Tipologias e composto mercadológico de empresas de sementes de trigo e soja do Rio Grande do Sul

O marketing em sementes utiliza os mesmos conceitos aplicados a outros setores do agronegócio, em que tem sido largamente trabalhado o composto mercadológico (produto, preço, distribuição e promoção). Entretanto, poucos estudos têm sido realizados considerando as peculiaridades das empresas de sementes. Para preencher essa lacuna, foi realizado estudo com o objetivo de identificar o perfil das empresas e caracterizar seu composto mercadológico, tendo como centro das análises o desempenho das empresas de sementes. Este estudo, a partir de dados primários, procurou entender o funcionamento interno das empresas de sementes, a partir dos componentes do marketing mix. Neste estudo foram empregadas técnicas de análise multivariada. Para identificar tipologias, foi realizada análise de componentes principais para posterior correspondência com as variáveis do marketing mix das empresas. O estudo ampliou dicotomia tradicional no Rio Grande do Sul, entre empresas particulares e cooperativas, permitindo construir quatro tipologias distintas. Embora pudessem ter sido construídas as tipologias, essas raramente se mostraram diferenciáveis nas análises que investigaram seu marketing mix, indicando que as características gerais do setor podem ter sido mais relevantes do que as tipologias em particular.

Estrutura de propriedade e de controle das empresas de capital aberto no Brasil

This paper has as its main objective to measure the magnitude of deviations between control rights and cash-flow rights for the ultimate shareholder with the largest voting rights of limited liability companies in Brazil. Furthermore, it pinpoints how these discrepancies are generated, evaluating the relative importance of the issuance of preferred stocks with no voting rights, pyramidal arrangements of ownership, and cross-shareholdings. The data set embraces 602 companies that in 2001 complied with the mandatory requirement of filing to the CVM.

Os limites da participação dos trabalhadores nos ganhos das empresas

This article argues that workers’ share in profits are actually a share in extra surplus value obtained by means of more intensified labor. Cost reductions obtained by means of more intensified lean production methods cause wages to represent a smaller fraction of the product of a working day when measured at market value. The increased market rate of surplus value is the basis for workers’ shares in profits. However, as competition continuously levels out such advantages, the share in profits becomes dependent on a continuous strive to reducing costs and intensifying labor.

A sobrevivência das pequenas empresas no desenvolvimento capitalista

The survival of small companies in the capitalist development. The role of small companies in capitalist development has raised, throughout the years, the analytical curiosity of economists and other social scientists. In spite of the enormous disadvantages that they possess in competing with big capital, there are innumerable reasons for their survival. The empirical evidence is clear in attesting the importance of small companies in terms of GDP share and job creation and, at the same time, their difficulties for surviving. This paper presents a theoretical revision, departing from Marx, Marshall, Steindl and Schumpeter up to some contemporary authors, concerning the role of the small companies in capitalist development, emphasizing the reasons and the difficulties for its survival.

A internacionalização das empresas espanholas

The internationalization of Spanish companies. The purpose of this article is to present the process of (late) internationalization of Spanish companies occurred between the years of 1990 and 2000, its determinants and the degree of involvement of the State in this process. We can point out some determinants in this process, such as: a fall in the profitability of the domestic market, a shrinking of the Spanish market, imminent danger of the acquisition of Spanish companies in the local market due to trade and financial openness. We conclude that this process was not fortuitous. There was a clear perception by the government that this process would not only be relevant but also necessary for the entrance of Spain in the international economic and geo-political set.

Identificación de variables que caracterizan empresas culturales

Banco del conocimiento

Análisis estratégico de segmentos de mercado y tendencias de las empresas dentro de cada etapa o ciclo de vida ( Crea, Crece,Consolida) de los sectores de Turismo, Tecnología y Salud.

Banco del conocimiento

Caracterización de las empresas: Programa GIN

Banco del conocimiento

Empresas y emprendedores

Banco del conocimiento

La Cámara de Comercio de Bogotá apoya la innovación en las empresas de Servicios

Bogotá Emprende

Franquicias una estrategia para el crecimiento y la expansión de las empresas

Bogotá Emprende

Qué es innovación y cómo innovan las empresas hoy en día?

Bogotá Emprende

Que es innovación y cómo innovan las empresas hoy en día?. Documento de preguntas y respuestas

Bogotá Emprende

Cómo controlar los ocho (8) riesgos de las empresas

Bogotá Emprende