Coordenador de pesquisa da FGV/DAPP discute problemas e soluções para mobilidade urbana no Brasil

Jornal da Globo News, apresentado por Leilane Neubarth

De olho nas redes

A velocidade e o alcance da internet transformam o debate sobre temas sociais no Brasil e no mundo. Se o que se diz nas redes sociais não é a expressão exata da realidade, já que delas não participam todos os cidadãos, não há dúvida de que se trata de um poderoso termômetro do que se pensa hoje em dia por aí. Ainda mais em tempos de eleição

Do virtual platforms impact user behavior? An experimental comparison between messages on the company's website and Facebook page.

Companies have looked for many new ways to communicate with their customers. In the current scenario, Facebook has proven to be an efficient communication tool between consumers and businesses. This study aims to understand the differences in the complaint messages sent to companies, through an experiment that measured the emotional tone and the lack of formality in each message received by the website and the Facebook page of the company. As expected, people are more informal on Facebook. However, contrary to our intuition, participants tended to display more emotions on the company website. The social norms theory and the impression management contributed to explain the phenomena found.

Practices in social media in the travel education business

Praticas na midia social se refere a vista ou a percepcao de uma marca nao so com base em suas ofertas e servicos, mas tambem sobre seus valores e cultura como percebido principalmente pelos consumidores. As organizacoes podem utilizer a imagem que é interessante e aceitavel para os clients. Nos ultimos anos, uma das formas que as organizacoes de forma consistente comercializar ou publicitar a sua marca envolve midias sociais. O ojetivo deste estudo é explorer quais sao as praticas de midia social no negocio de educacao de viagens. Para obter os dados, a pesquisadora entrevistou pessoas de seis empresas de educacao de viagens e cotejadas informacoes sobre o tema a partir de fonts primarias e secundarias existentes. O pesquisador conduziu a pesquisa para determiner praticas de marketing de midia social em que se aplicam nos sectores do turismo e educacao. Com base nos dados obtidos pelo pesquisador, as praticas de marketing de midia social incluem a utilizacao de plataformas de midia social com um alcance internacional generalizada tipo Facebook, Twitter, Instagram e YouTube. Outra estratégia é para postar constantemente as atualizações que não são apenas interessante, mas também informativo sobre os produtos e serviços oferecidos por uma marca ou organização. As empresas ou organizações devem também interagir com os clientes ou clientes on-line, a fim de manter os interesses deste último em ofertas e serviços da ex. O envolvimento do cliente é uma das razões por que os clientes optam por seguir as empresas on-line através da mídia social. A pesquisa também revela outras vantagens e benefícios da mídia social que constituem as melhores práticas, tais como a conversão de não-clientes para os clientes, o aumento da presença da mídia para aumentar a popularidade, a comunicação eficaz das metas e objetivos organizacionais, bem como a formação de um bom relacionamento com os clientes. As organizações também podem usar turístico criado conteúdo (TCC) e outros tipos de conteúdo para orientar a tomada de decisão no desenvolvimento do produto gerado pelo usuário.

Modelos de negócio na economia compartilhada: uma investigação multi-caso

A economia compartilhada teve origem na década de 1990 nos Estados Unidos impulsionada pelos avanços tecnológicos que propiciaram a redução dos custos das transações on-line peer-to-peer (SHIRKY, 2008), viabilizando a criação de novos modelos de negócio baseados na troca e no compartilhamento de bens e serviços entre pessoas desconhecidas (SCHOR, 2015). A economia compartilhada é constituída por práticas comerciais que possibilitam o acesso a bens e serviços, sem que haja, necessariamente, a aquisição de um produto ou troca monetária (BOTSMAN; ROGERS, 2011). Atualmente, a economia compartilhada está tomando forma no Brasil, por meio da expansão de modelos de negócio que visam ao compartilhamento, à troca e à revenda de produtos e serviços. Assim, objetivando expandir o conhecimento sobre este fenômeno econômico, realizou-se um estudo de caso múltiplo em quatro empresas representantes dessa economia, com o objetivo de conhecer os seus modelos de negócio, enfatizando uma abordagem holística para compreender como essas organizações realizam seus negócios (ZOTT; AMIT; MASSA, 2011). Como resultado deste estudo, constata-se que a economia compartilhada abrange uma extensa gama de modelos de negócio (SCHOR, 2014), dentre os quatro casos estudados foram observados três modelos de negócio distintos. Ademais, por meio dos casos estudados, evidencia-se que as empresas da economia compartilhada tendem a desenvolver sinergias com empresas da economia tradicional para garantir sua sustentabilidade, visto que, das quatro empresas estudadas, três já estão desenvolvendo transações business-to-business com parceiros da economia tradicional, constatando-se assim o surgimento de uma economia híbrida constituída pelo mercado capitalista e pelas iniciativas de compartilhamento (RIFKIN, 2014). Todavia, verifica-se que a aproximação com empresas tradicionais não significa o abandono da essência de compartilhamento e sustentabilidade socioambiental, inerentes às propostas de valor das atividades da economia compartilhada.

The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior

This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes qualitative and quantitative analysis. Qualitative analysis consists of in-depth interviews with CSR representatives from consumer product companies, CSR practitioners and some consumers from the quantitative sample. That group’s composition was selected in order to obtain a wide picture of the consumers’ perception towards CSR, including their understanding of the concept and the relevance in their decision making process when buying convenience food products. The quantitative analysis portion consists of an on-line survey focused on Peruvian consumers who live in Lima during the year 2015. Consumers included in the sample were selected by convenience. After analyzing the 134 completed surveys, the results obtained suggest that even though there is an increasing interest in CSR, including CSR as an attribute of the purchased goods, interest is not fully demonstrated by the purchasing behavior of consumers. The main breach leading to this inconsistency appears to be the lack of or failure in the companies’ CSR communication towards consumers. Consumers demand reliable information which socially responsible companies usually provide; however at this stage, the target audiences of such information are mostly corporations and communities surrounding the manufacturing plants of convenience food products.

Brazil’s Twittersphere polarised on Lula

Lula polariza as redes sociais, de acordo com um estudo da DAPP publicado no jornal Financial Times.

Efficient procedure to evaluate electromagnetic transients on three-phase transmission lines

This paper presents a hybrid way mixing time and frequency domain for transmission lines modelling. The proposed methodology handles steady fundamental signal mixed with fast and slow transients, including impulsive and oscillatory behaviour. A transmission line model is developed based on lumped elements representation and state-space techniques. The proposed methodology represents an easy and practical procedure to model a three-phase transmission line directly in time domain, without the explicit use of inverse transforms. The proposed methodology takes into account the frequency-dependent parameters of the line, considering the soil and skin effects. In order to include this effect in the state matrices, a fitting method is applied. Furthermore the accuracy of proposed the developed model is verified, in frequency domain, by a simple methodology based on line distributed parameters and transfer function related to the input/output signals of the lumped parameters representation. In addition, this article proposes the use of a fast and robust analytic integration procedure to solve the state equations, enabling transient and steady-state simulations. The results are compared with those obtained by the commercial software Microtran (EMTP), taking into account a three-phase transmission line, typical in the Brazilian transmission system.

Proposal of an alternative transmission line model for symmetrical and asymmetrical configurations

This article shows a transmission line model for simulation of fast and slow transients, applied to symmetrical or asymmetrical configurations. A transmission line model is developed based on lumped elements representation and state-space techniques. The proposed methodology represents a practical procedure to model three-phase transmission lines directly in time domain, without the explicit or implicit use of inverse transforms. In three-phase representation, analysis modal techniques are applied to decouple the phases in their respective propagation modes, using a correction procedure to set a real and constant matrix for untransposed lines with or without vertical symmetry plane. The proposed methodology takes into account the frequency-dependent parameters of the line and in order to include this effect in the state matrices, a fitting procedure is applied. To verify the accuracy of the proposed state-space model in frequency domain, a simple methodology is described based on line distributed parameters and transfer function associated with input/output signals of the lumped parameters representation. In addition, this article proposes the use of a fast and robust integration procedure to solve the state equations, enabling transient and steady-state simulations. The results obtained by the proposed methodology are compared with several established transmission line models in EMTP, taking into account an asymmetrical three-phase transmission line. The principal contribution of the proposed methodology is to handle a steady fundamental signal mixed with fast and slow transients, including impulsive and oscillatory behavior, by a practical procedure applied directly in time domain for symmetrical or asymmetrical representations. (C) 2011 Elsevier Ltd. All rights reserved.

Modelling study of the impact of deep convection on the utls air composition - Part I: Analysis of ozone precursors

The aim of this work is to study the local impact on the upper troposphere/lower stratosphere air composition of an extreme deep convective system. For this purpose, we performed a simulation of a convective cluster composed of many individual deep convective cells that occurred near Bauru (Brazil). The simulation is performed using the 3-D mesoscale model RAMS coupled on-line with a chemistry model. The comparisons with meteorological measurements show that the model produces meteorological fields generally consistent with the observations. The present paper (part I) is devoted to the analysis of the ozone precursors (CO, NO x and non-methane volatile organic compounds) and HO x in the UTLS. The simulation results show that the distribution of CO with altitude is closely related to the upward convective motions and consecutive outflow at the top of the convective cells leading to a bulge of CO between 7 km altitude and the tropopause (around 17km altitude). The model results for CO are consistent with satellite-borne measurements at 700 hPa. The simulation also indicates enhanced amounts of NO x up to 2 ppbv in the 7-17 km altitude layer mainly produced by the lightning associated with the intense convective activity. For insoluble non-methane volatile organic compounds, the convective activity tends to significantly increase their amount in the 7-17km layer by dynamical effects. During daytime in the presence of lightning NO x, this bulge is largely reduced in the upper part of the layer for reactive species (e.g. isoprene, ethene) because of their reactions with OH that is increased on average during daytime. Lightning NO x also impacts on the oxydizing capacity of the upper troposphere by reducing on average HO x, HO 2, H 2O 2 and organic hydroperoxides. During the simulation time, the impact of convection on the air composition of the lower stratosphere is negligible for all ozone precursors although several of the simulated convective cells nearly reach the tropopause. There is no significant transport from the upper troposphere to the lower stratosphere, the isentropic barrier not being crossed by convection. The impact of the increase of ozone precursors and HO x in the upper troposphere on the ozone budget in the LS is discussed in part II of this series of papers.

Influence of specimen size, tray inclination and air flow rate on the emission of gases from biomass combustion

Experiments of biomass combustion were performed to determine whether specimen size, tray inclination, or combustion air flow rate was the factor that most affects the emission of carbon dioxide, carbon monoxide, and methane. The chosen biomass was Eucalyptus citriodora, a very abundant species in Brazil, utilized in many industrial applications, including combustion for energy generation. Analyses by gas chromatograph and specific online instruments were used to determine the concentrations of the main emitted gases, and the following figures were found for the emission factors: 1400 ± 101 g kg-1 of CO2, 50 ± 13 g kg-1 of CO, and 3.2 ± 0.5 g kg-1 of CH4, which agree with values published in the literature for biomass from the Amazon rainforest. Statistical analysis of the experiments determined that specimen size most significantly affected the emission of gases, especially CO2 and CO. •Statistical analysis to determine effects on emission factors.•CO2, CO, CH4 emission factors determined for combustion of Eucalyptus.•Laboratory results agreed with data for Amazonian biomass combustion in field tests.•Combustion behavior under flaming and smoldering was analyzed. © 2013 Elsevier Ltd.

Alocação de Chaves para Transferências Automáticas de Cargas entre Subestações Utilizando Algoritmo Busca Tabu Reativa

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Globalização, escalas territoriais e política tecnológica regionalizada no Brasil

Incluye Bibliografía

Informação e segurança pública: modelo de banco de dados para a gestão de informações em Moçambique

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A disseminação da informação mediada por novas tecnologias e a educação do usuário na biblioteca universitária

Pós-graduação em Ciência da Informação - FFC