808 resultados para persuasion (rhetoric)


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‘Empowerment’ is a term much used by policy-makers with an interest in improving service delivery and promoting different forms of neighbourhood governance. But the term is ambiguous and has no generally accepted definition. Indeed, there is a growing paradox between the rhetoric of community empowerment and an apparent shift towards increased centralisation of power away from the neighbourhood in developed economies. This article explores the literature relating to empowerment and identifies two broad conceptions which reflect different emphases on neo-liberalism. It goes on to discuss two models illustrating different levels of state intervention at the neighbourhood level and sets out evidence from two neighbourhood councils in Milton Keynes in central England. In conclusion, it is argued that those initiatives which are top-down, state-led policy initiatives tend to result in the least empowerment (as defined by government), whereas the bottom-up, self-help projects, which may be partly state-enabled, at least provide an opportunity to create the spaces where there is some potential for varying degrees of transformation. Further empirical research is needed to test how far localist responses can challenge constraints on empowerment imposed by neo-liberalism.

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The longstanding emphasis on the neighbourhood as a scale for intervention and action has given rise to a variety of forms of governance with a number of different rationales. The predominant rationales about the purpose of neighbourhood governance are encapsulated in a fourfold typology developed by Lowndes and Sullivan (2008). This article sets out to test this approach by drawing on an evaluation of neighbourhood initiatives in the City of Westminster which were delivered through a third sector organisation, the Paddington Development Trust. ‘Insider’ perspectives gathered at city and neighbourhood levels regarding the infrastructure for neighbourhood management are discussed and evaluated in the light of these rationales. The conclusions, while broadly reflecting Lowndes and Sullivan and a follow-up study of Manchester, suggest that in Westminster the civic and economic rationales tend to predominate. However, the Westminster approach is contingent on the prevailing ethos and funding regimes at central and local levels and remains relatively detached from mainstream services. While community empowerment is an important part of the policy rhetoric, it is argued that in practice a ‘strategy of containment’ operates whereby residents in the neighbourhoods have relatively little control over targets and resources and that new governance mechanisms can be relatively easily de-coupled when required. In retrospect, co-production might have been a more effective model for neighbourhood governance, not least given its fit with policy direction.

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Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Jornalismo.

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Todos os anos, milhares de pessoas morrem vítimas de doenças causadas pelo consumo de produtos derivados do tabaco, este é considerado a principal causa de morte evitável. O tabaco também colabora com as seis das oito principais causas de mortes entre fumantes e não fumantes a nível mundial. Algumas medidas governamentais como as campanhas publicitárias antitabagistas, buscam alertar, conscientizar e mudar o pensamento e o interesse coletivo neste tipo de produto e consequentemente, diminuir a taxa de consumo. Avaliar se as crenças, pensamentos e atitudes dos brasileiros são influenciados por este tipo de publicidade e se o comportamento relacionado a não fumar ou deixar de fumar é uma consequência da persuasão das mensagens antitabagistas, ajudam a conhecer o real impacto destas campanhas e sua eficácia. Através dos métodos de investigação quantitativo e qualitativo e das análises extensiva e semiótica, a pesquisa inquiriu 272 indivíduos brasileiros à respeito das advertências sanitárias e das campanhas publicitárias antitabagistas, classificando-os como não fumantes, ex-fumantes e fumantes, identificando os elementos visuais e textuais que compõem a narrativa publicitária de 5 anúncios antitabagistas. Após a análise, a pesquisa concluiu que as campanhas publicitárias coordenadas pelo INCA – Instituto Nacional de Câncer, denominadas campanhas antitabagistas, são eficazes para alertar e conscientizar os indivíduos sobre os males causados pelo consumo do cigarro mas ineficazes para influenciar suas atitudes e comportamentos. Embora estas consigam persuadir à crença nas mensagens, fazendo com que os indivíduos as vejam como verdadeira, isto não é suficiente para que a intenção de deixar de fumar torne-se um ato prático. Todos os anúncios possuem o mesmo formato e a maioria utilizou o mesmo percurso visual, equilíbrio, enquadramento, luz, ângulo e função do personagem. Todos possuem textos com funções identificadora, ancoragem e apoio e a narrativa conota o cigarro como algo negativo, prejudicial, mortífero e destruidor.

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A escolha da obra The Picture of Dorian Gray para objecto de uma análise literária de pendor retórico-estilístico é, acima de tudo, fruto de um gosto muito pessoal. Partindo da leitura rigorosa da obra em questão, concentrámo-nos inicialmente no particular de forma a tentar chegar a características distintivas da produção literária de Wilde. Esta afigurou-se-nos como a melhor estratégia para atingir o objectivo que nos propúnhamos: reconhecer a existência de um padrão específico na escrita do autor e estabelecer a forma como esse padrão exemplifica uma determinada época literária. E assim foi possível descortinar que Oscar Wilde dá ao mundo um único romance onde são profundamente explorados os ideais da Arte recriada, da Beleza reabilitada e das suas Representações teatrais. The Picture of Dorian Gray abre vários precedentes literários, de entre os quais se destaca a coragem de assumir na forma os preceitos convencionados pelos estetas para a vida quotidiana. Os leitores conquistados por tais técnicas são recompensados com a sensação por vezes indefinível de terem apreciado o mais recôndito da alma humana.

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African Studies Review, Volume 52, Number 2, pp. 69–

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The aim of this paper is to address some theoretical issues concerning the narrative practice in cyberspace. From a narratological perspective it intends to clarify the functioning of time and space in storytelling. For that purpose it traces the concept(s) of memory inherited from rhetoric; the use of memory as a narrative device in traditional accounts; the adaptations imposed by hyperfiction. Using practical examples (including two Portuguese case studies - InStory 2006, and Noon 2007) it will show how narrative memory strategies can be helpful in game literacy. The main purpose is to contribute to serious game research and (trans)literary studies.

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Corte na Aldeia (1619), de Francisco Rodrigues Lobo, é o primeiro manual de cortesania em língua portuguesa, inspirado por Il Cortegiano (1528), de Baldesar Castiglione, a obra-matriz do género. Em tempo de usurpação do trono português por Castela, é necessário “resgatar” a glória da antiga corte, que servirá de base à escrita de um manual destinado a formar o cortesão do futuro, o “discreto”, na sua expressão mais exigente. Este, investido da devida doutrina, poderá entretanto brilhar numa corte política e simbolicamente dispersa “pelas aldeias”. Ora, o domínio da eloquência e a adopção de uma retórica apropriada ao trato cortesão, assente numa língua portuguesa “renascida”, constituem as ferramentas essenciais de que importa munir o aspirante a cortesão, que, neste início do século XVII, poderá até ser originário da burguesia.

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The purpose of this study is to explore the humorous side of television advertisement and its impact on Portuguese consumers’ hearts, minds and wallets. Both qualitative (through in-depth interviews) and quantitative (through an on-line survey and subsequent statistical data analysis) methods were used, guaranteeing a more consistent, strong and valid research. Twenty-five interviews with randomly chosen consumers were conducted face-to-face and three interviews via e-mail with marketers and television advertisers were performed in order to explore profoundly the subject. Moreover, 360 people have answered the on-line survey. Through the analysis of the data collected humor perception was found to be positively correlated with persuasion and intention to purchase the product; intention to share the advert; message comprehension; product liking and development of positive feelings towards the brand and brand credibility variables. The main implication of these findings relies on the fact that humor in advertising is able to boost its effectiveness.

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ANDRONICUS Callistus peripateticus. De variis poetarum generibus

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HERMOGENES. Progymnasmata artis rhetoricæ

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A cognitively based instructional program for narrative writing was developed. The effects of using cognitively based schematic planning organizers at the pre-writing stage were evaluated using subjects from the Primary, Junior and Intermediate divisions. Results indicate that the use of organizers based on problem solving significantly improved the organization and the overall quality of narrative writing for students in grades 3, 6 and 7. The magnitude of the improvement of the treatment group over the control group performance in Organization ranged from 10.7% to 22.9%. Statistical and observational data indicate many implications for further research into the cognitive basis for writing and reading; for the improvement and evaluation of school writing programs; for the design of school curricula; and for the inservice education for teachers of writing.

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The methodology outlined in this study for teaching exposit ory writing to advanced (five year phase) grade eleven students is based on the assumption that writing as a problem solving strategy is a high level cognitive skill . In adhering to this assumption, a cognitively based schematic organizer known as a cross-classification chart was tested for its effectiveness a t the planning stage of the writing process . Results were not significant in any of the three components that were evaluated; however , a post- hoc analysis undertaken because of recorded observed data indicated a significant difference in the mean score on the Organization component for the treatment subgroup using the cross- classification organizer . Furthermore, the treatment group's positive response from the attitude survey towards planning writing is encouraging enough that replication and extension of the application of schema theory to wri ting should be pursued in cross-section and longitud i nal studies.

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Thesis (M.Ed.)-- Brock University, 1995.

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This study examined the impact that collaborative learning had on the assessment and evaluation of writing practices of a group of teachers as they engaged in a community of learners. The study explored the development of teacher knowledge and perceptions as well as the implementation of effective assessment strategies in writing for students in grades 4 to 8 that could be achieved through collaboration. Teachers' perceptions of the value of collaboration were also embedded within the study. Multiple methods of data collection were used to gather rich and descriptive data. Those methods included interviews, observation, and documentation of meetings and of participants' perceptions of their assessment and evaluation practices. Five preexisting themes describing desired outcomes of change were used to analyze the data. These themes included: knowledge, attitude, skill, aspiration, and behaviour. While it was difficult to identify definitively the degree oflearning achieved by the participants, conclusions can be drawn that the participants experienced learning and some change in the areas of knowledge and skill, attitude, aspiration, and behaviour. What was notable was the continued belief on the part of the participants of the value of collaboration as a means of learning.