Fashion in Actions on Social Media – Spanish SME Fashion Brands Case Studies

Fashion is one of the most vibrant sectors in Europe and important contributors to the European Union (EU) economy. In particular, Small and Medium Enterprises (SMEs) play a major part in European fashion industry (EU 2012). Just like fashion, where people¿s style has inherently meant to be shared as it is foremost a representation of one¿s self-image, social media allow the reflection of ones' personality and emotions. Although fashion practitioners have embraced social media in their marketing activities, it is still relatively few known at an academic level about the specificities of fashion industry when approaching social media marketing (SMM) strategies. This study sets out to explore fashion companies' SMM strategy and its activities. From an exploratory approach, we present case studies of two Spanish SME fashion companies, anonymously named hereafter as Company A and Company B, to deepen our understanding on how fashion brands implement their SMM strategy. Company A offers high-end fashion products while Company B produces medium fashion products. We analyzed the case studies using qualitative (interviews to companies' executives) and a mix of qualitative and quantitative (content analysis of companies' social media platform) methods. Public posts data of both companies' Facebook brand pages were used to perform the content analysis. Our findings through case studies of the two companies reveal that branding-oriented strategic objectives are the main drivers of their SMM implementations. There are significant differences between both companies. The main strategic action employed by Company A is engaging customers to participate into brand's offline social gathering events by inviting them through social media platform, while Company B focuses its effort on posting product promotion related contents and engaging influencers such as fashion bloggers. Our results are expected to serve as a basis of further investigations on how SMM strategy and strategic actions implemented by fashion brands may influence marketing outcomes.

Gender differences of the spanish adult population in cultural barriers to active living

Proyecto I+D+i DEP19801: Gender differences of the spanish adult population in cultural barriers to active living

Gender differences of the spanish adult population in barriers to active living

Social research on the needs, barriers and innovations in sport and physical activities to adult women in Spain

Criteria to determine seismic risk on sites. Application to Spanish dams

In this paper, the main steps necessary to evaluate the seismic risk on a site are discussed. Several examples from the authors practical experience are reported and a systematic procedure to study the seismic risk on a dam site is also shown. The characteristics of the available Spanish seismic information - mainly historical and non instrumental seismic records - are commented. Different types of seismic and geologic techniques to investigate the area under the dam are given. Finally, a probabilistic method to obtain from the given seismic intensities the design earthquake is summarized

Sustainability assessment of energy saving measures: A multi-criteria approach for residential buildings retrofitting—A case study of the Spanish housing stock

The building sector is well known to be one of the key energy consumers worldwide. The renovation of existing buildings provides excellent opportunities for an effective reduction of energy consumption and greenhouse gas emissions but it is essential to identify the optimal strategies. In this paper a multi-criteria methodology is proposed for the comparative analysis of retrofitting solutions. Life Cycle Assessment (LCA) and Life Cycle Cost (LCC) are combined by expressing environmental impacts in monetary values. A Pareto optimization is used to select the preferred strategies. The methodology is exemplified by a case study: the renovation of a representative housing block from the 1960s located in Madrid. Eight scenarios have been proposed, from the Business as Usual scenario (BAU), through Spanish Building Regulation requirements (for new buildings) up to the Passive House standard. Results show how current renovation strategies that are being applied in Madrid are far from being optimal solutions. The required additional investment, which is needed to obtain an overall performance improvement of the envelope compared with the common practice to date, is relatively low (8%) considering the obtained life cycle environmental and financial savings (43% and 45%, respectively).

Impacts of global change on iberian forest ecosystems inferred from the spanish national forest inventory = Impactos del cambio global en ecosistemas forestales ibéricos a partir del inventario forestal nacional

Los efectos del cambio global sobre los bosques son una de las grandes preocupaciones de la sociedad del siglo XXI. Algunas de sus posibles consecuencias como son los efectos en la producción, la sostenibilidad, la pérdida de biodiversidad o cambios en la distribución y ensamblaje de especies forestales pueden tener grandes repercusiones sociales, ecológicas y económicas. La detección y seguimiento de estos efectos constituyen uno de los retos a los que se enfrentan en la actualidad científicos y gestores forestales. En base a la comparación de series históricas del Inventario Forestal Nacional Español (IFN), esta tesis trata de arrojar luz sobre algunos de los impactos que los cambios socioeconómicos y ambientales de las últimas décadas han generado sobre nuestros bosques. En primer lugar, esta tesis presenta una innovadora metodología con base geoestadística que permite la comparación de diferentes ciclos de inventario sin importar los diferentes métodos de muestreo empleados en cada uno de ellos (Capítulo 3). Esta metodología permite analizar cambios en la dinámica y distribución espacial de especies forestales en diferentes gradientes geográficos. Mediante su aplicación, se constatarán y cuantificarán algunas de las primeras evidencias de cambio en la distribución altitudinal y latitudinal de diferentes especies forestales ibéricas, que junto al estudio de su dinámica poblacional y tasas demográficas, ayudarán a testar algunas hipótesis biogeográficas en un escenario de cambio global en zonas de especial vulnerabilidad (Capítulos 3, 4 y 5). Por último, mediante la comparación de ciclos de parcelas permanentes del IFN se ahondará en el conocimiento de la evolución en las últimas décadas de especies invasoras en los ecosistemas forestales del cuadrante noroccidental ibérico, uno de los más afectados por la invasión de esta flora (Capítulo 6). ABSTRACT The effects of global change on forests are one of the major concerns of the XXI century. Some of the potential impacts of global change on forest growth, productivity, biodiversity or changes in species assembly and spatial distribution may have great ecological and economic consequences. The detection and monitoring of these effects are some of the major challenges that scientists and forest managers face nowadays. Based on the comparison of historical series of the Spanish National Forest Inventory (NFI), this thesis tries to shed some light on some of the impacts driven by recent socio-economic and environmental changes on our forest ecosystems. Firstly, this thesis presents an innovative methodology based on geostatistical techniques that allows the comparison of different NFI cycles regardless of the different sampling methods used in each of them (Chapter 3). This methodology, in conjunction with other statistical techniques, allows to analyze changes in the spatial distribution and population dynamics of forest species along different geographic gradients. By its application, this thesis presents some of the first evidences of changes in species distribution along different geographical gradients in the Iberian Peninsula. The analysis of these findings, of species population dynamics and demographic rates will help to test some biogeographical hypothesis on forests under climate change scenarios in areas of particular vulnerability (Chapters 3, 4 and 5). Finally, by comparing NFI cycles with permanent plots, this thesis increases our knowledge about the patterns and processes associated with the recent evolution of invasive species in the forest ecosystems of North-western Iberia, one of the areas most affected by the invasion of allien species at national scale (Chapter 6).

Fuel poverty analysis in three spanish autonomous regions. Some retrofitting policy considerations

A person is to be regarded as living ‘in fuel poverty’ if he is a member of a household living on a lower income in a home which cannot be kept warm at a reasonable cost. This situation is mainly triggered by three factors: low household income, lack of energy efficiency and high energy invoices. Some European countries have already made some advantages towards officially defining fuel poverty in their countries. Nevertheless, in Spain only some research has been done and an official definition of the term is yet to come. This research explores the relation among households’ income, energy expenditure and housing stock in three autonomous regions in Spain in order to evaluate the housing stock of the fuel poor as well as to identify those households more in need. The results of the research allow establishing energy retrofitting priorities of existing housing stock as well as identifying current retrofitting policies limitations on order to tackle fuel poverty.

Occurrence and analysis of selected pharmaceutical compounds in soil from Spanish agricultural fields

This work describes the analysis of 15 pharmaceutical compounds, belonging to different therapeutic classes (anti-inflammatory/analgesics, lipid regulators, antiepileptics, ?-blockers and antidepressants) and with diverse physical?chemical properties, in Spanish soils with different farmland uses. The studied compounds were extracted from soil by ultrasound-assisted extraction (UAE) and determined, after derivatization, by gas chromatography with mass spectrometric detection (GC?MS). The limits of detection (LODs) ranged from 0.14 ng g?1 (naproxen) to 0.65 ng g?1 (amitriptyline). At least two compounds where detected in all samples, being ibuprofen, salicylic acid, and paracetamol, the most frequently detected compounds. The highest levels found in soil were 47 ng g?1 for allopurinol and 37 ng g?1 for salicylic acid. The influence of the type of crop and the sampling area on the levels of pharmaceuticals in soil, as well as their relationship with soil physical?chemical properties, was studied. The frequent and widespread detection of some of these compounds in agricultural soils show a diffuse contamination, although the low levels found do not pose a risk to the environment or the human health.

Composition, potential emissions and agricultural value of pig slurry from Spanish commercial farms

Pig slurry is a valuable fertilizer for crop production but at the same time its management may pose environmental risks. Slurry samples were collected from 77 commercial farms of four animal categories (gestating and lactating sows, nursery piglets and growing pigs) and analyzed for macronutrients, micronutrients, heavy metals and volatile fatty acids. Emissions of ammonia (NH3) and biochemical methane potential (BMP) were quantified. Slurry electrical conductivity, pH, dry matter content and ash content were also determined. Data analysis included an analysis of correlations among variables, the development of prediction models for gaseous emissions and the analysis of nutritional content of slurries for crop production. Descriptive information is provided in this work and shows a wide range of variability in all studied variables. Animal category affected some physicochemical parameters, probably as a consequence of different slurry management and use of cleaning water. Slurries from gestating sows and growing pigs tended to be more concentrated in nutrients, whereas the slurry from lactating sows and nursery piglets tended to be more diluted. Relevant relationships were found among slurry characteristics expressed in fresh basis and gas emissions. Predictive models using on-farm measurable parameters were obtained for NH3 (R2 = 0.51) and CH4

Pre-investigation of water electrolysis for flexible energy storage at large scales: the case of the Spanish power system

This report analyzes the basis of hydrogen and power integration strategies, by using water electrolysis processes as a means of flexible energy storage at large scales. It is a prospective study, where the scope is to describe the characteristics of current power systems (like the generation technologies, load curves and grid constraints), and define future scenarios of hydrogen for balancing the electrical grids, considering the efficiency, economy and easiness of operations. We focus in the "Spanish case", which is a good example for planning the transition from a power system holding large reserve capacities, high penetration of renewable energies and limited interconnections, to a more sustainable energy system being capable to optimize the volumes, the regulation modes, the utilization ratios and the impacts of the installations. Thus, we explore a novel aspect of the "hydrogen economy" which is based in the potentials of existing power systems and the properties of hydrogen as energy carrier, by considering the electricity generation and demand globally and determining the optimal size and operation of the hydrogen production processes along the country; e.g. the cost production of hydrogen becomes viable for a base-load scenario with 58 TWh/year of power surplus at 0.025 V/kWh, and large number electrolyzer plants (50 MW) running in variable mode (1-12 kA/m2)

'Suntipt' [ [Material gráfico]: Spanish oranges.

Tit. en la etiqueta: "Spanish / 'Suntipt' / oranges"

E. Roselló [ [Material gráfico]: Valencia : Spanish produce : prime quality : best value.

Un cebolla dentro de un rombo azul oscuro sobre un fondo blanco

E. Roselló [ [Material gráfico]: Valencia : Spanish produce : prime quality : best value.

Un cebolla dentro de un rombo azul claro sobre un fondo azul oscuro