Métodos cuantitativos versus métodos cualitativos en la economía de los Negocios. ¿Es una metodología reconciliable?

Changes in the organizational environment over the last three decades have increasingly led to traditional theories being called into question, by stimulating the search for new models suited to the new realities of business economics, generating a crisis or scientific revolution that may result in the appearance of a new paradigm. The positivism-phenomenology duality provokes an “epistemological crisis” in research in management sciences. But the existence of both approaches does not imply the election of one scientific orientation in frontal opposition to the other. From these two conceptions of research procedure, the methods applied can be classed into groups, quantitative and qualitative. The quantitative methodologies places great confidence in the ability of data and measurement to represent opinions or concepts, while qualitative methodologies focus on words and relations to describe a reality or situation. While the diversity of methods contribute to its development and indicates the maturity of an area, the methods must be suitably implemented to obtain significant, valid results. The methodology to be used is not going to depend solely on the type of study or the reality under examination, but also on the stage the research process has reached.

Bate-papo : marketing digital em bibliotecas [gravação de vídeo]

Bate-papo em comemoração à Semana do Bibliotecário promovido pela Biblioteca Pedro Aleixo da Câmara dos Deputados, em parceria com a Universidade de Brasília e a Associação dos Bibliotecários do Distrito Federal, realizado no dia 17 de março de 2014. Foram discutidos temas relacionadas ao marketing digital e ao uso de novas tecnologias em bibliotecas. O palestrante Moreno Barros relatou a sua experiência como editor do Blog Bibliotecários sem Fronteiras, veículo criado em 2001 e que se tornou um importante fórum de discussão da área de biblioteconomia.

Desarrollo de estándares y estrategias para el establecimiento de un archivo vivo del patrimonio digital alavés

[ES] Como parte de este proyecto de investigación se realizó el siguiente proyecto fin de carrera:

La asistencia digital en la producción y reproducción de la imagen pictórica: una propuesta docente

Ponencia leída en el Foro de Comunicaciones IkasArt III (BEC Barakaldo, 2011.11.11)

Fuentes de información en internet en el área de economía y empresa

Hoy en día la información sufre una evolución y transformación constantes, y para cualquier análisis o estudio hay que tener muy en cuenta las fuentes de información existentes en internet. El objetivo de este artículo es hacer un recorrido por la red centrando el interés en la selección de fuentes de información económica y empresarial. A la hora de seleccionar las fuentes electrónicas disponibles hay que tener en cuenta la diversa tipología documental existente: publicaciones periódicas, monografías, workingpapers, tesis, informes, actas de congresos, normas, patentes, etc.

Consideraciones en torno a la gráfica digital

Ponencia leída en el Foro de Comunicaciones IkasArt II (BEC Barakaldo, 2010.06.18)

Fish Habitat Utilization Patterns and Evaluation of the Efficacy of Marine Protected Areas in Hawaii: Integration of NOAA Digital Benthic Habitat Mapping and Coral Reef Ecological Studies

Over the past four decades, the state of Hawaii has developed a system of eleven Marine Life Conservation Districts (MLCDs) to conserve and replenish marine resources around the state. Initially established to provide opportunities for public interaction with the marine environment, these MLCDs vary in size, habitat quality, and management regimes, providing an excellent opportunity to test hypotheses concerning marine protected area (MPA) design and function using multiple discreet sampling units. NOAA/NOS/NCCOS/Center for Coastal Monitoring and Assessment’s Biogeography Team developed digital benthic habitat maps for all MLCD and adjacent habitats. These maps were used to evaluate the efficacy of existing MLCDs for biodiversity conservation and fisheries replenishment, using a spatially explicit stratified random sampling design. Coupling the distribution of habitats and species habitat affinities using GIS technology elucidates species habitat utilization patterns at scales that are commensurate with ecosystem processes and is useful in defining essential fish habitat and biologically relevant boundaries for MPAs. Analysis of benthic cover validated the a priori classification of habitat types and provided justification for using these habitat strata to conduct stratified random sampling and analyses of fish habitat utilization patterns. Results showed that the abundance and distribution of species and assemblages exhibited strong correlations with habitat types. Fish assemblages in the colonized and uncolonized hardbottom habitats were found to be most similar among all of the habitat types. Much of the macroalgae habitat sampled was macroalgae growing on hard substrate, and as a result showed similarities with the other hardbottom assemblages. The fish assemblages in the sand habitats were highly variable but distinct from the other habitat types. Management regime also played an important role in the abundance and distribution of fish assemblages. MLCDs had higher values for most fish assemblage characteristics (e.g. biomass, size, diversity) compared with adjacent fished areas and Fisheries Management Areas (FMAs) across all habitat types. In addition, apex predators and other targeted resources species were more abundant and larger in the MLCDs, illustrating the effectiveness of these closures in conserving fish populations. Habitat complexity, quality, size and level of protection from fishing were important determinates of MLCD effectiveness with respect to their associated fish assemblages. (PDF contains 217 pages)

Digital Students are Different posters

Students have a lot to say about their digital environment, if we listen. But behind the headline messages what they want is complex and contradictory. Different learners need different kinds of technology and technical support to succeed. These posters can be used to stimulate discussion between staff and students as a way of developing a shared understanding of the complexity of these issues. The posters have been updated from their originals to reflect the emerging findings from the FE Digital Student study as well as the HE strand.

Enhancing the Digital Student Experience postcards

The original ‘Enhancing the digital student experience’ cards have been updated to incorporate the findings from the HE Digital Student consultation and also from the emerging findings from the FE Digital Student project. These ‘Digital Student’ cards are designed to support conversations about students’ digital experience

Estrategias de Marketing en la economía actual

Se tratan los elementos a tener en cuenta para tomar una decisión sobre imagen y posicionamiento del producto, es decir, mis opciones estratégicas.