Comunicaciones integradas feriales o como planificar con éxito una feria industrial

En este artículo se explica que la feria es una herramienta comercial utilizada habitualmente en el área de Marketing Industrial y que, a pesar de las ventajas que ofrece, recibe diversas críticas. Los frenos a su utilización están muy relacionados con la inversión que suponen tanto en recursos económicos como humanos. En definitiva, la feria es una herramienta con una gran potencialidad pero que requiere de un proceso de planificación riguroso y sistemático, con unos objetivos claros y definidos a partir de la estrategia de marketing global de la empresa. La aplicación del concepto de Comunicaciones Integradas Feriales pretende garantizar al expositor la optimización del esfuerzo realizado, maximizando el valor que las distintas herramientas de Marketing pueden aportar al programa ferial.

Sampling statistics in the Atlantic menhaden fishery

Atlantic menhaden, Brrvoortia tyrannus, the object of a major purse-seine fishery along the U.S. east coast, are landed at plants from northern Florida to central Maine. The National Marine Fisheries Service has sampled these landings since 1955 for length, weight, and age. Together with records of landings at each plant, the samples are used to estimate numbers of fish landed at each age. This report analyzes the sampling design in terms of probablity sampling theory. The design is c1assified as two-stage cluster sampling, the first stage consisting of purse-seine sets randomly selected from the population of all sets landed, and the second stage consisting of fish randomly selected from each sampled set. Implicit assumptions of this design are discussed with special attention to current sampling procedures. Methods are developed for estimating mean fish weight, numbers of fish landed, and age composition of the catch, with approximate 95% confidence intervals. Based on specific results from three ports (port Monmouth, N.J., Reedville, Va., and Beaufort, N.C.) for the 1979 fishing season, recommendations are made for improving sampling procedures to comply more exactly with assumptions of the sampling design. These recommendatlons include adopting more formal methods for randomizing set and fish selection, increasing the number of sets sampled, considering the bias introduced by unequal set sizes, and developing methods to optimize the use of funds and personnel. (PDF file contains 22 pages.)

Geographical catch distribution of yellowfin and skipjack tuna in the Eastern Pacific Ocean, 1967-1970, and fleet and total catch statistics, 1962-1970

ENGLISH: Logbook records of tuna vessels fishing in the eastern Pacific Ocean were used to prepare charts showing the distribution of yellowfin tuna and skipjack catches by i-degree area, by quarter of the year, and by gear, for the years 1967-1970. Recent changes in the geographical distribution of yellowfin catch are illustrated. Also given are annual catch statistics and the composition of the international tuna fishing fleets which operated in the Commission's Yellowfin Regulatory Area each year, 1962-1970. SPANISH: Los registros de los cuadernos de bitácora de los barcos pesqueros de atún en el Océano Pacífico oriental se usaron para preparar gráficos que presentan para los años de 1967-1970, la distribución de captura del atún aleta amarilla y barrilete por área de 1 grado, trimestre del año y, por las artes. Se ilustran los recientes cambios en la distribución geográfica de la captura del atún aleta amarilla. Se presentan también las estadísticas de captura anual y la composición de la flota internacional de pesca, que explota cada año el Area Reglamentaria de la Comisión, 1962-1970. (PDF contains 95 pages.)

Geographical distribution of yellowfin and skipjack tuna catches in the Eastern Pacific Ocean, and fleet and total catch statistics, 1971-1974

ENGLISH: Logbook records of purse seiners and baitboats fishing for yellowfin and skipjack tunas in the eastern Pacific Ocean were used to prepare charts showing the distribution of catches by l-degree area and quarter of the year for each gear and regulation status, for the years 1971-1974. Changes in geographical distribution of the catch over the four-year period are discernible. Information on annual catch statistics and fleet composition by country is presented. SPANISH: Los registros de bitácora de los cerqueros y clíperes (barcos de carnada) que pescan atún aleta amarilla y barrilete en el Océano Pacífico oriental se emplearon para preparar los diagramas en los que se indica la distribución de las capturas por área de 1 grado y trimestre, correspondiente a cada arte y condición reglamentaria en los años de 1971 a 1974. Se pueden distinguir los cambios en la distribución geográfica de la captura durante el período de cuatro años. Se presenta la información por país sobre las estadísticas de la captura anual y la composicón de la flota. (PDF contains 116 pages.)

Die Anteile von Sieb- und Futtergarnelen in deutschen Garnelenfängen im Jahre 2000

The German shrimp fisheries land different types of pro-duce. Besides cooked shrimp for human consumption small (undersized), raw shrimp (industrial shrimp) are landed regionally in the second half of each year for animal feedstuff purposes. They are dried in special plants and form sellable secession from sieving processes aboard shrimping vessels. Grading the cooked shrimp ashore gives the non-marketable fraction of too small shrimp, which is not meant for shelling. That fraction is produced all year alongside landings of shrimp and is used for feed-stuff as well. Both extra fractions are listed in the official statistics since 2000 for the first time. That year industrial shrimp made up 6 % of the total landings while the non-marketable, small cooked shrimp summed up to 7 %, respectively. Though being essential for specialised animal feeds they are commercially of very little value, making up to hardly 2 ‰ of the total turnover of the German shrimp fisheries.

Problems of industrial fisheries development in the Cross River State

The industrial fisheries as opposed to artisanal fisheries in Cross River State, Nigeria, is discussed, considering the prospect of industrial fisheries in the State and identifying the major fish and shrimp resources within the coastal waters. Industrial fishing was introduced in 1973 when the state government invited a Japaneese company to carry out a joint exploratory shrimp fishing venture. The contributions made by the Seastate Seafoods Company, the Eyib's Nutritional Food and the Arawak Fishing Companies towards the increase in the number of fishing fleet in the state are noted.