Constructing the identity of a nation : the tourist gaze at the Museum of Scotland

In an era of global instability and crises of national identity, the role of heritage tourism in creating images of national identity has become an important area for research. This article considers the role of heritage tourism in constructing national identity in the nation of Scotland through the lens of the Museum of Scotland. It describes the findings of qualitative research undertaken with potential and actual target consumers to the Museum of Scotland. Three research questions were addressed: Does the Museum of Scotland construct (1) a vision of a `new' Scotland? (2) a symbol of a `real' Scotland? (3) a collective identity of Scotland? The findings suggest that heritage visitors actively identify through their gaze, constructing multifarious meanings of national identity that are dynamic rather than static.

The colonial museum and UNESCO in the Asia-Pacific region

This thesis is an account of the role of UNESCO in promoting museology in the Asia-Pacific region after World War II. It shows how the strategy to advance cross-cultural mutual understanding through museum programmes built upon the British colonial museum system and facilitated new professional networks.

Portrait of a star : National Gallery of Victoria

Museums are an important segment of the creative industries arena. A "star" art museum in Melbourne, Australia, is the National Gallery of Victoria, whose mission is to illuminate life by collecting and presenting great art. This gallery operates in an increasingly competitive landscape. It is becoming more competitive and is continuously striving to achieve its own ambitions and meet the expectations of multiple stakeholders. The present case study uses a brand orientation lens to evaluate the Gallery in order to address a gap in both the brand orientation and the museum marketing literature. It is crafted from interviews, surveys and internal documents. The case study is an exemplar for other institutions to identify how brand orientation manifests itself within their institution.

'It's not enough for the work of art to be great' : children and young people as museum visitors

This paper examines trends in the understanding of children as visitors to art and natural history museums. It begins by examining research into the qualities of engagement by museum visitors generally. It then addresses the specific challenges posed by children as visitors, and the responses developed by museums to enhance their engagement. Three strategies are identified: social/family-centred interactivity, immersive experiences and engagement through interpretive dialogue. The three examples of programs of children’s engagement examined in this paper represent a major departure from such models towards a profoundly social form of interaction. The paper argues that these strategies are museums’ responses to shifts in pedagogical theory, and have been developed to increase the engagement of the child-visitor with exhibitions. Such strategies represent a genuine engagement between adults (both museum staff and parents) and children, and an opportunity for children to define the experience of cultural engagement. The consequence of this is a redefinition of the cultural role of museums in relation to children.

Small, tiny, minute : the appeal of the miniature

 This article reviews miniature forms appearing in museum and site collections, from the mundane to the precious to the fantastical, and suggests that their attraction is grounded in the playful sense of control they evoke in humans.

Cultural feelings and the making of meaning

Cultural feelings are an undertheorised area of the human experience which are recently gaining attention and which need to be understood in the context of museum visitor studies where they are largely ignored. Drawing on a long-term narrative study of global visitors to the Museum of New Zealand Te Papa Tongarewa (Te Papa), this paper unearths the conditions of meaning-making or hermeneutic foundations that facilitate the subsequent processes of meaning-making or interpretations. It argues that the engagement with a museum space starts on a sensory, emotive and embodied level. Visitors’ narrations of their visit to the museum reveal that emotions and feelings are not separate stages of the museum experience but are continuously interwoven with intellectual and interpretive processes. Importantly, the empirical evidence shows that certain meanings remain on an embodied level as an ‘internal understanding’ and resist any verbal ‘expressibility’. The conditions flow into the processes of meaning-making during cross-cultural encounters within the material museum world. Here, feelings enter into the realm of culture and thus into the experience of heritage.

The reflexive museum : opening the door to behind the scenes

In this paper I argue for a shift in conceptualising exhibitions: from products to be presented to processes to be revealed. I will explore how museum theory and practice are inextricably intertwined and can be brought into fruitful dialogue within an exhibition setting. By revealing the processes leading to the definition of categories and the interpretation of identities, and by giving ‘faces’ to decisions made, the ‘reflexive museum’ can become an embodiment of democracy, which does not silence controversies but gives diversity public voices. The ‘reflexive museum’ as I envisage it, by referring to Beck and Bonss’ ‘reflexive modernity’ (2001) is not only self-aware, but confronts, critiques, questions and ultimately transforms itself and invites the visitor to democratically participate in this process.

First, I sketch out recent academic musings on museological approaches. Then I present some examples of exhibitions in Germany in which these theories have been put into practice. I conclude by arguing for a symbiotic relationship between museum theory and practice, enabling the museum to realise its unique potential as a dynamic ‘playground’ located between scholarly thinking and the public.

Humanising contact zones : the stories and faces of cross-cultural dialogue

We live in a radically ‘cosmopolitanised’ world, facing a plethora of mostly unwanted or unforeseen cross-cultural encounters as side effects of global trade and global threats (Beck, 2006). The potentially positive role of both cultural tourism and museums in this context has been widely recognised and theorised. But what does cross-cultural dialogue mean for the person experiencing it, and how is it negotiated within time and space? Drawing on a long-term narrative study of global visitors to the Museum of New Zealand Te Papa Tongarewa (Te Papa), I explore cross-cultural meanings empirically through a hermeneutic interpretation embedded in Beck’s ‘cosmopolitan critical theory’. The evidence presented in this research suggests that the individual is the point of departure from which cross-cultural dialogue is humanised by giving it ‘faces’ and stories. I argue that the impact of any travel experience is best understood via the meanings tourists make and negotiate in the long-term.

What does a museum mean? A narrative approach to museum impact

This paper presents ‘narrative’ as a theoretically informed qualitative perspective to explore and substantiate such abstract concept as ‘museum impact’. It argues that the impact of museums is best understood via the meanings visitors make and negotiate in the long-term. This provides critical insights into what a museum visit means and how its impact is negotiated within time and space. I lay out the theoretical rationale and methodological approach for the research project underpinning this paper while future publications will provide empirical findings and theoretical conclusions.

The reflexive museum - opening the door to behind the scenes

In this paper I argue for a shift in conceptualising exhibitions: from products to be presented to processes to be revealed. I will explore how museum theory and praxis are inextricably intertwined and can be brought into fruitful dialogue within an exhibition setting. By revealing the processes leading to the definition of categories and the interpretation of identities, and by giving faces to decisions made, the ‘reflexive museum’ can become an embodiment of democracy, which does not silence controversies but gives diversity public voices. First, I sketch out recent academic musings on museological approaches. Then I present some examples of exhibitions in Germany in which these theories have been put into praxis. I conclude by arguing for a symbiotic relationship of museum theory and praxis enabling the museum to realise its unique potential as a dynamic ‘playground’ between academia and the public.

Beyond the rational museum : toward a discourse of inclusion

Museum discourse is not inclusive in that it neglects or negates the affective potential of museums. Affect is precognitive sensation, it is unexpected, and leaves a more lasting impression than re-cognition. The museum’s role in the shaping of histories, and its origins in class and gender exploitation are important areas of discourse, however, the focus on these issues also limits discourse. Ideologically driven critique seems unable to explain the experiential affect of exhibits of art and material culture. Arguably, an alternative museum with a contradictory set of meanings has always existed alongside the rational museum of critical discourse. Some critics do acknowledge that their disciplines seem unable to grapple with this ‘alternative museum’, however, there is not a critical vocabulary of affect with which to give it appropriate expression. Gilles Deleuze’s philosophical ideas give relevance to affect, and are useful in shaping or ‘shocking’ a way toward a more inclusive critical discourse, which might lead toward more inclusive museum practices.

Museum development and cross-cultural learning in the Kelabit Highlands, Borneo

The article discusses an aspect of the first phase of the Kelabit Highlands Museum Development Project. Deakin University and the Rurum Kelabit Sarawak collaborated in a field school for post-graduate cultural heritage and museums studies students that was held in Bario in June 2012. The article provides details about the learning framework and research activities that were designed to facilitate exchange and cross-cultural learning between the students and local participants.

Crowdsourcing motivations in a not-for-profit GLAM context : the Australian newspapers digitisation program

Crowdsourcing in recent times has become popular among not-for-profits as a means of eliciting members of the public to contribute to activities that would normally have been carried out by staff or by contracting external expertise. The GLAM (galleries, libraries, archives, museums) sector does have a history of involving online volunteers (e.g. reviewing books). Extending that tradition, some GLAM institutions are engaging in crowdsourcing projects to enhance and enrich their collections. But what motivates the public to participate in these crowdsourcing activities? Understanding the unique motivations of participants is needed to establish a motivational framework for GLAM organisations in their not-for-profit context. We present findings from a study of the motivational factors affecting participation in the Australian Newspapers Digitisation Program (ANDP) by the National Library of Australia (NLA). Based on motivational theories and frameworks the study shows that the participants are motivated by a complex framework of personal, collective and external factors. Participants were highly intrinsically motivated, but valued altruistic and community motivations as well. Community and external factors played a vital role in their continued involvement. The paper concludes with a conceptual framework of the motivational factors for crowdsourcing participants in a GLAM context based on the motivational dynamics observed in the ANDP case.