Species identification and authentication of some of the most important seafood products in Iranian markets using biotechnological methods based on DNA

This study describes the molecular identification of sixteen fish species present in processed products imported into Iran for human consumption. DNA barcoding using direct sequencing of about 650 bp of the mitochondrial Cytochrome Oxidase subunit I gene revealed incorrect labeling (31.25%). Substitution of fish species constitutes serious economic fraud, and our results increase concern regarding the trading of processed fish products in Iran from both health and conservation points of view.

A study of the constraints affecting ornamental fish production in Sri Lanka

Although Sri Lanka is endowed with favourable climatic conditions and resources for breeding and rearing ornamental fish for export, a considerable number of ornamental fish producers as well as exporters have given up the industry within a relatively short period of time. This study was conducted to understand the present status of the industry and to identify the problems that have caused these failures. The study was conducted from March to December in the year 2007 and covered Colombo, Kaluthara, Polonnaruwa, Negombo, Wattala, Rathnapura, Avissawella, Kandy, Kegalle, Padukka, and Gampaha areas, where ornamental fish culture is known to be popular. The survey was carried out by interviewing ornamental fish farmers using a structured questionnaire survey that was designed to elicit the required information. Most (75%) of those surveyed were identified as small scale farmers. A majority (56%) of them used only cement tanks for their culture activities. Only 47% of farmers had proper technical knowledge or training on fish culture while 42% directly supplied their fish products to the expo1iers. The most important constraints identified by the study were as follows: (1) the sale price offish not changing in keeping with the increase in the material costs of production - Feed, cement, sand, transport and labour - in recent years. (2) Difficulty to find export markets for newcomers to enter the export market. (3) Lack of quality brooders and information on the most suitable fish varieties for the different climatic and water conditions in different areas in the country (3) Feed availability and cost. (4) Lack of adequate knowledge and technical support with regard to disease control and water quality management. (5) Difficulty to survive in the off season. (6) Difficulty in obtaining credit for expansion and the lack of sufficient involvement of responsible authorities in overcoming all these identified constraints.

An investigation of customer delight during product evaluation: Implications for the development of desirable products

This paper reports findings from three research methods used to study customer delight during product evaluation. The results are framed in terms of existing models, high-lighting inadequacies in the assumptions these models make. Implications for product development are proposed in the form of practical strategies for understanding and delighting customers. © IMechE 2007.