Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

Turpilóquio em português e italiano: reflexões sobre marcas de uso de itens tabus em dicionários

In this paper, we tried to understand the place of taboo words and their importance in the language. We focused questions about the taboo and how words can be prohibited. We elected swear words as our object of research because these words have an important place in the lexicon of many speakers, and they are present in books and movies, as well as in the everyday speech. Therefore, we tried to show that they must be analyzed with attention and also free from prejudices. We found out that the use of bad words can be very different in the languages selected and they reflect thus the culture of the languages involved.

Léxico e cores: as expressões cromáticas contribuindo para a ampliação lexical

The lexicon is the cultural heritage of a people. It is composed by the linguistic and extra-linguistic experience gained over the years and consists of different systems, among them the lexical set of colors that has collaborated on lexical expansion in common discourse as well as in specialized discourse, providing the interaction and equilibrium among the different levels of specialization of discourse. This work aims at talking about the role of the field of colors in formation of new lexical units in Botany and Zoology, as well as its performance in the intersection between the common and specialized discourse.

O léxico e a moda: anglicismos nas manifestações linguísticas do blog The Blonde Salad

Within the discussion of fashionblogs and their contributions to scientific studies, we start from the speech of Barthes (2006) about the relevance of the lexicon in the construction of Fashion and we met the theorists of Lexicology / Lexicography to define Anglicism (BIDERMAN, 2001), and the observation of its prestige in the Italian Language (ROGATO, 2008; BISETTO, 2003) and in the blog The Blonde Salad. Confronting this theoretical framework, we conducted a brief analysis of the anglicisms collected from posts of the first year of existence of such fashionblog, as a result of this work.

Léxico e Cultura: alguns apontamentos a partir da tradução de 'Foi Assim' de Natalia Ginzburg

Artigo vinculado ao projeto de pesquisa Léxico e Dicionários.

O fantástico traduzido: uma análise baseada em corpus paralelo e reflexões para uma pedagogia da tradução

This paper presents the analysis and the methodological procedures adopted in order to compile a parallel corpus comprised of two short stories by David Roas (2007; 2010), originally written in Spanish “Tránsito” and “Das Kapital”, and their translation into Portuguese carried out both by a native speaker of Spanish (fluent in Portuguese) and a native speaker of Portuguese (fluent in Spanish). We analyzed the texts translated by them, focusing on the most frequent vocabulary and its semantic implications on their respective contexts. The theoretical and methodological approach was based on corpus linguistics, corpus based translation studies (BAKER, 1996; HUNSTON, 2002; LAVIOSA, 2002; BERBER SARDINHA, 2004; MEYER, 2004; OLOHAN, 2004) and some concepts from Fantastic Literature (ROAS, 2001, 2011; TODOROV, 2003; ALAZRAKI, 2001). The data were extracted by using the WordSmith Tools Suite®. Results show that dialogue and focus on lexicon, making use of computer corpus, play an important role in understanding the translation process. It is also important to mention that while exploring translation possibilities presented by the two translators this approach unlocked a window to reflect on translation pedagogy based on corpus.

Les statalismes - particularismes lexicaux du français de la Suisse dans la traduction assermentée

This theoretical/applied study contemplates (socio)linguistic, (socio)terminological studies of the lexicon and specialized translation. It is aimed at analyzing a text corpus undergoing official translations from French into Portuguese and from Portuguese into French and a text corpus originally written in Swiss French. The objective is observing the similarities and differences between the first and second terminological group. Problems arise from the comparison of this material: would lexical particularities of Swiss French be a relevant difficulty for the Brazilian translator, whose training privileges the French spoken in France? Does the methodology favor cognate terms and those with a statelism status (institutional romandism)

O ensino de expressões idiomáticas à luz da lexicografia pedagógica

In the current context of lexicographical studies, there have been increasing discussions concerning the issue of the relationship between theoretical knowledge of the lexicon and pedagogical practices involved in its teaching. However, in this context, the special lexicon of Portuguese such as neologisms, foreign words, slang and idioms has received little attention from researchers. There are many theoretical studies on each one of these phenomena, but few studies aim at an organization and inclusion of special units in the teaching of Portuguese. For this reason, this article presents a reflection on the teaching of idioms, and, despite the widely held belief that dictionaries are only needed for the teaching of foreign languages, the article suggests the implementation of special dictionaries for the teaching of Portuguese Language in elementary education.

Uma análise do grau comparativo nos materiais didáticos de língua inglesa via teoria das operações predicativas e enunciativas

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Poéticas interditas: erotismo, subversão e repúdio em Florbela Espanca (1894-1930) e Judith Teixeira (1880-1959)

Pós-graduação em Letras - FCLAS

Structuring an ontology of the basic vocabulary of tourism

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A contribuição de um dicionário histórico: o dicionário histórico do Português do Brasil

This article presents the theoretical and methodological road used to construct the Historical Dictionary of Brazilian Portuguese in the XVI, XVII and XVIII centuries (sponsored by CNPq). Starting with some examples and models of historical and diachronic dictionaries we set the model that structures the Dictionary; it has the purpose of assembling in a single book the Portuguese language lexicon responsible for the construction of the Portuguese language in Brazil. Our reference basis is a data bank with many sorts of sources existing along the three centuries of the Brazilian colonial history. This data bank provides the nomenclature of the historical dictionary and allows the construction of the lexicographical definition through its lexical context that is followed by consecrated examples. This article also presents the contributions of the dictionary to future studies of the Brazilian Portuguese.

Categorização e multifuncionalidade: léxico e gramática

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A sexualidade após a lesão medular: análise de uma narrativa biográfica

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A palavra poética de Arnaldo Antunes

This article reflects on Arnaldo Antunes‟ (AA) poetics. For this purpose, both the contributions of Fontanille and Zilberberg regarding tensivity, as well as some ideas of Tatit regarding song semiotics. The aim is to think about how the dance between enunciation and enunciate is structured in AA within poetical architecture as exemplified here based on the analysis of the poem “Palavra”. The hypothesis is that the tension between the two central nuclei of the poem, metalanguage and erotism, are the essential compositional marc of AA poetical stylistics. The results lead to the reflection that the musical tension is the game that guarantees the movement between the density of the word and the erotic fluidity of the authorial (metalinguistic) act of production.