Relações públicas estratégicas: mapeamento de públicos

The present work intends to analyze the Public Relations as strategy way, evidencing the function of this professional for the appropriate development of the company's strategic plan, basing on the public mapping, a study which deepens the features of each interest group to the organization, listing the points of interest and the performance of each public, exalting the strategic characteristics between public and organization. For this will be done a demonstration of the application of Fabio Franças's theory applied to SNTalent Company. The study of public allows the identification of needs and preferences of each group, which allows creating communication strategies more directed and more prosperous and lasting relations, becoming competitive advantages among this context where the information is fast and the media drive markets constantly. Therefore, SNTalent company will be used as way to verify the theory presented combined with exploratory descriptive research for obtaining subsidies to compare the of relationship with different publics of the institution

Diagnóstico socioambiental de um alojamento estudantil público e da comunidade do entorno: um estudo da relação entre a universidade e a sociedade

Dormitories are places offered by Brazilian public Universities to undergraduate students evaluated as socio-economically less favored aiming to guarantee the housing of the student in the locality they take a given undergraduate course, once housing is one the points which compose the tripod that supports the concept of student permanence, along with conditions of transportations and food. These places, however, present problems in their management, specially the ones related to social and environmental questions, caused by wrong attitudes and pre-concepts of their own residents, other students and the communities who live around them. So, this project aims to identify and analyze the socio-environmental conditions of a students’ dormitory located in Botucatu/SP which is supported by the Universidade Estadual Paulista “Júlio de Mesquita Filho” (Unesp) as well as the community that surrounds it. The data collecting is based on an exploratory research characterized for interviews that used semi-structured questionnaires and for the creation of a photography record of the region. The obtained data corroborated the tendency of an increasing gap between the Brazilian public universities and the society as well as to the disengagement of them and their students. This diagnosis has permitted to build proposals of educational interventions based on Permaculture, Agroecology and Critical Environmental Education to the improvement of the existing relationships among the students who live at the dormitory and among them and the local community. These interventions may be used as subsidies to the development of future research and extension projects to the local community

Utilização de dados e técnicas de Sensoriamento Remoto no monitoramento da infestação por plantas aquáticas em reservatório de hidrelétrica

As an effect of the imbalance caused by the damming of rivers and pollution, it has been observed a growing aquatic plants infestation in reservoirs for the generation of electricity. In addition to power generation, these sites have also been used for various other purposes, including recreation, attracting water and navigation. Thus it is important to evaluate these water bodies periodically, in order to verify the leading conditions to the growth of algae, plants and other organisms. In this sense, Remote sensing technology can be a valuable tool for mapping and monitoring the occupation of land in the vicinity of the water body and the optical properties of water, to provide subsidies for the effective management of these aquatic environments. This paper aims to perform the monitoring of the occurrence of aquatic plants in Salto Grande Hydropower Reservoir, located in Americana (SP) and, periodically, map the occupation of land in the vicinity of the water body, through multispectral images taken by sensors on the satellites Landsat series in seven consecutive years: 2004, 2005, 2006, 2007, 2008, 2009 and 2010. The adopted methodological procedure included the images data and the classification of multispectral images to map, every year, the location and extension of the area infested by aquatic plants and the occupation of land

Geotecnologias na avaliação da suscetibilidade a movimentos de massa no município de Várzea Paulista (SP)

The disordered occupation in several cities in Brazil, is very common, especially during the rainy season, there are numerous cases of gravitational mass movements, with deads of human and builds destruction. The main objective of this work was to identify and map areas to mass movements, through the geo, the municipality of Várzea Paulista, the state of Sao Paulo. For the purpose, were prepared thematic maps of slope, geology, pedology, geomorphology and land use and occupation, which were overlaid using ArcGIS GIS Multicriteria Analysis. Each subject received a weight of influence to the outbreak of such processes and the final result was obtained map of susceptibility to mass movements of the city of Várzea Paulista. This survey found that there are many occupied areas within the city that require monitoring of the Government, especially in the rainy months, because they are in very fragile in terms of geological and geomorphological features. Considering that the data on the physical and natural aspects are scarce in the literature for this region, the results obtained in this study as well as the gathering of information of the physical and cartographic products developed, will greatly contribute to the administration of the municipality, subsidies they provide for the proper use planning and land tenure, pointing out the weak areas of the city geotechnical point of view

Oralidade e eventos de letramento relacionados à leitura: práticas sociais constitutivas da escrita

This research is the result of a senior research project and longed to verify if the ways of child‘s participation in orality in classroom and the literacy events related to reading would make possible to child construct a discursive relation with the writing. Besides it investigated the conception of 20 teachers from second year from primary school about orality and literacy and also identifies which theory purposes could be discerned in one of these teachers exercise. The methodology used was the qualitative approach, with exploratory- descriptive character, and based in system of references methodological of bibliographic research and collecting of facts research. The corpus of this research constituted in deflagrate element that stimulated the search for methodology answers which could clear the possible essence of set of problems evidenced. The results indicated that the ignorance of some basic conceptions that imbricate in teaching Portuguese language, principally in orality development, reading of writing by some individuals was alarming component parts, since many of them mediate the teachinglearning process of numberless individuals. Considering that orality and literacy play fundamental function in social interactions, this research has the intention to contribute for teacher‘s continuous formation, just as help them in development of students‘ linguistic competences, and elucidate them about the importance of literacy, besides to make public the more recently theoretical subsidies about this subject

Inventário da ictiofauna do alto rio Paraíba do Sul e caracterização molecular das espécies encontradas

The state of São Paulo has four main drainages: Paraná river, Paraíba do Sul river, Ribeira do Iguape river and coastal rivers. The Paraíba do Sul river is born in Sao Paulo and drains an important range of land east of the state. Its ichthyofauna has some similarities and many differences from the continental and coastal drainages which highlights the importance of this study. Surveys conducted in the ichthyofauna of this basin, as in other large river basins in Brazil, is still incomplete. Moreover, there is no consensus about the taxonomic status of many species listed in these surveys. Considering the promising use of DNA barcode as a global system for species identification, the present study is aimed to establishing an inventory of the ichthyofauna of the São Paulo portion of the river Paraíba do Sul and simultaneously build a DNA barcode reference sequence library for fish found. Were obtained and analyzed 354 sequences of the gene cytochrome oxidase c subunit I (COI) belonging to 66 species of São Paulo portion of the Paraíba do Sul river. The average K2P distance between individuals within species of this basin was 0.48%, and 9,87% between species within a genus. Five pairs of species (10 species) showed low levels of interspecific genetic divergence (<2%),but all could be correctly identified. This study showed that the fish species analyzed could be identified efficiently through the use of barcode generating data that can provide information for further studies of this fauna, besides contributing to the global initiative to characterize the species of fish in the world of a molecular point of view. Five pairs of species (10 species) showed low levels of interspecific genetic divergence (<2%), but all could be correctly identified. This study showed that the fish species analyzed could be identified efficiently through the use of barcode generating data that can provide subsidies for further studies in this fauna, as well as ...

Consumo e incorporação de água na produção de commodities brasileiras

Water is one of the main inputs in agribusiness and is traded indirectly through the sale of agricultural products such as orange (juice or fresh) and cane sugar (ethanol and refined sugar). This study aims to estimate the proportional mass of water present in the products exported in the form of agricultural commodities considering the amount of water incorporated into the product in its genesis by plant photosynthesis, reinforcing a reflection on virtual and real water export, as well to indicate subsidies to management, planning and taxing of water resources

A antropogeomorfologia na bacia do Córrego do Cavalheiro - Analândia/SP: uma avaliação da dinâmica do uso da terra e sua adequabilidade a legislação ambiental e a capacidade de uso

The assessment of land use dynamic can be an instrument for analysis in anthropogeomorphology, which would allow one to verify the human geomorphological actions and its various implications in changing the original morphology for the creation of a human morphology. This study aimed to consider the land use dynamics and its interference in the morphology of Cavalheiro Stream Basin. From this assessment, to understand the implications of land use in the creation of a human morphology, as well as to analyze if the current use is in accordance with the legal restrictions placed by ongoing environmental legislation and with the ability to land use. The chosen of this studied area was due to assumptions raised by Pinton (2007) for changes in the dynamic of rainwater erosion of this area caused by human actions, specially the cultivation of sugar cane in morphologies that are unfit for it. The search took as methodological support the principles that concern the General Systems Theory, trying to see the watershed as an open system. The geomorphological data, of land use and of legal restrictions to the use and occupation of land, were collected from different cartographic techniques. Besides, it was developed a sketch map of land use capacity by adapting the technique proposed by Lepsch (1983). This way, the data obtained in this survey are considered capable to provide subsidies for the identification of changes in original morphology of the Cavalheiro Stream Basin and the genesis of a human morphology, as well as conflicts and adjustments of current land use in environmental system and on the legal restrictions outlined in the ongoing environmental legislation, contributing to a proper environmental planning with the characteristics of the physical environmental system of this basin

A evolução na prática da educação: o uso das mídias como ferramentas no ensino/aprendizagem da educação matemática

It is possible to note that the teaching done in the usual way goes against the language of youth today. It is essential that there be incentives and subsidies regarding the use of such media, whether the responsible government agencies and their members, be they principals and teachers, so there is a reform in the existing educational models and teaching. Currently, teaching is in a purely encyclopedic context of teaching models with pre-defined, ignoring the teaching based on the context in which the student lives (ethnomathematics). The objective of this work is to show how the use of audiovisual best known, such as newspapers, magazines, TV and computers can assist in teaching and learning of mathematics education, making teaching more enjoyable and inserted into the day-to-day student

Estudo da influência da aplicação do fluido de corte no torneamento da liga de alumínio AA7075

One of the ways to minimize the effects of unproductive time caused by tool wear can be achieved by introducing an efficient system of lubrication and cooling in the process. However, in the last decade the research had the goal to restrict the maximum use of refrigerants and / or lubricants in metal-mechanical production. The important factors that justify this procedure include the operational costs of production, ecological issues, and the legal requirements of environmental conservation and preservation of human health. The purpose of the proposed work is the study of machining by turning with the focus on the influence caused by the application of cutting fluid in several ways of application (abundant and MQF) and also by comparing the results obtained by machining without the presence of fluid . For this purpose, the turning tests are conducted using an aluminum alloy (AA 7075). The response variables to be analyzed were obtained from the roughness (Ra and Ry), the stresses presented (VB) and their progression in relation to the cutting length achieved, the type of chip formed, in addition to changes in the degree of finish (roughness) presented by the turned parts. The results of this study should provide more detailed information about the actual influence of cutting fluids in turning this alloy, which are characterized by high rates of deformation when the formation of damaging your chip machining and also the quality of surface generated. Therefore, it is expected to provide subsidies to promote the optimization of machining this alloy making the most of the role of cutting fluid

Análise dos fatores de desempenho do ENADE: estudo parao curso de engenharia de produção mecânica

This work has the propose to discuss the National Examination Performance of students for the course in Production Engineering , from 2005 up to 2011, subsidies are shown how this came about assessment and how the course has been evaluated in recent years . Compares higher education from public and private universities in Brazil and is also discussed how important a good performance in the exam. Qualitative and quantitative surveys were conducted at different times that the work that enables a critical analysis of the examination , the institution and also the students themselves , so the list is the main motivators for the exam and also what should be done to obtaining good results in academic performance. Motivators for the exam has highlighted its importance is paramount and the consent of all involved from the beginning of the course to ensure that the examination is compulsory for all graduates of undergraduate manufacturing engineering in Brazil

Contribuição das águas subterrâneas para a vazão do Ribeirão Boa Vista ou Córrego do Lajeado

This paper aimed to give a contribution to improve water resources management, consists of the analysis of interaction among groundwater and streamflow, by through the analysis of the relationship between basic and total streamflow, based on measured hidrological data from Ribeirão Boa Vista or Córrego Lajeado. watershed. Comparisons among groundwaterflow in this basin with another one in Rio Corumbataí basin were made based on the specific basic flow, in order to verify the possibility of the utilization of measured hydrological data in other basins with similar geological characteristics and soil use and occupation. Based upon the comparisons that were made, specific basic flow does not represent a good tool for extrapolation of measured data, indicating that this comparison shall be weighted by others characteristics as permeability and thickness of geological formations. Finally, it was possible to conclude that basic flow may be considered as an additional parameter for analysis of hydrological and hydrogeological characteristics of a basin and to provide subsidies to release legal licenses for water resources uses. related to surface water as well as for groundwater and may also be used as a tool for consolidation of integrated management of water resources, that is considered as a necessary and essential practice to avoid conflicts between users of water resources in a river basin.

Plano de gerenciamento sustentável dos resíduos de construção civil. O caso de Rio Claro (SP)

The current problematic of the construction and demolition (C&D) waste faced for the Brazilian cities, is one of the main degradation factors of the environment, over all about the promise of the urban ambient quality. This scenery must mainly to the unsustainable management adopted by the great majority of the Brazilian cities. Therefore, this work aims at to offer subsidies for medium cities, having as study object the city of Rio Claro-SP, (Brazil), in the elaboration of plans and integrated programs of sustainable management of the construction and demolition waste, in accordance with CONAMA Resolution nº 307/2002, that’s set up a sustainable management system of C&D waste. In this direction, the diagnosis of the management was elaborated for the city of Rio Claro, (generation, collects, transport and disposal) and the public administration of the construction and demolition waste, as well as of the study of the related aspects with C&D waste recycling plant. Later, was suggested a plan of improvements for the public manager of C&D waste: areas of temporary disposal to facility the appropriating destination, appropriated areas of final disposal, incentives to the recycling of C&D waste, new legislations, education and orientation programs and adequacy the agents of C&D waste management (generating, transporting, addressee and public manager), directing for an environmental, economic and social sustainability.

Estudo da tradução de colocações especializadas na área de exportação e agronegócios baseado em um corpus paralelo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A importância da ciência e tecnologia para o desenvolvimento: um estudo de caso da indústria brasileira de química verde

The objective of the research is to map and analyze the investment, strategies of develop and prospects of green chemical industry in Brazil and show the fundamental importance of basic research and applied research in the development of this industry in recent years. The complementary objectives are: (i) to evaluate the role of the Brazilian government as a catalyst, encouraging the development of green chemistry industry through incentives, subsidies and ease in credit lines; ii) mapping of relationships between companies universities and public research institutes in the field of green chemistry; iii) verification of the strategies in the world stage green chemistry, the course of time; iv) the theoretical issues and national plans, and your practicable; v) continued investment in the area, with the worry of them being affected by any matter cyclical such as the discovery of a large deposit of shale gas in the United States and a technological development of oil extraction in Brazil and vi) the pace of R&D for basic and applied in the country with the passage of time