A importância do conhecimento e da inovação na região metropolitana de Campinas-SP: o caso do condomínio empresarial Praça Capital

The present work is to analyze the importance of exchanging knowledge and technological innovation in Business Condominium Square Capital installed in the Metropolitan Region of Campinas (SP). The condominium corporate Capital Square is the new result of the productive rearrangements that allow the reproduction of capital. This new production space, endowed with infrastructure and sophisticated logistics is able to enable the development of companies installed there in addition to promoting the advancement of technological innovation in the region because of its relations with laboratories, universities and research centers. The research aims to contribute to the understanding of this new form of organization of space activities corresponding to the logic of exchange of knowledge and technological innovation. The logical location of innovation services have similar aspects to economic activities in general, which is distinguished due to the intangible nature of services of high added value through the strategic role of information, the nature of services and because there are services whose logic operation is beyond the economic, but also scientific. The project includes the study in an integrated environment, which allows to evaluate, under various aspects, the importance of established companies and infrastructure available that enable the advancement of skills and knowledge exchange in Capital Square Condo

Concepção de infância em comerciais infantis de emissora de tv aberta

With the growing market for advertising geared towards the infant public, inserting since small children in the capitalist world with his powers of persuasion, raises concerns in knowing what are the subjective messages that advertisements are transmitting to them. The television since its appearance has the power to normalize and regulate society imposing the mode of life and how they should act, think and dress. Starting this strand to analyze the influence of television on society, this work explores the current advertisements for children to check whether messages meets reality, or have an ideological conception of the world, focusing, besides consumerism, the relationship about the issue of gender of being male and being female

A comunicação interna como fator de inovação nas Micro e Pequenas Empresas

The work presents a literature review on the topic of internal communication as an innovation factor in Micro and Small Business. The objective is to discuss how internal communication can be an essential factor in the pursuit of innovation and the consequent competitive advantage in the Micro and Small Enterprises scenario. We present the concepts of integrated communication, organizational communication, internal communication, whether crafted by a philosophy of Public Relations, can lead these companies to gain competitive advantage and overcome the limitations and challenges imposed on them

Melhor idade na rede: uma visão da inclusão digital do idoso : estudo do caso da Universidade Aberta à Terceira Idade da UNESP Bauru

In the information society, the use of Technologies has been incorporated to our quotidian. The use of personal computers and internet, however, does not reach to all the individuals, creating the problem of digital exclusion. Nowadays, many inclusion politics are being developed to diminish the digital abyss in society, in a way to enable a plural access to the internet. Between these initiatives, we highlight the projects of digital inclusion among the elderly, slice of the population that grows more each day and seek quality of life, social reinclusion and health. In this context, the open universities for the elderly bring to the aged courses and workshops, in order to encourage the activity in this age group. An example of this idea is the Unati of UNESP Bauru, that develops the project “Terceira Idade Digital”. This work aims to analyze the relation between the elderly with certain technologies, apart from showing the digital inclusion scenario, with its delays and progresses

Determinantes e indicadores de eco-inovação

This study aimed to gather the determinants and indicators of environmental innovations through a literature review on the topic. But before it was made a presentation of concepts and typology of eco-innovation, with different points of view. The determinant more found by most authors was regulation, followed by market factors, cost reductions and company image. To highlight these determinants were presented some cases studies, including evidence in Brazil. Due to the short bibliography and case studies, there are few indicators of environmental innovation found, highlighting the investment in environmental R&D and patents

Bioenergia: desenvolvimento, pesquisa e inovação

Com 27 trabalhos produzidos por pesquisadores do Instituto de Pesquisa em Bioenergia (Bioen), da Unesp, este livro oferece uma ampla visão sobre as áreas que compõem o segmento. Seu principal objetivo é contribuir para melhorar a compreensão dos vários aspectos da bioenergia, em especial no Brasil, que figura entre os países com maior nível de desenvolvimento tecnológico no setor. Os artigos abordam uma série abrangente de questões relacionadas à bioenergia, como a construção genética das plantas de cana-de-açúcar visando ao aumento de produtividade, a disseminação de sementes para estimular a propagação de espécies com potencial energético, etapas de produção de bioenergia, usos do combustível e seus efeitos nos diversos tipos de motores. Agrupados por assunto, os textos estão distribuídos em cinco partes: Biomassa para bioenergia; Produção de biocombustíveis; Utilização de bioenergia; Biorrefinaria, alcoolquímica e oleoquímica e Sustentabilidade dos biocombustíveis.

Espacialidade e ativismo social na zona leste de São Paulo: o caso do Coletivo Dolores Boca Aberta Mecatrônica de Artes

Pós-graduação em Geografia - IGCE

Desenvolvimento territorial, políticas públicas e inovação social no Alto Jequitinhonha - MG

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Dinâmica territorial do conhecimento e da inovação: uma análise da Incubadora Tecnológica de São Carlos (SP)

Pós-graduação em Geografia - IGCE

Economia da educação, inovação tecnológica e o conceito de capital humano

The paper shows the basic economic theories that support the rationality behind the financial and technological dominance in present social relations, and try to demonstrate the paradoxes and contradictions of the theoretical system, having as background elements from the Frankfurt School. From the field of theoretical economics of education, authors discuss the concept of human capital with its economical dimensions, presenting their affinities and disparities with Keynesians, neoclassical economics and the evolutionary economics of Schumpeter.

Educação a distância: um estudo analítico das políticas governamentais com foco no projeto da Universidade Aberta do Brasil

The present study at the doctoral level, is in the initial phase of the Program Graduate School of Education UNESP, SP-Araraquara campus. That makes an analysis of government policies in distance education system through the Open University of Brazil (UAB). We present in this moment, the historical background of the creation and expansion of the system of the Open University of Brazil with emphasis on policies of expansion of higher education and also the degree in pedagogy courses offered by the partner universities of the University System in Brazil Open southeast. Among the main objectives of the study is to compare the Brazilian government policies of expansion of higher education with the management and characteristics of undergraduate courses in pedagogy. Partial results indicate a total 51 universities that offer degree courses in pedagogy at UAB system in Brazil, including 12 institutions in the Southeast.

Laboratório de inovação em cognição, informação, tecnologia e aprendizagem: engenharia no ensino médio

Este artigo descreve um conjunto de atividades educativas desenvolvidas no âmbito do projeto “Lab InCognITA – Laboratório de Inovação em Cognição, Informação, Tecnologia e Aprendizagem”, que objetiva promover o desenvolvimento de um conjunto de atividades e projetos com escolas públicas de nível médio, vinculadas à Diretoria de Ensino de Guaratinguetá, buscando despertar o interesse dos alunos para as áreas tecnológicas e engenharias. Destaca-se a importância dos recursos didáticos, em especial os baseados em experimentação, para promover uma melhoria no interesse dos estudantes pelas ciências exatas. A operacionalização do projeto é descrita por meio da apresentação das atividades previstas para o seu desenvolvimento, e de como estas são realizadas durante eventos denominados “Visita à UNESP”, em que alunos das escolas vêm até o Campus da UNESP – Guaratinguetá. Os resultados parciais obtidos sugerem que as atividades desenvolvidas durante as visitas têm contribuído para despertar o interesse dos estudantes para as áreas de Exatas e Engenharias.

Cultura empresarial e reestruturação produtiva na indústria brasileira: o caso da Lupo S/A

Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

Políticas Industriais e de Ciência, Tecnologia e Inovação na Irlanda: ênfase em setores de alta tecnologia e comparação com o Brasil

From a theoretical foundation favorable to industrial policies, this paper intends to show the main policies followed by Ireland since the 1950s, with a special emphasis on those directed to Science, Technology and Innovation (S,T&I), FDI and high tech sectors, like software and biotechnology. We compare these policies with those used in Brazil, in a similar period, in order to have some hints for virtual transformations of current Brazilian policies. We conclude that the compromise of the State with the direction of the development and the continu-ity of industrial policies is very important to a solid building of comparative advantages in technologically dynamic sectors.