O papel do relações públicas na cultura da convergência

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

A cultura afro-brasileira na sala de aula: uma proposta de trabalho pedagógio com obras que dialogam com o livro 'Três anjos mulatos do Brasil ', de Rui de Oliveira

The theme of African-Brazilian culture is still little explored in the school environment, in spite of the 10.639/03 law which prescribes its mandatory teaching as well as that of African-Brazilian history and African culture in all schools, public and private, from the Elementary School level to High School. Moreover, this law emphasizes the importance that these cultures had in the formation of Brazilian society. Considering this issue, this paper aims to analyze the work Três anjos mulatos do Brasil (2011), by Rui de Oliveira, which brings together three sensitive and touching biographies, followed by beautiful and artistic pictures. hese narratives address the genius of three great artists –Aleijadinho, Mestre Valentim and Father José Maurício–, their styles, their creations and struggle for recognition, as well as the sufering they experienced, primarily caused by racial discrimination. Also, we intend to present in this text a suggested pedagogical use of the work by Oliveira, by applying the “Recepcional” method, as it was deined by Bordini and Aguiar (1993).

Relações públicas e gestão de eventos: pesquisa participante no carnatlética 2013

In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning

Desmistificando o marketing de guerrilha no terceiro setor: o papel do relações públicas

This work points out innovative alternatives for increasing the visibility of nonprofits using the creative profile of the public relations professional through guerrilla marketing. By means of methodological literature and document the suggested proposal is that the public relations through a Strategic Planning, articulate actions of guerrilla marketing on behalf of third sector concerns increasing its visibility to the state's eyes, the private sector and company making the fundraising and the visibility of these entities increase with low cost, creativity and technique. How guerrilla marketing can encourage smaller competitor it is evident to face their opponents with great creative weapons, innovative and cost effective, providing improvement in the area of activity and easier to raise funds; especially in the third sector entities, which is moved without any profit, only for individual or collective will to solve social issues

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

Diagnóstico da qualidade ambiental nas áreas verdes públicas em Presidente Prudente (SP)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Elaboração de um sistema de informações georreferenciadas para o planejamento urbano: estudo de caso - centros educacionais de Bauru

The objective of this paper is to show the development of a Geographic Information System (SIG) for the management of the Educational Centers of the city of Bauru. Currently, the Educational Centers and Assistance Institutes, public or private, in Brazilian cities have some problems, for example: they have no money to manage their institutions and they have no correct form to organize and to store the information. Because of these problems, we developed a system which will manage some informations for these institutions and local authority. This system will allow visualizing the data in the internet by the community. This pilot project has used the softwares SPRING 4.1 e SPRINGWEB 3.0.

Relações Públicas e o processo de análise de cenários

This paper, result of a bibliographic review, documentary research and interview with a professional of public relations area (PR), presents a scenario analysis tool and the way how the public relations professional can use it. Are pointed some abilities and strategic skills of this professional that can actually enable him to the prospection, building and analyze of scenarios, from the perspective of relationship with the organization publics. The scenario analysis tool is a strategic way to make some decisions, being used to the analysis of junctures, that can back up organizations' actions and activities, considering possible future results, in other words, the consequences and the developments caused by certain organization attitude or stance. On the end of this paper, we present a propose of strategic plan to Public Relations, using a suggested use for the tool

Conhecendo o passado para planejar o futuro: um plano de relações públicas para a Associação Atlética Acadêmica Unesp Bauru, baseado em seu histórico institucional

This paper discusses issues related to the relationship of the Associação Atlética Acadêmica Unesp Bauru with stakeholders, its acquired image and the construction of this image throughout its history. Through a survey of former members, deepening interviews, image search analysis with campus students in 2011 and redemption of the entity's files entity is proposed a public relations plan aimed at improving the position of Atlética strategically with the new demands of its stakeholders. Thus the work aims to analyze the image of the members based on their institutional memory and students regarding the entity and thus propose a plan that is as faithful as possible to the dualistic views of these two public, improving the processes and actions of the Association

Inovação em design: planejamento e estratégias para um parque tecnológico na região de Bauru - SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estudo comparativo dos programas de habitação social nas cidades de Franca/Brasil e Praia/Cabo Verde: convergências e discrepâncias

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Políticas Públicas Educacionais para adolescentes infratores: um estudo no município de Franca

Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS

Políticas públicas de inclusão na educação infantil: um estudo em creches do município de Franca

Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS

O Ensino de História, Cultura Africana e Afro-Brasileira, na perspectiva da Lei Nº 10.639/2003: análise de políticas públicas na EE. Prof. Hélio Palermo, cidade de Franca SP

Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS

Políticas públicas de educação profissional: uma análise do PRONATEC com alunos egressos da escola SENAI “Márcio Bagueira Leal”

Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS