A Sociology for Other Animals: Analysis, advocacy, intervention

Sociology has come late to the field of Human Animal Studies (HAS), and such scholarship remains peripheral to the discipline. Early sociological interventions in the field were often informed by a critical perspective, in particular feminism but also Marxism and critical race studies. There have also been less critical routes taken, often using approaches such as actor-network theory and symbolic interactionism. These varied initiatives have made important contributions to the project of animalizing sociology and problematizing its legacies of human-exclusivity. As HAS expands and matures however, different kinds of study and different normative orientations have come increasingly into relations of tension in this eclectic field. This is particularly so when it comes to the ideological and ethical debates on appropriate human relations with other species, and on questions of whether and how scholarship might intervene to alter such relations. However, despite questioning contemporary social forms of human-animal relations and suggesting a need for change, the link between analysis and political strategy is uncertain. This paper maps the field of sociological animal studies through some examples of critical and mainstream approaches and considers their relation to advocacy. While those working in critical sociological traditions may appear to have a more certain political agenda, this article suggests that an analysis of 'how things are' does not always lead to a coherent position on 'what is to be done' in terms of social movement agendas or policy intervention. In addition, concepts deployed in advocacy such as rights, liberation and welfare are problematic when applied beyond the human. Even conceptions less entrenched in the liberal humanist tradition such as embodiment, care and vulnerability are difficult to operationalize. Despite complex and contested claims however, this paper suggests that there might also be possibilities for solidarity.

Isolamento e produção de agentes de controlo biológico das principais doenças de pós-colheita, em citrinos e pomóideas

Potenciais agentes de biocontrolo foram isolados a partir da microbiota epifítica de folhas e frutos, de citrinos e pomóideas, de diferentes pomares, durante diferentes campanhas e de distintas condições de armazenamento. A atividade antagonista de 1465 microrganismos isolados foi testada em ensaios in vivo em pomóideas face a Penicillium expansum (104 esporos/ml) e em citrinos face a P. digitatum (105 esporos/ml) em frutos feridos e inoculados artificialmente. Aproximadamente 7,6% dos isolados reduziu a severidade (diâmetro da podridão) e a incidência (% podres) em mais de 25%, menos de 3% reduziu ambos os parâmetros em mais de 50%, mas apenas 4 microrganismos preencheram os critérios de seleção, redução da incidência e severidade em mais de 75%. Dos 4 e pelos resultados obtidos em ensaios de seleção secundária e de determinação da concentração mínima eficaz, destacaram-se e selecionaram-se 2 microrganismos, uma bactéria isolada de laranjas „Valencia late‟ e identificada como pertencente ao grupo das Enterobactérias, Pantoea agglomerans PCB-1 e uma levedura isolada a partir da superfície de maças 'Bravo de Esmolfe' identificada como Metschnikowia andauensis PBC-2, com o objetivo de usar dois modelos distintos de agentes de biocontrol, uma bactéria e uma levedura. P. agglomerans é um agente de biocontrolo já conhecido. A estirpe PBC-1 isolada neste trabalho mostrou ter elevada eficácia face aos principais agentes patogénicos na póscolheita de citrinos e pomóideas. M. andauensis é uma levedura recentemente descoberta e a estirpe PBC-2 diz respeito à primeira referência desta espécie como agente de biocontrolo, a qual foi recentemente objeto de concessão de Patente de Invenção Nacional nº 105210, como uma nova estirpe desta espécie para uso como agente de biocontrolo das doenças de póscolheita de frutos. A concentração mínima eficaz dos antagonistas revelou estar dentro dos limites para o seu desenvolvimento comercial. M. andauensis PBC-2 quando aplicada à concentração de 5×106 ufc/ml, permitiu uma redução da incidência e da severidade de 62 e 70%, respetivamente, e quando aplicada a 1×107 ufc/ml, uma redução de 90% de incidência e de 95% de severidade. P. agglomerans PBC-1 aplicada a 1 × 108 ufc/ml em maçãs e em citrinos no controlo de P. expansum e P. digitatum, respetivamente, propiciaram uma redução significativa de cerca de 86% de cada um dos agentes patogénicos. O espectro de ação de M. andauensis PBC-2 foi avaliado, verificando-se o controlo efetivo face a Rhizopus stolonifer, P. expansum e Botritys cinerea, em pera 'Rocha' e em diferentes cultivares de maçã e contra P. digitatum e Penicillium italicum em clementinas e laranjas de diferentes cultivares. Durante 4 épocas, a eficácia de M. andauensis PBC-2, foi avaliada e comparada com o fungicida sintético mais usado comercialmente, Imazalil, em ensaios semicomerciais. Os resultados assemelharam-se aos obtidos com o fungicida, a redução da incidência do bolor azul foi de 90% em maças armazenadas durante 3 meses a 1±0.5 ºC, seguido de 7 dias à temperatura ambiente, para simular o tempo de prateleira. Em ensaios do estudo da dinâmica populacional, verificou-se que o agente de biocontrolo M. andauensis PBC-2 tem uma excelente capacidade colonizadora e que consegue crescer e sobreviver nas feridas, mas também na superfície dos frutos, armazenados à temperatura ambiente e em condições de frio. Pelo contrário, M. andauensis PBC- não apresentou capacidade de sobrevivência no suco gástrico simulado, começando a população a diminuir imediatamente após exposição e passadas 48 h não restava população viável. Diferentes meios de cultura usualmente descritos na produção de leveduras foram testados na produção de M. andauensis PBC-2. Aquele que apresentou a maior população viável ao fim de 40 h de incubação foi o meio YPD, entretanto escolhido para estudos posteriores. O pH mais favorável ao crescimento foi de 6,5, não se observando diferenças significativas entre os crescimentos a 25 e 30 ºC. Estudou-se ainda o efeito da concentração das duas fontes de azoto do meio YPD e elegeu-se a combinação de 10 g/l de extrato de levedura e 20 g/l de peptona. Nos estudos de produção de biomassa dos dois potenciais agentes de biocontrolo, analisou-se o efeito da sacarose, frutose e glucose, como fontes de carbono e otimizou-se a concentração destes açúcares no crescimento em Erlenmeyer. Após 20 h de incubação a população viável de P. agglomerans PBC-1 atingiu 3.9×109, 1.5×109, 3.9×109 ufc/ml, respetivamente. No caso de M. andauensis PBC-2, foi obtida a população de 1.2×108, 5.3×108 e 1,3×108 ufc/ml, com glucose, sacarose e frutose, após 40 h. Os resultados permitem concluir que os dois agentes têm capacidade de metabolizar os açúcares testados, contudo e atendendo à produtividade de biomassa, rendimento, disponibilidade e custo, optou-se por usar a sacarose como fonte de carbono nos restantes ensaios, nomeadamente na transição de Erlenmeyer para reator biológico. Na produção de P. agglomerans PBC-1 escolheu-se o meio SAC (5 g/l sacarose e 5 g/l extrato de levedura). O meio YPS (12.5g/l sacarose, 10 g/l extrato de levedura, 20 g/l peptona) foi usado no aumento de escala de M. andauensis PBC-2. A otimização da produção em reator biológico de P. agglomerans PCB-1 foi realizada submetendo o microrganismo a diferentes condições hidrodinâmicas, testando-se arejamentos, dois tipos de turbina (hélice; rusthon) e dispersores (poroso, em L). Foram igualmente estudados, o efeito da concentração inicial do inoculo e a adição programada da fonte de carbono. Embora tenham sido testadas diferentes variações, o perfil dos diferentes parâmetros analisados foi idêntico, a população máxima viável foi de 3-5×109 ufc/ml. A diferença mais notória foi observada na fermentação com concentração inicial de 107 cfu/ml, que permitiu encurtar em cinco horas a fase lag, o que pode significar uma redução de tempo de fermentação, e consequentemente uma redução de custos. Visando a produção de biomassa a baixo custo, fator importante na implementação de um sistema de controlo biológico, estudou-se a possibilidade de utilizar subprodutos e resíduos da indústria alimentar no crescimento dos agentes de biocontrolo. Subprodutos da indústria de alfarroba e subprodutos e resíduos da indústria de sumos de citrinos foram utilizados na produção de P. agglomerans PBC-1 e de M. andauensis PBC-2, respetivamente. Desta forma, para além de uma redução dos custos de produção, pretendeu-se a valorização de um subproduto (no caso de alfarroba e do bagaço de citrinos) e mitigar os efeitos nefastos de um resíduo (licor), com elevada carga poluente, que gera graves problemas ambientais e que pode ditar o encerramento desta unidade industrial, com efeitos devastadores para a economia local. Realizaram-se extrações de subprodutos da indústria de alfarroba, a diferentes razões sólido/líquido, tempos e temperaturas, de forma a maximizar a extração de açúcares. A potencialidade de utilizar o extrato de açúcares obtido, na produção de P. agglomerans PBC-1 foi avaliada, em ensaios de crescimento em Erlenmeyer, com consequente transição para reator mecanicamente agitado. Os perfis de crescimento da cultura crescida com subprodutos da indústria de alfarroba assemelharam-se aos observados com sacarose como fonte de carbono. A biomassa viável produzida com subprodutos da indústria de alfarroba, foi de 4- 7×109 ufc/ml, o que permite concluir que é uma alternativa viável à produção deste microrganismo. A produção de M. andauensis PBC-2 com subprodutos da indústria de sumos de citrinos, foi estudada em Erlenmeyer tendo como objetivo conhecer os perfis de crescimento do microrganismo, bem como, estudar a melhor combinação desta fonte de carbono e sua concentração. O bagaço de citrinos e um resíduo líquido, que se denominou de licor, foram testados com resultados comparáveis à produção obtida com meio usado como standard, (YPS), sem comprometer a atividade antagonista do agente de biocontrolo. Posteriormente, foi realizada a produção em reator mecanicamente agitado, escolhendo-se para tal o meio YL (10 g/l extrato de levedura e licor à concentração de açúcares de 12.5 g/l). Os parâmetros de crescimento da cultura foram semelhantes aos obtidos com a fonte de carbono comercial. Após aproximadamente 40 h de incubação, a população viável de M. andauensis PCB-2 atingiu 3.1×108 ufc/ml. A produtividade de biomassa e rendimento foi de 0.435 g/l.h e 1.502 g/g, respetivamente, comparável a produtividade de biomassa (0.432 g/l.h) e rendimento (1.4416 g/g) observado no meio YPS. Os resultados obtidos, são uma base sólida para o aumento de escala a um nível laboratorial e semi-industrial, permitiram concluir que é exequível produzir M. andauensis a baixo custo e representam uma possível alternativa para um resíduo. Em estudos dos possíveis modos de ação, de M. andauensis PBC-2, conclui-se que, este agente de biocontrolo, não tem como modos de ação a produção de antibióticos ou de voláteis, uma vez que, não se verificou inibição do crescimento dos agentes patogénicos. A competição por ferro e a produção de enzimas líticas por M. andauensis PBC-2 foi estudada em meios com diferentes concentrações de ferro e em um meio de cultura, com paredes celulares de fungos, como única fonte de carbono. Os resultados obtidos neste estudo sugerem que a produção e secreção de enzimas líticas não é o principal ou o mais importante modo de ação do agente de controlo biológico PBC-2, uma vez que a produção de quitinase observada ao 5 e 7º dia de incubação foi muito baixa, e não foi observada a produção de β-1,3- glucanases e proteases.

Job-demand for Learning and Job-related Learning: The Moderating Effect of Need For Achievement

Purpose – The purpose of the research is to examine whether need for achievement moderates the relationship between job-demand for learning and job-related learning. Design/methodology/approach – Data were obtained from 153 participants full-time. The scales for job-demand for learning and job-related learning were developed for this research, whilst the scale for need for achievement was obtained from an external source. Hierarchical regression analysis was used in testing the hypothesized moderating effects. Findings – It was found that need for achievement moderates the relationship between job-demand for learning and job-related learning. Specifically, although job-demand for learning is correlated positively to job-related learning for both the high and the low need for achievement groups, this correlation is stronger amongst the high group. Research limitations/implications – The use of a cross-sectional design in this study prohibits inferences being drawn regarding the causal relationships between job-demand for learning, need for achievement and job-related learning. Practical implications – Job-related learning can be facilitated through increasing the need for achievement by allowing employees to establish their own learning and performance goals rather than by imposing such goals on them. The redesign of jobs to create challenges for employees is an equally important practical consideration. Originality/value – This research provides a succinct view of the relationship between an external factor, job-demand for learning, and an internal motivator, need for achievement. It emphasizes the degree to which organizations can facilitate learning through design of challenging jobs, to the extent of the individuals’ motivation.

The Contribution of Academic Scholarship to Management Development.

Purpose: This paper explores the impact of academic scholarship on the development and practice of experienced managers. Design / Methodology: Semi-structured interviews with experienced managers, modelled on the critical incident technique. ‘Intertextuality’ and framework analysis technique are used to examine whether the use of academic scholarship is a sub-conscious phenomenon. Findings: Experienced managers make little direct use of academic scholarship, using it only occasionally to provide retrospective confirmation of decisions or a technique they can apply. However, academic scholarship informs their practice in an indirect way, their understanding of the ‘gist’ of scholarship comprising one of many sources which they synthesise and evaluate as part of their development process. Practical implications: Managers and management development practitioners should focus upon developing skills of synthesising the ‘gist’ of academic scholarship with other sources of data, rather than upon the detailed remembering, understanding and application of specific scholarship, and upon finding / providing the time and space for that ‘gisting’ and synthesis to take place. Originality / Value: The paper addresses contemporary concerns about the appropriateness of the material delivered on management education programmes for management development. It is original in doing this from the perspective of experienced managers, and in using intertextual analysis to reveal not only the direct but also the indirect uses of they make of such scholarship. The finding of the importance of understanding the ‘gist’ rather than the detail of academic theory represents a key conceptual innovation.

Carers and Co-Production: Enabling Expertise through Experience?

Purpose To provide a brief overview of the literature to date which has focussed on co-production within mental healthcare in the UK, including service user and carer involvement and collaboration. Design The paper presents key outcomes from studies which have explicitly attempted to introduce co-produced care in addition to specific tools designed to encourage co-production within mental health services. The paper debates the cultural and ideological shift required for staff, service users and family members to undertake co-produced care and outlines challenges ahead with respect to service redesign and new roles in practice. Findings Informal carers (family and friends) are recognised as a fundamental resource for mental health service provision, as well as a rich source of expertise through experience, yet their views are rarely solicited by mental health professionals or taken into account during decision-making. This issue is considered alongside new policy recommendations which advocate the development of co-produced services and care. Research Limitations Despite the launch of a number of initiatives designed to build on peer experience and support, there has been a lack of attention on the differing dynamic which remains evident between healthcare professionals and people using mental health services. Co-production sheds a light on the blurring of roles, trust and shared endeavour (Slay and Stephens, 2013) but, despite an increase in peer recovery workers across England, there has been little research or service development designed to focus explicitly on this particular dynamic. Practical Implications Despite these challenges, coproduction in mental healthcare represents a real opportunity for the skills and experience of family members to be taken into account and could provide a mechanism to achieve the ‘triangle of care’ with input, recognition and respect given to all (service users, carers, professionals) whose lives are touched by mental distress. However, lack of attention in relation to carer perspectives, expertise and potential involvement could undermine the potential for coproduction to act as a vehicle to encourage person-centred care which accounts for social in addition to clinical factors. Social Implications The families of people with severe and enduring mental illness (SMI) assume a major responsibility for the provision of care and support to their relatives over extended time periods (Rose et al, 2004). Involving carers in discussions about care planning could help to provide a wider picture about the impact of mental health difficulties, beyond symptom reduction. The ‘co-production of care’ reflects a desire to work meaningfully and fully with service users and carers. However, to date, little work has been undertaken in order to coproduce services through the ‘triangle of care’ with carers bringing their own skills, resources and expertise. Originality/Value This paper debates the current involvement of carers across mental healthcare and debates whether co-production could be a vehicle to utilise carer expertise, enhance quality and satisfaction with mental healthcare. The critique of current work highlights the danger of increasing expectations on service providers to undertake work aligned to key initiatives (shared decision-making, person-centred care, co-production), that have common underpinning principles but, in the absence of practical guidance, could be addressed in isolation rather than as an integrated approach within a ‘triangle of care’.

Best Practice for Providing Social Care and Support to People Living with Concurrent Sight Loss and Dementia: Professional Perspectives

Purpose-Approximately 100,000 people in the UK aged 75 and over have concurrent dementia and sight loss, but current understanding of their experiences, needs and preferences is limited. The purpose of this paper is to report on a research project that explored the provision of social care and support for older people with both conditions. Design/methodology/approach-The project was a collaboration between the universities of York, Worcester, Bournemouth and Cambridge, supported by the Thomas Pocklington Trust and the Housing and Dementia Research Consortium. Data for this paper were drawn from focus groups held in 2013 involving 47 professionals across the dementia, sight loss and housing sectors. Findings-Thematic analysis identified five main barriers to providing high-quality, cost-effective social care and support: time constraints; financial limitations; insufficient professional knowledge; a lack of joint working; and inconsistency of services. The requirements of dementia and sight loss often conflict, which can limit the usefulness of equipment, aids and adaptations. Support and information needs to address individual needs and preferences. Research limitations/implications-Unless professionals consider dementia and sight loss together, they are unlikely to think about the impact of both conditions and the potential of their own services to provide effective support for individuals and their informal carers. Failing to consider both conditions together can also limit the availability and accessibility of social care and support services. This paper is based on input from a small sample of self-selecting professionals across three geographical regions of England. More research is needed in this area. Practical implications-There are growing numbers of people living with concurrent dementia and sight loss, many of whom wish to remain living in their own homes. There is limited awareness of the experiences and needs of this group and limited provision of appropriate services aids/adaptations. A range of measures should be implemented in order to support independence and well-being for people living with both conditions and their family carers. These include increased awareness, improved assessment, more training and greater joint working. Social implications-People living with dementia or sight loss are at high risk of social isolation, increasingly so for those with both conditions. Services that take an inclusive approach to both conditions can provide crucial opportunities for social interaction. Extra care housing has the potential to provide a supportive, community-based environment that can help residents to maintain social contact. Originality/value-This paper adds much-needed evidence to the limited existing literature, and reflects the views of diverse professionals across housing, health and social care

Unpacking the Link Between Entrepreneurialism and Employability: an Assessment of the Relationship Between Entrepreneurial Attitudes and Likelihood of Graduate Employment in a Professional Field

Purpose This research investigates the relationship between students’ entrepreneurial attitudes and traits and their classification of employment six months after university graduation. It aims to identify what specific attitudes and traits of entrepreneurial graduates are linked to employability in a professional or managerial field. Design/Methodology The research adopts a quantitative approach to measure the entrepreneurial drive of final-year undergraduate business school students and regresses this measurement against the employment level of the same students six months after their graduation. The employment classification of each respondent was classified as ‘professional/managerial’ or ‘non-professional/non-managerial’, in line with the Standard Occupational Classification (SOC) 2010. Findings The research found that both proactive disposition and achievement motivation were statistically linked to the likelihood of graduates being employed in a professional or managerial position six months after graduation. Originality/Value This research goes beyond existing literature linking entrepreneurship to employability to quantitatively examine what specific attitudes and traits can be linked to employability in recent graduates. By identifying the aspects of entrepreneurialism that have a relationship with employability, more information is available for educators who are designing entrepreneurial education programs and allows for greater focus on aspects that may be of greatest benefit to all students.

Patients’ Views: Peer Support Worker On Inpatient Wards

Purpose: To explore patients’ experiences of intentional mental health peer support (PS) Design/methodology/approach: Seven in depth interviews were carried out by an independent researcher with individual inpatients who volunteered via a PS worker following leaflet and poster distribution explaining the research on the two wards. Each recorded interview of thirteen questions was transcribed verbatim by the researcher and analysis identified common themes across the interviews. Findings: An overarching theme of communication with patients was identified together with six main themes: person centeredness, practical support, building connections, emotional support, modelling hope, and recovery interventions. There were no negative comments expressed by interviewees. Research limitations/implications: Small scale qualitative research allows in-depth exploration of experiences which is valuable in informing the further development of peer support. Originality/value: There are very few published reports of inpatient experiences of peer support in inpatient settings.

A Community Hub Approach to Older People’s Housing

Purpose. This paper explores the potential of housing with care schemes to act as community hubs. The analysis highlights a range of benefits, barriers and facilitators. Design/methodology/approach. Data is presented from the ASSET project (Adult Social Services Environments and Settings) which used a mixed methods approach including a review of the literature, surveys and in-depth case study interviews. Findings. Most housing with care schemes have a restaurant or café, communal lounge, garden, hairdresser, activity room and laundrette, while many also have a library, gym, computer access and a shop. Many of these facilities are open not just to residents but also to the wider community, reflecting a more integrated approach to community health and adult social care, by sharing access to primary health care and social services between people living in the scheme and those living nearby. Potential benefits of this approach include the integration of older people’s housing, reduced isolation and increased cost effectiveness of local services through economies of scale and by maximising preventative approaches to health and wellbeing. Successful implementation of the model depends on a range of criteria including being located within or close to a residential area and having on-site facilities that are accessible to the public. Originality and Value. This paper is part of a very new literature on community hub models of housing with care in the UK. In the light of new requirements under the Care Act to better coordinate community services, it provides insights into how this approach can work and offers an analysis of the benefits and challenges that will be of interest to commissioners and providers as well as planners. This was a small scale research project based on four case studies. Caution should be taken when considering the findings in different settings.

Logistics management and costs of biomass fuel supply

Discusses part of a project conducted by the authors into the logistics planning and management and costs of supplying biomass fuels to biomass-fired power stations in the UK. Defines biomass fuels and the reasons for the growth in interest in their use for electricity generation. The activities and parties involved in the biomass fuel supply chain are discussed together with the management of the chain in order to achieve smooth and consistent flow of biomass fuel to power stations. Explains the approach used to modelling the delivered costs of biomass fuels for four types of biomass fuel included in the project: forest fuel, short rotation coppice, straw and miscanthus. Comments are given on the environmental impacts of the fuel supply chains. The results indicate that straw supply systems are capable of producing the lowest delivered costs of the four fuels studied. Short rotation coppice and miscanthus, two new energy crops, are likely to have the highest delivered costs at present. This is due to the cost of growing these fuels and the financial incentives required by farmers to persuade them to grow these crops. Logistics costs (i.e. transport, storage and handling) are shown to represent a significant proportion of total delivered cost in biomass supply. Careful supply chain planning and logistics management will be of central importance to the success of the biomass industry.

Turning around the poorest neighbourhoods: learning the lessons from twenty years of neighbourhood-based regeneration strategies in England

In the past two decades governments in Britain have launched a series of initiatives designed to reduce the disparities between areas of affluence and deprivation. These initiatives were funded by central government and were delivered through a series of partnership boards operating at the neighbourhood level in areas with high levels of deprivation. Drawing on similar approaches in the US War on Poverty, the engagement of residents in the planning and delivery of projects was a major priority. This chapter draws on the national evaluations of three of these programmes in England: the Single Regeneration Budget, the New Deal for Communities and the Neighbourhood Management Pathfinders. The chapter begins by identifying the common characteristics of these programmes, known as area-based initiatives because they targeted areas of concentrated deprivation with a population of about 10,000 people each. It then goes on to discuss the three national programmes and summarises the main findings in relation to how far key indicators changed for the better. The final section sets out the ways in which policy objectives changed in 2010 after the election of a coalition government. This produced a shift to what was called the ‘Big Society’ where the rhetoric favoured a transfer of power away from central government towards the local, neighbourhood, level. This approach favoured self-help and a call to volunteering rather than channelling resources to the areas in greatest need. The chapter closes by reviewing the relatively modest achievements of this centralist, big-state approach to distressed neighbourhoods of 1990–2010.

How can economic and political liberalisation improve financial development in African countries?

The objective of this paper is to study the interactions between Economic liberalisation, Political liberalisation and Financial development in African countries. More specifically, we seek to establish the impact of Economic, Political and institutional openness on financial deepening. The empirical approach will be two-step procedure, first using a difference in difference method to show the various aspect of financial liberalisation on economic and political freedom while the second step will be using panel data techniques from period 1990 to 2005. The estimation results can be summarised as the following, first, Economic and financial liberalisation did account significantly for the financial development performance. While political stability show a positive overall effect on financial development, the association with Political freedom is consistent only after controlling the endogeneity of Political freedom on financial development. This result indicates that the transformation of the political and economic environment has improved the performance of the financial sector.

Characterization of metabolites of sweroside in rat urine using ultra-high-performance liquid chromatography combined with electrospray ionization quadrupole time-of-flight tandem mass spectrometry and NMR spectroscopy

Sweroside, a major active iridoid in Swertia pseudochinensis Hara, is recognized as an effective agent in the treatment of liver injury. Based on previous reports, the relatively short half-life (64 min) and poor bioavailability (approximately 0.31%) in rats suggested that not only sweroside itself but also its metabolites could be responsible for the observed hepato-protective effect. However, few studies have been carried out on the metabolism of sweroside. Therefore, the present study aimed at identifying the metabolites of sweroside in rat urine after a single oral dose (100 mg/kg). With ultra-high-performance liquid chromatography coupled with electrospray ionization quadrupole time-of-flight tandem mass spectrometry (UHPLC/Q-TOF-MS), the metabolic profile revealed 11 metabolites in rat urine, including phase I, phase II and aglycone-related products. The chemical structures of metabolites were proposed based on accurate mass measurements of protonated or deprotonated molecules and their fragmentation patterns. Our findings showed that the aglycone of sweroside (M05) and its glucuronide conjugate (M06) were principal circulating metabolites in rats. While several other metabolic transformations, occurring via reduction, N-heterocyclization and N-acetylation after deglycosylation, were also observed. Two metabolites (M05 and M06) were isolated from the rat urine for structural elucidation and identifcation of reaction sites. Both M05 and M06 were characterized by 1H, 13C and two-dimensional nuclear magnetic resonance (NMR) spectroscopy. UHPLC/Q-TOF-MS analysis has provided an important analytical platform to gather metabolic profile of sweroside.

Consumers' willingness to pay for ethical attributes

Purpose: In recent years, there has been a big increase in the use of ethical attributes as marketing appeals. This paper examines consumers’ willingness to pay for three selected ethical attributes, namely ‘Organic’, ‘Recyclable Packaging’ and ‘Fairtrade’ in monetary terms. Design/Methodology/Approach: A modified choice-based experimental design with manipulation of the key constructs was used to estimate the mean value of how much consumers are willing to pay for the selected attributes attached to a box of premium chocolates. The results are based on the responses of a total of 208 consumers. Findings: Of the three attributes, ‘Recyclable Packaging’ has the strongest influence on the purchase decision, although this attribute generates the least additional value. The aggregated result shows that although consumers are willing to pay more for the product with ethical attributes than the one that is without, still around a half of them are not willing to pay more. In terms of demographics, the results show no significant differences between the two genders or different age groups in their willingness to pay for ethical attributes. As might be expected, willingness to pay was correlated with the level of consciousness of the ethical attributes. Originality/Value: The findings of this study help management to think practically about the value consumers willing to pay for the selected attributes. The results show a significant synergy in a combination of ethical attributes in products.