As relações do futebol na mídia e o matrimônio de interesses: as mensagens na camisa do Corinthians

Este artigo apresenta levantamentos iniciais para o estudo da comunicação esportiva, com enfoque entre a relação futebol e mídia, em especial, o processo midiático envolvendo as mensagens utilizadas na camisa de jogo do time de futebol Sport Club Corinthians Paulista, que utilizou frequentemente nos anos de 2011 e 2012 mensagens relacionadas desde a problemas sociais até eleições internas do próprio clube. Entender e elucidar os motivos para a aceitação e repercussão dessas mensagens com a produção de matérias nos sites esportivos Globo Esporte, ESPN e Lance Net é uma das questões a serem respondidas sobre este “matrimônio de interesses”.

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

O jornalismo esportivo transmídia no ecossistema dos esportes eletrônicos (e-sports)

The purpose of this paper is to discuss the concept of e-sports (or electronic sports) in sports journalism in transmedia context. To achieve this goal are performed refl ections on the current concept of sport, the strong presence of game culture in contemporary society and their implications in the media ecosystem through the presentation of an on-line platform for electronic sports, called Twitch. Th is thread moves into a new media ecosystem created in interdisciplinary sphere that encompasses sports and media & technology. In this environment sports and video games seek merge into the concept of e-sport (electronic sport), a phenomenon of contemporary digital culture.

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

O jogo sob uma investigação psicanalítica

To Freud the group of the psychic activity has for purpose the search of pleasure and escape to the displeasure, and of that drift that the aspects associated to memories of unpleasant experiences have for tendency the removal of level of conscience. The unconscious repeats in subject, in way of being and through where he sees the world. That repetition also shows in practice of game. This study leaned on in analysis of Freudian work to play. Because, independent of sphere in that it is acting, the activity of the game is accomplished, predominantly, under an atmosphere predominantly pleased. The game can propitiate situation so that it happens the sublimation of drive forces, making possible occurrence, in an acceptable way socially, contributing to accomplishment of satisfaction. Like this, this study had as objective contemplates, starting from the reading of passages of Freudian work, on desire and the pleasure to play. For the elaboration of that text pertinent bibliographical revision was accomplished to the game, in relationship with psychoanalysis starting from Freud and other authors.

Transformando a extensão universitária de Golbol Unesp/Lar Escola Santa Luzia (Bauru-SP) em uma equipe de iniciação paradesportiva: análise das expectativas e perspectivas de praticantes e monitores

O Golbol é um esporte desenvolvido para deficientes visuais (DV), no qual o intuito é poder oferecer uma possibilidade adaptada de esporte coletivo, que atenda às necessidades sensoriais do indivíduo DV. Nesse trabalho, nosso objetivo se encontra em verificar e comparar por meio de um questionário estruturado, em escala Likert de 4 pontos, o nível médio de respostas dos participantes a respeito da situação do projeto de extensão e da possibilidade de criarmos uma equipe competitiva e representativa a partir das vivências já estipuladas por estes praticantes. Método: Foi aplicada a avaliação em 12 sujeitos, durante uma sessão de atividades no mês de outubro de 2013. Todos os princípios de ética foram respeitado, seguindo as normas e exigências de nosso comitê de ética local. Dos 12 participantes, 05 eram praticantes DVs do projeto e 07 foram os monitores e envolvidos com a supervisão e docência no projeto. Resultados: Dos resultados encontrados, a partir da relação das respostas dos participantes e da análise descritiva dos itens respondidos e percentuais da amostra, destacamos grande pretensão nas práticas do golbol e na formação de uma equipe competitiva, que condiz com a análise das respostas dos monitores do projeto. Conclusão: Os itens analisados no presente estudo indicam que as expectativas dos envolvidos estão alinhadas com os reais objetivos do projeto. No entanto, nota-se a necessidade de pesquisas futuras que subsidiem estratégias e metodologias adequadas a este público e que permitam mais especificidade a partir da criação de uma equipe representativa e de caráter competitivo para esta modalidade.

Concordância dentre dois testes de capacidade aeróbia máxima em jogadores de futsal: teste de Ellestad e o vai e vem de 20m

O futsal é uma modalidade intermitente cuja a participação do metabolismo aeróbio é importante na ressíntese de ATP e CP gastos anaerobiamente. A capacidade aeróbia máxima (VO2max) pode ser mensurada por testes de campo e testes laboratoriais. Dentre os vários testes laboratoriais existentes, se destaca o teste de Ellestad, devido à sua segurança e capacidade diagnóstica de patologias cardíacas. Dentre os testes de campo se destaca o teste de Vai e Vem de 20m (VV20m), devido à sua alta validade e reprodutibilidade em adultos, e devido à alta especificidade ao futsal e ao futebol, comprovado pela existênicia de correlações significativas do desempenho no VV20m com várias medidas de performance no futebol. Porém, não existem estudos sobre a validação ou concordância do teste de Ellestad em atletas de esportes coletivos. Portanto, o objetivo do presente estudo foi testar a concordância do teste de Ellestad e o VV20m na predição do VO2max em atletas de futsal. Quinze jogadores semi-profissionais (25,4 ± 5,51 anos, 70,37 ± 5,74kg, 1,75 ± 0,04m e 8,43 ± 3,02% de gordura) realizaram os testes de Ellestad e o VV20m em ordens aleatórias, separados por quatro dias. A concordância foi testada pela comparação entre as diferenças (Teste t-studet para dados independentes), correlação (coeficiente de Pearson) e concordância (dipersão de Bland e Altman). Não houve diferença significativa entre os valores de VO2max estimados pelos dois protocolos, mas a correlação foi significativa (p < 0,05; r = 0,479; EPE: 1,8 mlO2×kg -1 ×min -1 ) entre os métodos. A análise de Bland e Altman apresentou concordância entre os testes para um intervalo de ±95% em torno da média da diferença (1,3 mlO2×kg -1 ×min -1 ), porém a dispersão indica um enviesamento positivo e significativo (p < 0,01), sugerindo que a a diferença aumenta com o aumento da média do VO2max. Assim, para atletas de alto rendimento, o teste de Ellestad não apresenta a mesma adequação na determinação do VO2max, quando comparado ao VV20m.

Mudança curricular e a construção do conhecimento pedagógico do conteúdo na educação física

To understand how teachers deal with curriculum change proposals, and how their professional knowledge are involved in this process, is critical in order to understand the impact of these changes in pedagogical practice. From L. S. Shulman’s typology of teacher knowledge, we aimed to describe and interpret how a Physical Education teacher deals with the pedagogical content knowledge when developing a theme from Curriculum Proposal of Physical Education from the State of São Paulo (PPC-EF). A case study was conducted with the use of semi-structured interviews and classroom observation. The teacher made adjustments at the approach and activities suggested by the PPC-PE, mobilizing several teacher knowledge, and her autonomy was not removed. On the other hand, difficulties in relating “theory” and “practice” indicate the need for construction of pedagogical content knowledge to better direct the learning of students to the critical appropriation of movement culture.

O storify e o jornalismo cidadão na internet

This study aims to understand the democratic and social potential of online citizen journalism, and how Storify can be use as a tool to achieve this goal. The focus is to analyse the use of this tool by media companies to verify if there are plurality of themes, or if there are gatekeeping of the information - such as occur in traditional media. The research will use the content analyse methodology to observe how three media companies use the website Storify: O Estado de São Paulo, Zero Hora and Veja. The results are based on the most frequent themes, which were divided into seven categories: police; politics; city; sport; technology; science and media. With this analyse we were able to concluded that, according to the theme, O Estado de Sao Paulo had, between the media companies analysed, the most plural approach, after it is Zero Hora, and lastly Veja.

Avaliação do consumo alimentar e percepção da imagem corporal de culturistas

In bodybuilding, sport that emerged in Brazil in the 70s, competitors are judged by physical appearance, size and muscle definition. The present study aimed to assess dietary intake, supplement use, and it also investigated body image perceptions of bodybuilders. Practitioners of three different gyms in the state of São Paulo participated in the study. They filled the anamnesis form containing data on food consumption and intake of supplements and also answered a questionnaire on the perception of body image (Satisfaction Scale with Body Appearance). The study showed a considerable food inadequacy with an average of carbohydrate intake of 41.84% ± 10.88%, of lipid, an average of 18.96% ± 6.40% and of protein 39.20% ± 10.41%. In pre-competition, the average of daily carbohydrate intake is reduced to 22.69% ± 12.34%, the lipid increases to 25.68% ± 14.0% and the protein increases to 51.63% ± 10.28%. It was observed that all individuals take some sort of supplement. Considering the perception of body image 60% of the appraised are fully satisfied with the muscular appearance and 40% has greater risk of developing vigorexia. As the bodybuilder has rigid dietary control, it is important nutritional monitoring. So it is necessary a better identification and guidance of risk groups for the development of body image disturbances through specialized professionals such as dieticians, psychologists and coaches for success training, aiming at physical and mental well being of the athletes.

Vazios preenchíveis requalificação das margens dos córregos existentes no município de Novo Horizonte - SP

Este trabalho final de graduação apresenta uma proposta de requalificação de espaços residuais situados à margem dos dois córregos existentes na cidade de Novo Horizonte, São Paulo. As áreas abordadas nesse estudo possuem a inexistência de infraestrutura e manutenção como característica em comum; e também, dentro do Plano Diretor Municipal, serem consideradas Áreas de Especial Interesse Ambiental, Urbanístico e para Utilização Pública. Porém, na maioria das vezes, essas áreas não se encontram ociosas do ponto de vista das ações antrópicas, que improvisam os próprios equipamentos e realizam atividades de lazer, esporte e recreação. Outro ponto abordado nesse trabalho foi a revitalização de um galpão abandonado há dezesseis anos, onde funcionava uma concessionária, que por motivos diversos acabou se tornando uma cicatriz na cidade. Nesse espaço, situado em uma área onde se aplica o direito de preempção, foram pensadas ações projetuais que proporcionassem novas e boas memórias para os cidadãos. Assim, o projeto teve como conceito a organização das atividades existentes, qualificando e estruturando os locais para sua prática, atendendo às necessidades da população de várias faixas etárias e criando uma continuidade dos equipamentos, criando novos locais para mobilidade e permanência, e também a incorporação de novas práticas importantes, como a preservação e manutenção dos locais construídos

Parque da Pedreira: complexo turístico

This work came in response to the degradation of the landscape by mining. This is the landscape rehabilitation of a quarry off in the city of Laranjal Paulista, the state of São Paulo, which poses environmental and underutilization problems as the area abandonment of consequences. Based on regional diagnostics, urban and landscape study, the project in question is divided into three main areas: environmental recovery, offering public facilities and leisure proposition to adventure tourism. Thus, the Quarry Park - Tourist Complex is a degraded area rehabilitation project from the expansion of leisure options, sports and culture, lacking in the city and the structuring of adventure sports that already occur in the area by a regional public. Thus, one projetual attempt to become a reference in sustainable development

Participação de mulheres na gestão esportiva: uma revisão sistemática

During the last decades of the XX century occurred several demographic, cultural and social changes that directly affected the inclusion of women in the labor market. However many of them have found and still find barriers to work in various fields of endeavor and in the case of this study, the sports management. The purpose of this study was to assess through a systematic review, the participation of women in sports management, listing the main characteristics, challenges and difficulties. The research consisted of a systematic review of studies that discuss the thematic related to the participation of women in sport management in Brazil, including the Google Scholar database. The key words used and that generated proceeds were woman, sports management and women in sports administration. In the discussion and results has been possible to list the insert forms in a management position, the main ones being: by invitation, conduction or family relationship. The arguments about the limited participation of women in sports management and their encountered barriers are justified because there is a male domain and prejudice, resulting often the career waiver for these women. The profile of the sporting managers has found a predominance of men aged between 30-49 years old. For unavailability of articles, the present study was restricted to use only one database. In short, there is a lacuna in studies on women's participation in the administration or sporting management, with a prevalence of literature review articles. To expand overview on this issue would be important to carry out quantitative studies. It was concluded that the difficulty of women entering in sports management still seems to be a current problem and can only be minimized from a greater attention from the scientific community. It is suggested to carry out further studies that address more deeply the reasons for this disparity, aimed at proposing specific changes to the...

O skate na cultura corporal de movimento: aspectos evolutivos e sociais

Skateboarding gets practitioners and followers all over the world and it's still growing. Thus performing a detailed analysis of its tracks becomes exciting. This study has a purpose of investigation about the evolution of the skateboard as a leisure activity and as a sport, supported by historical and social factors analysis that influenced their growth. Furthermore to understand the sport history and its influence in the socialization process, and also in the insertion of individuals in a social context within the body movement culture. The methodology used in this study was based on a literature review, analyzing articles, books, documents, websites and reports of the genre. It was concluded that the practice of skateboarding is unique and it's promoted to be and to have self identity and it is directly related to an activity that is characterized as free and creative without any molded identity. And also promote the insertion of this kind of skateboarding as a universal phenomenon about the body movement seeking social interactions in different educational views through a sharing attitude