The role of cultural heritage in attracting skilled individuals

The purpose of this paper is to examine the role played by built heritages and cultural environments, alongside other locational factors, in explaining the growth of human capital in Sweden. We distinguish between urban, natural and cultural qualities as different sources of regional attractiveness and estimate their influence on the observed growth of individuals with at least three years of higher education during 2001–2010. Neighborhood-level data are used, and unobserved heterogeneity and spatial dependencies are modeled by employing random effects estimations and an instrumental variable approach. Our findings indicate that the local supply of built heritages and cultural environments explain a significant part of human capital growth in Sweden. Results suggest that these types of cultural heritages are important place-based resources with a potential to contribute to improved regional attractiveness and growth.

A stakeholder perspective on heritage branding and digital communication

How does an archaeological museum understand its function in a digital environment? Consumer expectations are rapidly shifting, from what used to be a passive relationship with exhibition contents, towards a different one, in which interaction, individuality and proactivity define the visitor experience. This consumer paradigm is much studied in fast moving markets, where it provokes immediately measurable impacts. In other fields, such as tourism and regional development, the very heterogeneous nature of the product to be branded makes it near to impossible for only one player to engage successfully. This systemic feature implies that museums, acting as major stakeholders, often anchor a regional brand around which SME tend to cluster, and thus assume responsibilities in constructing marketable identities. As such, the archaeological element becomes a very useful trademark. On the other hand, it also emerges erratically on the Internet, in personal blogs, commercial websites, and social networks. This forces museums to enter as a mediator, authenticating contents and providing credibility. What might be called the digital pull factor poses specific challenges to museum management: what is to be promoted, and how, in order to create and maintain a coherent presence in social media? The underlying issue this paper tries to address is how museums perceive their current and future role in digital communication.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.

Coastal Heritage

The South Carolina Sea Grant Consortium publishes Coastal Heritage, a quarterly publication that covers environmental policy, science, history, and culture.