Análise de redes em procedimentos de cooperação indireta: utilização no sistema de recomendações da Biblioteca Karl A. Boedecker

Sistemas de recomendação baseados cooperação indireta podem ser implementados em bibliotecas por meio da aplicação de conceitos e procedimentos de análise de redes. Uma medida de distância temática, inicialmente desenvolvida para variáveis dicotômicas, foi generalizada e aplicada a matrizes de co-ocorrências, permitindo o aproveitando de toda a informação disponível sobre o comportamento dos usuários com relação aos itens consultados. Como resultado formaram-se subgrupos especializados altamente coerentes, para os quais listas-base e listas personalizadas foram geradas da maneira usual. Aplicativos programáveis capazes de manipularem matrizes, como o software S-plus, foram utilizados para os cálculos (com vantagens sobre o software especializado UCINET 5.0), sendo suficientes para o processamento de grupos temáticos de até 10.000 usuários.

O efeito das extensões de marca sobre a imagem da marca

The objective of this study is to analyze the effect that a brand extension strategy has on the brand image. The present study is analyzed on the Brazilian context, with a sample of 192 consumers and with two different product categories. It is an extension on the article of Martinez e Chernatony (2004). Through a linear regression analysis, it is identified a brand image¿s dilution effect after the extension. The characteristics of the perceived quality, the attitude and the familiarity had a positive effect over the brand after the extension; the similarity had a positive effect only at the brand¿s image. In a complementary way to the original paper, the effects of the interest for the original category are also analyzed and result in a dilution effect after the extension.

Factors influencing supermarket store loyalty

Este estudo focou na indústria de supermercados e teve como objetivo examinar o quanto os fatores referentes à existência de um programa de fidelidade em um supermercado, a fidelidade do cliente com esse programa e a percepção de valor que o cliente tem da loja, influenciam na sua lealdade à loja. Como muitas empresas têm feito um grande investimento nos Programas de Fidelidade, é certamente relevante que seja medida a efetividade desse tipo de programa. A metodologia usada foi a análise de regressão linear. Nesta análise de regressão foram consideradas as seguintes variáveis independentes: Valor percebido do programa, a Lealdade ao cartão de fidelidade da loja, o valor percebido da loja. Como variável dependente foi considerada a Lealdade à loja. A análise concluiu que os programas de lealdade em supermercados não estão funcionando como instrumentos efetivos de fidelidade e não têm relação com o Valor Percebido da Loja. O investimento das empresas nessa ferramenta não está trazendo o retorno esperado de desenvolver fidelidade no cliente.

Election over, battle for Brazil rages

Last week I sat down with a Brazilian acquaintance who was shaking his head over the state of national politics. A graduate of a military high school, he'd been getting e-mails from former classmates, many of them now retired army officers, who were irate over the recent presidential elections. "We need to kick these no-good Petistas out of office," one bristled, using the derogatory shorthand for members of the ruling Workers Party, or PT in Portuguese.

Brazil's election: as polarized as can be

What you see above is a graphic representation of something anyone who followed the campaign that led to the re-election of Dilma Rousseff as Brazil’s president on October 26 already knows: the election was the most polarised in the country’s history. Brasil was split down the middle, not only numerically (Dilma got 52 per cent, Aécio Neves 48) and geographically (Dilma won in the less developed north, Aécio in the more prosperous south). The twitterspere, too, was divided into two camps. Not only that; they hardly talked to each other at all.

Mundos pequenos, produção acadêmica e grafos de colaboração: um estudo de caso dos Enanpads

Utilizando a base de dados dos trabalhos publicados nos Enanpads realizados em 2002-04, este artigo focaliza a área de administração da informação para realizar um estudo exploratório sobre a formação de padrões nas estruturas de disseminação do conhecimento acadêmico no Brasil, apoiado nos conceitos oriundos da análise das redes sociais e conjugados com a base proveniente da teoria dos grafos e em recursos computacionais. Procurou-se mapear os fluxos de informações que possibilitam as trocas de conhecimento através das ligações existentes no meio acadêmico. Os resultados indicam a necessidade de ampliar e estreitar os laços entre os autores, notadamente os que possuem algum grau de centralidade local, no intuito de obter o fortalecimento das instituições de ensino, de forma a quebrar as resistências à produção conjunta entre elas, em detrimento do padrão de reprodução endógena detectado.

DAPP analyzes British elections in post in the Financial Times

Everything before the election seemed to be pointing to a Labour lead. Even pollsters got it wrong. But a network analysis of the Twitter conversations about the general election highlights just how much hype there was around Labour in the run-up to the big day. Marco Ruediger and this colleagues at the department of public policy analysis at the Fundação Getulio Vargas in Rio de Janeiro analysed and visualised millions of tweets during the campaign.

Lifestyle factors, direct and indirect costs for a Brazilian airline company

OBJECTIVE: To analyze lifestyle risk factors related to direct healthcare costs and the indirect costs due to sick leave among workers of an airline company in Brazil. METHODS: In this longitudinal 12-month study of 2,201 employees of a Brazilian airline company, the costs of sick leave and healthcare were the primary outcomes of interest. Information on the independent variables, such as gender, age, educational level, type of work, stress, and lifestyle-related factors (body mass index, physical activity, and smoking), was collected using a questionnaire on enrolment in the study. Data on sick leave days were available from the company register, and data on healthcare costs were obtained from insurance records. Multivariate linear regression analysis was used to investigate the association between direct and indirect healthcare costs with sociodemographic, work, and lifestyle-related factors. RESULTS: Over the 12-month study period, the average direct healthcare expenditure per worker was US$505.00 and the average indirect cost because of sick leave was US$249.00 per worker. Direct costs were more than twice the indirect costs and both were higher in women. Body mass index was a determinant of direct costs and smoking was a determinant of indirect costs. CONCLUSIONS: Obesity and smoking among workers in a Brazilian airline company were associated with increased health costs. Therefore, promoting a healthy diet, physical activity, and anti-tobacco campaigns are important targets for health promotion in this study population.

BlueFriends: measuring, analyzing and preventing social exclusion between elementary school students

Social exclusion is a relatively recent term, whose creation is attributed to René Lenoir(Lenoir, 1974). Its concept covers a remarkably wide range of social and economic problems, and can be triggered for various reasons: mentally and physically handicapped, abused children, delinquents, multi-problem households, asocial people, and other social “misfits” (Silver, 1995, pp. 63; Foucault, 1992). With an increasingly multi-cultural population, cultural and social inequalities rapidly ascend, bringing with them the need for educational restructuring. We are living in an evermore diverse world, and children need to be educated to be receptive to the different types of people around them, especially considering social and cultural aspects. It is with these goals that inclusive education has seen an increased trend in today’s academic environment, reminding us that even though children may be taught under the same roof, discriminatory practices might still happen. There are, however, a number of developed tools to assess the various dimensions of social networks. These are mostly based on questionnaires and interviews, which tend to be fastidious and don’t allow for longitudinal, large scale measurement. This thesis introduces BlueFriends, a Bluetooth-based measurement tool for social inclusion/exclusion on elementary school classes. The main goals behind the development of this tool were a) understanding how exclusion manifests in students’ behaviors, and b) motivating pro-social behaviors on children through the use of a persuasive technology. BlueFriends is a distributed application, comprised by an application running on several smartphones, a web-hosted database and a computer providing a visual representation of the data collected on a TV screen, attempting to influence children behaviors. The application makes use of the Bluetooth device present on each phone to continuously sample the RSSI (Received Signal Strength Indication) from other phones, storing the data locally on each phone. All of the stored data is collected, processed and then inserted into the database at the end of each day. At the beginning of each recess, children are reminded of how their behaviors affect others with the help of a visual display, which consists of interactions between dogs. This display illustrates every child’s best friends, as well as which colleagues they don’t interact with as much. Several tips encouraging social interaction and inclusiveness are displayed, inspiring children to change their behaviors towards the colleagues they spend less time with. This thesis documents the process of designing, deploying and analyzing the results of two field studies. On the first study, we assess how the current developed tools are inferior to our measuring tool by deploying a measurement only study, aimed at perceiving how much information can be obtained by the BlueFriends application and attempting to understand how exclusion manifests itself in the school environment. On the second study, we pile on the previous to try and motivate pro-social behaviors on students, with the use of visual cues and recommendations. Ultimately, we confirm that our measurement tool’s results were satisfying towards measuring and changing children’s behaviors, and conclude with our thoughts on possible future work, suggesting a number of possible extensions and improvements.

Classification of Boal, Malvazia, Sercial and Verdelho wines based on terpenoid patterns

Thirty-six Madeira wine samples from Boal, Malvazia, Sercial and Verdelho white grape varieties were analyzed in order to estimate the free fraction of monoterpenols and C13 norisoprenoids (terpenoid compounds) using dynamic headspace solid phase micro-extraction (HS-SPME) technique coupled with gas chromatography–mass spectrometry (GC–MS). The average values from three vintages (1998–2000) show that these wines have characteristic profiles of terpenoid compounds. Malvazia wines exhibits the highest values of total free monoterpenols, contrary to Verdelho wines which had the lowest levels of terpenoids but produced the highest concentration of farnesol. The use of multivariate analysis techniques allows establishing relations between the compounds and the varieties under investigation. Principal component analysis (PCA) and linear discriminant analysis (LDA) were applied to the obtained matrix data. A good separation and classification power between the four groups as a function of their varietal origin was observed.

Varietal flavour compounds of four grape varieties producing Madeira wines

Boal, Malvasia, Sercial and Verdelho are the main white grape varieties used in Madeira wine production. To estimate the free fraction of varietal aroma compounds of these varieties, 39 samples of musts were analysed to determine their content of monoterpenols and C13 norisoprenoids (terpenoids), using dynamic headspace solid-phase microextraction coupled with gas chromatography–mass spectrometry. The r-values for linearity studies of the analytical method used, varied between 0.977 (nerolidol) and 0.999 (linalool). The repeatability for each compound varied between 2.5% (citronellol) and 11.8% (β-ionone). The mean values from three vintages (1998, 1999 and 2000) confirmed that these musts have differentiated contents of terpenoids. In opposition to Verdelho musts, Malvasia showed the highest free terpenoids content. In order to establish relations between the compounds and the varieties under investigation, principal component analysis and linear discriminant analysis were applied to the data, revealing a good separation and classification power between the four groups as a function of varietal origin.