Educação Matemática e Sociedade

The paper's aim is to justify the creation of the line of research Mathematics Education and Society in the Graduate Program of Mathematics Education (PPGEM), UNESP (Rio Claro, SP). In a brief history of the constitution of the mathematics education community, the categories culture and society were emphasized. A brief summary of sociology is presented, drawing on classical sociologists and contemporary authors. The group EMsociedade is presented, and its purpose, which is to be part of the PPGEM to establish a space for discussions between students and supervisors from the Graduate Program, elementary and middle school teachers, and others who have interest in the subject. One of the arguments defended by the group is presented: institutionalized mathematical knowledge in the Twentieth Century is a commodity. Finally, some future considerations are outlined, including the expectation that the line of research Mathematics Education and Society will be included in the PPGEM.

A cultura da escola e a cultura na escola: um estudo sobre políticas de subjetivação na sociedade contemporânea

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As relações públicas na sociedade da informação: a comunicação digital nas organizações

This monograph deals with the participation of public relations professionals as a subject acting role in organizational communication in the face of new communication and informational technologies that have emerged in recent years and characterize the digital era. The present study begins with the cultural, economic and social changes that were triggered by the new communicational reality e how these changes affected the ways of acting and thinking of society. In this context, we look at how modern organizations are adapting to this new demand and how the public relations may participate in the development and management of communications strategies to relate to the new publics arising through the consolidation of digital media

Brasil 2014: análise de peças publicitárias relacionadas à Copa do Mundo

Nesta pesquisa estudamos o espor te com o foco sobre os slogans lançados no processo de preparação da Copa do Mundo a se real izar no Brasi l em 2014. O corpus da pesquisa se const i tui com algumas peças publicitár ias veiculadas na mídia. Anal isamos a mobilização popular e os aspectos que envolvem a adesão em um movimento do país, de modo geral, e a preparação realizada em cada cidade sede, de modo específ ico, com as transformações operadas tanto no âmbito social quanto est rutural. Cartografamos as marcas do empenho do governo para invest i r na transformação dos valores sociais durante a Copa do Mundo, bem como a apropriação do esporte com o objet ivo de fabricar um legado. Ident if icamos como as marcas da integração ent re os povos e do sent imento de pertença dos cidadãos cooperam para os processos de subjet ivação na sociedade contemporânea. Observamos os efeitos de sent ido ocorr idos na divulgação do slogan da campanha publicitária como uma forma de compreender o signif icado da Copa do Mundo em suas relações com a cultura. Part imos da hipótese de que a p ro d u ç ã o d a “p a i x ã o pelo futebol ” t em s e u s e n t id o amp lia d o p a ra a sugestão massiva de est i los de vida. Assim, estabele cemos uma f ro n t e ira e n t re o s “e f e it o s d e s e n t id o s ” e o s “e f e it o s d e ima ge n s ” n o s múlt iplos usos do slogan. Na const ituição do corpus de nossa pesquisa ident if icamos as marcas dos vínculos estabelecidos pela publ icidade com a Copa do Mundo. Nosso estudo se situa no campo dos estudos sobre as relações entre o esporte e os processos de subjet ivação na sociedade atual. Interessa-nos observar as implicações entre o corpo e os processos de subjet ivação nas peças publicitárias selecionadas para este estudo.

Conduta do paciente hipertenso frente ao tratamento clínico

The urbanization process established in Brazilian society since the middle of last century brought changes in the population habits and customs, which was responsible for the increased of chronic diseases incidence, such as arterial hypertension, for example. Although this is a common disease nowadays, it is still difficult to establish a significant control in subjects with this disease and its consequences. This is apparently due to lack of interest to the correct plan of care developed for the treatment of this disease. The nursing consultation identifies potential problematic situations and the patient needs, setting actions that are complementary to their benefit in order to promote health. The present work aims to observe how the nursing consultation is being used as strategy for patients with arterial hypertension, and to understand the difficulties faced during treatment of these patients. For this purpose, it was performed qualitative and quantitative studies with patients from Centro Saúde Escola (CSE), Unidade Auxiliar, Faculdade de Medicina de Botucatu, UNESP, located in Botucatu, employing as methodology the Discourse of the Collective Subject and descriptive statistical analysis of quantitative results. The vast majority of consultations were held by medical professionals and it was observed that the multidisciplinary work still needs to be recognized and valued by users. The lack of knowledge of some individuals in relation to the potential and importance of the nursing consultation occurs not only for the treatment of arterial hypertension, but for the treatment and monitoring of the individual as a whole. Therefore, it is still necessary to clarify the true essence and necessity of the nursing consultation, since so important tool should be used in its entirely. Moreover, the role of the multidisciplinary team should be more discussed

Evolução Nerd: sociedade digital e as mudanças nos paradigmas sociais dos Nerds e Geeks

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Conflitos e conciliações: a relação da personagem Blanche DuBois, de Streetcar Named Desire, com a sociedade americana moderna

This paper presents a reflection on the relationship of the character Blanche DuBois, the protagonist of Tennessee Williams’s play A Streetcar Named Desire, with the society in which she is inserted. There is also a brief analysis of the construction of this character. To do this, the historical context of both the play and the author were studied, as well as his biography, which has great relevance in his work, and also a concise analysis of the elements presented in the literary work itself. In order to have an overview of Blanche, a few lines of this character were collected, as well as the lines of other characters that refer to her and some opposing viewpoints. The aim of this paper is to confront the character’s psychological and social conflicts, setting them in the context of modern American society

Concepção de infância em comerciais infantis de emissora de tv aberta

With the growing market for advertising geared towards the infant public, inserting since small children in the capitalist world with his powers of persuasion, raises concerns in knowing what are the subjective messages that advertisements are transmitting to them. The television since its appearance has the power to normalize and regulate society imposing the mode of life and how they should act, think and dress. Starting this strand to analyze the influence of television on society, this work explores the current advertisements for children to check whether messages meets reality, or have an ideological conception of the world, focusing, besides consumerism, the relationship about the issue of gender of being male and being female

Diagnóstico socioambiental de um alojamento estudantil público e da comunidade do entorno: um estudo da relação entre a universidade e a sociedade

Dormitories are places offered by Brazilian public Universities to undergraduate students evaluated as socio-economically less favored aiming to guarantee the housing of the student in the locality they take a given undergraduate course, once housing is one the points which compose the tripod that supports the concept of student permanence, along with conditions of transportations and food. These places, however, present problems in their management, specially the ones related to social and environmental questions, caused by wrong attitudes and pre-concepts of their own residents, other students and the communities who live around them. So, this project aims to identify and analyze the socio-environmental conditions of a students’ dormitory located in Botucatu/SP which is supported by the Universidade Estadual Paulista “Júlio de Mesquita Filho” (Unesp) as well as the community that surrounds it. The data collecting is based on an exploratory research characterized for interviews that used semi-structured questionnaires and for the creation of a photography record of the region. The obtained data corroborated the tendency of an increasing gap between the Brazilian public universities and the society as well as to the disengagement of them and their students. This diagnosis has permitted to build proposals of educational interventions based on Permaculture, Agroecology and Critical Environmental Education to the improvement of the existing relationships among the students who live at the dormitory and among them and the local community. These interventions may be used as subsidies to the development of future research and extension projects to the local community

Arquitetura da essência: a importância do envolvimento do arquiteto para o espaço e a sociedade

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Tradução e análise dos artigos de Karl Kautsky acerca do imperialismo e seus desdobramentos em relação à economia e sociedade contemporânea e o Brasil

A eminência da Primeira Guerra Mundial efervesceu o debate entre teorias que buscavam explicar as causas e as conseqüências daqueles conflitos. Dentre os principais pensadores da época, Karl Kautsky, editor da revista Die Neue Zeit, era considerado o primeiro discípulo de Marx e Engels, exercendo, através de seus artigos, grande influência social. E foi no ano de 1914 que, através dos artigos O imperialismo e a Guerra, O ultraimperialismo e a Preparação para Paz, Kautsky definiu sua interpretação e expectativas em relação a aquele momento. O conteúdo desses artigos é de primordial relevância para estimar, observando o desenrolar do século XX, o quanto fez sentido suas interpretações. Assim, o objetivo é contribuir ao esclarecimento dos pensamentos deste autor, a fim de ajudar a entender a sociedade mundial contemporânea e o Brasil, quase um século depois de ter feito as publicações mencionadas

Butoh e a educação: o corpo como mídia mínima e a metáfora da resistência : entre o peso da gravidade e o da sociedade há sempre um buraco por onde a vida escapa

Com base numa experiência pessoal com a dança e leituras sobre butoh, o trabalho traça um paralelo entre o corpo na dança butoh e o corpo na educação, pensando como o corpo do educando é cerceado a ponto de não conseguir criar possibilidades de liberdade e resultando por isso numa indisciplina como grito de socorro. O primeiro meio de comunicação é o corpo, é nossa mídia mínima e é o primeiro a ser domesticado na escola e na sociedade. O trabalho busca caminhos pelo labirinto procurando como esse corpo poderia encontrar manifestações expressivas no meio da pressão e prisão em que é inserido na sociedade e, consequentemente, na escola, mostrando como exemplo os caminhos que o butoh criou como forma de resistência. Com apoio de Christine Greiner e Maura Baiocchi, procura decifrar como os dançarinos de butoh se manifestam contra esse meio opressor que impôs ao Japão uma cultura ocidental indo contra, rotulando e desrespeitando as nuances da cultura japonesa. Exercitando um butoh com as palavras, Clarice Lispector serve de inspiração à pesquisa, dando pinceladas que mostram quão profundo pode ser um movimento artístico quando se tem o corpo intenso e inteiro na criação, como ela tem. No trabalho, a autora revela o sonho de uma educação onde o corpo vivesse toda a experiência intensamente, recebendo suas marcas como um presente e não como uma cicatriz que dói. Com a ajuda do butoh, sonha uma escola que deixaria marcas a servirem como pistas para a criança encontrar seu próprio corpo

Avaliação ambiental em empresas do distrito industrial Antônio Crepaldi, Presidente Prudente/SP

The sustainable development is the center of many discussions about the environment, economy and society. Environmental issues bring out problems with the fauna and flora, water resources, land use, population growth, residues, basic sanitation, and others. In this sense, the aim of the present work was to develop an environmental diagnostics and propose measures to mitigate the most significant environmental impacts generated by four enterprises in Antonio Crepaldi Industrial District, located at the city of Presidente Prudente/SP. In the study, it was used the methodology proposed by Moreira (2006), and it was done the following activities: monitoring and analyses of the production process, identification of potential environmental aspects and impacts; assessment of the impacts according to its nature, relevance and significance; proposition of measures to mitigate the critical impacts. As a final result, it was obtained an environmental diagnosis about the situation of each of the four companies studied, and it was possible to know the level of criticality of the impacts in each one, and proposing mitigation measures to control or minimizing them, bringing many benefits to the organization

Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

A discursivização em Wall.E: sociedade, tecnologia e poder

This article consists in a discourse analysis of the feature film in animation Wall.e produced by Pixar in association to Disney in 2008. Pixar has been known to produce films that contain various discursive levels, making its products appealing not only for children, but also for adults. However, Wall-e proves to be a masterpiece in Pixar carrier, because it is the one which focuses on the analysis and critique of contemporary society associated with technological development. For this, the plot has as its starting point the question of sustainability and unbridled consumerism. But the film expands the debate, tracing the relationship between technology and humanity, discussing how one affects the other. The project therefore aims to show how the animation works such concepts and constructs his discourse. To this end, the work seeks to identify the signs that make up the discourse and draw the intertextuality between WALL.E and other works that also discuss the same elements such as Stanley Kubrick‟s 2001 - A Space Odyssey (1968)