800 resultados para 150505 Marketing Research Methodology


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Pós-graduação em Serviço Social - FCHS

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Pós-graduação em Letras - FCLAS

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This paper reports on a process to validate a revised version of a system for coding classroom discourse in foreign language lessons, a context in which the dual role of language (as content and means of communication) and the speakers' specific pedagogical aims lead to a certain degree of ambiguity in language analysis. The language used by teachers and students has been extensively studied, and a framework of concepts concerning classroom discourse well-established. Models for coding classroom language need, however, to be revised when they are applied to specific research contexts. The application and revision of an initial framework can lead to the development of earlier models, and to the re-definition of previously established categories of analysis that have to be validated. The procedures followed to validate a coding system are related here as guidelines for conducting research under similar circumstances. The advantages of using instruments that incorporate two types of data, that is, quantitative measures and qualitative information from raters' metadiscourse, are discussed, and it is suggested that such procedure can contribute to the process of validation itself, towards attaining reliability of research results, as well as indicate some constraints of the adopted research methodology.

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Pós-graduação em Pesquisa e Desenvolvimento (Biotecnologia Médica) - FMB

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Ciência da Informação - FFC

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Introduction: With the invention of the Internet and the Collaborative Web, libraries had to rethink the way to offer their services. Thus, the U.S. libraries began a search for technological innovations in an effort to bring the library to the user through features that patrons commonly use. The Virtual Reference Service (VRS) through chat and reference services via videoconferencing are features that derived from this search. Objective: This article aims to outline the implementation process of Virtual Reference Services (SRV) libraries in American universities, particularly those for chat, as well as presenting the successful Brazilian experience. This paper also discusses factors to be considered for implementing virtual reference service via chat for libraries wishing to offer the service. Methodology: The research methodology is based on a theoretical search on international and national literature on the subject. The methodology also includes participant observation. Results: In Brazil the implementation of SRV in some university libraries has occurred and according to these institutions, the SRV is a service that benefits the community and puts the library in line with the demands of information technology and communication. Conclusions: It is concluded that online SRV is appropriate to the reality of university libraries in Brazil, since the institutions that offer the service have positive results from their assessments and believe they are adding value to their library.

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The interview has been a widely used procedure of research in humanities. Despite the frequent use, researches are not always supported in the literature on research methodology. The aim of this study was to analyze how the interview was used in dissertations and theses in a graduate Program in Education at a university in Sao Paulo state. This study examined 167 final papers developed in to period of five years. Variables focused were: justification for the use of interview, type of interview used, guide elaboration and adaptation, kind of analysis, among others. The results showed that it is still necessary to incorporate the contents of the research methodology underlying the use of the interview to achieve the scientific rigor for this procedure.

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The discussion about reading as a cultural practice is a requirement that points to the school relevance to take itself as a social space of meanings construction and the need to use methodologies that focus on the knowledge construction process and the individual development in considering the teaching dynamics that encourage the strategies discovery for individual and collective work, facilitating that human culture object appropriation . The focus is on the relationships in the classroom and school context mediated by language to written language acquisition, with emphasis on reading. This study intends to contribute for the refl ection on the pedagogical implications derived from the organization of a teaching context, intentionally aimed at the teaching organization of reading strategies in the written language acquisition process. The hypothesis is that the reading strategies contribute to the contexts organization with pedagogical coherent and to the competent reader formation during the education act. The studies are based on Brazilian educators Girotto; SOUZA, 2010) and on North American educators (HAMPTON & Resnick, 2008; OWOCKI, 2003; WEDWICH & Wutz, 2008; HARVEY AND GOUDVINS, 2007), with the action research methodology.

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Introduction: This paper considers that information science (IS) literature covers a diversity of thematics with low emphasis on researches about conducting research. The study analyzes the scientific production of authors who investigate about research methodology in the information science (IS) literature, and the references used to lay the foundation of the methodological issues regarding the area. It discusses the methodological and epistemological positions of the leading researchers highlighted as the most productive investigators on the subject in the country. Method: The research adopts the content analysis coupled with metric studies to contextualize the indicators related to productivity, to the types of authorship and citation analysis. The bibliographic coupling method is considered an analysis mode which analyzes concomitant citations. It develops a theoretical framework about the importance of scientific production analysis in different knowledge fields. The study investigates, from a theoretical perspective, the concepts about research methodology and the complementarity between methodology and epistemology in conducting research. Results: The results of the analysis showed that the production of the highlighted authors presents the methodology as a thematic focus to be applied to IS contexts, as well as a research object in the field. The prominent productivity of the authors is justified especially by deepening the meta studies about the ways to conduct research in IS. This study also identifies a trend to single-authored studies about the theme. Conclusions: The research considers that meta studies and applied and methodological studies are important to recognize a consistent theoretical and practical core in the IS area. Regarding the epistemological influences identified by the citation analysis, the study observes that the critical rationalist epistemology and the social and political epistemology are highlighted in the construction of the theoretical framework of the most productive authors.

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Pós-graduação em Linguística e Língua Portuguesa - FCLAR