Posicionamiento en buscadores de las webs oficiales de capitales de provincia españolas

Study of ranking in Google and Yahoo of big Spanish municipal corporation websites while searching by city tourist brand. Analysis of whether city tourist brands are promoting properly in the internet. Results of the daily ranking monitoring in Google and Yahoo are shown, for the searches made in 2009 by touristic brands of Spanish provincial capitals. The results show that 66% of official websites are situated after number 40 and, also, that in 46% of the searches made by touristic brands of province capital there is an official website within the top 10 positions. Empirical evidence about the weight of backlinks and keywords for SEO has also been detected.

Born to be bee, fed to be worker? The caste system of a primitively eusocial insect.

ABSTRACT: INTRODUCTION: Primitively eusocial halictid bees are excellent systems to study the origin of eusociality, because all individuals have retained the ancestral ability to breed independently. In the sweat bee Halictus scabiosae, foundresses overwinter, establish nests and rear a first brood by mass-provisioning each offspring with pollen and nectar. The mothers may thus manipulate the phenotype of their offspring by restricting their food provisions. The first brood females generally help their mother to rear a second brood of males and gynes that become foundresses. However, the first brood females may also reproduce in their maternal or in other nests, or possibly enter early diapause. Here, we examined if the behavioural specialization of the first and second brood females was associated with between-brood differences in body size, energetic reserves and pollen provisions. RESULTS: The patterns of variation in adult body size, weight, fat content and food provisioned to the first and second brood indicate that H. scabiosae has dimorphic females. The first-brood females were significantly smaller, lighter and had lower fat reserves than the second-brood females and foundresses. The first-brood females were also less variable in size and fat content, and developed on homogeneously smaller pollen provisions. Foundresses were larger than gynes of the previous year, suggesting that small females were less likely to survive the winter. CONCLUSIONS: The marked size dimorphism between females produced in the first and second brood and the consistently smaller pollen provisions provided to the first brood suggest that the first brood females are channelled into a helper role during their pre-imaginal development. As a large body size is needed for successful hibernation, the mother may promote helping in her first brood offspring by restricting their food provisions. This pattern supports the hypothesis that parental manipulation may contribute to promote worker behaviour in primitively eusocial halictids.

Quality assurance mechanisms in agrifood: The case of the Spanish fresh meat sector

The largest fresh meat brand names in Spain are analyzed here to studyhow quality is signaled in agribusiness and how the underlying quality-assurance organizations work. Results show, first, that organizationalform varies according to the specialization of the brand name.Publicly-controlled brand names are grounded on market contracting withindividual producers, providing stronger incentives. In contrast,private brands rely more on hierarchy, taking advantage of itssuperiority in solving specific coordination problems. Second, theseemingly redundant coexistence of several quality indicators for agiven product is explained in efficiency terms. Multiple brands areshown to be complementary, given their specialization in guaranteeingdifferent attributes of the product.

The impact of the reference price system on the pharmaceutical market: A theoretical approach

This article analyses the impact of the reference pricesystem on the price-setting strategies of thepharmaceutical firms and on the level of generic usage.This model is the first to take explicitly into accountthe impact of the reference price mechanism on the levelof competition between brand-name and generic drugs andnational pharmaceutical spending. We consider aduopolistic model with one firm producing the brand-namedrug, whose patent has already expired, and the otherproducing the corresponding generic version. We work ina partial equilibrium framework where firms set pricessequentially and consumers face heterogeneous switchingcosts.We show that brand producers compensate thedecline of profits by selling greater quantities insteadof charging higher prices, thus fostering pricecompetition in the pharmaceutical market. This result isa consequence of both the assumption of a verticallydifferentiated model and the introduction of thereference price system.

Dynamic perceptual mapping

Perceptual maps have been used for decades by market researchers to illuminatethem about the similarity between brands in terms of a set of attributes, to position consumersrelative to brands in terms of their preferences, or to study how demographic and psychometricvariables relate to consumer choice. Invariably these maps are two-dimensional and static. Aswe enter the era of electronic publishing, the possibilities for dynamic graphics are opening up.We demonstrate the usefulness of introducing motion into perceptual maps through fourexamples. The first example shows how a perceptual map can be viewed in three dimensions,and the second one moves between two analyses of the data that were collected according todifferent protocols. In a third example we move from the best view of the data at the individuallevel to one which focuses on between-group differences in aggregated data. A final exampleconsiders the case when several demographic variables or market segments are available foreach respondent, showing an animation with increasingly detailed demographic comparisons.These examples of dynamic maps use several data sets from marketing and social scienceresearch.

Demand for pharmaceutical drugs: A choice modelling experiment

Despite the importance of supplier inducement and brand loyalty inthe drug purchasing process, little empirical evidence is to be foundwith regard to the influence that these factors exert on patients decisions. Under the new scenario of easier access to information,patients are becoming more demanding and even go as far asquestioning their physicians prescription. Furthermore, newregulation also encourages patients to adopt an active role in thedecision between brand-name and generic drugs. Using a statedpreference model based on a choice survey, I have found evidenceof how significant physicians prescription and pharmacists recommendation become throughout the drug purchase process and,to what extent, brand loyalty influences the final decision. Asfar as we are aware, this paper is the first to explicitlytake consumers preferences into account rather than focusingon the behavior of health professionals.

Statistical discrimination of black gel pen inks analysed by laser desorption/ionization mass spectrometry

Pearson correlation coefficients were applied for the objective comparison of 30 black gel pen inks analysed by laser desorption ionization mass spectrometry (LDI-MS). The mass spectra were obtained for ink lines directly on paper using positive and negative ion modes at several laser intensities. This methodology has the advantage of taking into account the reproducibility of the results as well as the variability between spectra of different pens. A differentiation threshold could thus be selected in order to avoid the risk of false differentiation. Combining results from positive and negative mode yielded a discriminating power up to 85%, which was better than the one obtained previously with other optical comparison methodologies. The technique also allowed discriminating between pens from the same brand.

Propuesta creativa para la nueva línea de vinos ENJOYME

El projecte presentat en aquest document formal conté la proposta per a la nova marca de vins Enjoyme, el projecte consta de la creació de diverses peces gràfiques per tal de construir una proposta global per a la marca. L’encàrrec per part del client consta de: construcció de marca Enjoyme (logotip), lloc web enfocat a la venda on line, packaging del producte, OPI i revista digital. Cadascuna d’aquestes peces es troba explicada detalladament dins d’aquest document amb les seves respectives especificacions creatives, tècniques, estratègiques i econòmiques. El concepte creatiu d’aquesta campanya “Cultiva els teus sentits” està reflectit en cadascuna de les peces, formant un equilibri en conjunt. La idea central de la campanya s’enfoca a transmetre als clients totes les sensacions que li pot donar la natura en ser humà, tenint en compte l’orgànic i biodinàmic com a part fonamental del projecte, ja que aquest producte elaborat amb aquest tipus d’agricultura.

L'Impuls de la marca-ciutat Barcelona com a mecanisme de reactivació econòmica

La recerca tracta sobre els diferents mecanismes que les ciutats i les regions utilitzen per millorar la seva imatge. En aquest sentit, el treball se centra en la marca-ciutat, el màrqueting de ciutats i els diferents models de comunicació emprats per exaltar la reputació dels territoris. Pel que fa la segona part de la recerca, consisteix en l’estudi de la marca-ciutat Barcelona en els àmbits dels negocis, la societat del coneixement, el turisme, la sostenibilitat i la qualitat de vida i la cultura. Per tant, el propòsit d’aquesta recerca és comprendre quines accions desenvolupen els principals actors per incentivar els negocis a Barcelona, descobrir quines iniciatives s’han pres per potenciar l’economia del coneixement, el turisme, la sostenibilitat i la qualitat de vida i la indústria cultural a la ciutat de Barcelona

El algodón y los abonos

Investiga el rendimiento en la producción del algodón utilizando abono natural para aumentar las cantidades en la cosecha. Proporciona datos para el agricultor en la utilización de los abonos comerciales para una posterior alza en los precios del producto conservando la calidad y el peso.

Cognitive disorganisation in schizotypy is associated with deterioration in visual backward masking.

To understand the causes of schizophrenia, a search for stable markers (endophenotypes) is ongoing. In previous years, we have shown that the shine-through visual backward masking paradigm meets the most important characteristics of an endophenotype. Here, we tested masking performance differences between healthy students with low and high schizotypy scores as determined by the self-report O-Life questionnaire assessing schizotypy along three dimensions, i.e. positive schizotypy (unusual experiences), cognitive disorganisation, and negative schizotypy (introvertive anhedonia). Forty participants performed the shine-through backward masking task and a classical cognitive test, the Wisconsin Card Sorting Task (WCST). We found that visual backward masking was impaired for students scoring high as compared to low on the cognitive disorganisation dimension, whereas the positive and negative schizotypy dimensions showed no link to masking performance. We also found group differences for students scoring high and low on the cognitive disorganisation factor for the WCST. These findings indicate that the shine-through paradigm is sensitive to differences in schizotypy which are closely linked with the pathological expression in schizophrenia.

Identidad territorial y promoción turística: la organización de eventos como estrategia de creación, consolidación y difusión de la imagen de marca del territorio

La organización de un evento resulta paradigmática en el proceso de construcción de imágenes territoriales vividas in situ. La fabricación de imágenes territoriales - turísticas o no- con motivo de la organización de un evento para su posterior consolidación en el imaginario colectivo de los asistentes, plantea una curiosa alternativa de promoción turística implícita en la propia estrategia de gestión del evento. En efecto, no cabe duda de que el evento, por sí mismo, representa una importante estrategia de promoción del territorio, pero hay más; también puede devenir a modo de catalizador de imágenes, de creador de imaginarios capaces de fijar una marca de ciudad en su conjunto. El presente artículo dará a conocer las posibilidades que se desprenden de la organización de un evento en relación al posicionamiento identitario y promocional de un territorio.