Creación de marca mediante la utilización de mecanismos estratégicos comunitarios y marketing

El presente documento pretende mostrar la manera como se debe ejecutar la creación de marca mediante la utilización de mecanismos estratégicos comunitarios y marketing. El objetivo del estudio se basa en encontrar los mecanismos adecuados para el desarrollo y creación de una marca enfocándose en el análisis de las principales prácticas y modelos desarrollados en el área del marketing, examinando el impacto que la marca pueda generar en la comunidad en la cual la organización está incluida, estableciendo adem��s un conexión directa con el modo de vida de los consumidores. Durante el desarrollo del documento se demuestra que las estrategias de marketing aplicadas por cada compañía, sirven para construir una relación estrecha y fuerte con todos los agentes involucrados en la construcción de una marca, principalmente con los clientes, ya que la forma m��s efectiva de establecer relaciones a largo plazo, es enfocándose exclusivamente en las necesidades desarrolladas por los consumidores, y a partir de ellas ajustar los valores (misión, visión, cultura organizacional, objetivos) de la organización. Estas estrategias comunitarias son también influenciadas por varios factores internos y externos a la organización, los cuales deben ser tenidos en cuenta al momento de elegir la estrategia adecuada. Los mecanismos estratégicos que desarrollan las empresas pueden cambiar significativamente de un sector comercial a otro, la importancia de las necesidades que se deben suplir y el consumidor final se deben evaluar desde un aspecto comunitario, entendiendo como comunidad como el conjunto de grupos sociales y comerciales que tienen relación directa o indirecta con la empresa. Con la investigación llevada a cabo acerca de las estrategias que deben aplicar las compañías se concluye que las marcas reflejan la imagen que la empresa transmite a sus compradores estableciendo una relación emocional entre los consumidores y la marca desarrollada, adem��s de estimular la oferta y demanda del negocio. Se espera que por medio de la obtención de información teórica y conceptual, se pueda aclarar la manera como se puede desarrollar la creación de una marca por medio de la correcta utilización de mecanismos estratégicos comunitarios y de marketing.

Estrategias organizacionais para a promoção de saude e qualidade de vida : avaliando a qualidade de vida no trabalho

Universidade Estadual de Campinas . Faculdade de Educação Física

Emotion in organizations: A neglected topic in I/O psychology, But with a bright future

In this chapter we present a review of some of the main threads of research on the role played by emotion and affect in organizations. In this respect, we refute the notion that organizations are totally rational., where the role of emotion is something that can be discounted or 'managed' out of existence.

The determination of the design strength of granite used as external cladding for buildings

This chapter is concerned with acquisition and analysis of test data for determining whether or not the flexural strength of granite cladding under extreme conditions is adequate to assure that reliability requirements are satisfied.

Enzyme deactivation in fixed bed reactors with michaelis-menten kinetics

Rate expression for enzyme poisoning which are consistent with a Michaelis-Menten main reaction are used to analyze the performance of a fixed bed reactor containing immobilized enzyme. When enzyme deactivation results from the irreversible bonding of a product molecule to an existing substrate-enzyme complex, it is shown that minimum enzyme activity can occur in the interior of the bed, well away from the ends. This suggests that bed sectioning techniques may enable direct evaluation of fundamental poisoning mechanisms.

A framework for table driven testing of Java classes

With the advent of object-oriented languages and the portability of Java, the development and use of class libraries has become widespread. Effective class reuse depends on class reliability which in turn depends on thorough testing. This paper describes a class testing approach based on modeling each test case with a tuple and then generating large numbers of tuples to thoroughly cover an input space with many interesting combinations of values. The testing approach is supported by the Roast framework for the testing of Java classes. Roast provides automated tuple generation based on boundary values, unit operations that support driver standardization, and test case templates used for code generation. Roast produces thorough, compact test drivers with low development and maintenance cost. The framework and tool support are illustrated on a number of non-trivial classes, including a graphical user interface policy manager. Quantitative results are presented to substantiate the practicality and effectiveness of the approach. Copyright (C) 2002 John Wiley Sons, Ltd.

Multilayer transverse gradient coil design

In small, cylindrical gradient coils consisting of a single layer of wires, the limiting factor in achieving large magnetic field gradients is the rapid increase in coil resistance with efficiency. This behavior results from the decrease in the maximum usable wire diameter as the number of turns is increased. By adopting a multilayer design in which the coil wires are allowed to spread out into multiple layers wound at increasing radii, a more favorable scaling of resistance with efficiency is achieved, thus allowing the design of more powerful gradient coils with acceptable resistance values. By extending the theory used to design standard cylindrical gradient coils, mathematical expressions have been developed that allow the design of multilayer coils. These expressions have previously been applied to the design of a four-layer z-gradient coil. As a further development, the equations have now been modified to allow the design of multilayer transverse gradient coils. The variation in coil performance with the number of layers employed has been investigated for coils of a size suitable for use in NMR microscopy, and the effect of constructing the coil using wires or cuts in a continuous conducting surface has also been assessed. We find that at fixed resistance a small wire-wound two-layer coil offers an increase in efficiency of a factor of about 1.5 compared with a single-layer coil. In addition, a two-layer coil of 10-mm inner diameter has been designed and built. This coil had an efficiency of 0.41 Tm-1 A(-1), a resistance of 0.96 +/- 0.01 Omega, and an inductance of 22.3 +/- 0.2 muH. The coil produces a gradient that deviates from linearity by less than 5% over a central cylindrical region of interest of height and length 6.2 mm. (C) 2003 Wiley Periodicals, Inc.

Lições de Direito Económico e Financeiro, 1º Ano

I – O “DIREITO ECONÓMICO”: O ESTADO COMO PRODUTOR DE BENS E SERVIÇOS E O ESTADO COMO REGULADOR DA ECONOMIA: O PLANEAMENTO E AS MEDIDAS DE ESTÍMULO OU FOMENTO; O ACESSO À ACTIVIDADE ECONÓMICA; II – CONCEITO E TIPOLOGIA DAS EMPRESAS; III – ALGUMAS EMPRESAS EM ESPECIAL; IV – DIREITO PENAL ECONÓMICO E DE EMPRESA; V – “CONTENCIOSO DAS EMPRESAS”; VI – DIREITO DO CONSUMO, DIREITO DAS EMPRESAS E DIREITO PENAL ECONÓMICO; VII – DIREITO DA CONCORRÊNCIA E DOS PREÇOS; VIII – DIREITO MONETÁRIO, FINANCEIRO E DOS MERCADOS DE VALORES MOBILIÁRIOS: INSTRUMENTOS E MERCADOS FINANCEIROS; IX - REGULAÇÃO DO AMBIENTE E DA ACTIVIDADE ECONÓMICA; X - REGULAÇÃO DA QUALIDADE; XI – DIREITO FINANCEIRO PÚBLICO. §I - "ECONOMIC LAW": THE STATE AS PRODUCER OF GOODS AND SERVICES AND THE STATE AS A ECONOMY REGULATOR: PLANNING AND MEASURES OF STIMULUS OR PROMOTION; ACCESS TO ECONOMIC ACTIVITY II - CONCEPT AND TYPE OF COMPANIES III - SOME SPECIAL COMPANIES IV - ECONOMIC AND CRIMINAL LAW COMPANY, V – “LITIGATION IN COMPANIES”; VI - LAW CONSUMER, LAW OF COMPANIES AND ECONOMIC CRIMINAL LAW; VII - COMPETITION LAW AND PRICES; VIII - MONETARY LAW, FINANCIAL AND SECURITIES MARKETS: FINANCIAL INSTRUMENTS AND MARKETS; X - REGULATORY ENVIRONMENT AND ECONOMIC ACTIVITY: X - ADJUSTMENT OF QUALITY; XI - PUBLIC FINANCIAL LAW.

Nous sommes Charlie: oh zote x 3!

“É fundamental o direito à expressão e informação, seja ou não seja por meio da comunicação social dirigida às massas. Muita gente morre por este direito ou pela falta dele.” E ainda dissemos a alto e bom som: “Bem hajam! Jornalistas, comentadores e cómicos com ética!” § "It's fundamental right to expression and information, whether or not either through the media directed to the masses. Many people die for this right or the lack thereof "And yet told loud and clear:". Well Let there be! Journalists, commentators and humorous with ethics!"

An approach to absorptive capacity based on the Portuguese textile industry

The main purpose of this research is to identify the hidden knowledge and learning mechanisms in the organization in order to disclosure the tacit knowledge and transform it into explicit knowledge. Most firms usually tend to duplicate their efforts acquiring extra knowledge and new learning skills while forgetting to exploit the existing ones thus wasting one life time resources that could be applied to increase added value within the firm overall competitive advantage. This unique value in the shape of creation, acquisition, transformation and application of learning and knowledge is not disseminated throughout the individual, group and, ultimately, the company itself. This work is based on three variables that explain the behaviour of learning as the process of construction and acquisition of knowledge, namely internal social capital, technology and external social capital, which include the main attributes of learning and knowledge that help us to capture the essence of this symbiosis. Absorptive Capacity provides the right tool to explore this uncertainty within the firm it is possible to achieve the perfect match between learning skills and knowledge needed to support the overall strategy of the firm. This study has taken in to account a sample of the Portuguese textile industry and it is based on a multisectorial analysis that makes it possible a crossfunctional analysis to check on the validity of results in order to better understand and capture the dynamics of organizational behavior.

An approach to absorptive capacity based on the Portuguese textile industry(Final version)

The main purpose of this research is to identify the hidden knowledge and learning mechanisms in the organization in order to disclosure the tacit knowledge and transform it into explicit knowledge. Most firms usually tend to duplicate their efforts acquiring extra knowledge and new learning skills while forgetting to exploit the existing ones thus wasting one life time resources that could be applied to increase added value within the firm overall competitive advantage. This unique value in the shape of creation, acquisition, transformation and application of learning and knowledge is not disseminated throughout the individual, group and, ultimately, the company itself. This work is based on three variables that explain the behaviour of learning as the process of construction and acquisition of knowledge, namely internal social capital, technology and external social capital, which include the main attributes of learning and knowledge that help us to capture the essence of this symbiosis. Absorptive Capacity provides the right tool to explore this uncertainty within the firm it is possible to achieve the perfect match between learning skills and knowledge needed to support the overall strategy of the firm. This study has taken in to account a sample of the Portuguese textile industry and it is based on a multisectorial analysis that makes it possible a crossfunctional analysis to check on the validity of results in order to better understand and capture the dynamics of organizational behavior.