The interaction between technologies and society: Lessons learnt from 160 evolutionary years of online news services

In mapping the evolutionary process of online news and the socio-cultural factors determining this development, this paper has a dual purpose. First, in reworking the definition of “online communication”, it argues that despite its seemingly sudden emergence in the 1990s, the history of online news started right in the early days of the telegraphs and spread throughout the development of the telephone and the fax machine before becoming computer-based in the 1980s and Web-based in the 1990s. Second, merging macro-perspectives on the dynamic of media evolution by DeFleur and Ball-Rokeach (1989) and Winston (1998), the paper consolidates a critical point for thinking about new media development: that something technically feasible does not always mean that it will be socially accepted and/or demanded. From a producer-centric perspective, the birth and development of pre-Web online news forms have been more or less generated by the traditional media’s sometimes excessive hype about the power of new technologies. However, placing such an emphasis on technological potentials at the expense of their social conditions not only can be misleading but also can be detrimental to the development of new media, including the potential of today’s online news.

Post and beam connection, PNG Coffee Industry Board Office and Warehouse, Goroka

Detailed view of cast iron brackets connecting beams and posts.

Post and beam connection, PNG Coffee Industry Board Office and Warehouse, Goroka

Detailed view of cast iron brackets connecting beams and posts.

Hallway, Nerang Post Office, Nerang

View along hallway past restrooms, on lower level.

Entrace, Nerang Post Office, Nerang

View past entrance ramp to entrance stair.

Nerang Post Office, Nerang

View to northern elevation from rear car park.

Entrance, Nerang Post Office, Nerang

View of entrance on southern elevation.

Entrance, Nerang Post Office, Nerang

View of main entrance from exterior.

Nerang Post Office, Nerang

View to northern elevation from car park.

North elevation, Nerang Post Office, Nerang

View of north elevation, sorting area above, staff area below.

Nerang Post Office, Nerang

View to southern elevation from exterior.

Nerang Post Office, Nerang

View to northern elevation from rear car park.

Nerang Post Office, Nerang

View to northern elevation from exterior.

Introduction

Why do we analyze organizational culture and climate? How do our analyses help us make organizations better? Where do these topics fit among the major issues facing not only organizational studies but social science as a whole as well as contemporary society? The contributors of this volume answer different parts of these basic questions and answer them in different ways. In the introduction, we offer a guide to how the different parts of these questions fit together and where the different ways of answering them fit within organizational science and social science.