Supplemental report of the Special Prosecutor /

"September 10, 1982."

Report

Successively Issued by: Board of Registration In Dentistry; Board of Dental Examiners

Agência e Cliente: ética e relacionamento na perspectiva do atendimento publicitário

O estudo investiga a relação entre a agência de publicidade e o cliente do setor de varejo, aqui representado pelo segmento de cerveja. É uma análise da compreensão do profissional de atendimento da agência sobre sua rotina de trabalho com o cliente, na qual é responsável pela troca de informação entre a agência e o cliente e por em gerenciar a equipe da agência e de fornecedores de serviços para a produção da campanha. A partir da percepção da função, esta pesquisa procurar identificar a ocorrência de dilemas éticos na relação desse profissional com o cliente e os encaminhamentos escolhidos para orientar a sua conduta. Para isso, foram entrevistados profissionais de atendimentos publicitários de agências de São Paulo das marcas de cerveja, no período de 2000 a 2004. Foi utilizada a técnica de entrevista de profundidade para captar as opiniões dos entrevistados sobre o assunto. Pode-se concluir que este profissional diz optar por assumir suas atitudes mais próximas da verdade com o seu cliente e equipe da agência. Há indícios de que o comportamento verificado junto ao profissional de atendimento publicitário em relação à ética no relacionamento com seu cliente espelha-se no comportamento de seus superiores.

A ÉTICA CONTEMPORÂNEA NO DISCURSO DA PUBLICIDADE PARA A MULHER

Esta pesquisa reflete sobre questões da ética contemporânea na publicidade dirigida ao público feminino. A discussão de tais questões debruça sobre a vertente deontológica (convicção). O objetivo do estudo é investigar como os anúncios publicados nas revistas Claudia e Nova articulam questões de tal ética. Assim, buscou-se verificar, por meio da análise de conteúdo, se os anúncios seguiam os princípios contidos no Código Brasileiro de Auto-Regulamentação Publicitária. Em uma segunda etapa, pretendeu-se investigar, por meio da análise de discurso, como se deu a construção dos anúncios sob o enfoque da ética e da mulher na sociedade dos dias de hoje. Concluiu-se que as representações da ética deontológica na publicidade feminina ocorrem de maneira não linear e fragmentada. A não linearidade se refere ao não cumprimento dos princípios éticos por parte de alguns anúncios analisados. Já a fragmentação diz respeito ao modo como a mulher é retratada e como os produtos são divulgados nos anúncios, a partir de diferentes padrões de conduta (princípios) e baseados em valores diversificados. Ora os anúncios apresentam os produtos de maneira verdadeira ou não, ora as mulheres aparecem sob um enfoque baseado em valores contemporâneos ou em valores tradicionais de modo diferenciado.(AU)

"CRISE DE IDENTIDADE NO JORNALISMO" Pensamentos e posicionamentos de jornalistas em tempos difíceis

Esta pesquisa estuda o fenômeno crise de identidade do jornalista e do Jornalismo motivada pelas mudanças conjunturais oferecidas e impostas a esta área, em sua trajetória brasileira, de variadas formas e em diversos momentos. A evolução da sociedade e dos meios, as inovações técnicas e tecnológicas, a necessidade de formação, bem como os ataques à exigência do diploma e o cancelamento deste em nome do direito ao livre pensamento, entre outros. Por conta disso, busca-se a compreensão do indivíduo jornalista e da construção de sua identidade, bem como da sustentação de sua imagem, aspectos que ajudam a perceber sua importância na tessitura social. O esforço em localizar elementos da identidade e do status desse profissional considerou a análise de discursos de vários autores, no traçado que vai da década de 50 à contemporaneidade (ano de 2005). Para tanto recorreu-se às seguintes ferramentas: o aporte teórico relacionado à vontade de potência sugerida por Friedrich Nietzsche e a Ação Comunicativa de Jürgen Habermas. Do primeiro, adotou-se um modelo híbrido relacionando unidades-temáticas e sentidos de valor; do segundo procurou-se a interface do diálogo mantido por meio de parâmetros normativos, de vivência, e da memória armazenada pelos jornalistas no decorrer do tempo. Os resultados obtidos mostram, nas três fases adotadas, (décs. 50-60, 70-80, e 90-05) a recorrência aos valores ligados à liberdade e à ética, em variadas proporções e intensidades. A questão técnica foi praticamente deixada de lado, parecendo ter sido assimilada, ao passo que as relacionadas à formação foram acionadas esporadicamente. Também percebe-se em variados momentos e de variadas formas, os ataques ao jornalista, geralmente desqualificando-o ou colocando-o sob suspeita. Por outro lado, em todos, os casos os jornalistas procuram defender-se sempre mobilizando recursos, que na maioria das vezes deixam abertas as possibilidades ao diálogo, assim como tentam recuperar sua importância mostrando seus valores por meio da capacidade que possuem de representar a sociedade.(AU)

Percepção dos Ortodontistas quanto à época ideal para o tratamento ortodôntico da má oclusão de Classe II de Angle.

O objetivo deste estudo foi verificar, por meio de questionário, a percepção dos ortodontistas quanto a época ideal para o tratamento ortodôntico da má oclusão de Classe II de Angle, avaliar a eficiência deste tipo de tratamento em uma ou duas fases e identificar os diversos métodos de tratamento utilizados. A amostra constituiu de 163 ortodontistas brasileiros que responderam ao questionário via e-mail. O questionário continha perguntas do tipo aberta, semi aberta e fechada, e, para sua validação, foi realizado um teste piloto entre 15 ortodontistas, participantes ou ex-alunos do Programa de Pós-graduação em Odontologia da Universidade Metodista de São Paulo, que não foram inclusos neste trabalho. Os dados foram tabulados com a utilização de frequência absoluta (n) e frequência relativa (%). Para verificar a correlação entre as variáveis ordinais foi utilizado o Coeficiente de Correlação de Spearman. Para verificar a associação entre variáveis qualitativas nominais foi utilizado o teste do qui-quadrado. Em todos os testes foi adotado nível de significância de 5% (p<0,05). Todos os procedimentos estatísticos foram executados no programa Statistica v.5.1 (StatSoft Inc., Tulsa, USA). Observou-se que os ortodontistas brasileiros preferem tratar os pacientes portadores da má oclusão de Classe II durante a fase da dentadura mista tardia, onde a procura por tratamentos nos consultórios e/ou clínicas tem maior ocorrência entre 10 a 13 anos e no sexo feminino. Dentre as modalidades de tratamento, verificou-se que 25 a 50% dos profissionais tratam seus pacientes em duas fases, seja na utilização do Aparelho Extra Bucal (49,1%), Bionator (33,1%) ou propulsores mandibulares, como APM (17,8%), e, Elásticos Classe II (8,6%).

Fenntarthatóság a beszerzésben = Sustainable purchasing

Tanulmányunk a fenntarthatóság beszerzésben való értelmezésével kapcsolatos vizsgálatához szeretne hozzájárulni. A Versenyképesség Kutatás korábbi fázisában a fenntarthatóság beszerzésben való megjelenésével, lehetséges értelmezéseivel, tartalmi elemeivel, azok strukturálásával és azokkal a motivációs tényezőkkel foglalkoztunk, mely a kezdeményezések hátterében állt. Az akkori eredményekre építve szeretnénk a témát folytatni. Áttekintjük a szakirodalom legutóbbi elemzésünk óta született eredményeit és azt szeretnénk vizsgálni, hogy az eltelt idő alatt milyen irányokban folytak a kutatások. Az áttekintésen túl kiemelünk egy-egy olyan területet, amelyek mélyebb elemzése relevánsnak tekinthető, így előremutató lehet. Az első az etika beszerzésben való értelmezése, itt fontos output a fogalmak értelmezése, áttekintése a nemzetközi szakirodalom tapasztalatai alapján, a kutatás egy másik vonulataként szeretnénk azt is vizsgálni, hogy a kutatási eredményekből és a gyakorlati problémákból kiindulva hogyan építhető a matematikai eszköztár segítségével olyan modell, mely gyakorlati relevanciával is bír. _________ This paper aims to provide an overview of the developments in the literature on sustainable purchasing. This serves as the basis of the elaboration of new research topics in the field. Based upon the literature results investigations in two topics are presented. First the issue of purchasing ethics will be investigated, with the aim to identify the effects of developments of purchasing management to ethics in purchasing. Second a new methodology to assess the effect of green criteria to the purchasing decision will be presented.

Students' Response to Ethical Dilemmas

The teaching of ethics in hospitality curricula is an important part of students’ overall education. Past research has indicated that college students are generally as ethically aware as their professional counterparts. The authors replicated a study by Damitio and Schmidgall (1993) in which over 700 college students were asked if they agreed with decisions in 15 hypothetical scenarios. Students were also asked if the decisions were in fact ethical. Results are reported. The authors use these results as further evidence that ethical awareness in hospitality students needs to be raised. There does not appear to be any change in students’ ethical awareness since the original study in the early 1990s. A discussion of the direction ethics education might take follows. Implications for hospitality curricula and hospitality students are analyzed. A course of action is recommended

Hotel Managers Identify Ethical Problems: A Survey of their Concerns

This study identified and examined the concerns of hotel general managers regarding ethics in the hospitality industry. Thirty-five managers were interviewed during and immediately following the economic recession to determine which ethical issues in the hotel industry and at their own properties concerned them the most. Results showed that more people and organizations attempted to renegotiate hotel rates, which actions, in turn, led to some lapses in ethical behavior. Managers said that because of the economic downturn, they felt pressure from both private owners and corporate headquarters. They also said a lack of work ethic, low motivation, and low pay caused many workers to underperform in ways that raised ethical issues. Managers also mentioned diversity issues and theft by both guests and employees as ethical issues of concern, and shared stories about their experiences.

A Preliminary Evaluation of the Millennial Shopping Experience: Preferences and Plateaus

This study identified and examined the concerns of hotel general managers regarding ethics in the hospitality industry. Thirty-five managers were interviewed during and immediately following the economic recession to determine which ethical issues in the hotel industry and at their own properties concerned them the most. Results showed that more people and organizations attempted to renegotiate hotel rates, which actions, in turn, led to some lapses in ethical behavior. Managers said that because of the economic downturn, they felt pressure from both private owners and corporate headquarters. They also said a lack of work ethic, low motivation, and low pay caused many workers to underperform in ways that raised ethical issues. Managers also mentioned diversity issues and theft by both guests and employees as ethical issues of concern, and shared stories about their experiences.

Análise imunoistoquímica após terapia fotodinâmica com cloro-alumínio ftalocianina em tecidos gengivais de humanos

Although photodynamic therapy have been used as a useful tool over the past 30 years in oncology, few clinical trials have been conducted in dentistry. Photodynamic therapy (PDT) uses non - toxic photosensitizers and selective which are administered in target cells followed by local application of visible light, producing reactive oxygen species capable of causing cell death by apoptosis or necrosis, injured the local vasculature, and exert important effects on the im mune system. New generations of photosensitizing agents, such as nanoparticulate phthalocyanines, has shown excellent results in antitumor and antibacterial activity . In this context, the present work constitutes the first clinical protocol of local appli cation of nanoemulsion chloro - aluminum phthalocyanine (AlClFc) followed by irradiation in human gingiva, and analyzed descriptively and comparatively , by means of immunohistochemistry , the expression of RANK , RANKL , OPG and VEGF in a split - mouth model . Eight healthy volunteers with clinical indication for extraction were included in the study . Seven days before the extraction, was injected in the gingiva of participants, 5 μ M of nanoemulsion AlClFc followed by irra diation with diode laser (660nm , 7 J/cm2 ), the contralateral side was used as control. Tissue specimens were removed seven days after the TFD is performed. Tissues sample were divided into two groups (test and con trol groups) for histological and immunohistochemical analysis. Patients were monitored at days, 0, 7, 14 and 30 to assess adverse effects of the therapy. Vascular alterations were seen in gingival samples that received PDT. Areas of edema and vascular con gestion, and intense vascularization were viewed . Additionally, dystrophic calcification in subepithelial region were observed in the test group. The results showed a similar pattern of immunostaining scores of RANK, RANKL and VEGF between the test and co ntrol groups, with no statistically significant difference (p = 0.317, p = 0.777, p = 0 .814, respectively). RANK and RANKL exhibited weak or absent immunostaining in most specimens analyzed. There was n o immunostaining for OPG. VEGF showed moderate to stro ng immunostaining in specimens from the test group. In addition, the clinical study showed that therapy was well tolerated by all patients. Adverse effects were short - time and completely reversible. Taken together, the results presented in this study showe d that PDT mediated by nanoemulsion containing AlClPc is safe for clinical application in gingival tissue and suggests that a strong immunostaining for VEGF after therapy .

Parâmetros bioquímicos e níveis de IgE total e específicas para aeroalérgenos em mulheres obesas com síndrome dos ovários policísticos

Introduction: Polycystic ovary syndrome (PCOS) whose classic features (menstrual irregularity of oligo/ amenorrhea type, chronic anovulation, infertility and hyperandrogenism clinical and/ or biochemical), is associated with aspects of metabolic syndrome (MS), as obesity and insulin resistance. The level of obesity determines different levels of inflammation, increasing cytokines participants of metabolic and endocrine functions, beyond modulate the immune response. Metabolic changes, added to the imbalance of sex hormones underlying irregular menstruation observed in (PCOS) can trigger allergic processes and elevation of total and specific IgE antibodies indicate that a sensitization process was started. Objective: To evaluate the influence of PCOS on biochemical parameters and levels of total and specific IgE to aeroallergens in obese women. Methods: After approval by the Committee of Ethics in Research, were recruited 80 volunteers with BMI ≥ 30 kg/m2 and age between 18 and 45 years. Among these, 40 with PCOS according to the Rotterdam criteria and 40 women without PCOS (control group). All participants were analysed with regard to anthropometric, clinical, gynecological parameters, interviewed using a questionnaire, and underwent blood sampling for realization of laboratory tests of clinical biochemistry: Total cholesterol, LDL-cholesterol, HDL- cholesterol, Triglycerides, Fasting glucose, Urea, Creatinine, Aspartate aminotransferase (AST), Alanine aminotransferase (ALT) and immunological: total and specific IgE to Dermatophagoides pteronyssinus, Blomia tropicalis, Dermatophagoides farinae and Dermatophagoides microceras.Statistical analysis was performed using SPSS 15.0 software through the chi-square tests, Fisher, Student t test and binary logistic regression, with significance level (p <0.05). Results: It was observed in the group of obese women with PCOS that 29 (72.5%) had menstrual cycle variable and 27 (67.5%) had difficulty getting pregnant. According to waist-hip ratio, higher average was also observed in obese PCOS (0.87). Blood level of HDL (36.9 mg/dL) and ALT (29.3 U/L) were above normal levels in obese women with PCOS, with statistically significant relationship. In the analysis of total and specific IgE to D. pteronyssinus high results were also prevalent in obese PCOS, with blood level (365,22 IU/mL) and (6.83 kU/L), respectively, also statistically significant. Conclusions: Observed predominance of cases with high levels of total IgE in the group of obese women with PCOS, 28 (70%) of the participants, whose mean blood concentration of the group was 365.22 IU/mL. In the analysis of Specific IgE between the groups, the allergen Dermatophagoides pteronyssinus showed greater dispersion and average the results of sensitization in the group of obese PCOS, whose mean blood concentration was 6.83 kU/l. Keywords: Obesity, Allergens and Polycystic Ovary Syndrome

Vivências do pai/ acompanhante no processo da hospitalização do filho

The presence of the man with the hospitalized child is still insignificant and the relationships established in hospitals culminate in several situations that can to influence his experience. The study aimed to analyze the experiences of the parent / caregiver during the hospitalization of their child. In intention to develop the research, it was conducted an exploratory and descriptive qualitative research approach, developed with 11 fathers who accompanied sick childen at the Paediatric Hospital in metropolitan area of Natal, Rio Grande do Norte, Brazil. As inclusion criteria men should be aged 18 years; have favorable emotional conditions to answer the questions are be accompanying his child aged between one to five years old in clinical or surgical. Data collection occurred in March and April 2014, using an interview script. This step prior to the approval of the Health Department of state of Rio Grande do Norte, approved by Universidade Federal do Rio Grande do Norte Committee on Ethics in Research by Certificate of Presentation and Ethics Consideration No. 22821513.1.0000.5537. The data treatment occurred following the content analysis method in thematic modality proposed by Bardin. According to statements the following categories emerged: "The presence of the father in the hospitalization of a child" and "Responsibilities and parental attitudes the hospitalization of a child”, which were analyzed and discussed based on the literature on the family in the hospitalization of the child and considerations about the care of the child. It was founded that the respondents the experienced institutionalization son were inserted in a context of active participation of tasks and sharing responsibilities. Thus it was considered in the study the need of enforcing rights of the father as a family entity in practice of them child care instead of social and gender issues that are still strongly rooted in contemporary society. Given this, it is necessary that the nursing staff consider the various situations faced by man during infant hospitalization with the first fruits of this approach to the care of the son process minimizing the sequelae stemming from being away from the family nucleus

Sistema inteligente para o processamento de imagens digitais intrabucais oclusais

Several are the areas in which digital images are used in solving day-to-day problems. In medicine the use of computer systems have improved the diagnosis and medical interpretations. In dentistry it’s not different, increasingly procedures assisted by computers have support dentists in their tasks. Set in this context, an area of dentistry known as public oral health is responsible for diagnosis and oral health treatment of a population. To this end, oral visual inspections are held in order to obtain oral health status information of a given population. From this collection of information, also known as epidemiological survey, the dentist can plan and evaluate taken actions for the different problems identified. This procedure has limiting factors, such as a limited number of qualified professionals to perform these tasks, different diagnoses interpretations among other factors. Given this context came the ideia of using intelligent systems techniques in supporting carrying out these tasks. Thus, it was proposed in this paper the development of an intelligent system able to segment, count and classify teeth from occlusal intraoral digital photographic images. The proposed system makes combined use of machine learning techniques and digital image processing. We first carried out a color-based segmentation on regions of interest, teeth and non teeth, in the images through the use of Support Vector Machine. After identifying these regions were used techniques based on morphological operators such as erosion and transformed watershed for counting and detecting the boundaries of the teeth, respectively. With the border detection of teeth was possible to calculate the Fourier descriptors for their shape and the position descriptors. Then the teeth were classified according to their types through the use of the SVM from the method one-against-all used in multiclass problem. The multiclass classification problem has been approached in two different ways. In the first approach we have considered three class types: molar, premolar and non teeth, while the second approach were considered five class types: molar, premolar, canine, incisor and non teeth. The system presented a satisfactory performance in the segmenting, counting and classification of teeth present in the images.

Sistema inteligente para o processamento de imagens digitais intrabucais oclusais

Several are the areas in which digital images are used in solving day-to-day problems. In medicine the use of computer systems have improved the diagnosis and medical interpretations. In dentistry it’s not different, increasingly procedures assisted by computers have support dentists in their tasks. Set in this context, an area of dentistry known as public oral health is responsible for diagnosis and oral health treatment of a population. To this end, oral visual inspections are held in order to obtain oral health status information of a given population. From this collection of information, also known as epidemiological survey, the dentist can plan and evaluate taken actions for the different problems identified. This procedure has limiting factors, such as a limited number of qualified professionals to perform these tasks, different diagnoses interpretations among other factors. Given this context came the ideia of using intelligent systems techniques in supporting carrying out these tasks. Thus, it was proposed in this paper the development of an intelligent system able to segment, count and classify teeth from occlusal intraoral digital photographic images. The proposed system makes combined use of machine learning techniques and digital image processing. We first carried out a color-based segmentation on regions of interest, teeth and non teeth, in the images through the use of Support Vector Machine. After identifying these regions were used techniques based on morphological operators such as erosion and transformed watershed for counting and detecting the boundaries of the teeth, respectively. With the border detection of teeth was possible to calculate the Fourier descriptors for their shape and the position descriptors. Then the teeth were classified according to their types through the use of the SVM from the method one-against-all used in multiclass problem. The multiclass classification problem has been approached in two different ways. In the first approach we have considered three class types: molar, premolar and non teeth, while the second approach were considered five class types: molar, premolar, canine, incisor and non teeth. The system presented a satisfactory performance in the segmenting, counting and classification of teeth present in the images.