Los determinantes de la confianza del comprador online. Comparación con el caso de subasta

[ES] Los trabajos de investigación sobre comercio electrónico en Internet ocupan gran parte de la investigación de marketing, pero son pocos aún los que se han ocupado de estudiar el sistema de subasta. Ante las peculiares características de una compra online, transmitir confianza al consumidor en este contexto es uno de los retos más importantes y difíciles en comparación con la compra offline. No obstante, es de esperar que las señales generadoras de confianza sean diferentes en la compra online por subasta que en la compra online en otros sitios web.

Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario

[ES] Partiendo de la consideración inicial de aquellos atributos del establecimiento comercial que la literatura de marketing ha identificado como fundamentales para que los distribuidores minoristas de alimentación puedan llevar a cabo sus estrategias de diferenciación, este trabajo identifica los principales factores que subyacen a dichos atributos. Todo ello, con objeto de comprender cuáles de estos factores ejercen una mayor influencia sobre el nivel más elevado de satisfacción del consumidor.

La elección de la marca del distribuidor en productos duraderos: factores de influencia

[ES] La apuesta de la distribución por la extensión de su marca a las categorías de productos duraderos, como electrodomésticos y productos electrónicos para el hogar, ha demostrado ser acertada, a pesar de las críticas en contra de esta estrategia. Posiblemente, la mayor familiaridad del consumidor con las marcas del distribuidor, el cambio de actitud favorable hacia éstas, la disponibilidad de la tecnología, y por qué no, la crisis económica internacional que afecta a las economías domésticas, pueden ser factores explicativos de este éxito.

Determinantes de la intención del consumidor de ir a un destino turístico. Aplicación al caso de "Mundo Maya-México"

[ES] Cada destino turístico tiene una marca que puede elegir el consumidor a la hora de viajar. Este trabajo examina, a través de un modelo causal que contrastamos empíricamente para el caso de Mundo Maya-México, el papel que desempeña la reputación, las emociones y la confianza en la intención de compra de los consumidores de un destino turístico.

Interim report on the ground-water resources of Seminole County, Florida

Salt-water encroachment is undoubtedly the problem of most concern to users of ground water in Florida. This is a problem in many coastal areas where water levels are lowered excessively by heavy pumping. It is a problem also in some inland areas where the water-bearing formations contain salty water at relatively shallow depths. Among the coastal areas where wells have become contaminated with salt water are Pinellas County and the Miami area of Dade County. Inland areas where wells are likely to become contaminated with salt water include Seminole County and the southwestern part of Volusia County. The purpose of the investigation is to make a detailed study of the geology and ground-water resources of the county with special emphasis on the problems associated with declining water levels and salt-water contamination. This report reviews briefly the progress of the investigation through February 1954. (PDF contains 43 pages.)

Interim report on salt-water encroachment in Dade County, Florida

Recently there has been much activity in reclaiming the low-lying coastal areas of Dade County for residential use, by the addition of fill. The fill is obtained by digging canals both normal to and parallel to Biscayne Bay. The canals serve the additional purpose of providing an access to the Bay for boats. A problem needing to be considered is the effect that these canals will have on the ground-water resources. It is expected that the canals will have little effect on ground water in parts of the county distant from the coast, but their effect in coastal areas is a matter of concern. In order to predict what, may happen in the vicinity of these new canals if they are not equipped with adequate control structures, it is instructive to review what has happened in the vicinity of similar canals in the past. The U. S. Geological Survey, in cooperation with Dade County, the cities of Miami and Miami Beach, the Central and Southern Florida Flood Control District, and the Florida Geological Survey has collected water-level and salinity data on wells and canals in Dade County since 1939. Some of the agencies named, and others, collected similar data before 1939. Analysis of all the data shows that sea water in the Atlantic Ocean and Biscayne Bayis the sole source of salt-water contamination in the Biscayne aquifer of the Dade County area. (PDF has 19 pages.)

Biscayne aquifer in Dade and Broward Counties, Florida

The Biscayne Aquifer is the principal source of water for the heavily populated area in the vicinity of West Palm Beach and Miami. The publication of this data is timely and will assist in the intelligent development of the water resources of the area.(PDF has 64 pages)

Ground-water resources of Collier County, Florida

The Biscayne Aquifer is the principal source of water for the heavily populated area in the vicinity of West Palm Beach and Miami. The publication of this data is timely and will assist in the intelligent development of the water resources of the area.The report recognizes two major aquifers as the source of ground water in Collier County. The lower aquifer is highly mineralized, but contains usable water, and the more shallow aquifer is the source of large supplies, which are utilized by municipalities and domestic users. Adequate supplies of fresh water are present in the Naples area and by proper planning, these can be developed in an orderly manner and salt water encroachment can be prevented. (PDF has 99 pages)