Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

Coleta de dados, modelagem e controle de qualidade do sistema de planejamento pinnacle3

Qualidade na coleta de dados do feixe de radiação, modelagem por meio do sistema de planejamento de tratamento (SPT) e controle da qualidade do processo envolvido são cruciais à fidedignidade do serviço de radioterapia de forma a contribuir à eficácia do tratamento e segurança do principal ente envolvido no final de toda essa sistemática, o paciente. Para isso foi proposto nesse presente trabalho a coleta de dados do feixe de raios-x de 6MV seguido da introdução desses dados ao SPT para processo de modelagem computacional que teve agregado, a todo esses processos, o controle da qualidade segundo critérios de aceitação

Carta geológico-geotécnica aplicada ao planejamento urbano da região do Córrego Bertini, município de Americana - SP

This paper focuses on the implementation of a geological and geotechnical mapping to the planning of the region stream Bertini, territorial expansion area of the municipality of Americana (SP), a medium-sized city in the countryside of Sao Paulo state, with great potential for growth industrial and residential. To this end, based on the methodology established by the Institute for Technological Research, the charters geological and geotechnical aimed at exposing the capabilities and limitations of the soil. The analysis of similar soil characteristics such as geology, geomorphology, slope, geotechnical testing and the current use and land cover was possible to recognize four geotechinical units. The units I and III are related to areas of top and concave and convex parts of the study area, shown to be sites of low occupancy restriction. However the units II and IV, respectively allocated in the floodplain of the Piracicaba River and the banks of the stream Bertini and some of its drainage, showed a more restricted area due to proximity to water bodies and drainages that offer higher slopes.

Planejamento e organização das atividades de manutenção em instalações elétricas prediais e seus componentes

Are presented on this paper, concepts of corrective, preventive and predictive maintenances, following the prerequisites for planning and implementation of a maintenance plan. You also find the theoretical introduction of some measurement instruments accompanied by the necessary and recommended activities during routine maintenances of the electrical equipments in a building installation. Using case study, it is possible to assess a real maintenance plan applied to two occupied floors in a financial institution. The developing of a case study consolidates the effectiveness of the present concepts on this theoretical introduction and shows that the current maintenance plan can be improved in order to obtain better results on company productivity and reliability of equipments. As a conclusion, we can notice the importance of a solid maintenance plan and the need of including this theme on the graduation in Electrical Engineering

Planejamento do projeto de adequação de segurança de máquinas numa multinacional produtora de absorventes descartáveis

Currently, more and more processing activities within companies are seen as projects. Project management, as a theory, is well developed and is accepted today in the market as a required competency for organizations. Various methods and techniques have been developed covering all aspects of a project, from conception to final delivery of the products produced by the same. The overall objective of the study is to report the experience of developing the project planning for the machine safety adequacy in robotic cells pallet manufacturers, demonstrating the importance of knowledge in the area of project management for the productive sector, and focusing on the difficulties encountered in particular project. Thus was developed the scope management by a team composed of different areas of engineering, and implementation strategy of the project was chosen from the tool BVOA, with the possible subsequent definition of the project schedule. Furthermore, the risk planning was analyzed using FMECA tool that predicts and mitigates potential failures. It is concluded that the constant and direct relationship between the different stakeholders generates more efficient results, reaching the demands of the project. The definition of alternatives for implementation enabled the viability of the project, and the study of failures was positive to enrich the analysis of planning

Planejamento e síntese de novo candidato a fármaco útil para o tratamento de tumores sólidos

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Arvore dos sonhos: uma metodologia de planejamento participativo

O presente trabalho tem como objetivo desenvolver e avaliar a aplicação da oficina de futuro “Árvore dos sonhos” com os alunos de uma escola estadual, localizada em um bairro periférico na cidade de Botucatu, e identificar os temas geradores, as necessidades e as motivações sobre o aprendizado na escola, para o desenvolvimento de propostas de um projeto interdisciplinar relacionado à melhoria do ambiente escolar. Para Doll(1997) um currículo construtivo é aquele que emerge da ação e interação dos participantes. Hernandez (1998) afirmou que o papel do currículo integrado é educar para compreender e que interpretar é manifestar explicitamente a compreensão. Professores e coordenadores, geralmente, tem dificuldade em planejar e realizar trabalhos articulados, com isto poucos estudantes são capazes de vislumbrar a integração dos conteúdos vistos nas diferentes disciplinas, esta situação é constatada na realidade de muitas escolas brasileiras, que vêem buscando alternativas que contribuam para superar alguns dos obstáculos relacionados ao processo de ensino e de aprendizado. A atividade de construção da árvore dos sonhos foi proposta ao Ensino Médio para sensibilizar os alunos, para que pudessem se expressar, através de uma atividade interativa envolvendo a participação coletiva da turma. Cada sala foi responsável pela elaboração da idéia, construção, finalização, exposição dos sonhos e preservação da sua árvore dentro da sala de aula. Em algumas salas os temas geraram polêmicas e indignações diante da situação atual na escola, em outras não houve muito envolvimento dos alunos em virtude do sentimento de impotência, desmotivação e fracasso diante dos problemas dificultando a emergência de processos de mobilização que promovam em mudanças. Os sonhos e propostas escolhidos pelos alunos foram levados ao HTPC, para que em conjunto com o corpo docente, coordenadores da escola e a DE (Diretoria ...

Planejamento, síntese e avaliação da capacidade de doação de óxido nítrico de novos derivados antiinflamatóios

A formação do trombo arterial, composto predominantemente por plaquetas, se dá sob condições de estresse de cisalhamento elevado, nos locais de lesão aterosclerótica vascular e fluxo sanguíneo perturbado e tem como consequência diminuição ou obstrução do calibre dos vasos dos diferentes órgãos podendo levar a eventos isquêmicos. As doenças cardiovasculares são consideradas as principais causas de morte no mundo. Nesse contexto, estima-se que a aterosclerose/aterotrombose seja a causa primária de doença arterial coronariana e acidente vascular cerebral representado mais de 50% das causas de mortes em países ocidentais . É sabido que a aterosclerose, primeiro evento que predispõe à aterotrombose, é considerada um processo inflamatório crônico, e que a utilização de antiinflamatórios não esteroidais (AINEs) COX-1, melhor estabilizam a estrutura da placa ateromatosa impedindo o rompimento e a consequente formação do trombo. Neste contexto, no presente trabalho foram obtidos de novos candidatos a fármacos com propriedades doadoras de NO e antiagregantes plaquetárias, através da estratégia de hibridação molecular dos AINEs contendo uma subunidade doadora de óxido nítrico, representada pelos furoxanos, e espaçada por uma subunidade N-acil hidrazônica. Dessa forma, a inibição da síntese de tromboxanos associada à doação de óxido nítrico permitiu atuação nas plaquetas através de um mecanismo múltiplo de ação com fins de diminuição da agregação plaquetária. Os produtos intermediários e finais apresentaram bons rendimentos e foram caracterizados por técnicas analíticas as quais predisseram que as estruturas propostas foram obtidas. Todos os compostos se como doadores de óxido nítrico. Os compostos 1a e 3a apresentaram atividade analgésica superior a dipirona, utilizada como controle. No ensaio de agregação plaquetária ―in vitro‖... (Resumo completo, clicar acesso eletrônico abaixo)

Zoneamento acústico urbano e mapeamento de níveis sonoros na zona central de Rio Claro (SP): diretrizes para o gerenciamento do ruído integrado ao planejamento ambiental urbano

Considering the growing degradation of the urban environmental quality resulting from the progressive sound pollution increase, as well as the consequent harmful effects about the human health, the present study had its central objective the argument and management tools implementation of the urban noise that can be integrated to the environmental planning in the city of Rio Claro (SP). Therefore, normative and bibliographical revisions were developed, that made feasible the directives of control argument and prevention of the urban noise, as well as the technical procedures of sound levels and evaluation’s definition and especially about the criteria applicable for the elaboration of an urban acoustic zoning methodology. Among the main results obtained detach: (1) the applicable legislation to the management of urban noise’s synthesis and argument; (2) the methodology of urban acoustic zoning development and (3) its implementation to determined areas of Rio Claro (SP) with the (4) respective cartography representation; (5) the mapping of sound levels in the central zone of Rio Claro (SP), (6) the obtaining and analysis of noise describers (LAeq, Lmáx, L10, L50, L90, Lmin and TNI) and the subsequent (7) acoustic maps elaboration for the main describers.

Análise de algoritmos computacionais utilizados em sistemas de planejamento de braquiterapia de alta taxa de dose: estudo comparativo com o Código MCNP-5C

In radiotherapy, computational systems are used for radiation dose determination in the treatment’s volume and radiometric parameters quality analysis of equipment and field irradiated. Due to the increasing technological advancement, several research has been performed in brachytherapy for different computational algorithms development which may be incorporated to treatment planning systems, providing greater accuracy and confidence in the dose calculation. Informatics and information technology fields undergo constant updating and refinement, allowing the use Monte Carlo Method to simulate brachytherapy source dose distribution. The methodology formalization employed to dosimetric analysis is based mainly in the American Association of Physicists in Medicine (AAPM) studies, by Task Group nº 43 (TG-43) and protocols aimed at dosimetry of these radiation sources types. This work aims to analyze the feasibility of using the MCNP-5C (Monte Carlo N-Particle) code to obtain radiometric parameters of brachytherapy sources and so to study the radiation dose variation in the treatment planning. Simulations were performed for the radiation dose variation in the source plan and determined the dosimetric parameters required by TG-43 formalism for the characterization of the two high dose rate iridium-192 sources. The calculated values were compared with the presents in the literature, which were obtained with different Monte Carlo simulations codes. The results showed excellent consistency with the compared codes, enhancing MCNP-5C code the capacity and viability in the sources dosimetry employed in HDR brachytherapy. The method employed may suggest a possible incorporation of this code in the treatment planning systems provided by manufactures together with the equipment, since besides reducing acquisition cost, it can also make the used computational routines more comprehensive, facilitating the brachytherapy ...

Um olhar estratégico para o Projeto “Cenários Ambientais 2020” proposto pela Secretaria de Meio Ambiente do Estado de São Paulo

In recent years the development based on a pattern of production and consumption in large-scale, established relations with degrading the environment, jeopardizing the availability of natural resources. From then on, it became necessary to integrate the environmental dimension to the other planning issues, appearing then the Environmental Planning. The objective of the Environmental Planning generally defined by society, aims help in making decisions; subsidized by a diagnosis at the same time identify and define objectives more environmentally suitable to assist in developing public policy. Thus, the development of prospective scenarios together by experts and stakeholders assists in public policy development and decision-making. In 2007, seeking to structure environmental management in the State, the Department of the Environment of São Paulo has created 21 Strategic Environmental Projects, including the project Cenários Ambientais 2020 with the goal of developing public policy proposals for medium and long term from prospective environmental scenarios. This paper reviews the methodologies used in constructing the scenarios in this project; sought to evaluate the construction process according to what is proposed by Alcamo and Henrichs (2008); and investigated the context that encouraged the development of the project

Diagnóstico ambiental do município de Ipeúna: subsídios para o planejamento do turismo

This study sought to address the tourism system in its various strands, compared to socioeconomic and environmental issues. Contextualizing the theme of sustainable tourism, or ecotourism, the reality of the city of Ipeúna, there is the incipient state of efforts in this activity because, predominantly, its territory is occupied by the monoculture of cane sugar and pastures, which damages the maintenance of vegetation fragments, as well as degrading areas that often could take a value tour. Through environmental planning, was intended to raise major issues of interface tourism / environment in order to seek alternatives to the implementation and development of tourism in Ipeúna. As a result, it presents an environmental diagnosis of the study area through which to assess the current status of tourist attractions in relation to environmental and socio-economic dynamics of the city.

Relações públicas e o planejamento estratégico nas instituições de ensino superior privadas

The society of the information brings with it a lot of changes day by day of the organizations, mainly for characterizing as a flexible society, in net and ruled in technological progress. The contemporary organizations are inserted in that reality and they need be maintained in markets more and more competitive. The Private Institutions of Higher education enter in this logic for they be organizations with lucrative ends that suffer strong influence of the external and internal atmosphere. To stand out, such Institutions need to count with a strategic administration, ruled in an own strategic planning for the branch in that acts. The professional of public relationships is shown capable to develop their main functions in such complex market. For so much it needs to participate in the global planning of the Private Institutions of Higher education, at the same time in that it develops it planning of the communication, intrinsic to the global strategic planning. This way, the present study treats of the professional's of Public Relationships possible contributions, ruled in theoretical data, inside of Private Institutions of Higher education in the Brazilian current scenery

Planejamento ambiental do distrito de Ameliópolis – Presidente Prudente - SP

The concern with the environmental planning has become important in Brazil recently. Until then, nature was conceived as a resource, because of the implementation of developmental policies that perdured to the 1970s, based on the expansion of the industrial complex, altogether hadn´t preoccupation by the federal government with the relationship between society and nature. During this period, after the threat of not receiving more international investment to finance large projects in the country, accompanied by pressure from civil society organizations, the federal government began to take some action related to the environment, such as the creation of federal agencies (IBAMA), application of environmental laws and decrees in order to create rules for the proper use of natural resources such as water, soil and air. From the decade of 1990 onwards the master plans have become a mandatory document for all municipalities in the country with a population over 20,000 inhabitants, ranging from health issues to the development of urban, rural and environmental planning. Thus, the environmental planning gained prominence in the political scene. Therefore, to achieve environmental planning is necessary to follow some social and environmental parameters, which for this survey, conducted in the District of Ameliópolis – Presidente Prudente... (Complete abstract click electronic access below)

Planejamento ambiental da bacia hidrográfica do córrego Embirí – UGRHI Pontal do Paranapanema – São Paulo: inventário e diagnóstico

This study aimed to contribute to the environmental planning of the watershed Embirí stream - UGRHI Pontal Paranapanema (belonging to the Paranapanema Management unit) in the cities of Presidente Prudente and Regente Feijó, São Paulo. This basin is located in the area of the Santo Anastácio river source, responsible for supplying water to about 30% of the population of Presidente Prudente. The methodological procedures based on Leal (1995) and Rodriguez et al. (2004), and the steps include inventory and diagnosis of the basin. We conducted extensive literature review, cartographic and documentary on the subject area of research, field work, preparation of thematic maps and summary chart of physical units and environmental use and land cover, participatory mapping of environmental risks, quality analysis of water. Most of the basin of the stream of twine had a high environmental fragility and the main problems found were lack of riparian vegetation, erosion, siltation of water bodies, irregular disposal of debris and the dumping of sewage. The results were summarized in the diagnosis and can identify the most important environmental impacts, environmental and spatial weaknesses of the legislation, and thus draw up proposals for action to the area that is substantially degraded