The impact of emerging technology in sport broadcasting on the preconditions for interorganizational relationship (IOR) formation in professional football

Environmental factors such as emerging technology, globalization, economic reform and social change are creating a background in which sporting organizations must seek to quickly adapt to manage their ongoing activities and operations. Focusing on emerging technology in the area of sport broadcasting, this research examined six preconditions for interorganizational relationship (IOR) formation from the perspective of professional football clubs in Australia. Based upon theories derived from the IOR literature, these six preconditions for IOR formation were considered to determine if emerging broadcasting technologies impact on IOR formation between Australian Football League (AFL) and National Rugby League (NRL) clubs and broadcasters. Semistructured in-depth interviews with senior managers of 11 AFL, and 10 NRL clubs were undertaken and data analyzed, coded and emergent themes identified. Results indicate that professional club managers display most of these attributes that precipitate the preconditions for IOR formation, but although these preconditions exist, there is little willingness by the clubs to formulate IORs with sport broadcasters.

Ecological conscious consumer behaviors in sport

The present study evaluated the influence of demographic and predictor variables on ecological conscious consumer behaviors (ECCB) of sport consumers. Seventy-five consumer responses on age, gender, and education level were collected alongside responses to the perceived consumer effectiveness (PCE) and environmental concern (EC) measures. Results indicated age, perceived consumer effectiveness (PCE) and environmental concern (EC) were significant predictors of ecological conscious consumer behaviors (ECCB). Future research suggestions, managerial and research implications were presented.

Facilitating and integrating learning within sport studies cooperative education : exploring the pedagogies employed by students, academics and workplace supervisors

Using an interpretative case study methodology, the pedagogical approaches used to facilitate and integrate student learning in cooperative education programmes in sport studies were investigated. This research drew from two New Zealand university cohorts and involved six focus group interviews. Findings suggested there were limited direct explicit attempts to integrate on- and off-campus learning. Integration was implicitly or indirectly fostered, principally by reflection through assessments (e.g., journals, reports), and primarily consisted of reflection-on-action (Schön, 1991) after the learning activities. Significantly, the integration of learning also consisted of reflection on personal growth, rather than critical reflection on theory or organisational practice.