Value orientation of professional students in kerala

The present study is on value orientation of professional students•and as such the theoretical value is inherent and implied. Variation on this value is likely to be limited among the subjects. The relevance of the present study is with particular reference, to management as a profession. In organisational settings motivation plays an important role. According to McClelland's theory of needs, achievement, power, and affiliation are the three important needs that help in understanding motivation. Achieve~ent need may be defined as the drive to excel, to achieve in relation to a set of standards, and to strive to succeed. Some people have a compelling drive to succeed. They have a desire to do something better or more efficiently than it has been done before. McClelland found that high achievers differentiate themselves from others by their desire to do things . better. Considering this fact, 'achievement' is included as one of the values for the study

Professional Associations and Academic Librarianship in Kerala

The library professional in an academic institution has to anticipate the changing expectations of the users, and be flexible in adopting new skills and levels of awareness. Technology has drastically changed the way librarians define themselves and the way they think about their profession and the institutions they serve. In addition to the technical and professional skills, commitment to user centred services and skills for effective oral and written communication; they must have other skills, including business and management, teaching, leadership, etc. Eventually, library and information professionals in academic libraries need to update their knowledge and skills in Information and Communication Technology (ICT) as they play the role of key success factor in enabling the library to perform its role as an information support system for the society.

Professional Skills and Competencies for Academic Librarian in an Electronic Environment

Development of new technologies in the field of library and information science especially in academic libraries has resulted in the need for library staff to be flexible in adopting new skills and levels of awareness. In addition to core technology skills, importance is to be given to other skills in communication, management, etc. This paper attempts to describe in brief the competencies and skills required for an academic library professional in the digital era .

Professional Development of Academic Library Professionals in Kerala

The paper aims to bring out the problems and prospects of the professional development opportunities of academic library professionals in the Universities in Kerala. The study is a part of research undertaken to survey the professional development activities and educational needs of library professionals in the major Universities of Kerala because of the developments in Information communication technology. The study recommends methods for improving the knowledge/skills of library professionals. The aim of the study is to evaluate the professional development activities of Library professionals and their attitude towards continuing education programmes. In order to achieve the objectives of the study a survey was conducted with the help of structured questionnaires distributed to 203 library professionals in seven major universities in Kerala, (South India) of which 185 questionnaires were returned. Results of the analysis show that majority of the professionals have pursued higher degrees in library science or IT allied courses after entering the profession, and that they have a positive attitude towards participation in training programmes and workshops. The results show that developments in ICT have a positive influence on majority of library professionals‘ attitude towards continuing education programmes.

Developing a Theoretical Framework for a Study on the Impact of Advertising Credibility of Consumer Healthcare Products

The tough competition in the global and national markets and new trends in consumerism resulted in an increase in the volume of advertisements. Sometimes advertisers are successful in achieving their intended objectives with a particular advertisement and sometimes they are not .These factors contributed a lot towards the decision making problems of advertising agencies with regard to the selection of appropriate advertising strategies and tactics. The tough competition and large volume of advertising make the consumers confused and this even created doubts in the minds of consumers about the genuineness and reliability of manufacturers and products. These factors caused a query regarding the active role of credibility element in advertising. The proposed study examines the effects of advertising credibility in consumer health care non durable product advertising on communication effect, purchase behavior and ad skepticism. This paper examines the need for the study of advertising credibility and reviews the advertising- consumer behaviour- credibility – healthcare theories which form a basis for the study. It identifies the different components and dimensions of advertising credibility and the importance of communication effect, purchase behavior and ad skepticism. It also studies the relevance of credibility in the consumer healthcare products advertising and suggests a Theoretical Framework for the proposed study

Does interpersonal behavior of psychotherapy trainees differ in private and professional relationships?

• Aim: The present study aimed to evaluate the effect of trainees’ interpersonal behavior on work involvement (WI) and compared their social behavior within professional and private relationships as well as between different psychotherapeutic orientations. • Methods: The interpersonal scales of the Intrex short-form questionnaire and the Work Involvement Scale (WIS) were used to evaluate two samples of German psychotherapy trainees in psychoanalytic, psychodynamic, and cognitive behavioral therapy training. Trainees from Sample 1 (N = 184) were asked to describe their interpersonal behavior in relation to their patients when filling out the Intrex, whereas trainees from Sample 2 (N = 135) were asked to describe the private relationship with a significant other. • Results: Interpersonal affiliation in professional relationships significantly predicted the level of healing involvement, while stress involvement was predicted by interpersonal affiliation and interdependence in trainees’ relationships with their patients. Social behavior within professional relationships provided higher correlations with WI than private interpersonal behavior. Significant differences were found between private and professional relation settings in trainees’ interpersonal behavior with higher levels of affiliation and interdependence with significant others. Differences between therapeutic orientation and social behavior could only be found when comparing trainees’ level of interdependence with the particular relationship setting. • Conclusion: Trainees’ interpersonal level of affiliation in professional relationships is a predictor for a successful psychotherapeutic development. Vice versa, controlling behavior in professional settings can be understood as a risk factor against psychotherapeutic growth. Both results strengthen an evidence-based approach for competence development during psychotherapy training.

Workforce Issues in the Greater Boston Health Care Industry: Implications for Work and Family

Interviews with more than 40 leaders in the Boston area health care industry have identified a range of broadly-felt critical problems. This document synthesizes these problems and places them in the context of work and family issues implicit in the organization of health care workplaces. It concludes with questions about possible ways to address such issues. The defining circumstance for the health care industry nationally as well as regionally at present is an extraordinary reorganization, not yet fully negotiated, in the provision and financing of health care. Hoped-for controls on increased costs of medical care – specifically the widespread replacement of indemnity insurance by market-based managed care and business models of operation--have fallen far short of their promise. Pressures to limit expenditures have produced dispiriting conditions for the entire healthcare workforce, from technicians and aides to nurses and physicians. Under such strains, relations between managers and workers providing care are uneasy, ranging from determined efforts to maintain respectful cooperation to adversarial negotiation. Taken together, the interviews identify five key issues affecting a broad cross-section of occupational groups, albeit in different ways: Staffing shortages of various kinds throughout the health care workforce create problems for managers and workers and also for the quality of patient care. Long work hours and inflexible schedules place pressure on virtually every part of the healthcare workforce, including physicians. Degraded and unsupportive working conditions, often the result of workplace "deskilling" and "speed up," undercut previous modes of clinical practice. Lack of opportunities for training and advancement exacerbate workforce problems in an industry where occupational categories and terms of work are in a constant state of flux. Professional and employee voices are insufficiently heard in conditions of rapid institutional reorganization and consolidation. Interviewees describe multiple impacts of these issues--on the operation of health care workplaces, on the well being of the health care workforce, and on the quality of patient care. Also apparent in the interviews, but not clearly named and defined, is the impact of these issues on the ability of workers to attend well to the needs of their families--and the reciprocal impact of workers' family tensions on workplace performance. In other words, the same things that affect patient care also affect families, and vice versa. Some workers describe feeling both guilty about raising their own family issues when their patients' needs are at stake, and resentful about the exploitation of these feelings by administrators making workplace policy. The different institutions making up the health care system have responded to their most pressing issues with a variety of specific stratagems but few that address the complexities connecting relations between work and family. The MIT Workplace Center proposes a collaborative exploration of next steps to probe these complications and to identify possible locations within the health care system for workplace experimentation with outcomes benefiting all parties.

L'Orientació professional

L'autor fa un repàs a la història de l'orientació professional al llarg del segle XX i analitza les diverses causes econòmiques polítiques i socials

Professionals: L'experiència d'un titulat que desenvolupa la seva activitat professional dissenyant circuits electrònics

Seguint amb l’objectiu que titulats a l’Escola Politècnica Superior expliquin detalls de la seva inserció laboral i del seu perfil professional, en aquest segon número de la revista entrevistem el Sr. Albert Pijuan Vila. En aquest cas no es tracta d’un titulat recent, ja que l’Albert va finalitzar els estudis l’any 1988. Recordem que, si bé al 1988 ja disposàvem de d’actual edifici P-I de l’EPS, l’escola encara estava vinculada a la Universitat Politècnica de Catalunya. El principal interès que ens ha mogut a entrevistar l’Albert ha estat el fet de poder presentar les característiques d’un tipus de lloc de treball que pot ser adient per a alguns dels titulats actuals de l’EPS, especialment d’Enginyeria Tècnica Industrial, especialitat Electrònica Industrial i Enginyeria Tècnica en Informàtica de Sistemes. L’entrevista també vol explorar quins són els tipus de coneixements i les competències que haurien d’adquirir els estudiants per adequar-se millor a aquest tipus de sortida professional

Art i part :la figura del/la professional de l'educació social en processos de desenvolupament cultural comunitari

Anàlisi de la figura de l'educador/a social en processos de desenvolupament comunitari a partir d'experiències diverses a Catalunya

Els àmbits de pràctica professional en els estudis de psicologia: present i futur

Els alumnes de Psicologia, quan inicien els seus estudis universitaris, sovint tenen una imatge parcial i esbiaixada de l’ampli ventall de possibilitats professionals de què disposa el psicòleg en l’àmbit aplicat. Seria desitjable que aquestes representacions inicials anessin modificant-se al llarg dels estudis per anar-se apropant als perfils existents en la pràctica professional. Els plans d’estudi anteriors a la reforma del Espai Europeu d’Educació Superior difícilment assolien aquest objectiu en l’àmbit de la Psicologia: una llicenciatura estructurada en àrees de coneixement, no sempre directament vinculades a perfils professionals, i poques hores de pràctica en centres aplicats, hi contribuïen clarament. Però les múltiples reformes que planteja la convergència europea a nivell d’estudis superiors, introdueixen un seguit de modificacions importants al respecte que poden resultar avantatjoses: l’increment de les hores de pràctiques tutelades en centres aplicats, tant en els estudis de Grau i com de Màster, així com la clara correspondència entre, d’una banda, els perfils professionals de la Psicologia i, per una altra, els quatre Màsters que s’ofereixen a Espanya, en són alguns exemples. El present article analitza, no només el curs de la reforma de la titulació de Psicologia en l’estat espanyol en relació als àmbits de pràctica professional, si no que també recull els que es contemplen en el marc universitari de la convergència europea, partint de la directrius de l’interessant projecte EuroPsy (European Diploma of Psychology). Finalment, es reflexiona sobre les àrees de pràctica professional envers les àrees d’especialització en Psicologia, així com de les òptimes perspectives de creixement que presenta la professió en un futur immediat

Resum del curs "Networking professional"

Resum del curs “Networking professional”, organitzat pel COBDC. On es plantegen els conceptes bàsics relacionats amb el networking i quina utilitat pot tenir a la feina

Aprender investigando. Una experiencia formativa en el ámbito de la enfermería = Research teaching processes used as a methodological strategy in the education of healthcare professionals

Este trabajo tiene como propósito presentar y valorar, desde la perspectiva del alumnado participante, un proyecto de investigación-formación puesto en marcha durante el curso 2003-2004 en la elaboración del trabajo de tesina, fin de carrera, en la Escuela de Enfermería de Vitoria, dentro del programa de Licenciatura Europea de Enfermería. Constituye el punto de partida de un proyecto a largo plazo, iniciado con la intención de desarrollar principios teóricos y procedimientos prácticos que nos permitan sistematizar procesos formativos que, centrados en la investigación, articulen la teoría y la práctica e integren una perspectiva comunicativa y cooperativa

La nova formació professional a les comarques de Girona

A partir del curs 1999-2000 s'inicia a Catalunya l'aplicació generalitzada dels cicles formatius de la nova formació professional implantada per la Llei d'ordenació general del sistema educatiu (LOGSE), aprovada el ja llunyà 1990. Amb tot, alguns centres de les comarques de Girona ja ho han fet aquest curs mateix i la majoria entraran el curs vinent en el nou sistema