CONTRIBUIÇÃO DOS CURSOS DE PÓS-GRADUAÇÃO LATO-SENSU PARA A FORMAÇÃO DE GESTORES DE COMUNICAÇÃO ORGANIZACIONAL: ESTUDO DE CASO - GESTCORP

A gestão eficiente da comunicação organizacional representa um diferencial estratégico para qualquer organização, pública ou privada. A conscientização sobre a importância do executivo que fica à frente dessa área aumentou, no entanto, a nova realidade das organizações reduziu ao mínimo o quadro de funcionários de comunicação nas empresas. Esse cenário provocou mudanças na expectativa das competências e atuação do profissional desejado. Junto com o reconhecimento, veio a exigência do mercado de trabalho em encontrar pessoas completas para exercer a função. O Gestor de Comunicação, no cumprimento de seus objetivos, necessitará de uma visão ampla e ética, que contemple ao mesmo tempo, interesses institucionais e interesses dos públicos envolvidos. A atuação profissional à frente dessa área vai requerer, de qualquer indivíduo, domínio de conhecimentos técnicos e teóricos. Habilitar pessoas para atender essa demanda tem sido objetivo de cursos oferecidos em instituições de ensino superior em todas as regiões do país. Essas iniciativas, na maioria das vezes, são promovidas no âmbito da pós-graduação lato sensu. Desse modo, parte deste estudo será dedicada a contextualizar esta modalidade de ensino no universo da pósgraduação brasileira, verificando, inclusive, dados que se referem a sua regulação junto ao MEC. Além disso, o estudo pretende conhecer o contexto e o processo de formação dos profissionais/estudantes que buscam aprimoramento por meio desses cursos. Para atender esse objetivo, analisaremos a experiência de 10 anos de realização do Gestcorp - Curso de Gestão Estratégica de Comunicação Organizacional e Relações Públicas. Trata-se de um curso de especialização oferecido pela Escola de Comunicações e Artes da USP cujo propósito é formar gestores de comunicação organizacional para atuarem em instituições públicas, privadas ou do terceiro setor. Esperamos que este estudo possa esclarecer e/ou responder algumas indagações, entre elas: Qual o perfil do público que busca a especialização em Gestão da Comunicação Organizacional? Quais temáticas estão demandando estudos nesta área? Onde podem atuar estes formandos?.(AU)

Alienation Effects : Performance and Self-Management in Yugoslavia, 1945-89 /

Jakovljevic considers the concept of theatricality as central to understanding the events that took place in Yugoslavia. He examines the country’s trials, state ceremonies and festivals, army maneuvers, propaganda, and pop culture as “rehearsals and temporary enactments of an ideologically formulated future.”.

Differences in sharing knowledge interpersonally and via databases: The role of evaluation apprehension and perceived benefits

Knowledge sharing is an essential component of effective knowledge management. However, evaluation apprehension, or the fear that your work may be critiqued, can inhibit knowledge sharing. Using the general framework of social exchange theory, we examined the effects of evaluation apprehension and perceived benefit of knowledge sharing ( such as enhanced reputation) on employees' knowledge sharing intentions in two contexts: interpersonal (i.e., by direct contact between two employees) and database (i.e., via repositories). Evaluation apprehension was negatively associated with knowledge sharing intentions in both contexts while perceived bene. it was only positively associated with knowledge sharing intentions in the database context. Moreover, compared to the interpersonal context, evaluation apprehension was higher and knowledge sharing lower in the database context. Finally, the negative effects of evaluation apprehension upon knowledge sharing intentions were worse when perceived benefits were low compared to when perceived benefits were high.

CONTRIBUIÇÃO DOS CURSOS DE PÓS-GRADUAÇÃO LATO-SENSU PARA A FORMAÇÃO DE GESTORES DE COMUNICAÇÃO ORGANIZACIONAL: ESTUDO DE CASO - GESTCORP

A gestão eficiente da comunicação organizacional representa um diferencial estratégico para qualquer organização, pública ou privada. A conscientização sobre a importância do executivo que fica à frente dessa área aumentou, no entanto, a nova realidade das organizações reduziu ao mínimo o quadro de funcionários de comunicação nas empresas. Esse cenário provocou mudanças na expectativa das competências e atuação do profissional desejado. Junto com o reconhecimento, veio a exigência do mercado de trabalho em encontrar pessoas completas para exercer a função. O Gestor de Comunicação, no cumprimento de seus objetivos, necessitará de uma visão ampla e ética, que contemple ao mesmo tempo, interesses institucionais e interesses dos públicos envolvidos. A atuação profissional à frente dessa área vai requerer, de qualquer indivíduo, domínio de conhecimentos técnicos e teóricos. Habilitar pessoas para atender essa demanda tem sido objetivo de cursos oferecidos em instituições de ensino superior em todas as regiões do país. Essas iniciativas, na maioria das vezes, são promovidas no âmbito da pós-graduação lato sensu. Desse modo, parte deste estudo será dedicada a contextualizar esta modalidade de ensino no universo da pósgraduação brasileira, verificando, inclusive, dados que se referem a sua regulação junto ao MEC. Além disso, o estudo pretende conhecer o contexto e o processo de formação dos profissionais/estudantes que buscam aprimoramento por meio desses cursos. Para atender esse objetivo, analisaremos a experiência de 10 anos de realização do Gestcorp - Curso de Gestão Estratégica de Comunicação Organizacional e Relações Públicas. Trata-se de um curso de especialização oferecido pela Escola de Comunicações e Artes da USP cujo propósito é formar gestores de comunicação organizacional para atuarem em instituições públicas, privadas ou do terceiro setor. Esperamos que este estudo possa esclarecer e/ou responder algumas indagações, entre elas: Qual o perfil do público que busca a especialização em Gestão da Comunicação Organizacional? Quais temáticas estão demandando estudos nesta área? Onde podem atuar estes formandos?.(AU)

Performance measurement with multiple interrelated variables and threshold target levels:evidence from retail firms in the US

In this study, we developed a DEA-based performance measurement methodology that is consistent with performance assessment frameworks such as the Balanced Scorecard. The methodology developed in this paper takes into account the direct or inverse relationships that may exist among the dimensions of performance to construct appropriate production frontiers. The production frontiers we obtained are deemed appropriate as they consist solely of firms with desirable levels for all dimensions of performance. These levels should be at least equal to the critical values set by decision makers. The properties and advantages of our methodology against competing methodologies are presented through an application to a real-world case study from retail firms operating in the US. A comparative analysis between the new methodology and existing methodologies explains the failure of the existing approaches to define appropriate production frontiers when directly or inversely related dimensions of performance are present and to express the interrelationships between the dimensions of performance.

A vállalati likviditáskezelés szerepe eszközfedezettel rendelkező hitelszerződésekben. Az alkun alapuló megközelítés eredményei (The role of corporate liquidity management under secured debt financing Results of the bargaining approach)

A szerző azt a kérdést vizsgálja, hogy a vállalat működése során a likvid eszközök mekkora arányát tartsa fenn. A kérdést a finanszírozás szemszögéből veti fel, mivel a hitelezés okozta korlátok jelentősen befolyásolják a likvid eszköz tartalékolásának motivációit. A cikk a vállalkozói-hitelezői információs kapcsolat háromféle esetében mutatja be az eszközfedezettel rendelkező hitelek adósságszolgálatát meghatározó tényezőket. Elsőként a teljes információs viszony melletti stratégiákkal meghatározott adósságszolgálatot vizsgálja, majd a második típusú információs kapcsolatban a nem megfigyelhető vállalkozói erőfeszítéseket feltételezve adja meg az adósságszolgálat fizetésének ex ante és ex post egyensúlyát. Harmadikként, a nem igazolható vállalati adatok feltevése mellett teljes és részleges eszközfedezetre is meghatározza az optimális vállalkozói likviditási politikát, és tárgyalja az itt fennálló ellentéteket. Megmutatja, hogy részleges eszközfedezet mellett 1. újratárgyalható a hitelszerződés, és a stratégiai adósságszolgálatot nem lehet elkerülni, 2. a likviditásoptimalizálásnak nincs ex post Pareto-egyensúlyi megoldása, ugyanis a hitelszerződésben részt vevő felek alkuereje határozza meg a vállalat likviditásának szintjét. / === / This paper investigates what the liquid asset ratio for firms should be. Financing constraints significantly influence motivations for liquidity hoarding. The article shows the determinants of secured debt services for three different information cases of a lender-borrower relationship. First, it examines the strategic debt service under full information, and then, assuming non-observable entrepreneurial efforts, it gives the ex ante and ex post equilibria of the strategic debt service. The third case supposes non-verifiable firm information; this provides the optimal corporate liquidity policy and explains the contrary propositions. It shows that under not fully secured collateral, 1. the debt contract is renegotiable; the lender cannot avoid the strategic debt service, 2. there is no ex post optimal Pareto efficient solution to liquidity policy, because the corporate liquidity ratio is determined by the bargaining power of the partners in the debt contract.

A Public Sector Scorecard alkalmazása a hivatásos sportban – magyar esettanulmány

A sporteredmények hagyományosan központi szerepet töltenek be a hivatásos sporttal foglalkozó vállalatok teljesítménymérésében, emellett az üzleti siker és az érintettek bevonásának minősége, mint tényezők szintén kezdenek teret nyerni. A sporteredmények piaci bevételeket hozhatnak, amennyiben a szurkolók elégedettségét váltják ki, és további beruházásokat tesznek lehetővé a sportsiker érdekében (pl. több forrás lesz új játékosok szerződtetésére és magasabb bérekre). A sportvállalatok vezetői azzal a kihívással néznek szembe, hogy megértsék az összetett kapcsolatot a pályán és az azon kívül nyújtott teljesítmény között, azonosítva a kritikus sikertényezőket a stratégiai célok elérése érdekében. Korábbi publikációinkban javasoltuk a Balanced Scorecard alkalmazását hivatásos sportvállalatoknál. Ebben az írásunkban megvizsgáljuk a Public Sector Scorecard alkalmazásának lehetőségét, amely egy alkalmas keretet adhat a hivatásos sportvállalatok stratégiai szemléletű vezetéséhez. Felhívjuk a figyelmet a lehetőségekre és kihívásokra e rendszer bevezetése kapcsán egy részletes esettanulmány segítségével, amely egy hivatásos magyar kézilabdaklubra vonatkozik. Következtetésünk arra irányul, hogy e modell alkalmas a hivatásos sportvállalatok stratégiai szemléletű vezetésének támogatására oly módon, hogy segítségével kiegyensúlyozhatók az érintetti elvárások, mind a sportsikerek, mind az érintettek bevonása, mind az üzleti siker vonatkozásában.

Civil service reform trends in public personnel management: Experiences from the Commonwealth of the Bahamas

This study has explored the potential for implementing a merit-based public personnel system in The Bahamas, a former British colony in The Commonwealth Caribbean. Specifically, the study evaluated the use of merit-based public personnel management practices in areas of recruitment, selection, promotion, training and employee development and performance evaluation. Driving forces and barriers which impact merit system successes and failures as well as strategies for institutionalizing merit system practices are identified. Finally the study attempted to apply the developmental model created by Klingner (1996) to describe the stage of public personnel management in The Bahamas. The data for the study was collected through in-depth interviews with expert observers. ^

Measuring effectiveness in international financial crime prevention: Can we agree on a performance metric?

The attempts at carrying out terrorist attacks have become more prevalent. As a result, an increasing number of countries have become particularly vigilant against the means by which terrorists raise funds to finance their draconian acts against human life and property. Among the many counter-terrorism agencies in operation, governments have set up financial intelligence units (FIUs) within their borders for the purpose of tracking down terrorists’ funds. By investigating reported suspicious transactions, FIUs attempt to weed out financial criminals who use these illegal funds to finance terrorist activity. The prominent role played by FIUs means that their performance is always under the spotlight. By interviewing experts and conducting surveys of those associated with the fight against financial crime, this study investigated perceptions of FIU performance on a comparative basis between American and non-American FIUs. The target group of experts included financial institution personnel, civilian agents, law enforcement personnel, academicians, and consultants. Questions for the interview and surveys were based on the Kaplan and Norton’s Balanced Scorecard (BSC) methodology. One of the objectives of this study was to help determine the suitability of the BSC to this arena. While FIUs in this study have concentrated on performance by measuring outputs such as the number of suspicious transaction reports investigated, this study calls for a focus on outcomes involving all the parties responsible for financial criminal investigations. It is only through such an integrated approach that these various entities will be able to improve performance in solving financial crime. Experts in financial intelligence strongly believed that the quality and timeliness of intelligence was more important than keeping track of the number of suspicious transaction reports. Finally, this study concluded that the BSC could be appropriately applied to the arena of financial crime prevention even though the emphasis is markedly different from that in the private sector. While priority in the private sector is given to financial outcomes, in this arena employee growth and internal processes were perceived as most important in achieving a satisfactory outcome.

Disaster Risk Management Disparity in the Caribbean: Evidence from Barbados, Dominican Republic, Jamaica and Trinidad and Tobago

This study on risk and disaster management capacities of four Caribbean countries: Barbados, the Dominican Republic, Jamaica, and Trinidad and Tobago, examines three main dimensions: 1) the impact of natural disasters from 1900 to 2010 (number of events, number of people killed, total number affected, and damage in US$); 2) institutional assessments of disaster risk management disparity; and 3) the 2010 Inter-American Bank for Development (IADB) Disaster Risk and Risk Management indicators for the countries under study. The results show high consistency among the different sources examined, pointing out the need to extend the IADB measurements to the rest of the Caribbean countries. Indexes and indicators constitute a comparison measure vis-à-vis existing benchmarks in order to anticipate a capacity to deal with adverse events and their consequences; however, the indexes and indicators could only be tested against the occurrence of a real event. Therefore, the need exists to establish a sustainable and comprehensive evaluation system after important disasters to assess a country‘s performance, verify the indicators, and gain feedback on measurement systems and methodologies. There is diversity in emergency and preparedness for disasters in the four countries under study. The nature of the event (hurricanes, earthquakes, floods, and seismic activity), especially its frequency and the intensity of the damage experienced, is related to how each has designed its risk and disaster management policies and programs to face natural disasters. Vulnerabilities to disaster risks have been increasing, among other factors, because of uncontrolled urbanization, demographic density and poverty increase, social and economic marginalization, and lack of building code enforcement. The four countries under study have shown improvements in risk management capabilities, yet they are far from being completed prepared. Barbados‘ risk management performance is superior, in comparison, to the majority of the countries of the region. However, is still far in achieving high performance levels and sustainability in risk management, primarily when it has the highest gap between potential macroeconomic and financial losses and the ability to face them. The Dominican Republic has shown steady risk performance up to 2008, but two remaining areas for improvement are hazard monitoring and early warning systems. Jamaica has made uneven advances between 1990 and 2008, requiring significant improvements to achieve high performance levels and sustainability in risk management, as well as macroeconomic mitigation infrastructure. Trinidad and Tobago has the lowest risk management score of the 15 countries in the Latin American and Caribbean region as assessed by the IADB study in 2010, yet it has experienced an important vulnerability reduction. In sum, the results confirmed the high disaster risk management disparity in the Caribbean region.

Disater Risk Management Disparity in the Caribbean: Evidence from Barbados, Dominican Republic, Jamaica and Trinidad and Tobago

This study on risk and disaster management capacities of four Caribbean countries: Barbados, the Dominican Republic, Jamaica, and Trinidad and Tobago, examines three main dimensions: 1) the impact of natural disasters from 1900 to 2010 (number of events, number of people killed, total number affected, and damage in US$); 2) institutional assessments of disaster risk management disparity; and 3) the 2010 Inter-American Bank for Development (IADB) Disaster Risk and Risk Management indicators for the countries under study. The results show high consistency among the different sources examined, pointing out the need to extend the IADB measurements to the rest of the Caribbean countries. Indexes and indicators constitute a comparison measure vis-à-vis existing benchmarks in order to anticipate a capacity to deal with adverse events and their consequences; however, the indexes and indicators could only be tested against the occurrence of a real event. Therefore, the need exists to establish a sustainable and comprehensive evaluation system after important disasters to assess a country’s performance, verify the indicators, and gain feedback on measurement systems and methodologies. There is diversity in emergency and preparedness for disasters in the four countries under study. The nature of the event (hurricanes, earthquakes, floods, and seismic activity), especially its frequency and the intensity of the damage experienced, is related to how each has designed its risk and disaster management policies and programs to face natural disasters. Vulnerabilities to disaster risks have been increasing, among other factors, because of uncontrolled urbanization, demographic density and poverty increase, social and economic marginalization, and lack of building code enforcement. The four countries under study have shown improvements in risk management capabilities, yet they are far from being completed prepared. Barbados’ risk management performance is superior, in comparison, to the majority of the countries of the region. However, is still far in achieving high performance levels and sustainability in risk management, primarily when it has the highest gap between potential macroeconomic and financial losses and the ability to face them. The Dominican Republic has shown steady risk performance up to 2008, but two remaining areas for improvement are hazard monitoring and early warning systems. Jamaica has made uneven advances between 1990 and 2008, requiring significant improvements to achieve high performance levels and sustainability in risk management, as well as macroeconomic mitigation infrastructure. Trinidad and Tobago has the lowest risk management score of the 15 countries in the Latin American and Caribbean region as assessed by the IADB study in 2010, yet it has experienced an important vulnerability reduction. In sum, the results confirmed the high disaster risk management disparity in the Caribbean region.

Aspetos específicos da gestão de projetos de desenvolvimento de software de patient relationship management

A presente pesquisa consiste num trabalho exploratório de análise dos aspetos específicos da gestão de projetos de desenvolvimento de software de Patient Relationship Management (PRM), tendo em vista contribuir para a definição, no futuro, de um framework específico. Uma revisão de literatura sistemática permitiu concluir a inexistência de referências neste âmbito inseridas, tendo-se procurado suprir esta lacuna através da realização de um estudo de caso suportado em três entrevistas a peritos de reconhecida competência. As conclusões remetem para a necessidade e pertinência de um framework de gestão de projetos de desenvolvimento de software de PRM, evidenciando também um controlo do projeto de reduzida complexidade. Propõe-se e discute-se, neste aspeto, a utilização do sistema de controlo Balanced Scorecard. Esta pesquisa fornece um importante contributo para o conhecimento, compreensão e orientação da gestão e da tomada de decisão subjacentes a projetos de PRM no setor da saúde.

Auditoría integrada de Información + Conocimiento: aplicación en un caso de estudio

Se presentan los resultados de la aplicación de una metodología integradora de auditoría de información y conocimiento, llevada a cabo en un Centro de Investigación del Ministerio de Ciencia, Tecnología y Medio Ambiente de la provincia de Holguín, Cuba, conformada por siete etapas con un enfoque híbrido dirigida a revisar la estrategia y la política de gestión de información y conocimiento, identificar e inventariar y mapear los recursos de I+C y sus flujos, y valorar los procesos asociados a su gestión. La alta dirección de este centro, sus especialistas e investigadores manifestaron la efectividad de la metodología aplicada cuyos resultados propiciaron reajustar la proyección estratégica en relación con la gestión de la I+C, rediseñar los flujos informativos de los procesos claves, disponer de un directorio de sus expertos por áreas y planificar el futuro aprendizaje y desarrollo profesional.