Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

Práticas dialógicas em sala de aula: condição fundante do sujeito letrado

This research intend to situate the process of literacy as a practice interlocutive acquisition of written language, through which students interact with each other and the teacher, and through these interactions are constituted as a subject of dialogue and history. So he had as an aim to investigate through the key concepts of dialogism Bakhtin and discourse analysis, the possibilities of teaching and learning of reading and writing, using language in use, showing the dialogical practices in order to demonstrate that the verbal interactions that result from the actual discursive situations, actually originated in the classroom, from working with the genre can guide the teaching of reading and writing and its social use. Therefore, I base this research on the methodological framework of literature and field. This takes place in view of observed teaching practice related to the early years of literacy and, therefore, to investigate such activities are carried out that reading and writing during the teaching of mother tongue, as are utilized practices of orality and literacy in room classroom and, even if the teacher makes use of this type of language for the acquisition of written language. The results of analysis of data collected by the instruments used, namely, questionnaires, systematic observation and textual production of the students, point to the fact that the literacy teaching practices, classroom researched are far from forming a student literate because the fact of the teachers surveyed knew not the key content for teaching the language, means that they will lead to literacy, from the point of view of language as a monologic process.

Qualidade de vida e vulnerabilidade social na percepção do idoso

According to data from the World Health Organization, the older population will grow sixteenfold from 1950 to 2025 in comparison to a fivefold population growth in the same period, which is referred to by UNO as the “Ageing Era”. This places Brazil in the sixth position in the contingent of older individuals worldwide, with a number that is higher than 32 million. Considering how topics such as quality of life and social vulnerability are important in face of the growing older population, these topics must be furthered studied so that they can be understood as important variables for both better clinical practice and scientific research. To describe the social vulnerability and evaluate the quality of life of older individuals in a population hospitalized in the internal medicine ward of Bauru State Hospital. This is a descriptive qualitative study that was conducted by means of interviews and using Bardin’s discourse analysis. The inclusion criteria used in this study were: individuals at 60 years of age who were mentally capable of answering the proposed questions. Two categories concerning Quality of Life and Social Vulnerability emerged from the interviews. The following emerged from the theme Quality of Life: “Life as something important” and subcategories that involved feeling useful in society, having a supportive family, independence, optimism and joy and survival. Also, the following emerged from the theme Social Vulnerability: “Negative recognition of older individuals in society” and subcategories that involved lack of respect, functional disability, family indifference, housing-related insecurity, an inefficient health care system and loneliness. Quality of Life and Social Vulnerability are largely discussed themes in the present scenario. In this study, it was possible to perceive that the older population needs social support, effective public... (Complete abstract click electronic access below)

Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

A caridade é, em tudo, a regra de proceder: análise do discurso espírita kardecista

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O ethos das obras de autoajuda para terceira idade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O gênero acadêmico: resumos nas áreas de Antropologia, Linguística e Ciência Política

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A dimensão político-pedagógica da “comunicação sem equívocos” frente aos desafios da escola para todos: novos lugares interpretativos para a prática docente

The aim of this paper is to present some considerations on discursive positions that challenge the textual production of a student from Cycle II Elementary School. We intend to show how a biased reading of the student’s text might not observe significant textual features and disregard the student’s level of literacy, thus ignoring the insertion of this writing in a socio-historical context. Such an approach, while defined by ideology, is determined by the pedagogical discourse that focuses on formal patterns of language, which prevents the teacher from identifying rich and interesting linguistic and textual procedures in the text in question, indicative of the student's literacy and his/her potential for authorship. This reading mostly denies the efforts that have been made to reverse the exclusion of public schools students, weakening the idealist discourse that claims for a “school for everybody”.

A abordagem histórica do letramento: Ecos da memória na atualidade

The word literacy acquired a polysemy spectrum which put it away from the notion of social and historic process, at the same time that associates it to codification and decodification of writing. Concerning to this last perspective, we would have nothing to add. However, we sustain, in this paper, considering Pêcheux´s Discourse Analysis and Lacanian Psychoanalysis approaches, that there is a conception of literacy as a phenomenon which influences indirectly individuals and cultures for whom the competence of writing is not established. In this sense, the concept of literacy is larger than alphabetization. As an evidence of this proposal, we analyze a text written by a student, that demanded him to write about a context distant from his own, and, to do so, he mobilized places from the archive and from his particular memory, showing a singular knowledge of writing culture, even though his text presents interpenetration of oral an writing forms, aspect that is not allowed by those who defend an a-historical conception of literacy. We discuss that the student’s text ran away from the reduction of a merely pedagogic ideology and reflects a discursive coherence in face of the challenge that was proposed to him. By the end of this paper, we propose that the teachers should search for devices that make easier for their students to write texts in which their authorship could emerge.

Discurso constelar e contingência: a pregnância de Mallarmé

The aim of this article is to discuss Mallarmé‘s poem A throw of dice, establishing some theoretical interfaces among Jakobson‘s reading, Lacan‘s psychoanalysis and some elements from the French discourse analysis. The poem, considered a milestone of modern poetry, has already engendered various discourses about itself, what allows us to consider it here a permanent invention, or yet, a throw of dice in eternal whirl. Attentive to the roaring of such discourses, and available for listening the theory that contributes to the poem‘s critical analysis, the reading herein engaged bets on the profit that the Mallarmé‘s poem study carries, for the perception of contemporary poetry, which inherited from him the double-sided lyrical coin: high revision of the possibilities of invention and very strong metalanguage.

Práticas de leitura e escrita em contexto acadêmico: relações (hiper)textuais singulares

The present article aims at reflecting about the discursive practices of writing and reading on the net, more specifically about the writing and reading methods used by the undergraduate and graduated teachers, based on an internet search engine. It’s of interest to investigate: i) the (hyper) textual relations established in the context thought as permitted by the electronic resources; ii) the discursive marks that arise (are arisen) in a singular way of reading (and/or writing). The set of material was produced during a university extension course about reading and cyberspace, whose context consisted of a drawing production of the reading process on an internet search engine, on the basis of the signifier “apple”. Based on the French Discourse Analysis and assumptions from the New Literacy Studies, we intended to discuss the operating procedures of the internet search and the effects of meanings produced by the subject during his/her reading/writing process.

Breve análise discursiva em três dicionários de fraseologia

In the current context of Metalexicography several types of studies have been conducted in order to better understand the organization of existing dictionaries and, thus, constitute a knowledge base that would support the development of new works. Regarding specifically the dictionaries of Phraseology, although there are many researchers who engage in this domain, there is still much to study in order to optimize and boost production as much monolingual as bilingual works. The aim of this paper is to present a brief discursive analysis of three phraseological dictionaries considering the pedagogical aspect.

O citar no Twitter: o caso de Clarice Lispector

The phenomenon of the World Wide Web, the Internet, has revolutionized the way we live in a contemporary relevance. The relationships among people have changed since the media also changed: the cyberspace has been established as an important vehicle of communication in which different languages, cultures and peoples coexist. Within the virtual space there are several fica possibilities for communication, interaction, fun, knowledge etc. Everything happens extremely quickly. An interesting example of that are blogs that, to survive virtuality, require constant updating. It has become interesting to notice the factor of personal expressiveness taking a new shape in the context of network, before being seen in elements such as diaries, poetry, artistic production or debate. The chances and, thus, the need to find people to interact and to share interests has taken a gigantic proportion, and, in this way, sources of audiovisual and reading activities are always in vogue, being shared every second. Blogging can be about different subjects, but what is perceived on all blogs is the strong trace of written text is always presented. Twitter has established itself as a microblogging network for the expression of dynamism, information sharing and interaction. Thus, it was interesting to approach the manner language is expressed in these microblogs thinking about the way that literary discourse is constructed when is seen, on quotations, in the context of this social network: Twitter. Being able to attest the great increase on the occurrences of quotes from different literary genres, it was useful to pay attention to this fact. In Brazil, Twitter has thousands of users, fans and readers, that rewrite and quote authors. The number of quotations is so abundant that it has popularized several Brazilian writers, such as: Clarice Lispector and Caio Fernando Abreu; authors that are frequetenly quoted. So, we made usage of semiotic studies of the French line. In...

O processo de compreensão de texto de ficção científica na década de 30: Admirável Mundo Novo à luz da teoria semiótica

This paper is result of an analysis of the Brave New World by Aldous Huxley, made based on the perspective of discursive semiotics. For both, the elements of the generative course of meaning were applied, particularly those in works of Barros (2001) and Fiorin (2000). In view of that each of the three levels (elementary, narrative and discourse) of semiotics approach are considered capable of independent descriptions, we sought through the (re) construction of meaning of specific parts of the work and also the relationship of its thematic route with the time it was composed, found that, as a result of this work, the relationships between fiction and reality and thus the relevance of the work of Aldous Huxley

Bendito: a narrativa em fluxos transmídia

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