A new map of Denmark, Norway, Sweden & Moscovy, shewing their present general divisions, cheif, cities or towns, rivers, mountains, &c.: dedicated to his highness William Duke of Glocester

0-meridiaani Lontoo: Koordinaattiasteikko: W15°-E85°, N74°30'-48°.

A new map of Sweden and Norway

London, published by James Wyld, Geographer to the Queen & H.R.H. Prince Albert, Charing Cross East & Model of the Earth, Leicester Square.

Sweden, Denmark and Norway

Neele sculp. Strand: Engraved by Samuel John Neele.

Sweden, Denmark, Norway, and Finland

Janamittakaava: Nautical Miles 60 to a degree.

A new and exact map of Sweden and Norway corrected from the best observations communicated to the Royal Society at London & the Royal Academy at Paris &c.

Kartta leikattu karttakuvaa reunastavan kehyksen ulkorajaa pitkin.

Sweden, Denmark, Norway & Finland

Janamittakaava: Nautical Miles 60 to a degree.

Sweden, Denmark and Norway

Jones & Smith sc. Pentonville.

Sweden and Norway

engraved by R. Campbell Philad[elphi]a.

A new and accurate map of Scandinavia, or the northern crowns of Sweden, Denmark, and Norway: drawn from the most approv'd maps and charts, and adjusted by astronoml. observations

Teoksessa A complete system of geography / E. Bowen, (London) 1747. Plate n:o 25.

An accurate map of Sweden, Denmark, and Norway, from the best authorities by Thos. Bowen

Engraved for Middleton's complete system of geography.

Commercial blog communication and brand image

The aim of this thesis was to examine whether company initiated commercial communication in personal blogs has an effect on consumers’ brand image. A detailed picture of the main topics was built based on the previous academic literature. The study explores how sponsored and company-initiated blog postings influence consumers’ brand image with a qualitative research. A framework defines the link between the main concepts of commercial blog communication and how this can be used in order to reach positive results in relation to consumers’ brand image. The findings of this study demonstrate that if the tech-savvy consumers consider that the commercial blog communication is genuine and the blogger stands behind the recommendation of the blog posting, it will result on a more positive brand image. However, if the consumers consider the content of the blog posting to be too controlled by the company, it is automatically seen as an advertisement instead of a recommendation by someone trustworthy. The company-controlled commercial blog communication without presenting the personality of the blogger has negative effects on brand image.