Novas tecnologias, comunicação especializada & assessoria de imprensa

This paper aims to discuss the influence of new technologies in the field of media, more specifically, within the press. The discussion will contribute on concepts that emerge from new technologies in the environment of cyberspace, acceleration time; cyberculture, besides raising discussions on the social sphere in relation to the democratization of information via the Internet and the interests of political and marketing, which permeates the universe of the press professional. The intention of this work is to create an agenda for discussion around new technologies and their influence in changing the paradigm of communication and its impact cibersocial. Finally, the discussion of new technologies as an auxiliary tool in the work of the communicator in contemporary times

Cicatrização cutânea por segunda intenção em pequenos animais

This study has the objective to show the physiologic process involved in the small animals wound healing, including his phases, types of wounds, the topic products, like anti-septic and ointments, and his mains indications for wound by second intention. In the actual market exists the increasing emergence of topic using products, vegetable healing ointments , being plants extracts or oils despite of a searching for more efficient products, fasters and cheaper, although don´t know much about the effects of these products What are the new types of treatment for wounds expected for the future

Entenda RP: campanha de difusão da profissão de Relações Públicas

The profession of public relations presents itself in Brazil currently as a profession in expansion. However, by it’s time of performance, it should already be instated and legitimatized by society like other areas that even though appeared later, are already known and understood. Therefore, this project intends to seek for answers about the current situation, analyzing since it’s appearance in Brazil until now a days. With this analysis of the whole historic trajectory it is possible to understand the many movements that occur today in the area of public relations that are constantly searching for a legitimating and valued profession. However in this context surfaces a paradox: How to value something that is not known? So this project starts up again a campaign of divulgation of public relations promoted by the ABRP (Brazilian Association of Public Relations), now on the internet using the social networks, seeking to have a wider audience, interaction and reach. By this campaign it is possible to show to different publics the existence and relevance of the profession in the Brazilian context in objective and practice way making it more comprehensible in Brazil

A escolha da profissão docente: perfil dos alunos do curso de Pedagogia da UNESP/Bauru no ano de 2011

Several aspects interfere when it comes to choose a career. Some of which are family and cultural influence; and even lack of opportunities. Such aspects were greatly taken into consideration for defining the subject of this research which is to analyze the reasoning Pedagogy students from UNESP (Universidade Estadual Paulista – University of São Paulo State) used when choosing their academic career, and to assess the students’ profile who were taking this course in 2011 as well as the influence of students’ socioeconomic conditions. An empiric approach with a qualitative survey was chosen to develop this research which was conducted with a questionnaire appliance and with a semi-structured interview with randomly selected students. A theoretical study about the specifics of the academic career and a fully comprehension of the legal / regulatory aspects of this profession in Brazil were also conducted. The survey results showed that most students were women, supporting the fact that this career has become a female profession. Characteristics such as vocation and mission, presented on literatures as the specifics of this profession were clearly seen in the survey results. Several students went to public schools and are labeled into the classes C and D in social economical status; furthermore almost 50% had not chosen Pedagogy as a first choice for a major. However, most of the students do not think that their social economical status had influence in their choice. Nevertheless some students claimed that their options were not their first wish and their choice was made by the easier possibility of entering and concluding the course besides the prompt need of these professionals after graduating in the job market. The students’ education background were also discussed in the research... (Complete abstract click electronic access below)

Diagnóstico ambiental do Córrego Bandeirantes, município de Rio Claro, SP: parâmetros biológicos e metais-traço

This study was conducted to verify water quality and environmental impacts related to the occupation of the watershed of the Bandeirantes stream, located in Rio Claro, SP. The intention is to propose measures to enable the mitigation of negative impacts, and boosting the recovery and maintenance of the quality of water resources, preventing its complete degradation. Water analysis were performed at three different points, east, crossing the Ring Road (dirt road) and near the confluence with the Ribeirão Claro. The results indicated significant degradation of water, especially after the crossing, where it witnessed the accumulation of solid waste and easy access to the stream, both for animals as for people, due to limited riparian it. Another impact was observed the current construction of the Forum of Rio Claro in the right side of the stream studied, causing change in the landscape, change the flow properties and removal of existing vegetation at the site of work, defined as an environmentally protected area, as determined by existing law. Measures such as: restoration of riparian zones, effluent treatment, planned urban growth and environmental education of the population, would be essential to mitigate the environmental impacts of watershed Bandeirantes stream

Junção em mudança: reanálise morfossintática e redes polissêmicas de 'que nem'

Neste trabalho, analiso aspectos da constituição e do uso do juntor que nem, em dados da modalidade de enunciação falada do português. A questão maior é mostrar que a inserção de que nem no paradigma dos juntores, por meio de processos de gramaticalização, resulta em quatro novos padrões funcionais, que refletem uma rede de parentesco semântico no domínio das relações modais. As construções com que nem são descritas a partir do pareamento entre forma e significado, com o propósito de defender que arquiteturas sintáticas diferenciadas contribuem para a interpretação da polifuncionalidade semântica de que nem; e que as fontes sincrônicas do português ajudam a desvendar etapas do processo de reanálise de que e nem, tendo em vista as tendências diacrônicas sobre mudança de juntores nas línguas (Kortmann, 1997).

O estatuto teórico-metodológico do falado e do escrito para a pesquisa em mudança linguística

The objective of this paper is to reflect on the theoretical and methodological status of oral and written data as a source for investigating linguistic change phenomena. The per - spective we adopt here distances itself from a compartmentalized conception of oral and writ - ten texts writing since it is more closely associated with the writers’ relationship with historically and socially established practices of orality and literacy. We conducted an assessment of some of the specialized literature in order to gather arguments to defend the coexistence of written and oral enunciations, understood not as a form of interference, but as a constitutive blend, which, given its hybrid nature, enables the occurrence of the vernacular data, a locus of change also present in written records.

Evolucionismo linguístico: um paralelo entre evolucionismo biológico e mudança linguística

The comparison between linguistic change and biologic evolution is a subject that has caused and still causes much controversy among linguists and other academics that see, in this parallel, problems related to similar attempts in the nineteenth century by Social Darwinism, which approached the biological evolution with social and cultural development of a people. However, this paper aims to show that today this parallel is not built in the same way as was done before. Names like William Labov, Salikoko Mufwene, Jonathan West and Hildo Honorio do Couto in linguistics; Charles Darwin in biology; and Tom Ingold and Clifford Geertz in anthropology, showed that areas of Humanities, such as linguistics and anthropology, and of Biological Sciences, as phylogeny and genetics, are likely to be worked together by the great similarities between processes that compose them. Thus, based on the writings of these authors and some others, this paper presents this theme’s controversy; it shows the similarities between characteristics of languages and species; it seeks through the concepts MA Mental, MA Social and MA Natural of the languages (coined by Couto on Linguística, ecologia e ecolinguística: contato de línguas) to develop ideas of how it is possible to think the language change in the light of Darwin's concept, Natural Selection; and finally, it shows that the parallel theme is rather productive, based on the texts and discussions presented in the whole paper, and that the controversy has been being dissolved with more and more people working on the parallel between language and species

Mudança política no Paraguai e as relações com o Brasil: o caso da renegociação do Tratado de Itaipu

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação temporal e espacial do balanço de radiação, de energia e da evapotranspiraçâo no noroeste paulista, face a mudança no uso do solo

Pós-graduação em Agronomia - FEIS

Mudança social e cultural no Brasil nos últimos 50 anos: cenário e perspectivas para a melhoria do ensino público

Thinking about improving public education in Brazil means thinking not just what we wish to develop competencies and skills in individuals, but understands clearly identify the type of citizens who are training and what kind of society we want for the future. So if there are social and cultural changes they should have their comtraponto within the classroom considering education steeped in culture and therefore in the forms of modern communication. The challenge for school education is to show the students inside the classroom, as will be outside.

A norma-padrão Europeia e a mudança linguística na Escola Moçambicana

In Mozambique, the portuguese language is considered the official language, second language, national language and competes with more than twenty Bantu languages spoken by the majority of population. The standard norm lose away their floor to the Mozambican Portuguese which carries own characteristics pertaining to the sociolinguistic context of the country. Schools attempt their best, but they cannot teach the European standard due the multilingual and Portuguese contact with African languages, a fact that is reflected in the media and in the literature through their oral and written forms. These difficulties result in high rates of failures due to problems encountered in using the European standard by teachers and writers who prepare the school books. This research suggests the standardization of the Mozambican variant as well as the preparation of dictionaries and grammars illustrating the sociolinguistic reality of Mozambique in order to improve the quality of education. It also emphasizes the need for a self-esteem spirit on Mozambicans in general as a conduit to eliminate the soaring bias that Mozambicans can not speak portuguese language

Variação e mudança linguística: panorama e perspectivas da sociolinguística variacionista no Brasil

Since the 1970s many research groups have emerged in Brazil in the area of Sociolinguistics, seeking to investigate language in relation to social factors that distinguish different speech communities to deconstruct the idea of linguistic homogeneity. Many of the works have been based on variationist sociolinguistics (LABOV, 2008 [1972]), for which variation and change are inherent to languages, i.e., heterogeneous structures are part of the speakers’ linguistic competence, as a cultural phenomenon motivated by linguistic and extralinguistic factors. Our aim, in this article, is to address the paths of Sociolinguistics since its beginning as a science, focusing mainly on the variationist strand, by recalling its key-concepts and methodology, and to present an overview of the research works conducted in Brazil in this field nowadays.

Contribuições teóricas e metodológicas para a constituição de corpora em pesquisa de variação/mudança linguística

This papers deals with theoretical and methodological problems concerning the definition of criteria for the selection of sources for the study of language. Our work discussed the use and the importance of genre in the process of corpora construction as variation search – synchronic and diachronic.

Variação e mudança lexical no português brasileiro do século XX: um estudo descritivo-comparativo

In this article, we analyze only the processes of lexical expansion related to the reuse and recontextualization of words. We selected 50 names of animals in Brazilian Portuguese (PB). These words were found in two dictionaries and only the definitions connoting human actions and attributes were used. Through this study linguistic principles that are practically consensual were confirmed. We highlight the polissemic phenomenon as one of the factors that most contribute to the economy of the linguistic system.