Do politicamente correto ao incorretamente polido

The text argues that a linguistic analysis paired with the appreciation of the context of current social stands is highly legitimate, observing, however, that, in different situations, this so-called investigative-appreciative attitude has been transformed in actions and reactions that might become vulgarized in common place, or might even become disfigured in stupidity. The distortions in the assessment of the discourse of the other are now a widespread, the hunt for what is now conventionalized as the politically incorrect in language is just a sample of such a distortion. In this presentation, a number of cases of such a nature is analyzed against cases in which, inversely, the use of language is markedly polite, but the deviation of conduct is made more evident. The objective is to evaluate both cases via the role of intersubjectivity in the construal of discourse, aiming at verifying its conceptual counterpart, with special attention to evidence on the mutual conceptual engagement between interlocutors.

Etnografia das vigílias de oração nos montes dos guerreiros de oração de sapucaia

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Amélia Beviláqua que era mulher de verdade: a memória construída da esposa de Clóvis Beviláqua

Based on Clovis Bevilaqua’s four biographies which present three stigmas of the character - being the son of a priest, engaged in a large grammatical legal controversy with Rui Barbosa in making the Civil Code of 1917 and married to a wife of exotic modes - we discuss the built memory of Amelia Carolina Freitas Bevilaqua, who is marked as a pioneer of the feminist movement in Brazil and also upstart writer who aspired to join the Brazilian Academy of Letters. Among other negative adjectives, she was sloppy, not vain and misaligned in dress, futile or adulterous.

Apontamentos sobre as práticas psicológicas desenvolvidas nas entidades assistenciais que atendem a crianças e adolescentes pobres

Notes on the psychological practices developed in social work entities that serve poor children and adolescents We understand that psychology, along with Pedagogy is part of the assumptions that compose the multidisciplinary field that comprises the socioeducative action of social work entities that serve poor children and adolescents considered in “personal and social risk”. What kinds of Psychology practices could be found in these institutions? We find evidence that the age minority logic still in force in many social work entities - that implement predominantly disciplinary and repressive, correctional and shaping forms of care, - dispense with psychology as a social transformation practice. When we find professional psychologists in social work entities, it is not uncommon for them to develop extremely traditional, psychotherapeutic, patologization actions for the individual, and to promote actions of orthopedic behavior, and therefore they may be called "technicians of conduct." This psychology is not aligned with the citizen and empowering perspective proposed by the Statute of Children and Adolescent, based on the fundamental concept of the social subject of rights.

O único luxo de um santo laico: fotografias em biografias de Clóvis Beviláqua

The jurist Clovis Bevilaqua (1859-1944) was a privileged member of a political and intellectual elite in the context of the transition from the nineteenth to the early decades of the twentieth century in this country, having been a professor at the Faculdade de Direito de Recife, author of the Civil Code of 1917, consultant for the Ministério das Relações Exteriores and jurist of international prestige, and literary critic and author of law, philosophy and history.Their biographies emphasize the breadth of his legal knowledge, the merits of civil codification which was author and lifestyle humble and generous earning him the nickname "secular saint". However, the lawyer had the habit of collecting photos of himself and of his family and this behavior is characterized as a single vanity for his biographers. From four biographies of Clovis Bevilaqua, written by Lauro Romero (1956), Raimundo de Menezes and Ubaldino de Azevedo (1959), Noemia Paes Barreto Brandão (1989) and Silvio Meira (1990), we intend to discuss how these images are used to illustrate the trajectory of the jurist and corroborate the distinct narratives models.

As maras e pandillas no Triângulo Norte da América Central e a atuação dos Estados Unidos em seu combate

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Formas de vida da mulher brasileira no discurso jurídico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Publicidade em odontologia: avaliação dos aspectos éticos envolvidos

Objective: To verify whether the professionals who make use of advertising in Dentistry by means of billboards respect the ethical aspects determined by the Federal Council of Dentistry Resolution No 71, 2006. Methods: This was an observational study in which 178 billboards of dental clinics in the municipality of São Paulo were assessed. Results: Among the billboards analyzed, 91.4% belonged to private persons and 9.6% to corporate bodies. With regard to the ethical aspects related to the advertisement, only 44.9% of the billboards presented all the mandatory items in accordance with the Federal Council of Dentistry. The item found the least number of times in the advertisements was the registration number in the Regional Council of Dentistry (34.8%). Among the items allowed by the Federal Council of Dentistry, the telephone number (65.2%) was the most commonly found. Among the ethical infractions, 1.7% of the billboards advertised the terms of payment. Conclusion: Professionals are not following the ethical precepts established by the Code of Ethics in Dentistry, and awareness of these professionals needs to be aroused, so that information about their services is communicated and divulged in an ethical manner.

Cartão de visita: uma estratégia de marketing profissional na prática odontológica

The objective of this study was to analyze the business cards used as the initial strategy of marketing Dentists, based on the Code of Dental Ethics, Law No. 5081 / 24/08/1966 and the principles of marketing. It is a cross-sectional study, which evaluated the 54 cards of Dental Clinics of Municipalities of the Northwest Region of São Paulo. Among the cards reviewed, based on the Code of Ethics, only 59.63% contained the registration number in the Regional Council of Dentistry, in 32.22% of the cards noted misuse of the term “general practice”, rather than “GP.” The item was on the cards unless found the specification of the profession Surgeon / Dental Surgeon (57.41%). According to Law No. 5081 / 1966, which regulates dentists, 37.22% of the cards improperly determined that the exercise more than two professional specialty; contained 19.26% of total ad price and terms of service payment. Thus, it appears that business cards are an important means of dissemination of professional work, but some Dentists have neglected ethical and legal principles. Thus, it emphasizes the need for awareness among professionals about the issues related to advertising and marketing.

O papel das emissoras educativas no Brasil em tempo de eleições

The concept of educational radio is present in the Brazilian Code of Broadcasting in 1963, valued by an Interministerial 1999.According to the Ministry of Communications, only 176 stations are considered educational universe of 3,000 existing radios in Brazil. In this context, the study proposes to establish a discussion on the educational experiences obtained from the radio, considering the Brazilian radio culture that favors concessions to trade groups and religious politicians. The challenge will be to move toward a program that combines educational content, entertainment, and thus ensures a common universe of communication skills enabling the adult radio listeners their actual interaction with the world around him. The methodology will work in the literature from texts on the subject, and the result of practical observations collected during visits to the broadcasters, programming and analysis.

Entre fadas e alienígenas: desenhos animados televisivos, ética e educação física nos primeiros anos do ensino fundamental

This paper seeks to understand the mediation of cultural products devoted to childhood in the children's play culture. This research focused on a dialogue between the TV cartoons, which are foods to playfulness and fantasy that characterize childhood cultures; the ethics, because the questioning of symbolic mediators (ideas, values, norms, rules) are essential to reflect on the society we want to live, and Physical Education as a curriculum component, shall contribute to the critical mediation of the body culture and the sports arising out from the media, which has close relation with the practical and moral problems that arise in the classroom. To analyze the narrative structures of cartoons we have adopted the comprehensive methodology of Joan Ferrés. Such method suggests a hermeneuticphenomenological approach, which allowed to access Paul Ricoeur’s hermeneutics; as one interpretative method, it allows the reflection on our values, and also the values presented by the audiovisual product, and possible changes. Successive readings indicate that the narrative structure of TV cartoons responds to a double moral standard, which are constructed from stereotyped models between good and evil, right and wrong, villain and hero, and propose universal role models of conduct. However, some cartoons, mostly based on animé productions, have broader visions of the human common living experiences. We concluded that the current symbolic production of childhood cultures proposes one challenge to the Physical Education teacher: the critical mediation of values related to the movement body culture. Along with the support of moral philosophy, it can target his/her practice for understanding the different manners of (re)creation of the ways, and the living in society.

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC

Análise morfométrica e simulação das áreas de preservação permanente de uma bacia hidrográfica

The morphometric characterization of watersheds is of great importance in assisting the planning of these areas to preserve the environment and maintain the quantity and quality of water production. The aim of this study was to characterize the morphology and simulate the areas of permanent preservation according to the Brazilian Forest Code of watershed of the Água-Fria stream. The studied area is located in the municipality of Bofete-SP, between the geographic coordinates: 48° 09' 30" to 48° 18' 30" longitude (WGr) and 22° 58' 30" to 23° 04' 30" latitude S. The results showed a 5th order micro watershed with an area of 152.43 km2 and low drainage density of 1.04 km/km2. Circularity was 0.51 and form factor was 0.41, which is considered low, and therefore with an oblong/oval shape. The sinuosity index of 1.29 revealed a tendency of rectilinear channels with compactness coefficient value of 1.38 and distance of runoff flow of 520m. Simulation of areas of permanent preservation shows an ideal model as the way springs and watercourses should be protected according to the Brazilian Forest Code, amounting to an area of 10.02 km2.

Caracterização do comportamento e da ocorrência de acidentes entre escolares do 5º ano

Pós-graduação em Educação - FFC

Confluências entre mito, literatura e direito em Édipo Rei, de Sófocles

Pós-graduação em Letras - IBILCE