Metalinguagem semiótica: empréstimos e redefinições

This paper deals with the issue of terminology and conceptualization in the construction of the semiotic metalanguage. The starting point of this discussion is the scientific thought of C. S. Pierce, R. Bastide and É. Benveniste, who understand that the creation of a new science requires a new and precise terminology. This position is relativized and magnified by the point of view of A. J. Greimas, who defends the centrality of the conceptualization rather than the formalization and the terminological production. Thus, this study proposes and analyses two types of metalinguistic elaboration based on the dialogue with previous theories and disciplines: the borrowing and the redefining.

A construção do ator mulher contemporânea em publicidades de Você S/A

In this article, we aim at analysing, from the perspective of greimasian semiotic theory, how the actor contemporary woman is built in three advertisements published in the magazine VOCÊ S/A in editions of years 2001, 2004 and 2011. Although we have chosen to organize the analysis in that order, the issue of time is not the focus of our work. Our focus in this work will be on the thematic roles of wife, mother, housewife, professional and “woman”, played by the actor who, entering in conjunction with the advertised objects, can be a fulfilled wife/mother and a successful professional or, even, can be “more woman”.

Metamorfose: reflexões sobre o pensamento de Ignacio Assis Silva ou tentando achar o fio da meada

This text, homage to Ignacio Assis Silva, looks for the founding theoretical conceptions of his thoughts. When I looked at his texts, from the 70’s to the 90’s, my reading went through the path of an author who is always worried about revealing the birthplace of meaning. To catch this unique moment of semiosis, Silva proposes the concept of metamorphosis, a key-term which allows us to unite the two ends of his formation: Historical Grammar and Semiotic

Revista o cruzeiro: a figura feminina em publicidades de sabonetes de 1949

This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts and to establish its relation to the persuasion of the reader who is led to acquire not only the products, but mainly the values hidden in the announced objects. From the theory we use the generative course of meaning, focusing on the discourse level and assimilating the consumption axiologies proposed by each advertisement. Finally, we intend to assimilate the standard behavior of that society post-Second World War.

Laboratório de estudos semióticos nas interações de cuidado

The aim of this experience report is to present the Semiotic Studies Lab for Patient Care Interactions (Laboratório de Estudos Semióticos nas Interações de Cuidado - LESIC). The lab was set up at the Nursing School of the Federal University of Rio Grande do Sul (UFRGS), Brazil, in 2010. It has the purpose of providing didactic and pedagogical updates, based on the Theory developed by the Paris School of Semiotics, that enable the increase of knowledge and interactive/observational skills regarding the nature and mastery of human care.

Estudio del espesor de la mucosa del trígono retromolar con el objetivo de facilitar la planificación de mini implantes en la región

The retromolar triangle is a triangular area located in the mandible, posteriorly to the last molar. This region, due its thickness and bone density, is widely used for the installation of devices that provide an anchorage system for the movement of the lower molars. The aim of this research is to provide morphometric data of the mucosa thickness of the retromolar triangle. Twenty-five patients of portuguese nationality, with indication for extraction of the impacted lower third molar (right and/or left), were studied. In the region of the retromolar triangle were demarcated 3 points corresponding to the vertices of a triangle whose the base was torned for the distal face of the lower third molar and the lenght of the sides corresponded to vestibulolingual dimension of the same tooth, then was demarcated a fourth point corresponding to the geometric center of the triangle. Then, using a finger spreader with silicone stop were measured the mucosal tickness at each point. The data obtained were tabulated and analyzed. The lowest average value found was 5.5mm on the right side and the highest average value found was 7.13mm on the left side. Considering the mean values obtained at the points of the retromolar triangle mucosa measured in this study, we conclude that the retromolar triangle shows thick mucosa, so the mini-implants indicated for this region should have a long transmucosal neck.

O processo de aprendizagem em práticas de ensino por investigação: interpretações a partir da abordagem fenomenológica e semiótica social

Pós-graduação em Educação para a Ciência - FC

Cinema hollywoodiano no século XXI: o ritmo em abordagem semiótica e os filmes mais vistos de 2001 a 2010

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As maras e pandillas no Triângulo Norte da América Central e a atuação dos Estados Unidos em seu combate

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Formas de vida da mulher brasileira no discurso jurídico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Lendas para cantar: Uma análise dialógica do discurso das canções amazônicas de Waldemar Henrique

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

O duelo dos pastores: um estudo sobre a figuratividade nas Bucólicas de Virgílio

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

New readers, new reading skills and meaning: challenges for media and information literacy

Recognizing the importance of developing the information and media literacy in contemporary society, this article discusses the scenario of hybrid languages born on cyberspace, hypertext and the new types of readers who interact with information, now disseminated by digital media. As theoretical references authors such as Lucia Santaella, we develop arguments that present the headquarters of language and thought within a semiotic support. Matrices help to understand the phenomenon of hybrid language in hypertext. Therefore, we emphasize that the development of skills associated with the new reading environments propitiated by the virtual environment requires the understanding of language, which is one of the concepts used within the media and information literacy (MIL) proposal of Unesco, which combines the two concepts and skills of information and media literacy. It is hoped that this article motivate scholars and practitioners of education and information to take responsibility to educate for information environments that arise with new media and technologies, emphasizing the issue of reading and language.

Índices de erotismo no discurso machadiano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)