Modelos de gestão da inovação: um estudo de casos em empresas brasileiras do setor petroquímico

A inovação consiste em desafio premente para inúmeras organizações, de diferentes portes e missões. Dada sua relevância para as organizações públicas e privadas, de portes variados, assim como para as economias locais, regionais, nacionais e internacionais, a gestão da inovação constitui o cerne deste estudo de casos múltiplos. A gestão da inovação e seu alinhamento com a estratégia organizacional pode representar um diferencial competitivo significativo. Através de uma visão sistêmica sobre a gestão da inovação, é possível que as organizações gerem benefícios e externalidades que poderão atender a diversos atores envolvidos e públicos interessados no processo, tais como colaboradores, parceiros de negócios, fornecedores, usuários, clientes e agências do governo. A partir desta perspectiva, a estratégia de inovação é considerada uma abordagem central no que diz respeito à estratégia empresarial. Nossa intenção na realização desta pesquisa é compreender a complexidade e o valor de processos de inovação em organizações e seus efeitos enquanto consequências de estratégias deliberadas e emergentes. Esta pesquisa propõe um modelo referencial a ser utilizado pelos gestores para o mapeamento de processos de variados graus de complexidade, com vistas a prestar suporte na gestão da inovação de produtos, processos e administrativa, de forma estruturada, com especial ênfase ao modelo do funil de inovação e sua interface com tecnologias de informação, assim como em processos organizacionais e interorganizacionais, que podem contemplar parcerias externas em inovação aberta. Foram desenvolvidos três estudos de caso, os quais formam a base deste modelo referencial. Todos os casos abrangem empresas do setor petroquímico brasileiro, sendo um caso de empresa de grande porte, a Braskem S.A., e dois casos de empresas de pequeno porte, respectivamente a Hausthene Poliuretanos Ltda. e a Prorevest Revestimentos de Poliuretanos e Peças Especiais Ltda. O modelo referencial proposto busca identificar as condições necessárias – os determinantes da inovação – que possibilitam a gestão da inovação em produtos, processos e em gestão, e seus possíveis resultados.

O desenvolvimento e a transferência de capacidades dinâmicas entre matriz e subsidiárias: um estudo de caso aplicado a uma multinacional brasileira

A capacidade das empresas multinacionais (EMN) de se adaptar às oportunidades e ameaças de seus mercados é um dos fatores estratégicos de maior importância na dinâmica dos negócios atuais. Essa necessidade de adaptação não se restringe apenas aos países desenvolvidos, mas também aos países emergentes. Nesse contexto faz-se necessário a compreensão da estratégia de empresas multinacionais dos países emergentes através do estudo das capacidades dinâmicas e de seus modelos de gestão. Assim este trabalho teve como objetivo geral analisar o desenvolvimento e a transferência das capacidades dinâmicas entre matriz e subsidiárias. Serviu como fundamento teórico deste estudo, a visão baseada em recursos, a ambidestralidade das organizações (exploration x explotation), as capacidades dinâmicas e os modelos estratégicos de gestão de EMNs. A definição escolhida para as capacidades dinâmicas, “habilidades sistemáticas da organização de integrar, construir e reconfigurar suas competências organizacionais de acordo com as ameaças e oportunidades do mercado”, serviu como base para toda a pesquisa. Em termos metodológicos foi utilizada a abordagem qualitativa, através de estudo de caso único como método de pesquisa. Após definição de alguns critérios (EMNs brasileiras, setor de tecnologia, mais de uma subsidiária e atuação em diversos segmentos) para definição da organização a ser estudada, optou-se pela escolha da empresa Alpha. A coleta de dados sobre a Alpha foi baseada em múltiplas fontes, através de informações secundárias e entrevistas em profundidade realizadas com pessoas chaves da organização para investigar de forma direta os processos, competências e recursos existentes na organização. Foram encontradas duas capacidades dinâmicas na Alpha: “processo de desenvolvimento de software” e “desenvolvimento de novos serviços”. A primeira CD está presente na matriz e nas subsidiarias. Sua transferência se deu de maneira integral a todas as subsidiárias e teve como fatores antecedentes à integração e o contexto competitivo. A segunda CD está presente somente na matriz e teve como principais fatores antecedentes a orientação empreendedora e as iniciativas. Sua transferência não ocorreu para qualquer subsidiária. Após a análise dos resultados pôde-se concluir que as duas capacidades dinâmicas, em especial a CD processo de desenvolvimento de software, é geradora de vantagem competitiva para a Alpha.

Renovando os sentidos: percepção e escrita etnográfica na etnomusicologia

MENDES, Jean Joubert Freitas. Renovando os sentidos: percepção e escrita etnográfica na etnomusicologia. In: ANPPOM, 17. Rio de Janeiro, 2005. Anais... Rio de Janeiro: UFRN/ANPPOM, 2005.

Influência dos intermediários de distribuição de produtos turísticos no processo de decisão do meio de hospedagem pelo consumidor

This study examines the complex hotel buyer decision process in front of the tourism distribution channels. Its objective is to describe the influence level of the tourism marketing intermediaries, mainly the travel agents and tour operators, over the hotel decision process by the buyer-tourist. The data collection process was done trough a survey with three hundred brazilian tourists hosted in nineteen hotels of Natal, capital of Rio Grande do Norte, Brazil. The data analysis was done using some multivariate statistic techniques as correlation analysis, multiple regression analysis, factor analysis and multiple discriminant analysis. The research characterizes the hotel services consumers profile and his trip, and identifying the distribution channels used by them. Furthermore, the research verifies the intermediaries influence exercised over hotel buyer decision process, looking for identify causality relations between the influence level and the buyer profile. Verifies that information about hotels available on internet reduces the probability that this influence can be practiced; however it was possible identifying those consumers considers this information complementary and non-substitutes than the information from intermediaries. The characteristics of the data do not allow indentifying the factors that constraint the intermediaries influence neither identifying discriminant functions of the specific distribution channel choice by consumers. The study concludes that consumers don t agree in have been influenced by intermediaries or don t know if they have, still considering important to consult them and internet doesn t substitute their function as information source

Os efeitos da estrutura de habitat sobre as comunidades de aranhas em uma floresta de caatinga do nordeste brasileiro

The inherent complexity of natural communities is a challenge to our understanding about how the habitat influences the abundance, local distribution and species diversity. The habitat can influence community structure in multiple ways and elucidate these relationships has provoked a lot of debate in ecology. The habitat heterogeneity hypothesis states that an increase in habitat heterogeneity (number of habitats) leads to an increase in species diversity in the landscape due to an expansion in niche dimensions. This study aims to identify whether this hypothesis is valid for the spiders that inhabit a locality in the Caatinga of northeastern Brazil. Cursorial and arboreal spiders were sampled in 30 plots within an area of Caatinga together with measures of environmental complexity, habitat heterogeneity and environmental parameters related to multiple aspects of vegetation architecture and species composition of woody plants. Stepwise multiple regressions were used to define which local environmental parameters best explain the variation in arboreal and cursorial spiders richness. Then a NMDS (Nonmetric multidimensional scaling) was used to reduce the number of predictive variables to those who are the most important and best represent the variation in spiders richness associated with the environment they were sampled. The results show a clear segregation between the guilds of arboreal and cursorial spiders, both related to what kind of environmental variables best explain its variation as well as in relation to what part of the vegetation they occupy

Emprego formal na região nordeste brasileira: seus efeitos na inclusão social

This work aims to study the problem of the formal job in the Brazilian Northeast region and its effect in the social inclusion, taking for base the analysis of variables defined in the Atlas of Social Exclusion, which is based on the 2000 Brazilian Census, choosing the county as unit of analysis. As methodological options, an exploratory data analysis was performed, followed by multivariate statistical techniques, such as weighted multiple regression analysis, cluster analysis and exploratory analysis of spatial data. The results pointed out to low rates of formal job for the active age population as well as low indexes of social inclusion in the Northeast region of Brazil. A strong association of the formal job with the indicators of social inclusion under investigation, was evidenced (schooling, inequality, poverty, youth and income form government transfers), as well as a strong association of the formal job with the new index of social inclusion (IIS), modified from the IES. At the Federative Units, in which better levels of formal job had been found, good indexes of social inclusion are also observed. Highlights for the state of the Rio Grande do Norte, with the best conditions of life, and for the states of the Maranhão and Piauí, with the worst conditions. The situation of the Northeast region, facing the indicators under study, is very precarious, claiming for the necessity of emphasizing programs and governmental actions, specially directed to the raise of formal job levels of the region, reflecting, thus, in improvements on the income inequality, as well as in the social inclusion of the population of Northeastern natives.

As organizações não-governamentais e a educação básica oferecida aos pobres: do consenso da oferta à ação privatizante

This work articulates a discussion about the role of the Non-Governmental Organizations (NGOs) in the social policies scenario, privileging the basic education directed to the poor in Brazil, in the period from 1992 to 2002. It is a relevant theme, particularly due to the importance of the NGOs in both the national and international scope actions. The study assumes that the NGOs are instruments of control (social control) that filter the social demands towards the State, specially regarding the basic education directed to the poor. It also discusses the process of acknowledgement e expansion of the NGOs as a result of the political and economic conjuncture leading to the State reform, which had an impact on the field of social policies. A close examination of these complex relations was only possible through the understanding of the third sector establishment, having the NGOs as the main means. In this movement, relevant information of the reality are considered in order to delimit the extents of this phenomenon, with a brief reference to its origins, to the marks of its conjunctural relations, registering the multiple faces of these Organizations and the constutive elements of the debate among different visions regarding the third sector, having the NGOs as a part of its composition. With this approach, documents and publications by the NGOs and the government are researched. Based on this material, the purposes announced by these organizations are analyzed, considering the Brazilian social, political and economic conjuncture. The State of Maranhão has been chosen as an example of this context, due to the high levels of poverty and low school performance, and also given that a great many NGOs actions are more and more being held in that location in order to promote social policies. It has been concluded that the NGOs help strengthen the theses that show the decrease in the State responsibilities on free, public and quality education, and that such principle is being negotiated through the partners actions

O corpo como matriz pedagógica

The contemporary conjuncture based on the capitalistic knowledge converges to the corporal consciousness that makes us see, feel, taste and hear, be in/to pieces. Disembodied reason legitimate and legislate ways of being and living socially and its development is the dehumanization of human relations causing pain and suffering. The objective of this work is to discuss the body as pedagogical matrix through imagistic/artistic elements: music, painting and literature. Metaphors lead to self knowledge of human subjectivity and approach us to the kaleidoscope of sensitive knowledge and enables learning to learn with the infinite combinations of images, knowledge, feelings and worldviews. The song Memória da Pele comes in the voice of Maria Betânia speak of the memories that are not mine, but are tattooed in me in the memory of skin, singing the memories of a love lived by who tries to forget rationally, but the body insists on remembering. It is password to think about what we are. The short story by Clarice Lispector, entitled Miss Algarve, narrates the life story of an unmarried and virgin woman, and her encounter with an alien called Ixtlan. Until then, she who lived as if every day were a Monday, found herself seduced by the pleasure of having a body in contact with another body, which also allowed her to give visibility to the bodies of others. She had repudiation by the immorality that her body and the other s perspired. The discovery of the body brings important lessons for nursing, involving our body and the others'. The painting the flying bed or Henry Ford Hospital, by Frida Kahlo, is our final metaphor. The traumatic experience of abortion is shown in this painting trough the picture of the artist naked in a hospital bed. This painting invites us to reflect on our work process. We need to think in multiple dimensions of the being and accept the invitation of art, so that the lightness confronts us with the weight imposed by the hegemonic ideology. I believe it is not a single view, but the many views that should justify the knowledge and practices of nursing; what matters is that they are woven into the dialogue, democracy, provided that protagonism of those individuals involved in this process, in the wandering and uncertainty, in the rewiring, solidarity, plurality. To this end, the body must be the great pedagogue that is able to be viewed not as a tapestry seen by the right view, as the logical knowledge sees, but seen by the opposite side in its singular, irregular, discontinuous weavings

Impactos da certificação ISO 9000 no desempenho estratégico :um estudo em empresas brasileiras do setor químico

This thesis deals with analyzing the contribution grade of the ISO 9000 quality system to the strategic performance of the Brazilian firms in the Chemistry sector, using the Balanced Scorecard system as reference. An exploratory research is developed to get technical information about these two management systems, with emphasis in their integration. After, a quantitative research is implemented using a questionnaire, to know and to obtain necessaries data for improving statistical estimations of the multiple relationships between the variables and the strategic performance for the universe of 352 Brazilians firms that make use of ISO 9000 as quality system. The size of the sample totalized 111 firms, which represent more than 31% of the selected universe. The main results show different visions of directors and managers about the significant variables that contribute for the strategic performance of the analyzed firms. The ISO 9000 system presents a big contribution to the strategic performance, when referred by the four perspectives of the Balanced Scorecard: learning and growth; internal process; customer and financial. Better performance was verified in the learning and growth perspective and reasonable performance was verified in the financial perspective

Estudo de estratégias de otimização para poços de petróleo com elevação por bombeio de cavidades progressivas

The progressing cavity pump artificial lift system, PCP, is a main lift system used in oil production industry. As this artificial lift application grows the knowledge of it s dynamics behavior, the application of automatic control and the developing of equipment selection design specialist systems are more useful. This work presents tools for dynamic analysis, control technics and a specialist system for selecting lift equipments for this artificial lift technology. The PCP artificial lift system consists of a progressing cavity pump installed downhole in the production tubing edge. The pump consists of two parts, a stator and a rotor, and is set in motion by the rotation of the rotor transmitted through a rod string installed in the tubing. The surface equipment generates and transmits the rotation to the rod string. First, is presented the developing of a complete mathematical dynamic model of PCP system. This model is simplified for use in several conditions, including steady state for sizing PCP equipments, like pump, rod string and drive head. This model is used to implement a computer simulator able to help in system analysis and to operates as a well with a controller and allows testing and developing of control algorithms. The next developing applies control technics to PCP system to optimize pumping velocity to achieve productivity and durability of downhole components. The mathematical model is linearized to apply conventional control technics including observability and controllability of the system and develop design rules for PI controller. Stability conditions are stated for operation point of the system. A fuzzy rule-based control system are developed from a PI controller using a inference machine based on Mandami operators. The fuzzy logic is applied to develop a specialist system that selects PCP equipments too. The developed technics to simulate and the linearized model was used in an actual well where a control system is installed. This control system consists of a pump intake pressure sensor, an industrial controller and a variable speed drive. The PI control was applied and fuzzy controller was applied to optimize simulated and actual well operation and the results was compared. The simulated and actual open loop response was compared to validate simulation. A case study was accomplished to validate equipment selection specialist system

Genetic parameters for milk yield analyzed by test-day models in Murrah buffaloes in Brazil

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Localização de faltas em linhas de transmissão de múltiplos terminais a partir de registros oscilográficos sincronizados via transformada wavelet

The electric energy is essential to the development of modern society and its increasing demand in recent years, effect from population and economic growth, becomes the companies more interested in the quality and continuity of supply, factors regulated by ANEEL (Agência Nacional de Energia Elétrica). These factors must be attended when a permanent fault occurs in the system, where the defect location that caused the power interruption should be identified quickly, which is not a simple assignment because the current systems complexity. An example of this occurs in multiple terminals transmission lines, which interconnect existing circuits to feed the demand. These transmission lines have been adopted as a feasible solution to suply loads of magnitudes that do not justify economically the construction of new substations. This paper presents a fault location algorithm for multiple terminals transmission lines - two and three terminals. The location method is based on the use of voltage and current fundamental phasors, as well as the representation of the line through its series impedance. The wavelet transform is an effective mathematical tool in signals analysis with discontinuities and, therefore, is used to synchronize voltage and current data. The Fourier transform is another tool used in this work for extract voltage and current fundamental phasors. Tests to validate the location algorithm applicability used data from faulty signals simulated in ATP (Alternative Transients Program) as well as real data obtained from oscillographic recorders installed on CHESF s lines.

Técnicas inteligentes hídridas para o controle de sistemas não lineares

A neuro-fuzzy system consists of two or more control techniques in only one structure. The main characteristic of this structure is joining one or more good aspects from each technique to make a hybrid controller. This controller can be based in Fuzzy systems, artificial Neural Networks, Genetics Algorithms or rein forced learning techniques. Neuro-fuzzy systems have been shown as a promising technique in industrial applications. Two models of neuro-fuzzy systems were developed, an ANFIS model and a NEFCON model. Both models were applied to control a ball and beam system and they had their results and needed changes commented. Choose of inputs to controllers and the algorithms used to learning, among other information about the hybrid systems, were commented. The results show the changes in structure after learning and the conditions to use each one controller based on theirs characteristics

Comparison of four trap types for ambrosia beetles (Coleoptera, Scolytidae) in Brazilian Eucalyptus stands

Eucalyptus spp. plantations represent >60% of the reforested area in Brazil. Although ambrosia beetle attacks on live trees were at first nonexistent, they have begun to appear with greater frequency. Monitoring for pest insects is a key factor in integrated pest management, and baited traps are one of the most widely used methods for insect population detection and survey. We compared the efficiency of the most widely used trap in Brazil to survey for ambrosia beetles and other Scolytidae, the ESALQ-84 type, with other traditionally employed traps: the multiple funnel (Lindgren trap); drainpipe; and slot (Theyson) traps, in a Eucalyptus grandis Hill ex Maiden stand in Brazil. The ESALQ-84 trap was the most efficient in trapping Hypothenemus eruditus Westwood and Hypothenemus obscurus (F.); the multiple funnel trap caught significantly more Cryptocarenus diadematus Eggers; whereas the slot trap caught more Premnobius cavipennis Eichhoff and Xyleborus affinis Eichhoff than the other traps. The drainpipe trap was the least effective trap overall. When corrected for number of beetles caught per trap surface area, catches were significantly higher on the ESALQ-84 trap for the majority of the species analyzed, probably because of a smaller trap surface area. The slot trap was recommended for it caught overall more beetles of the three most economically important scolytid species in eucalypt plantations in Brazil, P. cavipennis, X. affinis, and X, ferrugineus.

Análise comparativa entre propriedades mecânicas, termofísicas e geométricas de tijolos produzidos pelos fornos caieira e abóbada

In the State of Rio Grande do Norte potteries are distributed in several counties in the four meso, which are: West Potiguar, Center Potiguar, Agreste Potiguar and East Portiguar. The ceramics, mostly, are responsible for products used in construction as bricks, tiles and white brick and wood used as fuel. This paper had a primary focus in the region of Seridó. The furnaces in this region, used to manufacture bricks are configured Caieira and Valt, in most of them using principles rustic, usually operated in an empirical way, using principles of control rather primitive, predominantly visual control. The focus of this study was to analyze the differences in the thermophysical, mechanical and geometric characteristics of bricks produced by Caieira and vault furnaces, using the NBR 15720 and the evaluation of energy efficiency in both furnaces. Thermophysical characteristics were analyzed through tests to determine the water absorption obtained from the difference between dry mass and wet mass of the sample and analysis of the thermal gradient, the mechanical characteristics from determination of the compressive strength of ceramic brick popularly known as bricks and also analyzed the geometrical characteristics of the bricks in order to verify the homogeneity of manufacturing. The tests showed that the energy difference of the two furnaces is not considered responsible for a significant difference in the properties of the products