Desarrollo del plan de marketing para la comercialización de productos para la preservación y conservación de la madera. Caso Madesan

En el Ecuador, la industria maderera es un sector que posee gran potencial de desarrollo, debido a que cuenta con maderas de alta calidad, mismas que deben ser protegidas por los efectos catastróficos que producen varios agentes de degradación como insectos y hongos. Existen varios métodos para preservar la madera, pero para el mercado de carpinteros, mueblistas y constructores de madera y restauradores, se han desarrollado productos preservantes como Madesan, que es un preservador y curador para maderas con características fungicidas, insecticidas e hidro repelentes. El presente plan de marketing pretende re introducir el producto MADESAN en el mercado, posicionarlo en la mente de consumidor y obtener una importante participación del futuro desarrollo del sector maderero en el Ecuador, esto mediante la comunicación de las bondades que ofrece el producto al ser ecológico y no tóxico.

Orde Wingate, 'Guerrilla' Warfare and Long-Range Penetration, 1940-44

Major General Orde Wingate was a highly controversial figure in his time and remains so among historians. However, his eccentric and colourful personality has drawn attention away from the nature of his military ideas, the most important of which was his concept of long-range penetration, which originated from his observations of his operations in Italian-occupied Ethiopia in 1941, and evolved into the model he put into practice in the Chindit operations in Burma in 1943-44. A review of Wingate's own official writings on this subject reveals that long-range penetration combined local guerrilla irregulars, purpose-trained regular troops and airpower into large-scale offensive operations deep in the enemy rear, with the intention of disrupting his planning process and creating situations regular forces could exploit. This evolved organically from Major General Colin Gubbins' doctrine for guerrilla resistance in enemy occupied areas, and bears some resemblance to the operational model applied by US and Allied forces, post September 2001.

Marketing organic products: Exploring some of the pervasive issues

This article explores the marketing of organic products. It identifies the issues that pervade the national, organisational, and individual differences within the global organic industry. These are discussed using the marketing mix framework of product, price, promotion, and place of distribution. It concludes that a large percentage of customers, who are spread throughout the community, purchase organic products, most of whom only purchase it occasionally. The most important attributes of organic products are health, quality, and environment. Promotion of these benefits has the potential to demonstrate that, even at the higher price, they still offer value for money.