História da comunicação social: um campo em construção

Not intending to exhaust the subject, we will attempt to show the issue status in the construction of the History of Mass Media. An initial literature review, in order to identify works relating to the subject, shows us how this issue has gone unnoticed in Academy. Expert authors in the history of every media outlet (newspaper, radio, television, movies, and more recently, internet) have been rising, but few have faced the challenge of building a History of Media. There are many reasons to justify this. It comes from the fact it is a young science, in construction, to the absence of a clear definition regarding the subject matter, sources, and methods of their own area of expertise. After all, journalism and film, for example, can be inserted in the same methodological procedure?

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

O estigma da esquizofrenia na mídia: um levantamento de notícias publicadas em veículos brasileiros de grande circulação

CONTEXTO: O estigma que pesa sobre as doenças psiquiátricas é o mais forte impedimento para que o paciente busque tratamento, mais até que a dificuldade de acesso aos serviços de saúde. A esquizofrenia também é a doença mais usada hoje como metáfora na mídia, aparecendo rotineiramente associada a crimes e violência. OBJETIVOS: Avaliação da presença do estigma estrutural na mídia brasileira por meio do levantamento de notícias em imprensa e internet que utilizam o termo "esquizofrenia" e correlatos ("esquizofrênico/a") sob três aspectos: (a) uso médico e científico; (b) atribuição do diagnóstico de esquizofrenia a suspeitos de crimes com pouco ou nenhum rigor médico ou científico; (c) uso metafórico. MÉTODOS: O estudo foi realizado em três etapas: levantamento de notícias, classificação dos itens encontrados e análise do contexto em que foram publicados. O levantamento foi realizado em dois períodos - 2008 e 2011 -, sendo o primeiro restrito ao jornal Folha de S. Paulo e o segundo ampliado para os portais dos principais veículos impressos brasileiros. RESULTADOS: Foram encontrados 229 textos, distribuídos da seguinte forma: 89 (39%) registros em ciência e saúde, com tendência à impessoalidade; 62 (27%) registros em crime e violência, em que o "diagnóstico" de esquizofrenia é feito por leigos e "corroborado" por uma arqueologia da vida do suspeito que arrola toda sorte de comportamentos fora de padrão; 78 (34%) de uso metafórico, sempre de caráter depreciativo. CONCLUSÕES: A maioria dos textos encontrados (a) não dá voz ao portador de esquizofrenia e a seu sofrimento, (b) banaliza a doença psiquiátrica ao empregá-la fora de contexto para caracterizar decisões políticas e econômicas contraditórias ou de caráter duvidoso e (c) reforça o estigma que pesa sobre o portador de esquizofrenia ao personalizá-lo apenas nos raros casos de violência em que se supõe seu diagnóstico.

El español internacional en los medios de comunicación: estudio de un caso de un programa de radio en internet

[ES]El objetivo del presente artículo es demostrar que existe un español internacional (EI) en los medios de comunicación de Hispanoamérica. Para ello, hemos escogido un programa de radio de la norma culta del español Atlántico. Por un lado, analizamos las definiciones que se han realizado del español de los medios de comunicación-lengua especial, Lázaro Carreter, para constatar si coadyuvan a la consolidación del concepto de EI y, por otro lado, realizamos un estudio dialectal con los americanismos léxicos del corpus para verificar hasta qué punto constituyen una isoglosa que impide la inteligibilidad y, por tanto, la no existencia de un EI en los medios de comunicación.

Filiera corta: percorsi di innovazione tecnici, organizzativi e sociali nella gestione strategica delle nicchie. Esperienze in Toscana e in Provenza

There is a widening consensus around the fact that, in many developed countries, food production-consumption patterns are in recent years interested by a process of deep change towards diversification and re-localisation practices, as a counter-tendency to the trend to the increasing disconnection between farming and food, producers and consumers. The relevance of these initiatives doesn't certainly lie on their economic dimension, but rather in their intense diffusion and growth rate, their spontaneous and autonomous nature and, especially, their intrinsic innovative potential. These dynamics involve a wide range of actors around local food patterns, embedding short food supply chains initiatives within a more complex and wider process of rural development, based on principles of sustainability, multifunctionality and valorisation of endogenous resources. In this work we have been analysing these features through a multi-level perspective, with reference to the dynamics between niche and regime and the inherent characteristics of the innovation paths. We apply this approach, through a qualitative methodology, to the analysis of the experience of farmers’ markets and Solidarity-Based Consumers Groups (Gruppi di Acquisto Solidale) ongoing in Tuscany, seeking to highlight the dynamics that are affecting the establishment of this alternative food production-consumption model (and its related innovative potential) from within and from without. To verify if and in which conditions they can constitute a niche, a protected space where radical innovations can develop, we make reference to the three interrelated analytic dimensions of socio-technical systems: the actors (i.e. individuals. social groups, organisations), the rules and institutions system, and the artefacts (i.e. the material and immaterial contexts in which the actors move). Through it, we analyse the innovative potential of niches and the level of their structuration and , then, the mechanisms of system transition, focusing on the new dynamics within the niche and between the niche and the policy regime emerging after the growth of interest by mass-media and public institutions and their direct involvement in the initiatives. Following the development of these significant experiences, we explore more deeply social, economic, cultural, political and organisational factors affecting innovations in face-to-face interactions, underpinning the critical aspects (sharing of alternative values, coherence at individual choices level, frictions on organisational aspects, inclusion/exclusion, attitudes towards integration at territorial level), towards uncovering until to the emergence of tensions and the risks of opportunistic behaviours that might arise from their growth. Finally, a comparison with similar experiences abroad is drawn (specifically with Provence), in order to detect food for thought, potentially useful for leading regional initiativestowards transition path.

Sören Kierkegaard als Kommunikationsanalytiker und Sozialkritiker

Kierkegaard gilt weitgehend als Interpret des einsamen, auf sich selbst zurückgeworfenen Individuums. Aber: Er beschreibt auch einen Existenz-Typus, der eine intensive Kommunikation mit seinen Mitmenschen unterhält, und zwar eine destruktive: den Dämonischen. Diese Kommunikation ist in sich widersprüchlich und paradox. Die gleiche Kommunikationsform entdeckt er bei Massenmedien, Massenorganisationen und Ideologien. Kierkegaard ist damit auch ein Deuter unserer gegenwärtigen Gesellschaft.

La responsabilità civile nelle attività sanitarie

La materia della responsabilità medico-sanitaria è stata interessata nell’ultimo decennio da significative innovazioni, innescate da diversi fattori, quali gli eccezionali progressi scientifici e tecnologici, l’influenza dei diritti stranieri e, in particolare, quello di fonte comunitaria. Tale fenomeno trascende il rapporto diretto medico-paziente e coinvolge la struttura sanitaria e la dimensione organizzativa della stessa. Sintomatica di tali innovazioni è la profonda evoluzione terminologica. Attualmente, infatti, si fa riferimento alla responsabilità medica o medico-sanitaria e non più alla responsabilità del medico, in quanto non può trascurarsi l’indispensabile apporto del personale infermieristico, delle ostetriche, degli assistenti sanitari e dei tecnici delle diverse branche della medicina. Si assiste, pertanto, ad un fenomeno di «spersonalizzazione» ed aggravamento della complessità dell’attività sanitaria: al trattamento propriamente diagnostico e terapeutico, si affiancano altre attività, di tipo informativo, alberghiero, assistenziale, così come nuove tipologie di trattamenti, quali la chirurgia estetica e ricostruttiva, il potenziamento fisico e muscolare, la sterilizzazione, la modificazione dei caratteri sessuali esterni. Ultimamente, poi, l’attenzione si è spostata sul destinatario dell’attività medica e, in particolar modo, sul consenso informato ai trattamenti sanitari e, soprattutto, alle modalità in cui lo stesso viene prestato. Al contempo, sono emersi aspetti di diritto costituzionale, attinenti alla tutela della persona, dei dati personali e sensibili, al diritto alla salute, concepito come diritto dell’essere umano in quanto tale, a prescindere dal requisito della cittadinanza, di diritto amministrativo, riguardanti l’organizzazione delle strutture sanitarie, di diritto penale e di deontologia professionale. All’incedere dei progressi scientifici e tecnologici raggiunti, tuttavia, corrisponde l’accanito desiderio di rivalsa in caso di fallimento delle cure e dei trattamenti o di esiti nefasti degli stessi, la quale ha condotto ad una sensibile accentuazione dei giudizi di responsabilità in campo medico. Basti pensare che, nell’ultimo decennio, i processi civili sono addirittura triplicati per il concatenarsi di molteplici concause: l’aumento delle patologie curate, l’evoluzione qualitativa dei mezzi di cura, la sensibilizzazione delle associazioni a difesa dei diritti del malato, l’allungamento della vita media dell’uomo, la pressione dei mass-media, la maggior consapevolezza dei propri diritti da parte del cittadino, la stessa evoluzione della responsabilità civile e delle sue funzioni. Ciò ha comportato, tra l’altro, un certo grado di uniformità nella disciplina applicabile agli illeciti, a prescindere dal titolo contrattuale o extracontrattuale della responsabilità.

Rap et homosexualite: retranchement homophobe ou changement de cap?

With the advent of the law about same-sex marriage in France, the aim of this dissertation is to analyse the relationship between homosexuality and rap music in the country and to determine to which degree this musical genre can influence people on this matter. Islam has flavoured rap from its beginnings because the vast majority of rappers has a Muslim culture. It is true that, Islam goes beyond the mere disapproval of homosexuality affirming that it is a vile fornication punishable by death. This leads rappers to a rejection of homosexuality in their songs. And, thanks to mass media, these songs contributed to the spreading of the stigma of homophobia upon the “mainstream”. Nevertheless, since 2009, a growing crop of rappers began to support the LGBT community with their work. Rap songs became in this way the anthem of the LGBT campaigns, out from the classic mass media. The result of this dissertation is that rap can have a strong influence upon population and can help them change their mind upon certain subjects, as it was the case for the homosexual cause.

Visuell-mediale Landschaftskonstruktionen als Bild-Raum-Diskurse

Durch die massenmediale Zunahme von statischen und bewegten Bilder im Laufe des letzten Jahrhunderts vollzieht sich unsere lebensweltliche Wirklichkeitskonstruktion zu Beginn des 21. Jahrhunderts zunehmend über Visualisierungen, die mit den neuen Formen der Digitalisierung noch an Dynamik zunehmen werden. Mit diesen omnipräsenten visuell-medialen Repräsentationen werden meist räumliche Vorstellungen transportiert, denn Räume werden vor allem über Bilder konstruiert. Diese Bildräume zirkulieren dabei nicht als singuläre Bedeutungszuschreibungen, sondern sind in sprachliche und bildliche Diskurse eingebettet. Visuell-mediale Bild-Raum-Diskurse besitzen zunehmend die Fähigkeit, unser Wissen über und unsere Wahrnehmung von Räumen zu kanalisieren und auf stereotype Raumstrukturen zu reduzieren. Dabei verfestigt sich eine normative Ordnung von bestimmten machtvollen Bildräumen, die nicht genügend kritisch hinterfragt werden. Deshalb ist es für die Geographie von entscheidender Wichtigkeit, mediale Raumkonstruktio- nen, ihre Einbettung in diskursive Bildarchive und ihre essentialistische und handlungspraktische gesellschaftliche Wirkung zu verstehen.rnLandschaften können vor diesem Hintergrund als visuell-medial transportierte Bild-Raum-Diskurse konzeptionalisiert werden, deren gesellschaftliche Wirkmächtigkeit mit Hilfe einer visuell ausgerichteten Diskursanalyse hinterfragt werden sollte. Auf Grundlage einer zeichentheoretischen Ikonologie wurde eine Methodik entwickelt, die visuell ausgerichtete Schrift-Bild-Räume angemessen analysieren kann. Am Beispiel der Inszenierung des Mittelrheintals, wurde, neben einer diachronischen Strukturanalyse der diskursrelevanten Medien (Belletristik, Malerei, Postkarten, Druckgrafiken und Fotografien), eine Feinanalyse der fotografischen „Rheinlandschaften“ von August Sander der 1930er Jahre durchgeführt. Als Ergebnis zeigte sich, dass der Landschaftsdiskurs über das Mittelrheintal immer noch durch die gegenseitige Durchdringung der romantischen Literatur und Malerei in der ersten Hälfte des 19. Jahrhunderts und die historischen Fotografien in den ersten Jahrzehnten des 20. Jahrhunderts bestimmt ist, nicht zuletzt forciert durch die Ernennung zum UNESCO-Welterbe 2002. Der stark visuell ausgerichtete Landschaftsdiskurs trägt somit zum einen positiv konnotierte, romantisch-pittoreske Züge, die die Einheit von Mensch und Natur symbolisieren, zum anderen historisch-konservatorische Züge, die eine Mythifizierung zu einer gewachsenen, authentischen Kulturlandschaft evozieren.

Stretta tra due Mondi. La Transnistria tra identità del passato e incertezza del futuro.

La tesi si sviluppa attorno a 6 capitoli che, ripercorrendo le peculiarità storiche, linguistiche ed economiche di Moldova e Transnistria, tenteranno di mettere in luce i contrasti salienti del rapporto tra Chişinău e Tiraspol. Il capitolo 1 si concentra sulla comparazione di alcune fonti (provenienti da est e da ovest) che hanno ricostruito la storia della Moldova della Grande Romania e della Moldavia sovietica. In tal modo sarà possibile dimostrare che la regione di interesse è stata oggetto di una manipolazione intenzionale del proprio passato asservita ai centri di potere che miravano alla supremazia del territorio. Il capitolo 2 ripercorre le fasi dell’epoca di industrializzazione della Transnistria che, a partire dagli anni ’90, si suppone abbia permesso a Tiraspol di sganciarsi de facto dal governo moldavo. Il capitolo 3 si sofferma sui motivi che spinsero la popolazione del Dnestr ad appoggiare la secessione trascinandola nel conflitto del 1992. Una volta tracciata la cornice storica lungo i capitoli 1, 2 e 3, il capitolo 4 presenterà il multiforme panorama linguistico dell’attuale Repubblica Moldova soffermandosi sul ruolo della lingua russa, scintilla della secessione transnistriana. Il capitolo 5 offre uno spunto di riflessione sull’incidenza di Mosca nella separazione moldava per mezzo di uno studio dell’economia della Transnistria. Il capitolo 6, infine, rivela che gli argomenti trattati nel corso dei 5 capitoli precedenti sono tutti tasselli imprescindibili dell’identità nazionale transnistriana e permette di muovere alcune ipotesi sui metodi attuati da Tiraspol per garantire la fedeltà nazionale della propria popolazione facendo perno sul controllo dei mass media.

Assessment Of Dynamic Properties Of A Crowd Model For Human-Structure Interaction Modeling

As lightweight and slender structural elements are more frequently used in the design, large scale structures become more flexible and susceptible to excessive vibrations. To ensure the functionality of the structure, dynamic properties of the occupied structure need to be estimated during the design phase. Traditional analysis method models occupants simply as an additional mass; however, research has shown that human occupants could be better modeled as an additional degree-of- freedom. In the United Kingdom, active and passive crowd models are proposed by the Joint Working Group as a result of a series of analytical and experimental research. It is expected that the crowd models would yield a more accurate estimation to the dynamic response of the occupied structure. However, experimental testing recently conducted through a graduate student project at Bucknell University indicated that the proposed passive crowd model might be inaccurate in representing the impact on the structure from the occupants. The objective of this study is to provide an assessment of the validity of the crowd models proposed by JWG through comparing the dynamic properties obtained from experimental testing data and analytical modeling results. The experimental data used in this study was collected by Firman in 2010. The analytical results were obtained by performing a time-history analysis on a finite element model of the occupied structure. The crowd models were created based on the recommendations from the JWG combined with the physical properties of the occupants during the experimental study. During this study, SAP2000 was used to create the finite element models and to implement the analysis; Matlab and ME¿scope were used to obtain the dynamic properties of the structure through processing the time-history analysis results from SAP2000. The result of this study indicates that the active crowd model could quite accurately represent the impact on the structure from occupants standing with bent knees while the passive crowd model could not properly simulate the dynamic response of the structure when occupants were standing straight or sitting on the structure. Future work related to this study involves improving the passive crowd model and evaluating the crowd models with full-scale structure models and operating data.

UNDERSTANDING PEOPLE'S ADOPTION OF INDIVIDUAL-USE RENEWABLE ENERGY TECHNOLOGY

This thesis attempts to understand why people adopt or reject individual-use renewable energy technologies (IURET). I used factors from Everett Rogers' Diffusion of Innovation Theory to understand how people's perceptions towards the characteristics of a given IURET (such as price, compatibility, complexity, etc.), the characteristics of the individual adopter (such as innovativeness and environmental awareness), and the communication network (inter-personal communications and mass media) can influence adoption. An online questionnaire was sent to 101randomly selected Michigan households (using random digit dialing) to ask people whether or not they had adopted at least one IURET and to assess the above-mentioned factors from Rogers' theory. Data analysis was then conducted in SPSS using Chi-squared and binary logistic regression to determine the relationship between adoption behaviors (the dependent variable) and the factors from Rogers' theory (the independent variables) while controlling for education. The results show that Rogers' factors of price and observability and the control variable of education were all significant in explaining adoption but the other factors of Rogers' theory were not. For example, if individuals perceive the price of IURET to be reasonable or if they observe their neighbors using these technologies, then they are more likely to adopt. These results indicate that, if we want to promote greater adoption of IURET, we should focus our efforts on making the price of IURET more affordable through incentives and other mechanisms. Adopters should also be given some form of reward if they provide free demonstrations of their IURET in use to their neighbors to take advantage of the observability effects.

Video Composer and Live Video Conductor: Future Professions for the Interactive Digital Broadcasting Industry

Innovations in hardware and network technologies lead to an exploding number of non-interrelated parallel media streams. Per se this does not mean any additional value for consumers. Broadcasting and advertisement industries have not yet found new formats to reach the individual user with their content. In this work we propose and describe a novel digital broadcasting framework, which allows for the live staging of (mass) media events and improved consumer personalisation. In addition new professions for future TV production workflows which will emerge are described, namely the 'video composer' and the 'live video conductor'.