O Fetiche do Capital Intelectual: A ideologia do Conhecimento e da Adaptação no Contexto da Reestruturação Produtiva do Capital

This article presents a discussion about the fetishism of the intellectual capital, analysing the ideology of knowledge and the need of adaptation of the worker in connection with the restructuring of capital in recent decades. We analyze the emergence of this ideology - through the concepts of knowledge society, information society, intellectual capital, among others - in some authors of the area human resource management, following it presents the critique of this notion based on the analysis of some authors of critical social thought. Finally we position ourselves in order to assert that this is a new version of fetishism in the time of globalization of the capital.

A doutrina do método na terceira Crítica

The Doctrine of the method of the Critique of judgement concerns the faculty of teleological judgement (§ 79-91). In the beginning of this Appendix (§ 79), Kant aims on clarifying how teleological thought, according to the principle of final cause, interprets the essence and the phenomena of nature. However he makes clear: teleology is not a science, it does not belong to a doctrine, and it does not belong to theology as a part of it, for its object is not God, though in theology may be made the most important use of teleology (KU AA 05: 416). If teleology does not belong to theology and is not a science, why is there a necessity of a Doctrine of the method to the teleological judgement? Answering this incognito is the purpose of this text. And we will look for attaining it having as supposition that teleology, though if not having the doctrinal character of science that requires a Methodenlehre, may be seen as a critical science of passage, because it can intermediate the ambits of nature and freedom, and, as such, oscillate between natural science and theology.

Prefiro aprender do que decorar : a cultura audiovisual e a crítica dos alunos à realidade escolar

The present work aims to bring up a discussion around the viability of traditional teaching methods in a world predominantly technological and imagetic. A project conducted in the discipline of history, in a state school through the Núcleo de Ensino (Center for Teaching) UNESP Marília, we applied questionnaires that aimed to map aspects of the visual culture of the students, and their perception of everyday reality in school. Using the SPSS software, the issues of quantitative trait were analyzed, providing a critique of the teaching methods used by teachers, whereas the use of images has been revealed as a proposal capable of stimulating an education based on interaction and dialogue, approaching the socio-cultural reality of learners.

Fetichismo na música: do conceito adorniano à reflexão sobre (im)possibilidades formativas

Pós-graduação em Educação Escolar - FCLAR

Origens sociais do empresariado: O caso de São Carlos, 1890 – 1950

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A discursivização em Wall.E: sociedade, tecnologia e poder

This article consists in a discourse analysis of the feature film in animation Wall.e produced by Pixar in association to Disney in 2008. Pixar has been known to produce films that contain various discursive levels, making its products appealing not only for children, but also for adults. However, Wall-e proves to be a masterpiece in Pixar carrier, because it is the one which focuses on the analysis and critique of contemporary society associated with technological development. For this, the plot has as its starting point the question of sustainability and unbridled consumerism. But the film expands the debate, tracing the relationship between technology and humanity, discussing how one affects the other. The project therefore aims to show how the animation works such concepts and constructs his discourse. To this end, the work seeks to identify the signs that make up the discourse and draw the intertextuality between WALL.E and other works that also discuss the same elements such as Stanley Kubrick‟s 2001 - A Space Odyssey (1968)

Análise de risco em carteiras

The work consists of analyzing the risk management of investments by applying statistical concepts, economic and mathematical models considering the assets on the market on renowned financial institution. The assessment of these risks becomes increasingly interesting in view of minimizing your losses thus maximizing your chances of gains in both markets boom as extreme uncertainty, even with the sudden changes of scenery. Introducing concepts of investment funds, as well as the classification of the types of funds as funds management and equity, its guidelines, the concept of market investment funds. The types of assets comprising the investment funds, their taxation rules beyond the incidents that market widely used by investors and skilled people, both physical and legal, who keep their resources in this modality. With the historical data collected yields of investment funds of the Bank of Brazil, is an accomplished inflation adjustment and calculated the mean and variance for the verification of the model of Markowitz efficient frontier, a method used as investment analysis. This scan is used Matlab to obtain the set (or border) efficient portfolios. Once verified such data, there will be a critique of the Markowitz model as a quadratic programming and more coherent risk measures currently studied as VaR and CVaR minimizing the expected error, approaching our studies of current research. It is found that such studies have much to be explored, since there are many discussions about how effectively measure risk investments such as its characteristic and behavior, using a time series and volatility

Controle da população de morcegos hematófagos na região de Andradina, São Paulo

Pós-graduação em Ciência Animal - FMVA

A grande missão do século XIX e a escrita da história de Ernest Renan (1848-1863)

Pós-graduação em História - FCLAS

O conceito de Técnica da Natureza na Crítica da Faculdade do Juízo de Kant

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Quando gestos não políticos são políticos: a tradução brasileira de Giovanni's Room, de James Baldwin, e a questão da homossexualidade

This work is part of a research project on the role of translations of African-American literature in Brazil and their relation to issues of identity, discourse and aesthetics. It analyzes the translation, by Affonso Blacheyre, of Giovanni's room (1956), by James Baldwin, which was published in 1967 in Brazil. Baldwin is revered for his role in the Civil Rights Movement, having produced works that portray the contradictions of a democratic, but, at the same time, racist society. Giovanni's room was first rejected by his publisher for addressing homosexuality. The text displayed on the book flaps of the translation praises Baldwin's "work with language", in contrast to his anti-racism in other works. The praise of aesthetics of Giovanni's room is noteworthy, in contrast with the absence of any remarks on its critique of the marginalization of homosexuality. The focus on the aesthetics of the work corresponded to characters speaking a more formal register in the translation. Discourses on identity strengthening were less apparent in the 60s in Brazil in comparison to nowadays. The emphasis on aesthetics represented a seemingly "non-political" gesture that made it less shocking in the context of military dictatorship prevalent in the country at the time.

Kant e a epigênese

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Zweckmässigkeit ohne Zweck: ideias kantianas presentes na estética de Goethe

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise semiótica do conto Passeio Noturno, de Rubem Fonseca

This paper presents an analysis of the short story Passeio Noturno I, by Rubens Fonseca, from the gerative way of sense, oriented by Greimas´ postulations of generative semiotics. For the semiotics, discourse is conceived as a superposition of levels of diferent depth which are articulated according to a way which goes from the abstract to the concrete (BARROS, 2001). Following the notion of gerative way, the analysis of the short story is three folded: the level of fundamental structures, the level of the narrative structures and the level of the discursive structures. The subject matter that underlies the structure of the short story refers to a critique of the violence present in capitalist society in which "voices of culture" coexist with "voices of barbarie".

Ser ou não ser (de santo)?: aspectos do campo religioso afro-brasileiro na peça teatral Balbina de Iansã, de Plínio Marcos

To be or not to be (of candomblé)? – aspects of Afro-Brazilian religious field in the theater play Balbina de Iansã, by Plínio Marcos. In 1970, the playwright born in Santos-SP Plínio Marcos writes and directs the spectacle Balbina de Iansã, an adaptation (in form of a musical) from Romeo and Juliet, by Shakespeare. The action happens in a candomblé yard, managed authoritatively by a Mãe-de Santo, who tries to prevent the young protagonist couple’s love. This study analyzes the representation of some rites and principles of Afro-Brazilian religion in the play, especially concerning the critique of the relations of power that exist in the yards of São Paulo.