Localisation of B2C Marketing Communications on the Internet. Case: New Product Launch

Tavoitteena on tutkia kuluttajille suunnatun markkinointiviestinnän lokalisointia Internetissä uuden tuotteen lanseerauksen yhteydessä. Vaikka Internet on globaali media, sen haasteena on tarjota paikallisesti kuluttajille merkityksellistä sisältöä, sekä ylläpitää yhtenäistä brandia. Tutkimus on toteutettu deskriptiivisenä tapaustutkimuksena globaalissa tietoliikenneyrityksessä, ja se perustuu haastatteluihin sekä valmiiseen aineistoon. Lyhentyneet kulutuselektroniikan elinkaaret, nopeat tuotelanseeraukset, kasvava yhteistyö ulkopuolisten kumppanien kanssa sekä markkinointiviestinnän integraation tarve aiheuttavat ajoitusongelmia lokalisointiin. Yhtenäinen web infrastruktuuri, työkalut ja globaalit prosessit mahdollistavat kustannustehokkaan lokalisoinnin business-tilanteen muuttuessa ja kultturieroista johtuen. Tässä tutkimuksessa on selvitetty neljän tekijän (ympäristö, tuote, kuluttaja, organisaatiostrategia) vaikutusta lokalisointiin. Jotta maiden parhaita menettelytapoja voidaan hyödyntää nykyistä paremmin ja välttää kultturierojen sivuuttaminen, tarvitaan sekä ’virallista’ että vapaamuotoista seurantaa. Globaalin Internet-sivuston ja lukuisten kansallisten sivustojen ylläpitäminen vaatii Internet-sivustojen fokuksen tarkkaa noudattamista, globaalia segmentointia, ja sen mukaista sisällön tarjontaa kuluttajille.

Internet as a Media of Business-to-business Marketing Communications

Tavoitteena on tutkia mitä mahdollisuuksia Internet tarjoaa business-to-business markkinointiviestintään. Tämä tutkimus on tyypiltään deskriptiivinen case-tutkimus, jossa casen avulla saadaan käytännön esimerkki siitä miten eräs yritys on käytännössä hyödyntänyt Internetiä markkinointiviestinnässään. Case toteutettiin puhelin-, sähköposti- ja henkilökohtaisilla haastatteluilla. Internet tarjoaa markkinointiviestinnälle sekä haasteen että mahdollisuuden. Se tarjoaa markkinoijalle käyttöön sekä uudentyyppisen median että mahdollisuuden suoriin markkinakontakteihin. Internet-markkinointi pohjautuu perinteisiin markkinoinnin konsepteihin, erottuen yhden tärkeän ominaisuuden, interaktiivisuuden, perusteella. Koska näin yritys pääsee suoraan kommunikoimaan asiakkaidensa kanssa, se saa jatkuvasti tietoja, joiden avulla yritys voi paremmin suunnitella markkinointistrategiaansa ja kohdentaa markkinointiviestintäänsä tarkasti asiakkaiden tarpeiden mukaan.

Análisis de una experiencia de aprendizaje basado en proyectos en la asignatura de Fundamentos de Física = Project based learning: analysis of an experience in Introductory Physics courses

In this work we present and analyze the application of an experience of Project Based Learning (PBL) in the matter of Physics II of the Industrial Design university degree (Girona University) during 2005-2006 courses. This methodology was applied to the Electrostatic and Direct Current subjects. Furthermore, evaluation and self evaluation results were shown and the academic results were compared with results obtained in the same subjects applying conventional teaching methods

The Dialogic Turn in Educational Psychology

The increasing presence of and claim for dialogue in today"s society has already had an impact on the theory and practice of learning. Whereas in the past individual and cognitive elements were seen as crucial to learning, since about two decades ago, scientific literature indicates that culture, interaction and dialogue are the key factors. In addition, the research project of highest scientific rank and with most resources dedicated to the study of school education in the Framework Program of the European Union: INCLUD-ED shows that the practices of successful schools around Europe are in line with the dialogic approach to learning. This article presents the dialogic turn in educational psychology, consisting of moving from symbolic conceptions of mind and internalist perspectives that focus on mental schemata of previous knowledge, to theories that see intersubjectivity and communication as the primary factors in learning. The paper deepens on the second approach.

Evaluación de entornos de aprendizaje cooperativo telemático: Synergeia.

El aprendizaje cooperativo asistido por ordenador (CSCL) está emergiendo como un paradigma que puede transformar el concepto tradicional de educación, ya que permite que los estudiantes, guiados y orientados por el docente, puedan aprender unos de otros, sin que los miembros de los grupos de aprendizaje deban coincidir en el tiempo y/o en el espacio. Es decir, en el CSCL confluyen el concepto clásico del aprendizaje cooperativo y las Tecnologías de la Información y la Comunicación, y una aplicación efectiva del CSCL puede combinar las ventajas pedagógicas que se derivan de la adecuada implantación del aprendizaje cooperativo y del uso de los recursos didácticos telemáticos. La evaluación de los entornos CSCL es una etapa tan crítica como lo es la del propio diseño de estos entornos. El objetivo de este artículo es la evaluación de un entorno para el aprendizaje cooperativo telemático: el sistema Synergeia. Synergeia es una herramienta CSCL gratuita basada en 'espacios compartidos de trabajo' y que permite que los estudiantes compartan información y recursos, en un ambiente integrado de comunicación, recibiendo información de los movimientos de sus compañeros en dicho entorno. La evaluación llevada a cabo consistió en el análisis de las respuestas de una encuesta respondida por nuestro alumnado, del Ciclo Formativo de Química Ambiental, y la comparación de las mismas con las obtenidas por otros estudiantes extranjeros, dentro del proyecto europeo ITCOLE. A la luz de dichas respuestas, Synergeia ha sido considerado como un entorno que facilita la cooperación telemática entre estudiantes, si bien es importante que haya una adecuada orientación del docente durante el proceso de investigación con Synergeia, y que es igualmente importante que los estudiantes puedan percibir las acciones y leer los comentarios de los otros compañeros para poder construir su propio conocimiento.

Noves funcionalitats per desenvolupar el treball en grup a dins de l'ACME

La plataforma ACME (Avaluació Continuada i Millora de l’Ensenyament) va ser creada l’any 1998 per un grup de professors del departament d’Informàtica i Matemàtica Aplicada. L’ACME es va concebre com una plataforma d’e-learning, és a dir, un sistema que mitjançant l’ús d’Internet afavorís l’aprenentatge, permeten la interactivitat entre l’alumne i el professor. La creació de la plataforma ACME tenia com a objectiu reduir el fracàs dels alumnes en les assignatures de matemàtiques, però degut a l’èxit que va suposar en aquestes, es va decidir incorporar la metodologia de treball ACME a altres disciplines com la programació, les bases de dades, la química, l’economia, etc. de manera que actualment es poden desenvolupar activitats ACME en moltes disciplines. Actualment l’ACME s’utilitza com a complement a les classes presencials, on el professor exposa de manera magistral els conceptes i resol algun exercici a mode d’exemple, per a que després l’alumne, utilitzant la plataforma ACME, intenti resoldre els exercicis proposats pel professor.L’objectiu d’aquest projecte és desenvolupar l’anàlisi, disseny i implementació de les modificacions necessàries a incorporar a la plataforma ACME per tal de millorar el gestor de grups, els exercicis Excel i finalment permetre el treball en grup. El projecte consta de tres parts: millorar les interfícies del professor i de l’alumne, la millora del exercicis Excel i la resolució d’exercicis en grup

Internet kansalaisten politiikassa

Abstract: The Internet in citizen-oriented politics

e-Justice in Spain

Technology has had a prevalent impact on nearly all social domains, one being the judicial system. Advancements such as computer-generated demonstrations and electronic filing can enhance presentations and give a clearer, well-organized case.E-Justice: Using Information Communication Technologies in the Court System presents the most relevant experiences and best practices concerning the use and impact of ICTs in the courtroom. This groundbreaking title draws upon the leading academic and practicing perspectives from around the globe to provide academics and professionals throughout the legal system with the most comprehensive overview of present developments in e-justice.

A virtual mathematics learning environment for engineering students

Teachers of the course Introduction to Mathematics for Engineers at the UOC, an online distance-learning university, have designed,developed and tested an online studymaterial. It includes basic pre-university mathematics, indications for correct follow-up of this content and recommendations for finding appropriate support and complementarymaterials. Many different resources are used,depending on the characteristics of thecontents: Flash sequences, interactive applets, WIRIS calculators and PDF files.During the last semester, the new study material has been tested with 119 students. The academic results and student satisfaction have allowed us to outline and prioritise future lines of action.

A Virtual Mathematics Learning Environment for Engineering Students

Teachers of the course Introduction to Mathematics for Engineers at the UOC, an online distance-learning university, have designed and produced online study material which includes basic pre-university mathematics, instructions for correct follow-up of this content and recommendations for finding appropiate support and complementary materials.

Assessment of research competences using e-portfolio

The challenges posed by the assessment of distance learning is a topic that requires, on the one hand, evolution with new trends and, on the other improving evaluative processes, to promote good practices. This demand becomes more imperative when we are dealing with a formativescenario based on distance assessment of competence-based learning.The Open University of Catalonia has begun to work with these formative tools, promoting new practices for online education. A very clear example of these educational practices is the assessment of research competences using the e-portfolio system. To meet this aim a profound and solid process has been developed over recent years, with the intention of making this tool an assessment alternative, and providing the opportunity to use it in a formative context. The objective is to study its strengths and limitations keeping in mind the final goal of offering the higher education community a validated assessment system.

Learning 2.0 : concepts and experiences

E-learning arises in all educative contexts and levels with the use of information and communication technologies and massive access to internet connected computers. On the other hand, the fast development of social networking tools and web 2.0 technologies are producing an evolution of e-learning towards what is called a learning 2.0 paradigm. In this short paper weshall present the main technologies and pedagogical issues related to that new way of learning and how we can use them to improve the acquisition of competences and new knowledge.

The practical application of e-Portfolio at the Open University of Catalonia : assessment of competence based learning

The paper presents the results of the piloting or pilot test in a virtual classroom. This e-portfolio was carried out in the 2005-2006 academic year, with students of the Doctorate in Information Society, at the Open University of Catalonia. The electronic portfolio is a strategy for competence based assessment. This experience shows the types of e-portfolios, where students show their work without interactions, and apply the competence-based learning theories in an interactive portfolio system. The real process of learning is developed in the competency based system, the portfolio not only is a basic bio document, has become a real space for learning with competence model. The paper brings out new ideas and possibilities: the competence-based learning promotes closer relationships between universities and companies and redesigns the pedagogic act.

Simulation of a Virtual Campus at the Open University of Catalonia

Peer-reviewed