As relações públicas e a gestão da comunicação integrada nas organizações resilientes do século xxi: uma análise dos meios de comunicação da ONG Periferia Legal

The implications of modernity and globalization stimulated the establishment of a new type of organization. Resilient organizations, as they will be called, representing the twenty-first century and are aligned with the social, political and economic context for their adaptability and flexibility. The study of the case will be the communication of the NGO Periferia Legal, also linked to the plane of the creative economy because of the intangible asset it produces. The study will be focused on the ways which public relations can help in the development of the NGO by analyzing their media. Thus, the three fronts of communication from the NGO (external, internal and institutional) will be analyzed through observations and interviews and their channels are categorized into: inefficient, low efficiency , average efficiency and efficient. The media will be key to understanding the phenomenon and the degree of efficiency will be marked as it achieves the proposed and designed objectives by the project itself - through the mission and vision of the NGO - using communication. In this way, the study seeks to understand the characteristics of resilient organizations from the standpoint of public relations

A Globalização e as diferenças interculturais em uma multinacional: caso IBM Brasil

O presente trabalho procura entender como a globalização, através da diversidade cultural, pode interferir na vida profissional das pessoas. Tendo como objeto de estudo as disparidades culturais encontradas na IBM Brasil, o trabalho apresenta conceitos da globalização e indaga suas principais consequências na multinacional em questão. Busca identificar as mudanças necessárias no processo de adequação às diferenças culturais entre países e pessoas, entender como as diferenças interculturais podem afetar a vida dos funcionários e como eles aprenderam a lidar com essas diferenças. De modo geral, procura identificar se a globalização fez com que os profissionais se adequassem às diferenças intercontinentais ou se a própria globalização selecionou os profissionais mais adequados ao mercado global

Players, Mao II e Falling Man: O terror em três versões (publicado em 2014)

This paper aims at analyzing the different approaches to terror in the novels Players (1977), Mao II (1991) and Falling Man (2007), by the American writer Don DeLillo. In Players, terror is shown as something attractive and exciting to a character who leads a very tedious personal and professional life; in Mao II, it is connected to the kidnapping of a poet and the text brings up relevant debates focusing on the contrast related to the power of novelists and terrorists in society; and in Falling Man, the author reviews the tragedy of September 11, in an attempt to try to understand the reasons why the attacks happened. The novels show terrorist actions connected to historical processes and also to the present form of capitalism and globalization. Theoretical texts by Bauman (1998), Eagleton (2005), Freitas (1989), Fraser (2000) will be used to discuss the issues addressed in this paper.

Uma análise da ascensão chinesa a partir da Teoria do Imperialismo

Pós-graduação em Ciências Sociais - FFC

Relações de gênero e poder: a vivência de mulheres e homens sob o impacto da migração internacional. -

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A problematização da docência universitária no contexto do capitalismo universitário

The university environment is in metamorphosis, in a possibility of its recreation in the presence of a knowledge revolution at full XXI century. Its structure, based at a science model, presents itself undermined by not breaking the stagnation in a world that inaugurates boundaries of uncertainty for all humanity participants. From that perception, this work intend to understand how the globalization has been reduced the workforce of the university teacher. Moreover, how the hegemonic groups, derived from insertion of capitalism and globalization, root themselves in the academic environment – before considered a space of autonomy – is transforming the teaching profession through mechanisms of alienation and doctrinairism that disseminate the heteronomy as alternative for maintenance of dogmas and, therefore, certainties.

A educação rural no México como referência para o Brasil

In the 1940’s and 1950’s the Brazilian government implemented various policies towards the development of rural education adopting innovative orientations experienced in other iberoamerican countries. This article covers a study on the circulation and appropriation of education models seeking to apprehend the implications of the comparative operations by questioning the national processes in their interrelationship with much more ample phenomena of internationalization and globalization. The article uses as source of analysis the document entitled “Rural Education in Mexico” elaborated by Manoel Bergstrom Lourenço Filho, in 1951, and later published in a Brazilian Magazine of Pedagogical Studies, in 1952. The article discusses the narrative construction of this report and the comparing operations which Lourenço Filho has undertook presenting the Mexican education as a model.

Trabalhador hóspede, acumulação flexivel e racismo: notas sobre o trabalho do migrante nos Estados Unidos no século XXI

This article aims to highlight some of the major influences on union structure and the work that emerged in the wake of productive restructuring and globalization of production. The possibility of outsourcing of production and the changes made in its control, more and more glued to the movements of high finance, opened spaces for the dispersion of production. In this international movement, immigrants are unprotected and subject to the conditions of a transnational market work. We describe the case of the United States, where resistance movement has been started.

Constrangimentos domésticos à política externa comercial dos Estados Unidos no governo Clinton (1993-2001)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Distribuição de bivalve invasor Limnoperna fortunei (Dunker, 1857) na Bacia do Rio Prata após vinte anos (1991-2014) de sua introdução na America do Sul

Pós-graduação em Ciências Biológicas (Zoologia) - IBB

Uma estratégia de relacionamento da favela com a cidade para a integração social, física e simbólica

This paper presents the principles of a strategy for the integration of slums in the city. From an extensive literature search, it analyzes the environment of the slums, the culture of peace as a future desirable situation and the fundamental value of popular participation. It proposes a strategy based on the theories and practice of the communitarian public relations. It realizes that this is a long process and requires the complicity of various social actors, in particular the State through a manager committee of communal integration, which managements the integration of actions

Caracterização morfocultural e molecular de isolados de Colletotrichum spp. provenientes de diferentes frutas tropicais

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Avaliação fitoquímica e microbiológica da espécia Artemisia annua L. submetida a tratamentos de armazenamento e condições de ambiente

The species Artemisia annua L. (Asteraceae) is native to China and has artemisinin as its main active component, substance that is considered a potent antimalarial drug. With the increased interest in natural active principles, studies related to post-harvest and storage of vegetable material become important for better conservation of its phytotherapic properties. Therefore, the present study had as objectivedefine the best storage conditions to preserve and keep the quality of phytotherapic drugs. Leaves of A. annua dried were stored for six months in polyethylene bags wrapped in Kraft paper and packed in four treatments: at ambient condition, refrigerated at 4 ± 2 oC, using normal packing, and using vacuum packing. Samples were taken for microbiological, moisture content, and level of artemisinin analyses before the experiment begun and at 30, 90, 120 and 180 days. The results of microbiological tests showed no significant contamination, as well as the moisture content of the stored (biological) material, which remain between 5% and 10%, keeping within acceptable parameters. The ambient without vacuum treatment (SVA) was the treatment that better maintained the sample stability during 180 days, however, the refrigerated without vacuum (SVR) showed greater efficiency to conserve the content of artemisinin.

Modelos organizacionais e a modernidade radicalizada periférica

Pós-graduação em Ciências Sociais - FCLAR

Brazil in Africa: Another Emerging Power in the Continent?

This paper develops three basic arguments. First, it presents the basic underpinnings of Brazilian diplomacy in the past half century, concentrating on the changes adopted in the 1980s and the 1990s up to the foreign policy put forward by Lula`s government (2003-2009). It recognises that Lula`s foreign policy represents a step forward, especially where Africa is concerned. However, it does not seem to be clear whether the Brazilian economy has enough strength to sustain such a foreign policy, as is shown in the second part of the paper. This is indeed the case if comparisons are made with India, China and even South Africa, when the latter`s regional role is considered. Finally, an effort is made to summarise the recent political cooperation established between Brazil and African countries as well as to present an overview of Brazil`s trade and investment relations both with the region as a whole and with some important individual partners. Once this picture is established, we investigate whether these realmsdiplomatic/political and economictake independent tracks, or if they do interact in a coherent manner. Africa remained deep inside Brazil and Brazilians, not as something external to ourselves. But as a mythic space; neither geographical, nor historical.