956 resultados para Marketing Students
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The article examines the structure of the collaboration networks of research groups where Slovenian and Spanish PhD students are pursuing their doctorate. The units of analysis are student-supervisor dyads. We use duocentred networks, a novel network structure appropriate for networks which are centred around a dyad. A cluster analysis reveals three typical clusters of research groups. Those which are large and belong to several institutions are labelled under a bridging social capital label. Those which are small, centred in a single institution but have high cohesion are labelled as bonding social capital. Those which are small and with low cohesion are called weak social capital groups. Academic performance of both PhD students and supervisors are highest in bridging groups and lowest in weak groups. Other variables are also found to differ according to the type of research group. At the end, some recommendations regarding academic and research policy are drawn
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Motivation is the key to learning. The present study is about the relationship between intrinsic and extrinsic motivation as they affect learning with regard to students who are learning EFL for the first time. Cape Verdean seventh grade students learning English for the first time are generally very enthusiastic about the language before they start learning it in the high school. However, that enthusiasm seems not to be maintained throughout the school year and oftentimes teachers hear them complain about the difficulties of mastering aspects of the language. It seems that for some reason their motivation is undermined. Why does that happen? Is it the students’ fault or the teacher’s? If it the teacher’s fault, which motivation strategies work best to cope with this problem: intrinsic or extrinsic? With this in mind I asked the question: What is the relationship between students’ needs, interests, goals and expectations to learn English as a foreign language and teachers’ roles as facilitators and motivators? There are many studies that have been carried out in the field of motivation, and up to now, there seems to be no consensus of which is the best. For the purposes of this paper, three main theories will be discussed that have prevailed in the field of motivational psychology: the behavioural, the cognitive and the humanistic theories. Within these theories sub-theories are discussed and their relationship is explained with intrinsic and extrinsic motivation regarding Cape Verdean students learning English for the first time.
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Actualmente as empresas precisam adoptar as melhores praticas de gestão para se sobreviverem neste mercado competitivo e com tendencias em aumentar a competitividade cada vez mais, uma vez que estamos num mercado globalizado. Devido a esses acontecimentos é que o presente trabalho teve como objectivo maior conhecer a importância do marketing no sector bancário. A metodologia utilizada para a concretização desta pesquisa, no que se refere aos objectivos traçados foi a metodologia exploratóoria, onde consegui–se retratar os aspectos teóricos sobre o marketing, o marketing bancário, fazer um breve apanhado do sector e também realizou – se um estudo de caso na Caixa Económica de Cabo Verde - CECV. A fim de responder o problema da pesquisa optou – se pela utilização de duas técnicas de recolha de dados, nomeadamente, realização de uma entrevista com o coordenador de marketing da empresa em estudo e análise documental da mesma e conseguentemente foram analisados e interpretados as informações obtidas. Ficou provado que a empresa utiliza uma filosofia de marketing interno, assim como também se provou que realmente investir em marketing reflete de uma forma positiva evolução da quota do mercado da empresa. De uma forma geral o resultado obtido foi favorável (o que se esperava), constatando que na verdade o marketing é de grande importância na gestão da empresa estudada, pois contribui para o alcance dos seus objectivos.
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After reviewing the literature, this work tries to show the importance of teaching vocabulary fõr students’ literacy skills, especially, reading comprehension. Many researchers suggest that the greatest amount of vocabulary growth occurs through incidental word learning in wide reading, and, research indicates that vocabulary instruction is an important vehicle for vocabulary learning. (Anderson& Nagy, as cited in Harmon, 1992, p.306). Word knowledge is one of the best ways of successful reading and comprehension. “Reading enhancement correlates with reader’s vocabulary” (Im, 1994, p.12). Therefore, today’s language teachers and researchers have realized the important role of vocabulary in reading comprehension. A survey carried out on 10th, 11th and 12th grade students, regarding their reading comprehension, shows that unknown words is one of the factors which influences their ability to read and comprehend a passage. It also shows that students feel the need to be instructed on strategy when encountering new words and consequently improving their vocabulary. This inhibits their understanding of a reading selection. As a result it is crucial that teachers equip students with methodological tools to be employed when they encounter unknown words. There are a lot systematic approaches for discerning which skills and words a teacher should focus on and meaningful classroom activities to reinforce the words and strategies that teachers can use to help students increase their word knowledge. Finally research indicates that developing students’ vocabulary correlates with success in all areas of curriculum (Edger, 1999, p.14). The success of vocabulary development depends on students’ active process of learning and strategies used by teachers.
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This thesis is a pedagogical and methodological work related to the Teacher’s use of the students’ common language in 7th grade (beginners-level 1) Capeverdean English classroom. It discusses the importance of a limited and judicious use of the students’ common language (Creole/Portuguese) as a teaching technique to assist in the teaching and learning process. This thesis contains four chapters. The first chapter defines and shows the difference between mother tongue, second language and foreign language, talks about the methods and approaches (classroom procedures) to teach English as a foreign language, the different opinions about the teacher’s use of the students’ first language in the EFL classroom, and presents two studies already conducted on the use of the students’ mother tongue in the English classroom in two different EFL context. The second Chapter describes the methodology of research to conduct a study on the use of the students’ common language (Creole/Portuguese) in the EFL Capeverdean context with 7th grade students. The third chapter is the presentation of the Results and Analyses of the field research. And finally the fourth chapter is the recommendations and conclusions.
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O presente estudo aborda a temática do marketing na organização dos eventos turísticos da ilha de São Vicente, que tem como objectivo principal analisar a importância da adopção e aplicação das ferramentas do marketing e a sua contribuição para o sucesso desses eventos. A sua realização propiciou uma pesquisa do tipo exploratório com levantamento bibliográfico e de natureza qualitativa, e para alcançar os objectivos definidos desenvolveu-se um estudo de caso sobre o marketing e os eventos turísticos da ilha de São Vicente, com base na aplicação de uma entrevista estruturada aos organizadores e promotores de eventos da ilha. Os resultados da pesquisa foram apresentados e posteriormente propôs-se as linhas estratégicas do marketing para a melhoria dos eventos organizados na ilha. Dos resultados obtidos constatou-se que as empresas organizadoras dos eventos em São Vicente fazem uso das ferramentas do marketing para a divulgação e promoção dos seus eventos, apesar de não disporem de um plano de marketing específico e de ainda existirem algumas insuficiências que necessitam ser colmatadas para que os eventos turísticos ganhem a projecção e reconhecimento nacional e internacional que se pretende. As conclusões a que se chegou foram conseguidas através da análise das entrevistas, e também na qualidade de espectadora e apreciadora desses eventos. Espera-se que o estudo sirva de referência para todos os interessados nessa temática e futuros estudiosos, pesquisadores, ao mesmo tempo que seja uma chamada de atenção para as entidades responsáveis e com competência na área. The present study addresses the theme of marketing in the organization of events of interest in the island of São Vicente, and has as its main objective to analyze the importance of the adoption and implementation of marketing tools and their contribution to the success of such events. The realization initiated with a literature review, exploratory-type investigation, with a qualitative nature. To achieve our objectives we developed a case study on marketing and tourism events on the island of São Vicente, based on the application of a structured interview to the events’ organizers and promoters of the island. The search results were presented, and subsequently we’ve shown some marketing strategies that can be used for the improvement of the events organized on the island. From the results obtained, it was clear that the organizers of events in São Vicente make use of marketing tools for the dissemination and promotion of their events, despite not having a specific marketing plan. Besides, there are still some shortcomings that need to be fulfilled so that touristic events are projected to gain national and international recognition, as intended. The conclusions reached were obtained through analyses of interviews made, and also as a spectator and an appraiser of these events. It is hoped that the study will serve as a reference for anyone interested in this subject: future scholars, researchers, while serving, at the same time, as a reminder to those responsible and competent in the area.
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The objective of this study was to find out the relationship between students’ perception of Social Studies and their academic performance in the subject in Colleges of Education in Kaduna State. The respondents of the study comprised NCE 2 and NCE 3 students of Social Studies at the Federal College of Education in Zaria and the Kaduna State College of Education in Gidan Waya. The data for the study was collected using a questionnaire with reliability coefficient of 0.87. The Pearson’s Product Moment Correlation Coefficient was used to test the hypotheses formulated for the study. The hypotheses were tested at 0.05 level of significance with df = 232. The findings were as follows: 1. The Social Studies students in colleges of education in Kaduna State do not record high academic performance in the subject. 2. Students’ perception of the Social Studies curriculum does affect their academic performance in the subject 3. Students’ perception of relevance of Social Studies education has no bearing on their academic performance in the subject. 4. Students’ perception of public attitude towards Social Studies has no impact on their academic performance in the subject. 5. Students’ general perception of Social Studies does not affect their academic performance in the subject. Based on these findings the following recommendations were proffered for Social Studies researchers and policy makers. a. There is need for further research in order to determine the actual cause of students’ failure to display high performance in Social Studies. b. The NCE Social Studies curriculum should be reviewed in terms of volume and difficulty.
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Highly competitive environments are leading companies to implement SupplyChain Management (SCM) to improve performance and gain a competitiveadvantage. SCM involves integration, co-ordination and collaborationacross organisations and throughout the supply chain. It means that SCMrequires internal (intraorganisational) and external (interorganisational)integration. This paper examines the Logistics-Production and Logistics-Marketing interfaces and their relation with the external integrationprocess. The study also investigates the causal impact of these internaland external relationships on the company s logistical service performance.To analyse this, an empirical study was conducted in the Spanish Fast MovingConsumer Goods (FMCG) sector.
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We study the effect of providing relative performance feedback information onperformance, when individuals are rewarded according to their absolute performance. Anatural experiment that took place in a high school offers an unusual opportunity to testthis effect in a real-effort setting. For one year only, students received information thatallowed them to know whether they were performing above (below) the class average aswell as the distance from this average. We exploit a rich panel data set and find that theprovision of this information led to an increase of 5% in students grades. Moreover, theeffect was significant for the whole distribution. However, once the information wasremoved, the effect disappeared. To rule out the concern that the effect may beartificially driven by teachers within the school, we verify our results using nationallevel exams (externally graded) for the same students, and the effect remains.
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The Attorney General’s Consumer Protection Division receives hundreds of calls and consumer complaints every year. Follow these tips to avoid unexpected expense and disappointments. This record is about: More Sources on Students and Credit Card Debt Suggested by the Office of Attorney General Tom Miller
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This paper investigates the link between brand performance and cultural primes in high-risk,innovation-based sectors. In theory section, we propose that the level of cultural uncertaintyavoidance embedded in a firm determine its marketing creativity by increasing the complexityand the broadness of a brand. It determines also the rate of firm product innovations.Marketing creativity and product innovation influence finally the firm marketingperformance. Empirically, we study trademarked promotion in the Software Security Industry(SSI). Our sample consists of 87 firms that are active in SSI from 11 countries in the period1993-2000. We use the data coming from SSI-related trademarks registered by these firms,ending up with 2,911 SSI-related trademarks and a panel of 18,213 observations. We estimatea two stage model in which first we predict the complexity and the broadness of a trademarkas a measure of marketing creativity and the rate of product innovations. Among severalcontrol variables, our variable of theoretical interest is the Hofstede s uncertainty avoidancecultural index. Then, we estimate the trademark duration with a hazard model using thepredicted complexity and broadness as well as the rate of product innovations, along with thesame control variables. Our evidence confirms that the cultural avoidance affects the durationof the trademarks through the firm marketing creativity and product innovation.
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Questionnaire studies indicate that high-anxious musicians may suffer from hyperventilation symptoms before and/or during performance. Reported symptoms include amongst others shortness of breath, fast or deep breathing, dizziness and thumping heart. However, no study has yet tested if these self-reported symptoms reflect actual cardio respiratory changes. Disturbances in breathing patterns and hyperventilation may contribute to the often observed poorer performance of anxious musicians under stressful performance situations. The main goal of this study is to determine if music performance anxiety is manifest physiologically in specific correlates of cardio respiratory activity. We studied 74 professional music students divided into two groups (i.e. high-anxious and lowanxious) based on their self-reported performance anxiety in three distinct situations: baseline, private performance (without audience), public performance (with audience). We measured a) breathing patterns, end-tidal carbon dioxide (EtCO2, a good non-invasive estimator for hyperventilation), ECG and b) self-perceived emotions and self-perceived physiological activation. The poster will concentrate on the preliminary results of this study. The focus will be a) on differences between high-anxious and low-anxious musicians regarding breaths per minute and heart rate and b) on the response coherence between self-perceived palpitations and actual heart rate.