Social Media Audience Metrics as a New Form of TV Audience Measurement

Digital media have contributed to significant disruptions in the business of audience measurement. Television broadcasters have long relied on simple and authoritative measures of who is watching what. The demand for ratings data, as a common currency in transactions involving advertising and program content, will likely remain, but accompanying measurements of audience engagement with media content would also be of value. Today's media environment increasingly includes social media and second-screen use, providing a data trail that affords an opportunity to measure engagement. If the limitations of using social media to indicate audience engagement can be overcome, social media use may allow for quantitative and qualitative measures of engagement. Raw social media data must be contextualized, and it is suggested that tools used by sports analysts be incorporated to do so. Inspired by baseball's Sabremetrics, the authors propose Telemetrics in an attempt to separate actual performance from contextual factors. Telemetrics facilitates measuring audience activity in a manner controlling for factors such as time slot, network, and so forth. It potentially allows both descriptive and predictive measures of engagement.

Adult’s Portion Size

This sheet written in English and Spanish compares pictures of everyday items to their equivalent in ounces and cups. Four dice equals 1 oz., a deck of cards equals 3 oz., a golf ball equals 1/4 cup, a computer mouse equals 1/2 cup and a baseball equals 1 cup.

Andrew Tinnish

Andrew Tinnish reaches the home plate in the 1998 Blue/Red scrimmage. Tinnish was inducted into the Brock Baseball Hall of Fame.

Coaches' use of and impressions of computer-mediated communication (CMC) media /

The study examined coaches' usage of text-based computer-mediated communication (CMC) media (e.g., text-messaging, email) in the coach-player relationship. Data were collected by surveying Ontario-based male baseball coaches (n = 86) who coached players between 15 and 18 years old. Predictions were made regarding how demographic factors such as age and coaching experience affected coaches' CMC use and opinions. Results indicated that over 76% of respondents never used any CMC media other than email and team websites in their interactions with players. Results also revealed that coaches' usage rates contrasted with their opinion of the usefulness of the media, and their perception of players' use of the media. Coaches characterized most CMC media as limited, unnecessary, and sometimes inappropriate. Additional research should explore players' CMC usage rates and possible guidelines for use of the new media in authority relationships. Academia needs to keep pace with the developments in this area.

Merritton Pen Centre Lions photographs, 1960.

Two black and white photographs of the Merritton Pen Centre Lions, dated 1960. One photograph is of the team, and the other one is of the pitching staff. The photograph of the team includes Bill Colbey (Lions Club), Jack McFadden, Bob Sunderland, Gary Blank, John MacDonald, John Davis (Coach), John Dempsey, Art Barclay, Frank Krsul, Percy Gilligan (Pen Centre), Terry Saxton, George Krusl, Dave Morris, Ian MacDonald (Mgr), Pete Holowchuk, Bernie Stubbert, Bill Hicks, Jim Thomson (Bat Boy), George Depitris (Property) and Charlie McGuire. Jim Hale is absent. The photograph of the pitching staff includes John Dempsey, Art Barclay and John MacDonald.

Exploration du phénomène de la stagnation des performances chez le nageur de haut niveau

La stagnation est un phénomène fréquent dans le domaine de la natation, bien qu’inexpliqué et incompris, pour lequel peu de solutions sont proposées. Malgré quelques recherches sur ce phénomène, notamment au baseball, la littérature sur le sujet demeure incomplète et ne permet pas de bien cerner le problème de la stagnation. Ainsi, cette étude a pour but premier d’identifier et de comprendre les causes possibles de la stagnation, les changements émotionnels, physiques et sociaux engendrés par un tel phénomène et les stratégies utilisées par les athlètes pour gérer la stagnation. Le deuxième objectif de cette étude est de jeter un regard sur l’impact de l’optimisme sur la résolution de la stagnation. Pour ce faire, des entrevues semi-structurées ont été menées auprès de onze nageurs ayant compétitionné au niveau national canadien. Les nageurs étaient divisés en trois groupes: les nageurs ayant résolu leur stagnation et qui continuent de nager, les nageurs ayant cessé la compétition de natation suite à une stagnation non résolue et ceux qui nagent encore malgré une stagnation non résolue. Les candidats sélectionnés ont complété deux questionnaires sur l’optimisme, le LOT-R et l’ASQ. L’analyse des résultats, réalisée grâce à la théorisation ancrée, a permis de déterminer un ensemble d’émotions vécues par les athlètes et d’identifier des stratégies afin de résoudre la stagnation. Les résultats de cette étude indiquent qu’une balance entre l’optimisme et le pessimisme, une motivation intrinsèque ainsi qu’une auto-détermination chez l'athlète sont des éléments importants afin de surmonter une stagnation.

Left preference for sport tasks does not necessarily indicate left-handedness

In the elite domain of interactive sports, athletes who demonstrate a left preference (e.g., holding a weapon with the left hand in fencing or boxing in a ‘southpaw’ stance) seem overrepresented. Such excess indicates a performance advantage and was also interpreted as evidence in favour of frequency-dependent selection mechanisms to explain the maintenance of left-handedness in humans. To test for an overrepresentation, the incidence of athletes’ lateral preferences is typically compared with an expected ratio of left- to right-handedness in the normal population. However, the normal population reference values did not always relate to the sport-specific tasks of interest, which may limit the validity of reports of an excess of ‘left-oriented’ athletes. Here we sought to determine lateral preferences for various sport-specific tasks (e.g., baseball batting, boxing) in the normal population and to examine the relationship between these preferences and handedness. To this end, we asked 903 participants to indicate their lateral preferences for sport-specific and common tasks using a paper-based questionnaire. Lateral preferences varied considerably across the different sport tasks and we found high variation in the relationship between those preferences and handedness. In contrast to unimanual tasks (e.g., fencing or throwing), for bimanually controlled actions such as baseball batting, shooting in ice hockey or boxing the incidence of left preferences was considerably higher than expected from the proportion of left-handedness in the normal population and the relationship with handedness was relatively low. We conclude that (i) task-specific reference values are mandatory for reliably testing for an excess of athletes with a left preference, (ii) the term ‘handedness’ should be more cautiously used within the context of sport-related laterality research and (iii) observation of lateral preferences in sports may be of limited suitability for the verification of evolutionary theories of handedness.

The Carbon Emissions of the Boston Red Sox

The Boston Red Sox emit a great deal of carbon throughout the regular baseball season because of flights to the home fields of their opponents. Knowing that air travel is one of the biggest transportation-based contributors to global climate change, the Boston Red Sox (and all major league teams) should be encouraged to offset their carbon emissions from regular season travel. Using ArcGIS to map the flight paths along great circle routes, the distance of flights to opponents’ cities was calculated to total the number of miles traveled in the 2008 season. The price of offsetting this carbon was estimated using the calculators of carbon offset retailers, such as Native Energy, a Vermont-based retailer. This project provides the potential costs of offsetting the carbon emitted from Red Sox air travel. To take the lead in the future of the Northeast, the Red Sox should begin to consider their contribution to climate change.

Os jogos digitais como apoio pedagógico nas aulas de educação física escolar pautadas no currículo do Estado de São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação goniométrica da amplitude de movimento do ombro de crianças praticantes de beisebol

Introduction: Baseball is a Sport disputed by two teams composed at least by nine players which compete between themselves in a game of six innings in the amateur game, for children up to 10 years old. Objective: The objective is to compare the movement degrees of the shoulder joint between the dominant and the non dominant shoulder. Methods: Eleven male subjects were assessed (8,63 ± 0,67 years old) whom practiced baseball at the Nikkey Club of the city of Marília – SP. All of the subjects were assessed by the same examiner, whom measured the range of motion (ROM) of both glenohumeral joint. The Student t test was used for the comparison of the shoulders, with level of significance of 5% (p≤0,05). Results: The subjects presented significant differences on the external rotation movement (p= 0,014) between the dominant shoulder (63,63 ± 12,92°) and the non dominant shoulder (55,45 ± 16,27°), and in the internal rotation movement (p= 0,001) between the dominant shoulder (32,90 ± 5,68°) and the non dominant shoulder (40,72 ± 5,74°). Conclusion: The results obtained in this study, on the experimental conditions utilized, allow us to conclude that the practice of baseball influence the range of motion of external rotation and internal rotation of the dominant shoulder, with increased external rotation, and a decreased internal rotation, provoking instability of the shoulder joint.

Marketing esportivo e liderança: aspectos relevantes do esporte brasileiro

A influência do futebol no Brasil acaba promovendo a pouca divulgação de outras modalidades esportivas, dentre elas o baseball e o softball, modalidades esportivas ainda pouco conhecidas neste país, porém muito populares na América do Norte e na Ásia e que vêm buscando seu espaço, com o escasso apoio e incentivo à prática. Dessa forma, esta pesquisa tem como objetivo investigar as influências que o marketing esportivo e sua liderança sobre o baseball e o softball no Brasil e observar os métodos utilizados para realizar a divulgação dos esportes mencionados. A metodologia utilizada para o estudo será através de revisões bibliográficas relacionadas às modalidades em questão, sobre marketing, mídia e liderança relacionada ao baseball e softball. A partir disto espera-se encontrar novos métodos para a divulgação dos esportes e o entendimento do por que destas modalidades não conseguirem se difundir no país de maneira sólida

Expansão térmica de nanotubos de carbono de duas camadas

Pós-graduação em Ciência e Tecnologia de Materiais - FC

Robert M. Ward Photograph Collection - Accession 502

The Robert M. Ward Photograph Collection consists of approximately 400 prints and 900 negatives from the photographs that he took in the 1940s, 1950s, and 1960s. Most of the events and individuals pictured are from the York County, SC area and include the Latta House in York, South Carolina, downtown Rock Hill, parades, baseball, military, aviation, sports, and other York County buildings and scenes. Also included are photographs of Landsford Canal State Park, York Technical College, Winthrop University, Catawba Indian chieftain King Haigler’s memorial, Andrew Jackson State Park, Kings Mountain State Park, Hall of Fame Golfer Sam Sneed's visit to Rock Hill, SC, and Charleston, South Carolina. The collection also contains newspaper articles from the York Observer, dated from 1988 to 1992, which helped to identify some of the people and events in the pictures.

Matt Christopher Papers - Accession 1092

The Matt Christopher Papers consist of published manuscripts, published short stories (1943-1994) (drafts, synopses, plot outlines, and magazines, comics, and newspapers with articles and short stories), galleys (1954-1990s), leather bound author’s editions (1954-1991), and publisher’s editions of Matt Christopher’s children’s books (1954-2004). The collection contains many unpublished manuscripts and drafts outside the children’s book field (1954-1997), unpublished poems (1938-1993), unpublished screenplays (1940-1997), and unpublished short stories (1954-1997). Also included are taped (audio and video) interviews of Matt Christopher, as well as, puzzles for children (1988-1992), research materials and notes (1954-1997), sports rule-books (1954-1995), and writing guides (1909-1995), personal (1949-1997) and business correspondence (1952-2002), contract agreements (1952-1993), royalty statements (1954-1999), and biographical information (1917-2004), memorabilia (personalized baseball bat, framed pictures and award certificates, etc.), fan mail (1964-1999) and his personal book collection (1847-1995) (some signed by authors).

Jean Faut Collection - Accession 1369

The Jean Faut Papers consist primarily of memorabilia, photographs and images, scrapbooks, contracts, trophies, and correspondence related to Jean Faut's career in the All American Girls Professional Baseball League (AAGPBL) and reunions. Many of the images are digital-only copies of photographs, programs, scorecards, etc. from her scrapbooks and photographs produced during and after her playing career.