Influence of Link Structure on Search Engine Result Pages of Online Nursery Shops

The primary objective of this thesis is to assess how the backlink portfolio structure and off site Search Engine Optimisation (SEO) elements influence ranking of UK based online nursery shops. The growth of the internet use demanded significant effort from companies to optimize and increase their online presence in order to cope with the increasing online competition. The new e-Commerce technology - called Search Engine Optimisation - has been developed that helped increase website visibility of companies. The SEO process involves on site elements (i.e. changing the parameters of the company's website such as keywords, title tags and meta descriptions) and off site elements (link building and social media marketing activity). Link Building is based on several steps of marketing planning including keyword research and competitor analysis. The underlying goal of keyword research is to understand the targeted market through identifying relevant keyword queries that are used by targeted costumer group. In the analysis, three types (geographic, field and company’s strategy related) and seven sources of keywords has been identified and used as a base of analysis. Following the determination of the most popular keywords, allinanchor and allintitle search has been conducted and the first ten results of the searches have been collected to identify the companies with the most significant web presence among the nursery shops. Finally, Link Profiling has been performed where the essential goal was to understand to what extent other companies' link structure is different that the base company's backlinks. Significant difference has been found that distinguished the top three companies ranking in the allinanchor and allintitle search. The top three companies, „Mothercare”, „Mamas and Papas” and „Kiddicare” maintained significantly better metrics regarding domain and page authority on the main landing pages, the average number of outbound links for link portfolio metric and in number of backlinks. These companies also ranked among the highest in page authority distribution and followed external linking.

Open > Link > GO! Datan avaamisesta kirjastomaailmassa/-lla

Esitys Kirjastoverkkopäivillä 25.10.2012 Helsingissä

Link-16 -järjestelmän käyttö puolustusvoimissa

Kehitys tietotekniikan puolella on viime vuosina ollut huimaa. Tämä on näkynyt kaikkialla yhteiskunnassa, muun muassa digitelevision esiinmarssina. Myös ilmailussa, sekä siviili- että sotilasilmailussa, on ryhdytty kartoittamaan uuden tekniikan hyväksikäyttömahdollisuuksia. Tämän työn tarkoituksena on tarkastella, miten NATO:n käyttämää datalinkkijärjestelmää, Link-16 -järjestelmää, voitaisiin käyttää Suomen Puolustusvoimien yhteisoperaatioissa sekä ilmavoimien omissa operaatioissa. Yhteisoperaation datalinkkijärjestelmälle asettamia vaatimuksia on pyritty kartoittamaan sovelletun vaatimusmäärittelyn menetelmin. Näin ollen työssä on pureuduttu vähän myös yhteisoperaatioihin ja niiden perusteisiin. Link-16 - järjestelmän ominaisuuksia on verrattu vaatimusmäärittelyn tuottamiin vaatimuksiin, minkä kautta on saatu kuva järjestelmän käyttökelpoisuudesta. Työssä on pohdittu myös, millaisia ongelmia Link-16 -järjestelmän käyttöönotto Suomessa saattaisi aiheuttaa. Tuloksia tarkasteltaessa korostuu Link-16 -järjestelmän vaatima suunnittelu- ja hallinnointityö. Järjestelmän tarjoaman joustavan verkkosuunnittelun avulla voidaan luoda haluttuja verkkoja, mutta suunnittelussa pitää pyrkiä ottamaan huomioon kaikki mahdollisesti eteen tulevat tilanteet. Eri operaatioille pitää myös suunnitella eri viestiverkot. Ilmavoimien omille operaatioille saattaa muodostua ongelmaksi järjestelmän käyttömahdollisuusmoodeista johtuva varakoneen hankala käyttöönotto. Link-16 -järjestelmä käyttää samaa taajuuskaistaa kuin ilmailussa käytettävä Distance Measurement Equipment (DME) -järjestelmä. Tästä johtuen maailmalla on luotu tiettyjä sääntöjä, joiden puitteissa Link-16 -järjestelmien päätelaitteiden on toimittava, jotta ne eivät häiritsisi DME-laitteiden toimintaa. Kyseiset säännöt lisäävät entisestään Link-16 -käyttäjien hallinnollista työmäärää. Rajoituksista johtuen kaikkia operaatioita on suunniteltava ja johdettava tarkasti, jotta Link-16 -järjestelmälle asetetut EMC-rajoitukset eivät ylittyisi. Link- 16 -järjestelmän käyttö vaatii siis huomattavasti hallinnollista työtä. Suomen Ilmavoimat tutkii tällä hetkellä, minkälaisia organisatorisia muutoksia Link-16 -järjestelmän käyttöönotto ilmavoimille merkitsisi. Mikäli halutaan osallistua kansainvälisiin kriisinhallintaoperaatioihin yhdessä muiden NATO -maiden kanssa, Link-16 -järjestelmä on käytännössä pakollinen.

Efeitos do acido giberélico (GA) e do cloreto de clorocolina (CCC) sobre o crescimento inicial de Brachiaria plantaginea (Link) Hitch

Com o objetivo de verificar os efeitos do ácido giberélico (GA) e do cloreto de clorocolina (CCC) sobre o crescimento e desenvolvimento inicial de Brachiaria plantaginea, instalou-se a presente pesquisa em local com alta infestação dessa espécie, utilizando-se dos seguintes tratamentos: CCC nas concentrações de 1000 e 2000 ppm, GA na de 50 e 100 ppm e uma testemunha sem aplicação dos fitoreguladores. Na época de aplicação dos produtos as plantas apresentavam, em média, sete folhas e idade em torno de 25 dias. Os parâmetros avaliados foram altura do dossel, altura média das plantas, número médio de perfilhos por planta, biomassa seca da parte aérea total e por indivíduo. Os resultados foram avaliados 22 dias após a aplicação, quando se verificou que a biomassa total das plantas não foi alterada significativamente pelos tratamentos. Não ocorreram efeitos de doses e nem de interações entre fitoreguladores com dose em quaisquer dos parâmetros avaliados. Não se verificaram efeitos do CCC nos dados obtidos e todas as alterações ocorridas foram devidas à aplicação do GA que aumentou, significativamente, a altura de dossel e dos indivíduos de Brachiaria plantaginea e reduziu o perfilhamento da planta daninha.

Redução da interferência de Brachiaria plantaginea (link) hitch. em milho através de capinas e aplicação de herbicidas em diferentes épocas

O rendimento de grãos de milho é afetado pela interferência com as plantas daninhas, que pode variar em função da eficiência e da época de realização do método de controle utilizado no manejo da cultura. O objetivo deste trabalho foi determinar os efeitos da aplicação de herbicidas e de capinas em diferentes épocas sobre o controle de plantas daninhas e o rendimento de grãos na cultura do milho. O experimento foi instalado no sistema convencional de preparo do solo em Eldorado do Sul (RS), no ano agrícola 1997/98. A espécie de planta daninha predominante na área experimental foi Brachiaria plantaginea (BRAPL), em infestação média de 285 plantas por m². Os tratamentos foram constituídos pela aplicação isolada, seqüencial ou em mistura em tanque, em diferentes doses e épocas, dos herbicidas atrazine, atrazine + óleo vegetal, metolachlor e nicosulfuron. Todos os tratamentos com herbicidas foram correspondidos por tratamentos em que se utilizou capina manual com início na mesma época de aplicação dos herbicidas. O controle realizado em pré-emergência ou no início do desenvolvimento da cultura proporcionou maior rendimento de grãos, mesmo com a diminuição do controle de BRAPL no final do ciclo. As aplicações seqüenciais de herbicidas proporcionaram maior rendimento de grãos do que as misturas em tanque. Os rendimentos de grãos obtidos com a aplicação de herbicidas nas diversas épocas não foram diferentes em relação às suas respectivas capinas.

Reaching influential early adopters effectively in Finland : Rock Science – new generation board game

Innovations diffuse at different speed among the members of a social system through various communication channels. The group of early adopters can be seen as the most influential reference group for majority of people to base their innovation adoption decisions on. Thus, the early adopters can often accelerate the diffusion of innovations. The purpose of this research is to discover means of diffusion for an innovative product in Finnish market through the influential early adopters in respect to the characteristics of the case product. The purpose of the research can be achieved through the following sub objectives:  Who are the potential early adopters for the case product and why?  How the potential early adopters of the case product should be communicated with?  What would be the expectations, preferences, and experiences of the early adopters of the case product? The case product examined in this research is a new board game called Rock Science which is considered to be incremental innovation bringing board gaming and hard rock music together in a new way. The research was conducted in two different parts using both qualitative and quantitative research methods. This mixed method research began with expert interviews of six music industry experts. The information gathered from the interviews enabled researcher to compose the questionnaire for the quantitative part of the study. Internet survey that was sent out resulted with a sample of 97 responses from the targeted population. The key findings of the study suggest that (1) the potential early adopters for the case product are more likely to be young adults from the capital city area with great interest in rock music, (2) the early adopters can be reached effectively through credible online sources of information, and (3) the respondents overall product feedback is highly positive, except in the case of quality-price ratio of the product. This research indicates that more effective diffusion of Rock Science board game in Finland can be reached through (1) strategic alliances with music industry and media partnerships, (2) pricing adjustments, (3) use of supporting game formats, and (4) innovative use of various social media channels.

The obstacles for cross-border transmission network investments in the Nordic electricity market: Case South-West link

The Nordic electricity market is often seen as an example of how to create a working, developed and integrated electricity market. Nevertheless, this thesis studies the obstacles of transmission network investments and the market integration challenges in the Nordic electricity market. The main focus is in the Nordic Transmission system operators (TSOs), which have a key role in grid development. This study introduces a case study of cancellation of South-West link, Western part, which was seen as essential grid investment in order to improve the Nordic electricity market functioning but ended up with cancellation in 2013. This study includes semi-structured theme interviews of the experts among Nordic electricity industry stakeholders. Despite the political will to create more equal prices for electricity in the Nordic market, the differing national regulation, mixed incentives created by bottleneck income and the focus moving from Nordic integration to European integration may create challenges to the Nordic electricity market integration in the future.

The board of directors as a part of family business governance – multilevel participation and board development

In this study, I examine the board of directors as a part of family business governance. Both boards and governance have increased their attractiveness as a research topic lately. Research on boards has concentrated mostly on the study of different board attributes, like composition, and the relationship of these attributes to the firm’s performance. Family business governance studies are criticized for ignoring the multifaceted needs of companies. More research observing the context and contingencies affecting the governance and board of directors is needed. The objective of this study is to clarify: 1) how the board participates in family business governance, and 2) how the board develops along with the firm’s and family’s development. The study is implemented as qualitative research, and the longitudinal process approach has been used as it provides the opportunity to examine development in context. Selection criteria for the two cases selected for this study are: active board of directors, at least one implemented succession, and interviewees available from two generations and from different positions in the firm. The data consists of interviews and secondary data, and it is collected from different data sources. The analysis was done selecting first some critical events from both cases to closer examination, and analysing them by using content analysis technique. Several conclusions were drawn basing on the findings. First, the family business board participates in the firm’s activities much more widely than it is customary to think. Second, the family business board is not a static part of the business, but it develops and it has to develop for different reasons. Third, ownership is not only the basis for the board’s activities or existence, but the relationship between the board and ownership is two-way. The board contributes to a large extent to the ownership decisions, and in this way to the management of ownership. Fourth, according to the cases, the board has many unrecognized possibilities to facilitate succession in family firms.

A chart of the southern part of South America : with the track of the centurion from the island of St. Catherines to the island of Juan Fernandes in which is inserted the variation and soundings observ'd on board her, together with her deviation from her estimated course in passing round Cap Horn, occasiond by the force of the currents / R. W. Seale sculp

Nimeketiedot nimiönkehyksissä

ClC-5 chloride channel and kidney stones: what is the link?

Nephrolithiasis is one of the most common diseases in the Western world. The disease manifests itself with intensive pain, sporadic infections, and, sometimes, renal failure. The symptoms are due to the appearance of urinary stones (calculi) which are formed mainly by calcium salts. These calcium salts precipitate in the renal papillae and/or within the collecting ducts. Inherited forms of nephrolithiasis related to chromosome X (X-linked hypercalciuric nephrolithiasis or XLN) have been recently described. Hypercalciuria, nephrocalcinosis, and male predominance are the major characteristics of these diseases. The gene responsible for the XLN forms of kidney stones was cloned and characterized as a chloride channel called ClC-5. The ClC-5 chloride channel belongs to a superfamily of voltage-gated chloride channels, whose physiological roles are not completely understood. The objective of the present review is to identify recent advances in the molecular pathology of nephrolithiasis, with emphasis on XLN. We also try to establish a link between a chloride channel like ClC-5, hypercalciuria, failure in urine acidification and protein endocytosis, which could explain the symptoms exhibited by XLN patients.

Interference of propylene glycol with the hole-board test

Experimental drugs and/or plant extracts are often dissolved in solvents, including propylene glycol. Nevertheless, there is evidence for psychoactive properties of this alcohol. In this study we found that in the hole-board test 10% propylene glycol did not modify the head-dipping behavior. However, 30% propylene glycol induced an increase in the number of head-dips (46.92 ± 2.37 compared to 33.83 ± 4.39, P<0.05, ANOVA/Student-Newman-Keuls), an effect comparable to that obtained with 0.5 mg/kg diazepam (from 33.83 ± 4.39 to 54 ± 3.8, P<0.01, ANOVA/Student-Newman-Keuls). These results demonstrate that 30% propylene glycol has significant anxiolytic effects in this model and therefore cannot be used as an innocuous solvent.