Marketing experimental: análise de conteúdo na indústria automobilística

The screen work seeks to illustrate the experiential marketing strategies, relating these concepts within the automotive industry. From the methodology of content analysis, success stories of the automotive industry have been analyzed in the light of experimental marketing theories to elucidate the strategies of organizations with their target audience. The objectives aimed at understanding and studying experiential marketing within the market scenario, identify its main characteristics and applicability. The main results stand out that sensory experiences provided by experiential marketing can be the differentiating factors between organizations, especially, those of the automotive sector

Estimativa das emissões de monóxido de carbono por veículos automotivos na cidade de Campinas/SP utilizando o modelo CAL3QHCR

Air pollution is an environmental issue worldwide and frequently cause negative effects on population health and ecosystems on cities. The relationship between climate and atmospheric pollution can be used as a surrogate to the intensity of air pollution. The present and quantity of some gases can be used as indicators to air quality: particulate matter (PM), sulfur dioxide (SO2), carbon monoxide (CO), ozone (O3), and nitrogen dioxide (NO2). Among those gases, CO has its major source within the cities, where automobiles are the main emitter. But measure pollutant concentration are challenging, sometimes because the lack of good equipments due to high costs and of the large variability of models that varies in precision, way of measure and distribution of sellers. Modeling are useful when there are an intend to evaluate air pollution, its sources and evaluate scenarios. This work aims to use CAL3QHCR model developed by the U.S Environmental Protection Agency (EPA) to generate predictive surfaces of CO concentration distribution on a site within Campinas city, located in São Paulo state, Brazil. CAL3QHCR model use data urban automobile circulation to generate spatial results for CO distribution. We observed that the pollution concentration was lower on our modeling than the concentrations measured by Companhia Ambiental do Estado de São Paulo (CETESB), the main environmental company on the São Paulo state. Also the correlation between average estimates of our model and the measure by CETESB was weak, indicating that the model used on this study need to be or better parameterized, or the scale we measured of CO emissions need to be rescaled. Although the model failed to correlate to CETESB data, maybe one that explore the estimated emissions distributed within the sites to understand spatial distributions of CO on the regions. Also, the generated information can also be used to other studies, and come to be useful to explain heat island

Aplicação de adesivos estruturais em painéis de carros

The automobile industry is increasingly interested in reducing vehicle weight for greater speed, lower fuel consumption and emissions, through innovation of materials and processes. One way to do this is to seek the replacement of conventional processes by the use of structural adhesives. Structural adhesives are highly resistant materials, which can replace rivets, bolts and welds allowing the substrate / adhesive assemble is stronger than the substrate itself. One of the major advantages of gluing with respect to welding is its esthetic appearance, since it does not leave marks. For this reason, parts to be soldered require a minimum thickness so that the marks do not appear, since the pieces from gluing have no restriction as to the thickness. By replacing the vibration welding process for gluing process of the instrument panel parts of an automobile, one obtains a reduction of the thickness of the parts and therefore it decreases the weight of the car. This work aims to study the various structural adhesives that already exist on the market to be applied on the instrument panel. The mechanical test performed to measure the maximum adhesive strength was the Lap Shear Test at 23°C (room temperature), -35°C and 85°C. The types of adhesives used were the hot-melt and the bi-component. By the results obtained, it is in favor using the bi-component for application to the union of instrument panel parts

Sistema de gerenciamento de energia para controle de carga/descarga entre baterias de lítio e ultracapacitores, envolvendo sistema de tração elétrica com frenagem regenerativa

Pós-graduação em Engenharia Elétrica - FEIS

Modelo de avaliação de impacto ambiental utilizando a teoria dos conjuntos fuzzy: um estudo de caso para a indústria automobilística

Pós-graduação em Ciências Ambientais - Sorocaba

Aços avançados de alta resistência: avaliação da microestrutura e propriedades dos aços DP 600 E DP 780

This work aims to study the Dual-Phase 600 and 780 steels, which are part of technology development project materials for the automotive industry. It is worth underscoring the antagonistic properties as the Dual-Phase steel assemble, high mechanical strength and elongation due its microstructure, ferrite and martensite. These properties are obtained by a intercritical heat treatment which facilitates the formation of a hardness metastable microstructure shaped plates of low carbon steels. The applicability of Dual Phase steel in the structure of vehicles is huge and its production is already on a commercial scale, so the study and development of this material implies lower cost in automobile manufacturing processes. The dual phase steels DP600 and DP780 underwent tensile, hardness and metallographic analysis to evaluate and comparing its properties. The results indicate that the DP780 steel has higher strength and hardness than the DP600 steel and its microstructure consists of martensite higher fraction which accounts for the higher resistance and hardness. However, the DP600 has higher conformability to DP780 steel

Centralidade, eixos comerciais e consumo: um estudo das concessionárias de automóveis em Presidente Prudente (SP)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Uma análise das estratégias de manufatura adotadas por seis montadoras da indústria automobilística mundial

The Brazilian automotive industry has undergone profound changes during the 90’s decade, as a consequence of the market opening up through the liberation of automobile imports. The exposure of the Brazilian domestic market to competition with imported products of high quality and lower prices indicated the need for significant changes in those auto industries operating in this country, with the intention of making them competitive. To achieve these objectives management and production concepts were adopted, such as: the just-in-time philosophy; lean manufacturing; outsourcing; reengineering and increasing the rate of automation in both production and management systems. These changes helped to increase productivity and, in turn, reduced the level of employment in the sector, especially in activities where the required qualification levels were low. Despite this modernization, the Brazilian companies have committed themselves to meet the specific needs of the Brazilian market. The objective of this paper is to analyze and present manufacturing strategies from six manufacturers of automotive vehicles: Toyota in Japan, Fiat in Italy, Volkswagen in Brazil and Germany and General Motors in the U.S. and Brazil. The predominant method of research was from reviewing relevant literature, whereas the empirical data was analyzed qualitatively. The article seeks to identify the manufacturing strategies adopted by manufacturers located in the above countries, electing one automotive manufacturer to represent each country. The research demonstrated that the processes for production of automobiles in four plants located in, the U.S. (GM); Italy (Fiat); Japan (Toyota) and Germany (VW) are similar to those adopted in Brazilian industrial plants of the same companies (GM and VW), with differences of operations only in the business strategies adopted by each of them.

Dynamic analysis for different finite element models of beams with viscoelastic damping layer

Many new viscoelastic materials have been developed recently to help improve noise and vibration levels in mechanical structures for applications in automobile and aeronautical industry. The viscoelastic layer treatment applied to solid metal structures modifies two main properties which are related to the mass distribution and the damping mechanism. The other property controlling the dynamics of a mechanical system is the stiffness that does not change much with the viscoelastic material. The model of such system is usually complex, because the viscoelastic material can exhibit nonlinear behavior, in contrast with the many available tools for linear dynamics. In this work, the dynamic behavior of sandwich beam is modeled by finite element method using different element types which are then compared with experimental results developed in the laboratory for various beams with different viscoelastic layer materials. The finite element model is them updated to help understand the effects in the damping for various natural frequencies and the trade-off between attenuation and the mass add to the structure.

Análise dinâmica em vigas compostas com amortecimento utilizando o método dos elementos espectrais e elementos finitos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Compósitos preparados a partir de resíduo industrial de couro com elastômeros termoplásticos obtidos através de blendas de polietileno de baixa densidade e borracha natural

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Ferimentos faciais: relato de caso

Facial injuries vary in their clinical characteristics and complexity, deserves an appropriate approach for each case, considering that the failures may result in aesthetic and functional changes that can be harmful both functionally and psychologically. Aspects such as exposure time of the injury, anesthesia, suture materials and tetanus prophylaxis are important factors. The objective is to present a case of extensive facial injuries in an automobile accident patient.

Simplificação no tratamento da fratura de ângulo mandibular por meio do acesso intrabucal

Mandibular fractures are the injury most commonly found in the facial bones. They have varied etiology, such as automobile, motorcycle and cycling accidents, physical abuse and falls. The choice of treatment of mandibular fractures most often employed is the reduction and fixation of bone fragments. Regarding fractures involving the mandibular angle, access headgear is the most widely used, in view of the action of masticatory muscles causing greater displacement of fractured stumps. Therefore, the proposal to introduce a conservative approach and facilitated for the treatment of fractures of the mandibular angle, as well as to demystify the contraindication to intraoral approach cases unfavorable fracture displacement, this work is to report a clinical casesurgical mandibular angle fracture, treated by intraoral approach. The fracture was fixed with two plates, one following the external oblique line system (1.5 mm) and a lower system (2.0 mm), with the help of percutaneous trocar. This approach is very promising for these cases, in order to ease the technical as well as by reducing the technical complications of extraoral approach.

Ações regressivas acidentárias sob a perspectiva da previdênca social e da responsabilidade civil

Pós-graduação em Direito - FCHS

Aplicação do valor presente ajustado (APV) para avaliação do fluxo de caixa de uma empresa do setor automotivo no sistema inovar auto

The automobile industry shows relevance inside the Brazilian industrial scenario since it contributes with the development of a significant chain of supply, distributors, workshops, publicity agencies and insurance companies in the internal market, aside from being one of the five biggest worldwide market. Thereby, the federal government decreed in Dec, 17th 2012 by Law nº 12.715 the Inovar-Auto Program. As the Adjusted Present Value (APV) is highly recommended, although not yet widespread to public politics of tax reduction, this work intends to apply the APV method on the cash flow analysis of an automobile sector's company, which has recently installed in national territory and wants to rely with governmental incentives proposed by Inovar-Auto Program. The developed work evaluates the company's current cash flow stochastically from mathematical modeling of variables such as price, demand and interest rate through probability distributions with the assist of Crystal Ball software, a Microsoft Excel Add-in, generating different scenarios from Monte Carlo Simulation. As results probabilities situations have been evaluated until the end of the Inovar-Auto's conducted period, in 2017. Beside APV others indicator such as Internal Rate of Return (IRR) and payback period were estimated for the investment project. For APV a sampling distribution with only 0.057% of risk, IRR of 29% were obtained and estimated project payback period was 4.13 years