As Relações Públicas em contextos de internacionalização organizacional: um estudo de caso sobre a aquisição da Tilibra

The objective of this study is to demonstrate how Public Relations can deal with the issue of culture clash between companies undergoing mergers and acquisitions. Within this environment of organizational change, there is the question of human and social as well as the importance of the relationship with all the publics. The Public Relations professional should be part of the organization systems to inform and promote a culture present, and participated in the climates changes and its consequences within these environments

Desenvolvimento de vasos digestores de amostra para microondas doméstico

The application of microwave radiation on the sample preparation has been expanding increasingly in areas involving decomposition by wet and dry roads, fusion, extraction, acceleration of chemical reactions, for example. Currently, the use of microwave ovens for analytical purposes are recognized for having excellent performance for organic and inorganic samples. In the international market there are several kinds of microwaves oven which adapt the varied purposes, however yet with elevated prices which incapacitate your use as routine equipment in laboratory. Thus, many researchers have been choosing for developing own projects of microwaves oven production or to use domestic oven for the laboratory, with or without adaptations. For the evaluation of the proposed method was used in the Kjeldahl methodology for determining total nitrogen in samples of crude protein, using a domestic microwave oven and a digester pot made up in TeflonTM and distillation by steam. Were made to adapt and characterization of a domestic microwave oven, the confeccion vessel digester and the metal support for the vessel. The accuracy of the proposed method was confirmed by comparison of two methods, the standard method for conventional heating and by the proposed method, with heating by microwave radiation through the calculated values of relative standard deviation analysis

Avaliação do comportamento mecânico sob deformação da liga Ti- 30Ta visando aplicações biomédicas

Titanium and its alloys have been used for biomedical applications due their excellent properties such as high corrosion resistance, biocompatibility and mechanical properites. In this study, microstructural and mechanical properties of Ti-30Ta alloy was evaluated during its processing. Ti-30Ta alloy ingots were produced from sheets of commercially pure titanium (99.9%) and tantalum (99.9%). Its melting was realized in arc melting furnace in an argon atmosphere. After homogenizing at 1200ºC, ingots were cold worked by swaging. Samples with 13 mm in diameter were obtained. They were forging at the reduction ratios of 15%. After deformation, microstructure was evaluated by optical microscopy in each condition. Also, Vickers microhardness of samples was measured and phase constitution was evaluated using XRD analysis

Vitrocerâmicas para blindagens balísticas

The use of ceramic materials in ballistic armor is considerable. Such materials can be very harder and lighter than metallic materials commonly used and it presents advantages to replace metallic materials when necessary toughness can be achieved. However, as SiC and Al2O3 ceramic, traditionally used for shielding, still have high manufacturing cost or low density do not have enough to shield applications such as aircraft. An alternative is the glass-ceramics, ceramics obtained by controlled crystallization of glasses, whose properties can be adjusted by choosing the chemical composition of glass, heat treatment of crystallization and special treatments such as ion exchange on the surface, resulting in increased mechanical strength . The objective of this project is to study the kinetics of crystallization of a glass composition based on cordierite (2MgO.2Al2O3.5SiO2), low density and high hardness, for the manufacture of glass-ceramics for ballistic tests. Shown in this report are results of heat treatment of crystallization and characterization by thermal analysis (DSC) glass obtained previously, indicating uneven distribution of crystals, and drying, weighing, mixing of raw materials and a new fusion of glass, the same composition

Propriedades físicas de vidros Sb2O3-P2O5

This work presents experimental results of some physical properties of antimony phosphate glasses with compositions (x) Sb2O3 - (1-x) P2O5 (x = 0.75, 0.85, 0.90). Mechanical, thermal, optical and electrical properties were investigated: density, elastic moduli (Young's moduli and Poisson's ratio), Vickers microhardness, coefficient of thermal expansion, glass transition temperature, refractive index and electrical conductivity (for x = 0.75). There was no evidence of electronic conductivity by bipolaron hopping. Measurements of energy dispersive spectroscopy (EDS) showed that volatilization of Sb2O3 takes place during the glass melting

Geologia do depósito de ouro do alvo guarda-mor, na sequência Jaupaci (Israelândia - GO)

The study area of the Guarda-Mor target (Israelândia-GO) contextualizes the terrains of the estaern portion of the Arenópolis Magmatic Arc, more accurately, the Neoproterozoic associations inserted in the field of the Jaupaci volcano-sedimentary sequence. The mapped area is located in the central-western of Goiás state. The presente paper has as main objective to characterize the structural, petrographic and litogeochemistry of the target rocks beyond to compare these factors with the Mina Bacilândia rocks (Fazenda Nova-GO) in order to assess the genetic similarity of volcano-sedimentary units and deposits associated. The Guarda-Mor target is represented by the Jaupaci metavolcanic rocks sequence presenting bimodal volcanism. This sequence consists in metafelsic rocks like sericite/muscovite quartz schist, phyllite and metarriolites and/or metariodacites with calc-alkaline geochemical signature and metamafic rocks with tholeiitic character formed by actinolite - chlorite schist and chlorite - quartz schist. Besides the package of supracrustal rocks also can be observed the occurrence of a local intrusion syn- to late - tectonic named Granito Subvulcânico. In the study area beyond the marked volcanism also seen an event of crustal melting granitogênese evidenced by the presence of 2 granites at the east and the west of the map, Granito Israelândia and Granito Iporá respectively. Structural analysis both at the macro and micro have identified 3 deformation phases. The types of rock on the region record features in the metamorphic facies top and down. These features were subdivided into 3 metamorphic areas: the east and West areas show thermal metamorphism due to intrusion of adjacente granites while the central domain displays features of regional metamorphism. Gold mineralization of the Guarda –Mor deposit target suggests a possible structural control beyond pronounced the hydrothermal alteration. The mineralization may also be...

A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

A aplicação da teoria do lean seis sigma na prestação de serviços no setor agrícola

This thesis aims to analyze the applicability of Lean Six Sigma and DMAIC to improve processes focused on agriculture. We discuss the origins of each system separately, Lean Manufacturing, the Toyota plants in Japan, and Six Sigma, by Motorola in the U.S., and then appears to merge them and can meet their complementarities and synergy between their tools. Finally, we describe a case study focused on the harvesting department, applicable to all types of manuals crops, covering the production of fruits, vegetables and greens. This study shows the ability to reduce costs, increase productivity and elimination of defects that the methodology developed with the fusion of Lean Manufacturing with Six Sigma allows

Amplificação, clonagem e sequenciamento de promotores de café (Coffea arabica cv Mundo Novo) específicos de fruto e ubíquos

The Coffee Genome Project made available to the scientific community relevant information that made practical the identification and cloning of important genes, as well as the identification of the major sequences involved on their regulation. The aim of the present study was to amplify, clone and sequence coffee promoters with specific expression patterns. For that, coffee ESTs which known expression profiles were employed. First, the promoter regions of coffee genes showing, respectively, fruitspecific and ubiquitous expression were amplified using the Genome Walking strategy. Amplified sequences were then inserted in the pGEM-Teasy vector (Promega) and sequenced. Once completed the sequencing, an expression cassette was constructed using the binary vector pCAMBIA-1381z (Cambia). These expression cassettes were cloned into Agrobacterium tumefaciens, and transgenic tobacco plants were generated aiming the functional characterization of these promoters

Sistema biométrico de identificação de pessoas utilizando poros e minúcias de impressões digitais

The use of physical characteristics for human identification is known as biometrics. Among the many biometrics traits available, the fingerprint is the most widely used. The fingerprint identification is based on the impression patterns, as the pattern of ridges and minutiae, characteristics of first and second levels respectively. The current identification systems use these two levels of fingerprint features due to the low cost of the sensors. However, the recent advances in sensor technology, became possible to use third level features present within the ridges, such as the perspiration pores. Recent studies show that the use of third-level features can increase security and fraud protection in biometric systems, since they are difficult to reproduce. In addition, recent researches have also focused on multibiometrics recognition due to its many advantages. The goal of this research project was to apply fusion techniques for fingerprint recognition in order to combine minutia, ridges and pore-based methods and, thus, provide more robust biometrics recognition systems, and also to develop an automated fingerprint identification system using these three methods of recognition. We evaluated isotropic-based and adaptive-based automatic pore extraction methods, and the fusion of pore-based method with the identification methods based on minutiae and ridges. The experiments were performed on the public database PolyUHRF and showed a reduction of approximately 16% in the EER compared to the best results obtained by the methods individually

Propriedades térnicas de géis e xerogéis híbridos de sílica/orgânico à base de GPTS-TEOS com diferentes concentrações de GPTS

In the present work the thermal characteristics of gels and xerogels of Silica/organic hybrids derived from different concentrations of GPTS-TEOS were investigated by thermal analysis (TG, DTA, and DSC). The preparation of gels of the Silica/organic hybrid matrix was held through the sol-gel process, consisting by the hydrolysis of alkoxides GPTS and TEOS in proportion (1:1) and (1:2) that was promoted in acidic conditions under reflux and stirring at 80oC/2h, producing the matrix in the colloidal state (sol). Gels were prepared by addition of NH4OH to the sol, promoting gelation of sol in sealed plastics containers. Part of the gels samples was analyzed by TG, DTS and DSC techniques in order to characterize water loss and degradation of the polymeric “epoxy” groups present in the structure of the silica derived from the GPTS alkoxide. Another set of samples was dried at 80oC/48h to obtain xerogels (dried gels) and analyzed by the same techniques. We obtained the characteristics temperatures of the matrix by the techniques DTA, DSC and TG, under measurements of thermal analysis until 800oC and 600oC in case of DSC. By thermal analysis (TG, DTA, and DSC) the main endothermic events (loss of water, melting, pyrolysis) and exothermic events (burning of the polymer) of the GPTS-TEOS matrix were determined

Proposta de um dispositivo para ajuste automático da altura de uma cama hospitalar

This paper proposes a mechanical device to adapt a simple model of hospital bed used in the Emergency Department at Santa Casa of Guaratinguetá, allowing the bed’s height adjustment with electromechanical drive. This adaptation aims to introduce improvements in the routine work of nurses and reduce ergonomic problems stemming from repetitive strain during the transfer of patients to stretchers and wheelchairs, as well as providing more comfort to the bedridden patient. The device is mainly composed of: an electric induction motor used to drive the engine, a steel spindle with square thread, which allows axial displacement of the bed, a transmission system with pulleys and belt, which transmits power supplied by the motor to the spindle. The mechanism allows the height of the bed is regulated between 400 and 800 mm. The estimated implementation cost of this proposal is lower than the acquisition cost of a commercial hospital bed with the same features, which confirms the feasibility of the proposed solution

Estudo sobre fornos de tratamento térmico e propostas de cogeração de energia em usina siderurgica não integrada

Steel industry is a sector heavily dependent on energy, both electrical and thermal. Since the receipt of raw materials to the shipment of finished products to customers, through mergers, casting, rolling, heat treatment, inspection, among others, high amounts of energy are demanded, generating very significant costs to the productive chain in its entirety . Therefore, any alternative that favors the reduction in energy consumption or barateie the cost of this is very welcome. Within this context, this paper aims to make a technical and economic analysis of installing a cogeneration plant in the field rolling in a non-integrated steel mill. Two configurations are proposed plants, with one being the use of heat from waste gases from furnaces existing in the area mentioned and another with the use of heat from waste gases from an internal combustion engine. Both proposals are evaluated technically and later is done the economic analysis, calculating the financial return (pay back) in relation to the investment required, operation and maintenance of the plant

Estudo das propriedades físicas em materiais vítreos do sistema 50B2O3 - 15CuO - 20Li2O - 15X (X= Na2O, K2O, RbCI e Cs2O)

The increasing demand for devices for solid state applications in many technological areas has resulted in a high demand for new materials. Among these material have the advantage of being manufactured with different chemical compositions, and may have physical properties equal to or higher than the corresponding crystalline material. The aim of this paper was to produce borate glass system 50B2O3 – 15CuO – 20Li2O – 15X (X = Na2O, K2O, RbCl e Cs2O) to analyze the influence of the atomic radius of alkali in the physical properties of this glass system. The glasses were synthesized by the process of melting and molding. The characteristic temperatures were determined by the technique of scanning calorimetry (DSC). The non-crystalline was determined by x-ray diffraction. In order to determine the molar volume a density measurement by using the Archimedes method was used. The structural characterization was carried out using the technique of infrared spectroscopy

Reciclagem de poliestireno expandido: compósito com fibras de algodão para a confecção de placas de circuito impresso

In this work polymeric composites reinforced with cotton fibers, from the textile industry, were developed in order to manufacture printed circuit boards. It was used expanded polystyrene (EPS) as a thermoplastic matrix by melting it. For the obtention of 10% and 15% of fiber volume fraction in cotton fibers composites, it was used wasted cotton fibers as an incentive of recycling and reusing of the domestic and industrial wastes as well as for Expanded Polystyrene(EPS). The mechanical properties of the composites were evaluated by tensile and flexural strength from standardized test methods. Composites were characterized by a Scanning Electron Microscopy (SEM), Thermogravimetry (TG/DTG), Differential Scanning Calorimetry (DSC) and dielectric analysis. The analysis of the results showed that fiber in the composite directly influenced in the thermal and mechanical properties