O uso do móbile marketing como estratégia de fidelização de clientes :um estudo e empresas do setor de comércio e serviços em natal-RN

This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process

O outro como espelho de si: Desempenho académico e vinculação entre gémeos adolescentes e os seus irmãos

Dissertação de Mestrado apresentada ao Instituto Superior de Psicologia Aplicada para obtenção de grau de Mestre na especialidade de Psicologia Clínica.

Formação e supervisão das práticas clínicas : uma abordagem ecológica

Nos últimos anos, um conjunto de mudanças de natureza tecnológica institucional, legal e cultural alteraram as funções, a responsabilidade social e a estrutura das organizações de saúde. Estas transformações estão na base do debate actual sobre supervisão clínica em enfermagem enquanto estratégia de promoção da satisfação profissional, segurança e qualidade dos cuidados. A emergência da supervisão clínica em enfermagem permitiu interrogar e dar visibilidade a novas modalidades de formação no contexto de trabalho. A supervisão clínica é um processo multidimensional que inclui encontros regulares entre supervisores e supervisados, com o objectivo de analisar experiências de trabalho e de formação. Dedica-se especial atenção às dimensões emocionais, qualidade de cuidados, relação terapêutica e desenvolvimento pessoal e profissional. A presente pesquisa assume a forma de um estudo de caso realizado num hospital psiquiátrico (Hospital Magalhães Lemos). O objectivo principal do estudo consistiu em compreender o processo amplo e complexo de aprendizagens desenvolvidas em contexto clínico e a forma como estas condicionam as estratégias supervisivas. Recorrendo ao modelo bioecológico de Bronfenbrenner, o estudo interroga de forma sistemática a origem e as relações entre formação e supervisão. Os participantes do estudo foram 18 enfermeiros do referido hospital. Contamos, igualmente, com a colaboração de três peritos com profundo conhecimento da cultura e realidade hospitalar. A informação foi colhida com base em questionários e entrevistas semiestruturadas. O questionário (Clinical Supervision Nursing Inventory – CSNI - V1) inclui três partes. A parte I e II foram relevantes para caracterizar os participantes e o contexto clínico. A parte III do instrumento inclui um inventário com 24 itens. O Alfa de Cronbach calculado pelo autor foi de 0,93 para os 24 itens da escala, indicando excelentes resultados psicométricos. A entrevista semi-estruturada foi usada para a recolha de dados junto dos três peritos. Os enfermeiros possuem uma atitude positiva perante a supervisão clínica. O desenvolvimento pessoal e profissional dos enfermeiros estava relacionado com as oportunidades de formação emergentes no contexto das práticas. Embora a expressão “supervisão clínica” seja por vezes utilizada de forma incorrecta nas organizações, concluímos que existiam no hospital boas práticas a nível da supervisão dos cuidados, relacionando desenvolvimento pessoal, qualidade de cuidados e competências profissionais. Tentámos problematizar as experiências supervisivas partindo de teorias sócio-culturais e bio-ecológicas. Os participantes do estudo referiram que há necessidade de formalizar o sistema de supervisão clínica em enfermagem, evitando relacionálo com o sistema de supervisão de gestão. São apresentados e discutidos diversos subsídios para o desenvolvimento do sistema de supervisão clínica em enfermagem, no hospital.

Investigating problem-based learning in Saudi Arabian mathematics education: a TIMSS-related study

The aim of this study is to investigate the effectiveness of problem-based learning (PBL) on students’ mathematical performance. This includes mathematics achievement and students’ attitudes towards mathematics for third and eighth grade students in Saudi Arabia. Mathematics achievement includes, knowing, applying, and reasoning domains, while students’ attitudes towards mathematics covers, ‘Like learning mathematics’, ‘value mathematics’, and ‘a confidence to learn mathematics’. This study goes deeper to examine the interaction of a PBL teaching strategy, with trained face-to-face and self-directed learning teachers, on students’ performance (mathematics achievement and attitudes towards mathematics). It also examines the interaction between different ability levels of students (high and low levels) with a PBL teaching strategy (with trained face-to-face or self-directed learning teachers) on students’ performance. It draws upon findings and techniques of the TIMSS international benchmarking studies. Mixed methods are used to analyse the quasi-experimental study data. One -way ANOVA, Mixed ANOVA, and paired t-tests models are used to analyse quantitative data, while a semi-structured interview with teachers, and author’s observations are used to enrich understanding of PBL and mathematical performance. The findings show that the PBL teaching strategy significantly improves students’ knowledge application, and is better than the traditional teaching methods among third grade students. This improvement, however, occurred only with the trained face-to-face teacher’s group. Furthermore, there is robust evidence that using a PBL teaching strategy could raise significantly students’ liking of learning mathematics, and confidence to learn mathematics, more than traditional teaching methods among third grade students. Howe ver, there was no evidence that PBL could improve students’ performance (mathematics achievement and attitudes towards mathematics), more than traditional teaching methods, among eighth grade students. In 8th grade, the findings for low achieving students show significant improvement compared to high achieving students, whether PBL is applied or not. However, for 3th grade students, no significant difference in mathematical achievement between high and low achieving students was found. The results were not expected for high achieving students and this is also discussed. The implications of these findings for mathematics education in Saudi Arabia are considered.

O idoso e as ações sociais em prol desse grupo etário: um estudo sobre a qualidade de vida na Terceira Idade e o Projeto Saúde e Cidadania na Melhor Idade

The present study regards an applied qualitative social research (descriptive) which approaches the matter between old age and Brazilian social actions performed in social projects, aiming a qualified life and citizenship for this group of age. The objective of the study is to evaluate the contribution of Project Health and Citizenship in Old Age regarding social actions from the government directed to old age individual treatment for life quality improvement. The theoretical fundamentals of this work is, in a first moment, about old age and certain existing theories about aging process, as well as the differences and perspectives that come up throughout this process. In a second moment, some reflections are developed about the relation between life quality and leisure regarding old age, with the conception and historical rescue about these questions, as well as the evidence of leisure as an instrument of well-being feasibility and a better life quality in old age. Then the study contextualizes Brazilian government treatment to old age individuals, cutting off the Constitution of Republic from 1988 and some social attitudes taken by the government in a try to reach this specific group. Finally, the study presents the Project Health and Citizenship in Old Age , as a social program which belongs to extension activities from Federal Center of Technological Education of Rio Grande do Norte (CEFET-RN), which aims old age treatment and their citizenship and life quality. After the application of a semi-structured interview using the technique of Analysis of content for the Analysis and Discussion of Results, it is possible to conclude that the Project Health and Citizenship in Old Age fulfils its objective regarding contribution, through offered leisure activities, for old age well-being and life quality improvement. Hence, on this regard, it is possible to observe the importance and value of government actions, social projects and programs assisting old age individuals, for they are able to provide this group the opportunity to live out activities that allow their citizenship and socialization, regarding well-being and life quality improvement.

Profissão docente : laços de pertencimento e identidade

Tese (doutorado)—Universidade de Brasília, Faculdade de Educação, Programa de Pós-graduação em Educação, 2015.

Perspetiva dos empregadores face à integração socioprofissional de pessoas com dificuldades intelectuais e de desenvolvimento

O presente estudo pretende analisar a perspetiva dos empregadores face à integração socioprofissional de pessoas com Dificuldades Intelectuais e de Desenvolvimento (DID). Considerando as políticas que consagram direitos e igualdade de oportunidades, pretende-se analisar a integração social ou exclusão existente aquando da contratação laboral de uma pessoa com deficiência e/ou incapacidade. Foi aplicada uma entrevista semiestruturada a 13 empregadores, dos quais sete já têm no seu quadro empresarial pessoas com DID e seis que nunca integraram esta população nas suas organizações. As entrevistas foram analisadas a partir da metodologia de análise. Os resultados revelaram que os empregadores que integram população com DID manifestam uma abertura à empregabilidade de indivíduos com DID, numa lógica de igualdade de oportunidades face ao emprego. No entanto, o vínculo laboral às entidades empregadoras continua a ser precário (e.g. estágios e medidas de apoio à contratação). Os resultados também sugerem as características individuais da pessoa com DID um importante determinante da sua contratação. No que respeita os empregadores que nunca integraram pessoas com DID os resultados revelaram que estes participantes estão muito pouco informados acerca da problemática da deficiência, principalmente de indivíduos com DID. Os resultados voltam a sugerir que o ajustamento entre características pessoais e posto de trabalho são decisivas para a integração de pessoas com DID no mercado de trabalho. O conjunto dos resultados é discutido considerando as limitações da presente investigação bem como suas implicações para a investigação e a prática; The employers perspective concerning social and professional integration of people with Intellectual and Developmental Disability Abstract: The present study aims to analyze the employers perspective concerning social and professional integration of people with “Intellectual and Developmental Disability” (IDD). Considering that policies establish equal rights and opportunities, we intend to analyze the social integration or social exclusion that occurs when hiring a disabled person. We conducted a semi-structured interview to 13 employers, seven of which have already have people with IDD in their business environment and the other six had never had people with IDD in their organizations. The interviews were analyzed using analysis methodology. The results showed that employers who integrate people with IDD are more open to the employability of these individuals, pursuing employment gender equality. However the employment contract for employers remain precarious (eg, internships and employment support measures). The results also suggest that the individual’s characteristics are an important determinant for hiring the person with IDD. Employers who have never integrated individuals with IDD lack awareness about disability issues. As suggested by the results, the adjustment between personal characteristics and the workstation is crucial for the integration of people with IDD in the labor market. This particular set of results is discussed considering the limitations of this research and its implications for future research and practice.

A voz das famílias com crianças portadoras de doença crónica: estudo de caso na Unidade de Saúde de Almada, Seixal e Sesimbra

Este trabalho debruça-se sobre as exigências/expectativas de famílias com crianças com doença crónica face ao atendimento dos serviços de saúde, assim como na identificação de aspectos passíveis de serem melhorados. Neste processo, foi ainda sentida a necessidade de compreender como é que as famílias lidam com a problemática da doença crónica na criança, não só na vertente institucional, mas também familiar. Caracterizar as respostas institucionais face às famílias com crianças com doença crónica, no âmbito da Unidade de Saúde de Almada, Seixal e Sesimbra, constitui o objectivo principal da pesquisa. Metodologicamente utiliza-se a entrevista semi-estruturada aplicada a familiares e a profissionais de saúde. ABSTRACT; This work approaches the demands/expectations of families with children with chronic diseases face to health services, as well as the identification of the aspects to be improved. In this process, it was felt the need to understand how families deal with the problem of the chronic condition, not only in the institutional but also in the family point of view. The main goal of this research is to characterize institutional answers face to families with children with chronic conditions, in the Unit of Health of Almada, Seixal and Sesimbra. The methodological approach is based on the semi-structured interview to family members and health professionals.

Maternal history of early adversity and child emotional development : investigating intervening factors

L’objectif de cette thèse était de contribuer à l’avancement des connaissances quant aux circonstances permettant une transmission intergénérationnelle du risque émanant de l’adversité maternelle et aux mécanismes sous-tendant cette transmission, dans quatre articles empiriques. Le premier visait à explorer la relation entre un historique d’adversité maternelle, la sécurité d’attachement mère-enfant et le tempérament de l’enfant. Les mères ont complété une entrevue semi-structurée portant sur leurs représentations d’attachement avec leurs parents, à 6 mois, et ont évalué le tempérament de leur enfant à 2 ans. La sécurité d’attachement fut également évaluée à 2 ans. Les résultats ont démontré que les enfants dont les mères rapportaient des niveaux supérieurs d’adversité présentaient de moins bons niveaux d’activité comportementale, uniquement lorsqu’ils avaient un attachement sécurisant avec leur mère. Ces résultats suggèrent une transmission intergénérationnelle des effets d’un historique d’adversité maternelle sur le tempérament des enfants. Le deuxième article visait à investiguer si le transporteur de sérotonine (5-HTTLPR) module la transmission de risque intergénérationnelle de l’adversité maternelle sur le tempérament des enfants. L’historique d’adversité maternelle fut évalué en combinant deux mesures auto-rapportées. Les mères ont également évalué le tempérament de leur enfant à 18 et à 36 mois. Le génotype des enfants fut extrait à 36 mois. Les résultats ont révélé un effet d’interaction entre l’adversité maternelle et le génotype de l’enfant sur le tempérament, suggérant une transmission intergénérationnelle des effets de l’adversité maternelle sur le fonctionnement émotionnel des enfants. Le troisième article visait à explorer la relation entre les difficultés d’adaptation psychosociale des mères, la sensibilité maternelle et les symptômes intériorisés de leurs enfants. Les mères ont complété plusieurs questionnaires desquels un score composite de difficultés d’adaptation psychosociale fut extrait. La sensibilité maternelle fut observée à 12 mois. Les symptômes intériorisés des enfants furent évalués par les deux parents à 2 et à 3 ans. Les résultats ont démontré qu’une augmentation des difficultés maternelles d’adaptation psychosociale étaient associée à davantage de symptômes intériorisés chez les enfants, mais seulement chez ceux dont les mères étaient moins sensibles. Ces résultats ont été observés par les mères à 2 ans et par les deux parents à 3 ans. Ces résultats suggèrent que les enfants peuvent être différemment affectés par l’adaptation émotionnelle de leur mère tout en mettant l’emphase sur le rôle protecteur de la sensibilité maternelle. Le quatrième article visait à investiguer les rôles médiateurs de la dépression et de la sensibilité maternelle dans la relation entre un historique d’adversité maternelle et le tempérament de l’enfant. L’historique d’adversité maternelle fut évalué en combinant deux mesures auto-rapportées. Les mères ont également rapporté leurs symptômes dépressifs à 6 mois. La sensibilité maternelle fut évaluée de façon concomitante. Les mères ont évalué le tempérament de leur enfant à 36 mois. Les résultats ont révélé une transmission intergénérationnelle des effets d’un historique d’adversité maternelle à la génération suivante suivant une médiation séquentielle passant d’abord par la dépression maternelle et ensuite par la sensibilité maternelle. Finalement, les résultats des quatre articles ont été intégrés dans la conclusion générale.

Concepções dos alunos sobre a avaliação das aprendizagens na disciplina de matemática em anos terminais dos 1º e 2º ciclos do ensino básico

A presente investigação tem como objectivo o estudo das concepções dos alunos sobre a avaliação das aprendizagens na disciplina de Matemática em anos terminais dos 1º e 2° ciclos do Ensino Básico. Em particular, procurou-se estudar e comparar as concepções que alunos desses anos tinham sobre a avaliação e as práticas avaliativas dos seus professores, e compreender se existiam algumas relações de dependência entre essas concepções e a perspectiva face à Matemática e o desempenho escolar desses alunos. O enquadramento teórico está organizado em dois capítulos. O primeiro relacionado com a avaliação e o segundo referente às concepções. Este estudo segue uma metodologia de natureza interpretativa. A recolha de dados foi feita através da aplicação de um questionário a quatro turmas, uma do 4o e outra do 6° ano de escolaridade de dois agrupamentos distintos, um de Elvas e outro de Portalegre, e de entrevista semi-estruturada a dois alunos por turma. A análise de dados foi organizada em tomo de duas categorias: (i) perspectivas face à Matemática e (ii) perspectiva face à avaliação das aprendizagens. Os resultados do estudo indicam que as concepções sobre a avaliação das aprendizagens em Matemática dos alunos participantes incidem, preferencialmente, sobre sentimentos, consequências, funções e instrumentos de avaliação. Verifica-se uma tendência para a existência de relações de dependência entre a imagem negativa da Matemática escolar e a concepção de avaliação associada aos sentimentos. Alunos com classificações negativas a Matemática associa, igualmente, a avaliação a sentimentos. Já os alunos que têm uma imagem positiva da Matemática, assim com os que têm classificações mais elevadas, tendem a associar a avaliação às suas consequências. No que diz respeito às práticas avaliativas que lhes têm sido proporcionadas, os alunos do 1º e do 2°ciclos apresentam concepções quase semelhantes, reconhecendo as fichas de avaliação como os instrumentos com mais peso para o professor na atribuição de notas no final do período. Os alunos do 1º ciclo são os que mais revelam concordar que o professor está atento às suas dificuldades. Porém, quer os alunos do 1 o e do 2°ciclos não reconhecem poder combinar com o professor a forma como são avaliados. ABSTRACT; The main purpose of the present work is to study the students' beliefs on assessment learning related to the Mathematics subject in ending years of 1st and 2nd key stage of elementary school. ln particular, the research was aimed to study and compare the students’ beliefs that pupils of those particular years had on assessment and the assessment practices of their teachers and also if there were any kind of dependence relationships between those beliefs and the perspective towards Mathematics and those students' school performance. The theoretical framework is organized in two chapters. The first related with the assessment and the second regarding the beliefs. This study follows a methodology of interpretative nature. The data gathering was done through the application of a questionnaire to four classes, one of the 4th and another of the 6th year of two different school groups, one belonging to Elva’s and another one to Portalegre and also through a semi-structured interview done to two students per group. The data analysis was organized around two categories: (i) perspectives towards Mathematics and (ii) perspective towards assessment learning. The results of the study show that the beliefs of those students on assessment learning on Mathematics are preferably based on feelings, consequences, functions and assessment instruments. ln general terms, there seems to be dependence relationships between the Mathematics negative image and the assessment conception associated to feelings. Students with negative marks at Mathematics also associate assessment to feelings. Those who have a positive Mathematics image, as well as those with higher marks at the subject, seem to associate assessment to its consequences. Concerning the assessment practices that have been provided to students from 1 51 and 2nd key stage of elementary school, these same pupils show very similar beliefs, pointing the summative tests as having higher importance when the assessment term comes. The students of the 1st key stage of elementary school are those who most agree that the teacher is attentive to their difficulties. Even so, both groups of students say that they cannot negotiate with their teacher the way they are supposed to be assessed.

Orthodox versus unorthodox care: A qualitative study on where rural women seek healthcare during pregnancy and childbirth in Southwest, Nigeria

Introduction Utilization of orthodox health facilities for maternal health services is determined by factors operating at the individual, household, community and state level. The prevalence of small family norm is one of the identified variables operating within the community which influences the decision of where to access care (orthodox/traditional). The objective of the study was to determine the use of orthodox versus unorthodox maternity healthcare and determinants among rural women in southwest Nigeria. Methods A qualitative study was done and involved three focus group discussions. A semi-structured interview guide was used to collect information from women of reproductive age group within a rural Local Government Area in Lagos state. Results Most of the women access some form of healthcare during pregnancy, orthodox, unorthodox or both. Those who patronize both services concurrently do so to benefit from the two as each has some unique features such as herbal concoctions for traditional, ultrasound and immunization of babies for orthodox. Traditional belief exerts a strong influence on decision of where to access maternal healthcare services. Actual place of delivery is determined by individual and household factors including financial resources. Conclusion Rural women utilize one or both orthodox and unorthodox maternal health services for different reasons. Ward Development Committees should be strengthened so as to reach the communities, educate and convince women to dispel myths which limit their use of orthodox care. Training and monitoring of Traditional Birth Attendants (TBAs) are vital to eliminate harmful practices. We also recommend improved financial access to orthodox healthcare.

Sistemas de gerenciamento de bibliotecas: riscos decorrentes do processo de migração de dados

This work aims to analyze risks related to information technology (IT) in procedures related to data migration. This is done considering ALEPH, Integrated Libray System (ILS) that migrated data to the Library Module present in the software called Sistema Integrado de Gestão de Atividades Acadêmicas (SIGAA) at the Zila Mamede Central Library at the Federal University of Rio Grande do Norte (UFRN) in Natal/Brazil. The methodological procedure used was of a qualitative exploratory research with the realization of case study at the referred library in order to better understand this phenomenon. Data collection was able once there was use of a semi-structured interview that was applied with (11) subjects that are employed at the library as well as in the Technology Superintendence at UFRN. In order to examine data Content analysis as well as thematic review process was performed. After data migration the results of the interview were then linked to both analysis units and their system register with category correspondence. The main risks detected were: data destruction; data loss; data bank communication failure; user response delay; data inconsistency and duplicity. These elements point out implication and generate disorders that affect external and internal system users and lead to stress, work duplicity and hassles. Thus, some measures were taken related to risk management such as adequate planning, central management support, and pilot test simulations. For the advantages it has reduced of: risk, occurrence of problems and possible unforeseen costs, and allows achieving organizational objectives, among other. It is inferred therefore that the risks present in data bank conversion in libraries exist and some are predictable, however, it is seen that librarians do not know or ignore and are not very worried in the identification risks in data bank conversion, their acknowledge would minimize or even extinguish them. Another important aspect to consider is the existence of few empirical research that deal specifically with this subject and thus presenting the new of new approaches in order to promote better understanding of the matter in the corporate environment of the information units

A adoção e o bem-estar da criança: a perspetiva de mães e pais adotantes. Um estudo exploratório

O presente estudo visa perceber, de acordo com a perspetiva de mães e pais adotantes, o contributo da adoção para o bem-estar da criança. Para tal, procura-se analisar o entendimento dos mesmos em relação ao bem-estar da criança, assim como as motivações à adoção e principais dificuldades sentidas no processo de adoção e finalmente, compreender a adaptação da criança e da família à mudança, bem como as estratégias utilizadas para o efeito. No estudo, foram envolvidos nove participantes, mães e pais adotantes, aos quais foi realizada uma entrevista semiestruturada. Os resultados foram analisados com recurso à técnica de análise de conteúdo, tendo revelado uma coincidência entre o entendimento das mães e pais adotantes sobre o bem-estar da criança e os dados da literatura. Verificou-se também, uma adaptação pautada por algumas dificuldades e necessidades da criança, sendo o apoio técnico uma das principais estratégias de integração utilizada pelas mães e pais adotantes; Adoption and children well-being: Adoptive mothers and fathers perspective. An exploratory study Abstract: This study aims to understand, according to adoptive mothers and fathers perspective, the contribution of adoption for the children’s well-being. To this end, it seeks to analyze the understanding of them in relation to children’s well-being, as well as the motivation to adopt, the main difficulties in the adoption process and finally to understand the adaptation of the child and family to change as well as the strategies used for the purpose. In this study, there were involved nine participants, adoptive mothers and fathers, to which a semi-structured interview was conducted. The results were analyzed using the content analysis technique, which has revealed similar results with the literature. There has been revealed an adaptation marked by difficulties and needs of the child, with the technical support one the main integration strategies used by adoptive mothers and fathers.

Formação continuada a distância para o professor de Ciências Naturais do Ensino Fundamental : educação em Geologia

Dissertação (mestrado)—Universidade de Brasília, Instituto de Ciências Biológicas, Instituto de Física, Instituto de Química, Faculdade UnB Planaltina, Programa de Pós-Graduação em Ensino de Ciências, Mestrado Profissional em Ensino de Ciências, 2016.

O perfil dos egressos do curso de graduação em ciências contábeis da UFRN : a relação entre o projeto político-pedagogico e o campo de atuação

Dissertação (mestrado)—Universidade de Brasília, Universidade Federal da Paraíba, Universidade Federal do Rio Grande do Norte, Programa Multiinstitucional e Inter-regional de Pós-Graduação em Ciências Contábeis, 2009.