed bullying in soccer, but the minority has fear of being assaulted on the team and few thought to stop playing because of this social phenomenon. It is suggested that more studies be conducted in this area and that the sport psychologist and coach provide to the team a better living and training structure, and the athletes should be united, avoid jokes that exceeding the limits offending another member of the group and make everyone feel comfortable in that place, not influencing the individual or collective performance

Análises morfológicas dos mixozoários (MYXOZOA) parasitos presentes em tecido nervoso de peixes coletados no Rio do Peixe, médio Rio Tietê, SP, Brasil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O planejamento da comunicação mercadológica sob a ótica das relações públicas

This study presented a literature review about the topics: marketing, public relations, marketing communication planning and marketing communication. From this, the project explained, through all stages of planning, the integrated work's importance between marketing and public relations in developing a marketing communication planning

Reflexões sobre o estabelecimento de vínculos afetivos interpessoais na atualidade

In studies about the subjectivation process in contemporaneity and the social context in which one is inserted nowadays, the contemporary world is often characterized by the ascension of the narcissism – or individualism – and consumerism as a baseline to all other recent changes. The excessive valorization of aesthetics; the influence of media and marketing and the culture of image; the loss of the “inner side” and inter-human interchanges; against the exacerbation of the superficial and external, appear as essential transformations to the new configuration of the so called “post-modern” subjectivation process, privileged and reinforced by capitalist society. Next to them, exists an individual discontent – a malaise in the individual’s life – usually associated to an interior emptiness and general dissatisfaction in face of idealizations and self-esteem fluctuations. This work tries to understand how individuals establish affective bonds and social relationships in this contemporary context, connecting the contemporary context and relevant concepts to this study, including the idea of romantic love, narcissism and the “state of helplessness” in psychoanalysis, subject’s development and a parallel discussion with social-historical texts. The study, of a theoretical character, is located in the intersection between "individual" and "society" – a subjectivity, therefore, formed internally, within the individual, and submitted directly to social influence – and analyzes the determinants and influences that they exert upon one and another, based on critical-reflective readings and textual analysis of works in the fields of sociology, psychosociology and psychoanalysis.

Gestão de resíduos sólidos no município de Tibagi - PR: desempenho da coleta seletiva

The objective of this study was to analyze the performance of solid waste management in the municipality of Tibagi, Paraná, a city with approximately 20000 inhabitants, which implemented the selective collection program called Recycle Tibagi. The analysis was based on descriptive statistical techniques, considering the three types of waste (tailings, organic and recyclable), and per capita generation of garbage upward trend in the coming years, based on the method of Winter (Triple Exponential Damping), using data recorded by the Department of the Environment and the Association of Recyclable Materials from Tibagi - ACAMARTI. Efficient selective collection from a structured environmental education program with constant training conducted with the scavengers, possible to obtain important data in sorting and marketing of recyclable materials, saving raw materials, water and energy, as well as relevant indicators social inclusion and employment generation and income. The project involves several areas of municipal management and arouses curiosity and interest in several areas: social, financial, environmental and administrative. It's a way to encourage new projects and public bodies, highlighting the importance of recycling and proper disposal of solid waste.