Young boy (Herbert Strauss?) pushing a bicycle down a busy street.

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Young Herbert Strauss (far right) with three unidentified friends walking down a street on an excursion to Sulzfeld, Baden.

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Young Herbert Strauss (center) with four friends seated on a park bench on the Sabbath; Würzburg.

To the right of Herbert Strauss are Anne Chrenbacher and Walther Reis, to his left are Heinz Ostheim and an unidentified woman

Rudolfine Menzel as a young women Portraits Women

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Studio portrait of David Gruenspecht and Rebecca Gruenspecht nee Hoffman with one of their young sons Portraits Family

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Studio portrait of Hans Bernkopf as a young man. Portraits Men

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Studio portrait of Sarah-Bertha Klarenmeyer nee Meyerhof called "Spatz" as a young woman. portraits women

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Portrait of Rudolph Gottschalk (Ralph Gramme) as a young man; Hannover, Germany.

Photograph taken shortly before he left Hannover for England on the Kindertransport, May 1938; other data show a January 1938 departure.

Studio portrait of Fritz Gottschalk as a young man; Hannover, Germany.

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Young people's perceptions of the wood products industry : a relational view

The basis for this study was in poor attractiveness of the wood products industry among young people as a field to study and work in. The purpose was to produce new information of how to improve the relationship between young people and the wood products industry in order to better attract young people with different relational orientation. A survey was conducted among students of comprehensive schools and students of wood industry at vocational schools selected by systematic cluster sampling. The final sample consisted of 613 students. The study combined the theories and concepts of relationships, communication and trust of several disciplines. In addition, it applied theories of relationship marketing, stakeholders, publics, involvement and concepts of reputation and values. It studied the central relational elements in the form of antecedents, relationship state and its consequences. The study examined, how young people with different background and level of interest perceive wood industry as a field to study and work in from relational point of view, what are the central deficiencies in perceived relational elements and what are the public relations activities enhancing the relationship between wood industry and young people with less and high interest in the sector. The results indicate poor visibility of the wood industry among young people: unfamiliarity with the industry and unawareness of the opportunities to study in the field. It appeared that instead of increasing only information sharing, interactive communication in different forms is needed. The study also suggests that behaviors of the industry sector advancing perceived trustworthiness are of crucial importance. Moreover, the wood industry needs to pay attention to its behaviors and communication also among other stakeholder groups, especially the media, as reputation plays an important role in building up trust and satisfaction between young people and the sector. Finally, the less and highly interested young people were found to assess the relationship partly through different relational elements. In order to develop the relationship with highly interested young people they should be regarded clearly as future employees of the wood industry through activities affirming that they are desired and valued employees in the sector. Further, openness of information disclosure, whether concerning current situation or future prospects, seems to increase credibility and attractiveness of the wood industry. Highly interested young people were also found to appreciate socially responsible activities. The less interested young people seem to be insecure about the reliability of the wood industry as an employer, as well as, its ability and interest to invest in young people s skills. In addition,involvement in issues relevant for young people was found crucial in enhancing the relationship with the less interested young people.The conclusions of the study provide tools for enhancing the attractiveness of the wood industry among young people not only to the industry itself, but also to its advocates, teachers and student counselors of comprehensive and vocational schools, authorities and policy makers.

Studio portrait of Fritz Gottschalk as a young man; Hannover, Germany.

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Studio portrait of Julius Krakauer as a young man; Landeshut (Kamienna Gora), Schlesia.

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Studio portrait of young Hilde Rosenbaum Portraits Children

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Studio portrait of young Hilde Rosenbaum holding a teddy bear; Berlin Portraits Children

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